Primitiv Tackles the Michigan Cannabis Market

Primitiv is a Michigan-based cannabis company co-founded by 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., and Rob Sims, former NFL teammates that suffered from the long-term effects of the physical and mental punishment sustained during their playing careers. We caught up with the founders recently at MJ Biz in Las Vegas and got a chance to ask them about the Michigan market. Primitiv is dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent.

Video Staff


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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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