Shoppers Fill Their Carts On Green Wednesday

Most people know about Black Friday, but did you know about Green Wednesday? The day before Thanksgiving, cannabis sales spike. Eaze cannabis delivery service in California found that deliveries increased by 62% on the day before Thanksgiving and thus the name was born.

Eaze has also determined that Green Wednesday is the second biggest day for cannabis sales in California, second only to April 20. In the company’s 2015 report, sales bumped up before the big meal and then really popped following the big meal.

Cannabis analytic firm Baker said that they found that last year on Weed Wednesday, as they call it, orders rose by 55% and the order size increased by 25%. Baker also noticed that Black Friday sales fall, which is why they think order sizes rise on Wednesday. Consumers are stocking up before stressful family gatherings or to celebrate with friends when they go back home. The order size falling on Friday could also be due to the numerous discounts being offered by dispensaries.

Cannabis companies are very aware of the holiday shopping and many have jumped to capitalize on it. Dispensaries hire extra staff as traffic climbs by three times the normal amount on Wednesday. Baker CEO Joel Milton said, “Everyone is stocking up on the sales with a long weekend to recover from over-eating (leftover stuffing). Cannabis helps when you feel full.” Milton also added, “We see more prerolls are sold. People are tired or full and want something easy. It’s also an easy item for dispensaries to markdown.”

Dispensaries also use the holiday as a way to do customer outreach. “On Weed Wednesday, our dispensaries broke the daily record for messages to customers and patients sent by 22%. On Black Friday, they broke it by 33%,” Milton commented. Baker also learned that Loyalty Program Usage went up by 65% in the holidays compared with the last two months.

It isn’t just the bricks and mortar stores that see their numbers go up, online sales enjoy a holiday boost as well. Last year on Cyber Monday cannabis sales increased 70% over an average day. The total monetary amount of online orders was at least 230% over the daily average. Online orders overall went up 77%.

Baker’s data came from seven states including Colorado, California, Washington, Oregon, Nevada, Arizona and New Mexico. Oregonians give thanks the most with sales jumping by 14%, followed by Colorado, whose sales increased by 7%.

Cannabis Thanksgiving Specials

“We hope both existing customers and new customers will accept our invitation to give the gift of balance and wellness with CBD this holiday season,” said Chris Husong Chief Marketing Officer for Elixinol. “With all the stress and late nights during the holiday season, it easy to forget to take care of yourself. That’s why now is a good time to give your entire body the CBD boost it needs to keep you going through the holidays and beyond,” he continued. Elixinol products go on sale only once per year and this is it. Elixinol is offering Buy One Gift One to help everyone spread the joy of health and wellness on Black Friday.

Magical Butter said they did about $170,000 worth of business during the Thanksgiving holiday last year. This year MagicalButter’s “Green Week Sale” will cover both Green Friday and Cyber Monday, running the entire week from November 24th to December 1st. $174.95 Bundle ($50 OFF as this retails at $224.95 before tax/shipping)- MB2e Machine, Baking Mats, MB Butter Mold – 1 pack, MB Spatulas 3 – Pack  PLUS Free UPS Ground Shipping ONLY for the USA. The MB2e Machine Only for $134.95 ($40 OFF)

Beginning Nov 22 and ending Monday night at midnight PST, Goldleaf is hosting their biggest sale of the year—18% off everything with the code: HOLIDAYGOLD. Goldleaf is celebrating the holidays with the release of 7 new cannabis posters—Infographics, Illustrations and Lifestyle prints for the cannabis enthusiast.

Elevate Accessories will be participating in Black Friday and Cyber Monday—Whether you are buying a gift for a loved one, or for yourself (we don’t judge -we know you’ve been eyeballin’ something), this is the time to act. For the next 5 days, you can save up to 40% on select items. They are even offering gift cards at 10% off, so you save later too. Our best sale prices of the year!

KushKards will be promoting a special ad campaign for Cyber Monday & the holidays. Celebrating Cyber Monday with the launch of holiday box sets and celebrating Green Friday with the “Smoke Together” campaign: “Step outside, step away from social media and technology, and light one.”

On Black Friday and Cyber Monday, Resolution in Colorado will be doing a cleaner bundle pack: 2 ResGel and 1 ResCaps for $24.99, which translates to trying the set of ResCaps for only .99 cents with the purchase of two cleaners. Plus, Res Caps for $10 dollars (usually $16).

And finally, A new Nuggy video will launch for Weed Wednesday. Visit NugTools on Youtube to see it. They’ll be offering 20% off all products plus free shipping starting on Weed Wednesday and ending on Cyber Monday.

Debra Borchardt

Debra Borchardt is the Co-Founder, and Executive Editor of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Master's degree in Business Journalism from New York University.

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