Organigram Grows Market Share in Pre-Rolls

Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI) gave investors a corporate update mostly centered on the company’s products. Organigram didn’t provide any financial numbers but did remind investors that its new fiscal year began on October 1, 2023, and will end on Sept. 30, 2024. The company said it would announce its full-year fiscal 2023 earnings in December.

“Organigram is committed to maintaining its focus on being a consumer-centric and disciplined cannabis company. The success we are experiencing in these categories is a testament to our approach to investing, by making strategically sound acquisitions that are complementary to our core flower business, enabling us to capitalize on the new, growing segments in Canadian cannabis and focusing our efforts on winning in that segment,” CEO Beena Goldenberg said.

Market Share

Organigram stated that market share gains were its focus and that its share had improved with an assist from the company’s pre-roll business. Gummies and hash were also leading categories.

The company said in a statement that it had achieved the No. 1 market share position in hash globally as of November 2022 driven by innovative product launches on Tremblant, Holy Mountain, and SHRED, including yet another first-to-market innovation, the ultra-convenient and flavorful Rip-Strips. Organigram said it has also secured the number one market share position in gummies for the last two months, August and September.

With regard to the pre-roll business, Organigram noted that it fired up its high-speed pre-roll tube-style machine in June, enabling it to enter the growing tube-style pre-roll joint segment with its popular SHRED and Holy Mountain brands. “This investment in automated pre-roll technology has helped Organigram secure the #2 position in the category,” said the company in its statement.

Organigram told the market that it and BAT (British American Tabacco) continue to work together through Product Development Collaboration to develop new technologies in the edible, vape, and beverage categories in addition to new disruptive inhalation formats aimed at addressing the biggest consumer pain points that exist in the category today.

The statement said, “Organigram is preparing to deliver new products in these spaces and the immediate launch priority includes gummies which will feature a new nano-emulsion technology, scheduled to begin commercialization in the first half of 2024.”

Debra Borchardt

Debra Borchardt is the Co-Founder, and Executive Editor of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Master's degree in Business Journalism from New York University.

One comment

  • Sung Kang

    October 18, 2023 at 4:24 pm

    I don’t know where you get your facts, but it is not factually correct that Organigram was #1 in edibles in August and September. Never mind that no region was provided, nor how market share was calculated, nor where this data comes from, I can tell you that it is incorrect because Indiva was #1 in those periods in both Ontario and BC, and AB is not easy to calculate because they don’t divulge competitive data. Also, the notion that there is even such a thing as a “global” market share tracker for hash is laughable and makes me think you or Organigram are just making stuff up. Poor journalism, or should I say, advertorialism. Shame on you.


Leave a Reply

Your email address will not be published. Required fields are marked *

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.

 Sign up

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


Recent Tweets

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.