4/20 Archives - Green Market Report

Cynthia SalarizadehApril 20, 2021
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For the 50th anniversary of 4/20, we decided to highlight and honor the original “OG” cannabis journalists. These are the pioneers who covered this plant, the industry overall and its community for decades. 

The evolution of the cannabis industry and its reversal from prohibition is one of the most interesting topics to witness in our lifetimes. Sitting front row, and the ability to chronicle these changes, has been a priceless experience to each one of these individuals.

Writing for everything from High Times to Rolling Stone, as well as book deals, this is a list of a few of the most important writers to ever document the plant. Today we would like to thank Danny, Mary, Steve and Sharon for their hard work in this industry. 

 

About Dan Vinkovetsky (formerly Danny Danko of High Times)

Danny Danko is a Cannabis editor, writer, and photographer who was the Senior Cultivation Editor of High Times Magazine for 18 years. He has personally selected HIGH TIMES’ annual Top 10 Strains of the Year since 2005 and is also the creator and founder of the HIGH TIMES Seed Bank Hall of Fame. He has judged more Cannabis Cups than anyone else on Earth.

Danny is the author of “The Official High Times Field Guide to Marijuana Strains” (2011) and “Cannabis: A Beginner’s Guide to Growing Marijuana” (2018). Danny hosted the podcast HIGH TIMES presents Free Weed from Danny Danko” from 2011-2018. He currently hosts the podcast “Grow Bud Yourself!” and is the editor of Northeast Leaf Magazine since July 2020.

Links:

Podcast: https://shows.acast.com/freeweed

Patreon Page: https://www.patreon.com/dannydanko

Amazon Book Link: https://amzn.to/2HHvVnJ  

Instagram: https://www.instagram.com/dannydankoht  

Twitter: https://twitter.com/DannyDanko

Facebook: https://www.facebook.com/danny.danko

 

Northeast Leaf Magazine

https://neleafmag.com/

@northeastleafmag on Instagram

Facebook https://www.facebook.com/Northeast-Leaf-Magazine-106484277804820

Twitter: https://twitter.com/NELeafMag

 

 

About Mary Jane Gibson 

Actress, writer, and former culture editor at High Times, Mary Jane Gibson is a prominent female voice in one of the largest emerging industries and worldwide cultural shifts in modern times, traveling the world tracking the legalization of medical marijuana, adult-use cannabis, and CBD with integral public figures, brands, and personalities since 2007. She’s the co-host of the top-rated Weed + Grub podcast alongside fellow actor/comedian Mike Glazer. Raised in Newfoundland, Gibson performed in theater and film in Montreal, Dublin, London, Paris, Seattle, and New York City before moving to Los Angeles. Her unique perspective in cannabis and world culture has earned her work with numerous media outlets, including Rolling Stone, Playboy, and PBS, and the title “one of the 15 most powerful women in the weed industry” from Complex Magazine. Complementing her writing, film, production, and performance credits, Gibson’s received the Overall Excellence in Performance Award from FringeNYC, the William and Eva Fox Foundation Fellowship, and two Seattle Fringe Festival PONCHO Artistic Pick awards (2002, 2003). Gibson is a graduate of the British American Dramatic Academy: Midsummer in Oxford and the National Theatre School of Canada. She also performs voiceover work using a range of regional American, Canadian, European and Australian dialects. Gibson has conducted in-depth celebrity interviews with Margaret Cho, Melissa Etheridge, Awkwafina, Charlie Sheen, Jim Belushi, Laganja Estranja, and the Super Troopers. She also created and starred in the piece “Fatal Attraction in 10 Minutes” with Reggie Watts for his show Radio Play at PS122.

https://www.thisismaryjane.com

Mary Jane wrote and edited for High Times for over a decade. She was named one of the “15 most powerful women in the weed industry” by Complex and was featured in Forbes. She now writes for a number of outlets including Rolling Stone and Playboy. Mary Jane covers cannabis culture, entertainment, and cutting-edge trends, and has interviewed stars like Margaret Cho, Melissa Etheridge, the Super Troopers, Awkwafina, and Reggie Watts. She co-hosts the Weed + Grub podcast with comedian Mike Glazer. Vulture called them “true experts in comedy and marijuana.” Mary Jane is also an award-winning actor and playwright. Follow her on IG @thisismaryjane_.

https://www.thisismaryjane.com

 

 

About Steve Bloom

Steve Bloom is a longtime journalist and author with 32 years in the cannabis community. His credits include:

Publisher of CelebStoner.com, one of the leading sources for marijuana and celebrity news on the web since 2007.

Former editor of High Times from 1988-2007, and producer of the Stony and Doobie award shows and the two Hempilation benefit albums for NORML (1995 and 1998) while at High Times.

Former editor-in-Chief of Freedom Leaf magazine and freedomleaf.com from 2014-2019.

Former Editor-in-chief of two Centennial Media titles, Marijuana Goes Mainstream and The Complete Guide to CBD from 2019-2021.

Co-author of Pot Culture: The A-Z Guide to Stoner Language and Life (Abrams Image, 2007) and Reefer Movie Madness: The Ultimate Stoner Film Guide (Abrams Image, 2010) with Shirley Halperin.

Recipient of NORML’s Media & Culture Award in 2004, Cannabis MVP by the Cannabis Business Awards in 2018 and New York NORML Activism award in 2019.

Has appeared as a moderator, panelist and speaker at many marijuana-reform events, including the NORML Conference, the Drug Policy Alliance Conference, International Cannabis Business Conference, Cannabis Media Summit, Seattle Hempfest, Boston Freedom Rally, Cypress Hill SmokeOu, the NYC Cannabis Parade & Rally and more.

Board member and co-organizer of the annual NYC Cannabis Parade & Rally.

Discovered 420 in 1990.

Founder and organizer of the Teapot Party with Willie Nelson since 2009.

Founder and commissioner of the New York Media Softball League since 2007.

Author of Video Invaders (Arco, 1982) and Watch Out for the Little Guys (St. Martins Press, 1989). 

Lives in Bronx, NY.

Contact Info

bloom@celebstoner.com

Facebook, Twitter, Instagram, Linked In

 

 

About Sharon Letts

Sharon began her professional career as a gardener at the age of 24 in Southern California, with many assuming she grew cannabis. In reality, she designed, planted and maintained flower beds for high-end homes in Southern California for 17 years, before becoming a producer for television, then advocating for the plant.

Gardening turned to television when she was asked to host and produce visiting gardening show, In and Out of the Garden, for local television in Southern California. This led to executive producing travel series, Off the Beaten Path,  for PBS in California, which led to producing national documentary and magazine shows in Los Angeles.

Sharon was brought up to Humboldt County in Northern California to produce a news show, then became the lead features writer for the Times-Standard, the longtime daily paper in the county.

While working in media in the cannabis capital of the world, Sharon presented with breast cancer and was given cannabis oil made by Pearl Moon of the Bud Sisters of Southern Humboldt. Much to her surprise, the oil successfully put the cancer into remission, while simultaneously doing away with upwards of 10 prescription medications and supplements taken for numerous ailments.

Since she already had a voice in the media Sharon followed the calling and has written exclusively and extensively on cannabis as medicine ever since. Called one of the most prolific and informative writers in the space, for the past ten years she’s written for just about every cannabis publication and platform, penning patient profiles, telling successful stories of healing with cannabis.

Sharon also shares her own stories of healing regularly, penning essays on her own cancer experience in using cannabis as medicine, treating and preventing colds, flu, the coronavirus, broken bones, fractures – and replacing opioids with cannabis oil. She’s even included her dogs in the mix, from their rescue near death, to their current healthy lifestyle that includes dosing daily with cannabis and/or CBD.

Recently, her path has brought her full-circle back to media, developing television series from the series she’s written for magazines for years . Her two series, What’s in Your Stash?, written for High Times for the past two years, and Weed Traveler, a travel series for Weed World Magazine in the UK, are currently being shopped by Montel Williams as executive producer, with ten more show concepts on her list.

She’s currently being represented by Pam Pho of D4EO Literary Agency, with an equally long list of book concepts, also based on the series she writes, being developed and shopped now.

This past weekend Sharon’s work was honored by Cannabis Activism Now Magazine, voted Best Writer in the cannabis industry by readers. 

You can read Sharon’s work, as follows: High Times: Higher Profiles, What’s in Your Stash? (TV); Weed World Magazine: Kitchen Apothecary, Weed Traveler (TV); Women of Weed World; Vegas & Tahoe Cannabis Magazine(s): Daily Dose, A Day in the Life of a Cannabis Patient; Dope Magazine: Road Trip: In Search of Good Medicine,  Cannaopolis (eBook/Amazon & scripted TV series); The Emerald Magazine: Humboldt Medicine; Humboldt Stories, eBook/Amazon (winner 2016 Tokey Awards); Toke Signals: Toke Stories; Educated Stoner: essays of personal healing. Self-syndicated globally in several languages.

Email: sharonlettsgardens@gmail.com
URL: http://www.sharonletts.com


StaffApril 20, 2018
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The promotions for 4/20 continue to get bigger and splashier with free pound raffles becoming the trend for this year

Denver

Diego Pellicer (DPWW) in Denver has a promotion where with each purchase between April 1 and April 27 enters customers into a raffle for a chance to win. The grand prize “pound” winner will receive a total of 16 ounces of marijuana, to be purchased in separate increments for $1 each ($1,600 retail value). The second place winner will receive a total of $28 grams of cannabis concentrate, also to be purchased in separate increments for $1 each ($504 retail value). The third place winner of the legendary seven-gram Cannagar will receive it for only $1 ($225 retail value). The winners will be drawn on April 27 at 4:20 p.m.

The first 250 people in the store on April 20, 2018, will receive a limited edition Diego Pellicer t-shirt with a silhouette of Diego Pellicer himself as well as a gift bag with coupons. In addition, the store has taken over the front cover and back page of the local Westword entertainment guide and included a golden ticket insert redeemable for various prizes. Look for coupons including $15 for an 1/8 oz., $18 grams of concentrate and 20 percent off edibles all week.

Las Vegas

Las Vegas cannabis dispensary The+Source is giving away one free pound of flower and hosting blazing block parties at both locations starting at 10 a.m. on Friday, April 20.

A pound of cannabis will be given away at a raffle held at 4:20 p.m. at the Las Vegas location. Patrons may qualify by earning green tickets from Friday, April 13 through Thursday, April 19.  One green ticket will be earned for every $200 spent or three for every $420 spent throughout the week at The+Source.

Local cannabis vendors and related companies including Matrix, Dixie, CW Nevada, O.penVAPE, VERT, District and Integral Associates will host pop-ups for merchandise giveaways, eating competitions, live entertainment and more.

4/20 specials that will be offered from Friday, April 13 through Thursday, April 19 will include flavored 500 mg disposable pens for $20, one half-ounce of Pineapple Express or Tangie popcorn buds for $100, Dixie 80 mg Awakening Mints for $10 and 20 percent off all O.penVAPE, VERT and District edible products.

Hello Guv’ner – Arizona

Arizona’s independent candidate for Governor Noah Dyer announced a 420 Raffle.

The campaign will raffle off 4 prizes of $420 each to be given to 4 Arizona medical marijuana cardholders for use at the dispensary of their choice.  To enter the raffle, participants simply need to sign Noah¹s online petition.

Dyer has been a vocal supporter of both medical marijuana and adult-use cannabis.  He is the only candidate with a comprehensive common sense cannabis policy. Noah has been openly critical of Doug Ducey and other politicians who have harassed cardholders, doctors, dispensaries, and other businesses and members of the cannabis community.


Peggi CloughApril 19, 2018
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A recent study done by LeafLink predicts that this 4/20 will be the first ever to have retail sales top $1B, even reaching as high as $1.2B, based on their wholesale marketplace figures.

LeafLink, a B2B e-commerce marketplace for cannabis, used proprietary data and sales figures to predict sales for this 4/20 holiday. They also identified that buyers are purchasing branded products rather than regular cannabis for their 4/20 celebrations.

The study found that the buying patterns of cannabis companies around the 4/20 holiday actually benefit consumers. The market, especially the recreational one, is so competitive that there’s little room to raise prices, even at a time when there will be more sales. As long as new brands are popping up monthly, a particular product may have 10 other competitors in the same store, leading to near-saturation of some product markets.

March was in the top three ordering months for retailers on LeafLink last year—with purchases 14 percent larger than in average months. These orders were actually 24 percent larger than those placed in April. This shows most retailers were already prepping for 4/20 a month ahead of time. In March of both 2017 and 2018, LeafLink’s retailers in Colorado spent 50 percent more on LeafLink than they did in February. March 2018 saw over $29M in orders placed, with the online marketplace’s annual sales being $356M.

It’s not only retailers that are increasing their 4/20 supply. According to Flowhub, in 2017, total sales of cannabis by consumers on 4/20 represented a 44 percent increase from an average Thursday and 30 percent more than an average Friday. The number of people who checked into dispensaries on 4/20 increased by 40 percent from a typical Thursday and by 28 percent from a typical Friday. Flower was the top seller, with the equivalent of nearly 900,000 bowls sold.

This year, LeafLink created a “Cyber Monday” promotion on 3/20 to prepare for 4/20. They say people are driving from other states to purchase cannabis for the holiday, so competition to win over their business is aggressive. They discovered that retail dispensaries are eager to capitalize on 4/20. They buy in bulk, due to the industry’s banking restrictions that limit purchases they can make over time. Although other industries don’t have these constraints, cannabis companies have figured out how to work within them.

The Cyber Monday campaign was a success; products that were featured had an average increase of 31 percent over those not included in the special. Edibles were the biggest hit—some had more than double the orders over the previous week.

While LeafLink predicts 4/20 sales may peak someday, they don’t see that happening in the next five to 10 years. During this time, they foresee the month prior to 4/20 being the best time for sales, with people continuing to travel to recreational states for 4/20. They also believe the influx of new products and brands will remain high in the near future.

The 4/20 information and data provided by LeafLink can help cannabis retailers and companies by giving them a look at demands and buying patterns, not only of customers but also of the industry. The study shows that it’s worth the investment for cannabis companies to stock up on products in March to prepare for the 4/20 rush.

 


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