Number of the Week: 84,000

84,000 – The number of Instagram posts using #stoner during the past six months

Despite Instagram’s attempts to censor cannabis content on the platform, thousands of people are posting daily about their love for the plant. #Stoner is just one hashtag is a sea of “weedstagram” content that risks being flagged as violating Instagram’s guidelines against promoting drug use.

Source: Brightfield Group, US Cannabis Social Listening, December 2022

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