Number of the Week: 25%

25% – Percentage of Arizona flower consumers who’ve purchased Curaleaf flower in the past 6 months

Curaleaf recently announced it would stop operations in California, Colorado, and Oregon – three saturated markets highly affected by price compression. In most other states the company operates in, it enjoys high consumer awareness, purchasing, and loyalty, like in Arizona.

Source: Brightfield Group, US Cannabis Product Brand Health, Q3 2022