NY Clothing Brand Extra Butter Celebrates 420

New York City-based streetwear brand and retailer, Extra  Butter is set to release a new collection to celebrate 4/20. This unisex line is inspired by the  1993 film Dazed and Confused and features iconic imagery from the popular teenage comedy film. The limited-edition Extra Butter x Dazed & Confused collection will be available online  and in-store on Friday, April 16th, 2021. 

If you aren’t familiar with the film you must head to Netflix right now and watch it. It was a critically acclaimed cult favorite, written and directed by Richard Linklater. Shot in Austin Texas, the movie is set on the last day of school – and one wild night – in the lives of high school students in 1976. Complete with bongs and bell bottoms, macrame and mood rings, and featuring classic rock music by Aerosmith, Black Sabbath, and  KISS, this superb ensemble cast of up-and-comers like Adam Goldberg, Ben Affleck, Matthew McConaughey, Parker Posey, and Milla Jovovich. Look closely and you’ll see a brief scene with Renee Zellweger.  

“For this Dazed & Confused collection, we wanted the art direction to be simple and mellow,  highlighting key thematic elements signature to the film. When ideating a central graphic, we remixed the film poster’s smiley face with Extra Butter branding inspired by the official Dazed &  Confused typography. Working with Universal Pictures, we were able to obtain archival behind-the-scenes photos taken during filming. Elevating the accent graphics to puff print and embroidery really brings the pieces to life. 

My favorite piece is our interpretation of trippy black light posters you find at head shops.” – Bernie Gross, Creative Director.  

Extra Butter is a  progressive New York boutique and independent lifestyle brand that has built its name through a unique approach by curating a best-in-class assortment of products and a signature cinematic experience in its flagship store in New York City’s iconic Lower East  Side neighborhood, and its brand new store in Long Island City, Queens. Extra Butter has also collaborated with The North Face, Asics, Saucony,  Reebok, Adidas, and many more.  

Leave a Reply

Your email address will not be published. Required fields are marked *

Don't Miss This Week's Groundbreaking News

Join the thousands of subscribers who stay informed with GMR's exclusive news briefs delivered directly to your inbox every Friday afternoon.

We respect your privacy. See our privacy policy.

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


Recent Tweets

@GreenMarketRpt – 17 hours

Happy Friday! Marijuana Money July 23, 2021

@GreenMarketRpt – 2 days

RT : I spoke with to discuss cannabis stock options worth consideration, and why U.S. MSOs pique his interest…

Back to Top