35% – Percentage of U.S. cannabis consumers that have eaten a cannabis baked good in the past 6 months
More than one-third of cannabis consumers in the U.S. have eaten a cannabis baked good in the last six months. This is more than double the percentage that have enjoyed a cannabis drink in the same period. Baked goods are a staple of cannabis culture, yet some markets (such as Illinois) have very few baked goods on shelf.
Source: Brightfield Group, US Cannabis Consumer Insights, Q1 2023