PRØworks brings new leadership that brings “cannabis from the black market to the supermarket”
PRØHBTD, which markets itself as the “premier online destination for modern cannabis enthusiasts” has just announced a new consulting arm PRØworks, that brings a heap of experience from the mainstream CPG and entertainment worlds to the table.
PRØHBTD has been recognized for producing digital and online content and representing over 60 of the cannabis industry’s most recognizable brands like Defonce.
“Our company’s mission is to bring cannabis from the black market to the supermarket,” said PRØHBTD CEO Drake Sutton-Shearer, “This requires enterprise-ready capabilities that business leaders can engage with to help them understand the complex and challenging world of cannabis”
This new arm of their company brings four notable executives to the consulting team of PRØworks, creating a wrap-around consulting strategy for brands they work with.
Craig Binkley, a veteran of Coca-Cola with a strong portfolio of global work will help companies understand the cannabis consumer, product, and market to inform and support their strategic initiatives. He specializes in transformational marketing that will undoubtedly bring an asset to PRØHBTD clients as they navigate how to reach the modern cannabis consumer among strict marketing regulations.
Leading PRØHBTD’s finance team and strategic mergers and acquisitions initiatives are Frank Carrère, former SVP of corporate development at 21st Century Fox and CFO/COO at Fun Technologies. His experience in scaling businesses has contributed to a 20x exit for its investors through a Canadian public listing and is motivated to bring this to PRØHBTD.
Glenn Frese is working with PRØHBTD to help brands build digital and physical marketing programs to connect cannabis brands to global audiences. He brings experience as a former executive at Sony, Maker Studios, and Disney where he has overseen digital and traditional marketing, social media, and direct to consumer initiatives. Frese will oversee all aspects of consumer and B2B marketing, social media, content marketing, events, strategy and lead generation for PRØHBTD and its PRØworks clients.
Stepping into the role of Executive Producer at PRØHBTD is Gary Bryman, who will produce on-demand videos through the PRØworks division called RØCKET. He brings over 20 years of Hollywood production experience, successfully executing of creative content including content for Disney, Universal, MTV, ABC, NBC, Netflix, and ads for Super Bowl XXXVII.
In June, PRØHBTD announced plans to go public in Canada after raising $12 million through fundraising, following acquiring seed funding totaling $4 million. The company planned to invest their funds into content creation and staffing, which includes this new announcement of hiring these notable executives to represent PRØworks and the PRØHBTD brand.
“We are honored to have these fantastic new folks join us in our journey as we continue to accelerate the mainstreaming of cannabis through audience, content, and products,” says Sutton-Shearer.
Content from PRØHBTD is syndicated across 15 different networks, including Apple TV, Roku, Amazon, Android TV, Dailymotion, allowing cannabis brands to reach 100 million consumers.