Cannabis lifestyle brand Pilgrim Soul raised $2 million in a strategic seed round from top tech, retail, and cannabis investors. The company said that the round includes investments from Merida Capital Holdings, Bee House, serial entrepreneur and Skip-Hop founder Michal Diament, and other well-known tech entrepreneurs. Additional brand advisors and equity holders include veteran NBA player and Viola Brands founder Al Harrington, Merlin Kauffman, founder of Soothe, and former Sperry & Club Monaco CMO Ann Watson.
The company was launched in October 2020 and created The Creative Thinking Journal and premium Live Resin Vape Pens (available in California) designed to help unlock the mind and release creative flow. Pilgrim Soul said in a statement that it has brought in $5.8M in revenue through The Pilgrim Soul Creative Thinking Journals, which maintains its position as one of the top 500 best-selling books on Amazon. The book retails for $29. The brand boasts a growing database of 250,000+ consumers who see the many benefits of enjoying and using cannabis for creativity, and has received a Clio Award for its innovative cannabis packaging. Pilgrim Soul said it is tapping into a significant and growing trend in creativity. Guided journals and courses focused on creativity have seen double-digit growth each year for the last decade as categories for self-help and creativity continue to skyrocket.
“Through my previous experiences at Stanley Bros, MedMen and Lowell Herb Co., it became clear that the next wave of cannabis brands will be vertically focused, mission-driven, and built around a strong belief system where the cannabis itself is just a portion of the total brand package,” said Shawn Gold.
In addition to the journal, Pilgrim Soul released a line of Live Resin Vape Pens in 2021 featuring exclusive blends of the most dynamic creative strains, available at top cannabis retailers in California including MedMen and Sweet Flower. In partnership with the scientists at AbstraxLabs, Pilgrim Soul analyzed 100+ cannabis strains that index high for creativity, along with secondary and tertiary states of mind. After identifying each strain’s common cannabinoid and terpene profiles, they developed a matrix to blend select strains to enhance a particular type of creative thinking, including Creative Awareness, Creative Imagination, Creative Focus, and Creative Reflection.