How do cannabis users in the Seattle spend their money? That is a question that many cannabis businesses would love to know the answer to. As one of the largest markets in the state of Washington, the Seattle-Tacoma Greater Metropolitan Area is a battleground for countless companies and entrepreneurs hoping to make their name in the fledgling legal cannabis market.
In the latest Cannabis Market Research Report, readers are offered a look into the Seattle-Tacoma cannabis market and its consumer’s spending habits. Today, Green Market Report will walk you through the numbers and show you some of the highlights of this report.
Out of the entire population of the Seattle-Tacoma area, approximately 3.7 million are adults over the age of 21. Of those 3.7 million, approximately 44% (1.8 million) are cannabis users. The average of a cannabis consumer is 47, compared to the average of 48 for the total market.
The average income of a cannabis consumer from the Seattle-Tacoma area is $63,592, compared to the market average of $67,605. The average home value of Seattle-Tacoma cannabis consumers is $393,718, compared to the total market average of $419,780.
On average, cannabis users spend the most per month on cannabis flower ($66), with concentrates coming in at second ($57). Trailing behind the top two is vape oil ($48), pills ($40), and vape flower ($36).
Likewise, cannabis flower has the highest number of monthly buyers with over 600,000 purchases. In second place is edibles with 422,023 purchases, followed by pre-rolls with 383,614 purchases.
Less than half of cannabis consumers are married (43%). With regards to children, approximately 42% of cannabis consumers have children at home. For the market average, approximately 54% of adults over the age of 21 are married and 41% have children at home.
Compared to the market average, cannabis users are more likely to:
- Plan a home improvement in the next 12 months
- Have an optimistic financial outlook
- Have visited a casino or gambling establishment
- Plan to buy home electronics
- Have a car loan
A majority of adults over the age 21 in the Seattle-Tacoma area approve of legal cannabis in some shape or form. Approximately 53% of adults approve of both recreational and medicinal cannabis, 18% approve of medicinal cannabis. Only 11% approve of both recreational and medical cannabis.
This latest report seems to affirm previous data on cannabis consumers habits. As cannabis continues to become mainstream in the United States and around the world, these reports help illustrate what many have suspected all along: there is little difference between cannabis consumers and non-consumers.