46% – Percentage of California cannabis shoppers who say “quality” is the reason a dispensary is their favorite
While location and convenience are big factors in where cannabis consumers opt to buy their products, they aren’t the only factors. In California, in particular, consumers are more discerning. When asked what makes a dispensary their favorite, nearly half of shoppers in the Golden State said “best quality” – notably higher than other states.
Source: Brightfield Group, US Cannabis Retail Brand Health, H1 2023