420 Media Archives - Green Market Report

Groundbreaking Sponsorship Opportunity for Cannabis, Hemp, CBD Brands to Reach A Massive Audience

New York, NY – March 14, 2019 /AxisWire/ 420MEDIA, a NYC and Seattle based woman-owned digital marketing and media agency serving the legal cannabis industry, working with Emmy-nominated producers have announced the summer premiere of two original series. Movers and Shakers, introduces audiences to innovators, artists, creators, entrepreneurs in technology, science, manufacturing and design behind cannabis, the number-one growing industry in the world.

The Movers and Shakers series is an educational and entertaining trip spotlighting both men and women who are changing the way audiences view, partake and cure with the oldest medicinal herb on the planet: cannabis.

The second series, “5^thQuarter”, hosted by former super bowl champion and cannabis advocate Marvin Washington is about athletes and what happens after the game.

According to the series creators, these two groundbreaking series will present an unprecedented opportunity for cannabis, hemp, and CBD brands to reach massive exposure alongside the influencers in cannabis with commercial placement that will live in the series.

Kerri Accardi, the series creator of Movers and Shakers in Cannabis and CEO of 420MEDIA, said “We are ecstatic to present a historic opportunity for cannabis brands to get beyond the four walls of a trade show, conference, or a page in a magazine. Being featured in these series will give industry sponsors digital assets with promotion and PR like they’ve never experienced. This will change people’s perceptions about cannabis and bring brands to market at a fraction of the cost or pain of trying on their own. Now we’re offering cannabis, hemp and CBD brands the opportunity to reach the people that really need their products and services. It’s time! “

Breaking Barrier by Air on Prime Time 

The 420MEDIA team has already broken through the advertising barriers facing cannabis brands. Last year, the agency launched a media blitz campaign, that aired on a number of :30 commercial spots during prime-time programming on stations including BRAVO, Discovery and the History Channel in the greater LA market.   The agency broke new ground in 2019 when the firm managed to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast. Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYK) showcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The roll out also included airing during the 91^stAcademy of Motion Pictures Arts and Science Oscar telecast, in both the US Virgin Islands and Puerto Rico.

About 420MEDIA
420MEDIA, a women-owned digital marketing agency with offices in New York and Seattle offers a unique combination of full-service digital marketing services, media distribution, and industry expertise. Our team’s experience allows 420MEDIA to provide the full range of services necessary to effectively craft and execute marketing strategy in the cannabis sector. To see our recent reel and our advertising packages, please visit http://www.420media.us

For information on sponsorship opportunities contact:

Lisa Beckerman

lisa@420MEDIA.us

425-420-0585

Links to videos:

5^thQuarter

https://www.youtube.com/watch?v=Xnsotju76J4&feature=youtu.be

FOR VIDEOS: 

“5^thQuarter” https://www.youtube.com/watch?v=Xnsotju76J4&feature=youtu.be

“Movers and Shakers in Cannabis”https://www.youtube.com/watch?v=BNjkKl2f3eY

Twelve 30-Second Spots Debut During Super Bowl Broadcast on CBS Affiliate in USVI

NEW YORK, NY – February 4, 2019 /AxisWire/ Women-owned digital marketing agency made history this weekend by managing to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast.  Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYK) showcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The historic campaign is a product of 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry.

In January, 2019, U.S. Virgin Islands Gov. Albert Bryan Jr. approved a new medical marijuana law making the territory the latest Caribbean jurisdiction to open its doors to cannabis businesses and potential new tourism opportunities. The move has been years in the making, with voters having favored medical cannabis in a 2014 referendum. In addition to the U.S. Virgin Islands, other U.S. territories that have approved MMJ include Guam and Puerto Rico.

It is only fitting then, that the spots that aired during this Sunday’s Super Bowl broadcast feature former Senator Positive T.A. Nelson, the seven-term Senator from the island and now the commissioner nominee to the Dept of Agriculture, who was among the most prominent voices leading the fight for marijuana law reform.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says the former Senator in the spot promoting Hmm Did You Know Online Cannabis TV Network.

“I am extremely excited and honored to be working with 420MEDIA, on the frontlines in the battle for legalization,” Senator Nelson said. “We must keep up the fight until the old wall of prohibition is completely broken down! Our collective efforts continue to change the mindset of individuals who have been bombarded with propaganda for over 80 years. Education is the key to removing stigma.”

“For years, there has been pushback on the national level, but local media markets with legal cannabis are slowly changing,” said 420MEDIA CEO Kerri Accardi.  “We are extremely grateful to the USVI for taking the first step to educate the mainstream audience about the benefits of cannabis. This is the first of many slated for the cannabis education and awareness campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We look forward to breaking through new markets, and reaching audiences in legal cannabis states,” she added.

Airing of the PSA during the pre-game Super Bowl LIII can be seen here: https://www.youtube.com/watch?v=GW7JXvTuf68

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading cannabis business organization and publisher the MJNews Network and Marijuana Channel One.

Nature Nurse Products, utilizing the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.

Curved Papers, a new twist on Rolling Papers, Curved Papers was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy to Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

Airing of the PSA during the pre-game Super Bowl LIII can be seen here: https://www.youtube.com/watch?v=GW7JXvTuf68

About 420MEDIA

420MEDIA, a women-owned cannabis marketing agency with offices in Seattle, New York and Nevada, offers a unique combination of full-service digital marketing services, media distribution, and industry expertise. Our team’s experience allows 420MEDIA to provide the full range of services necessary to effectively craft and execute marketing strategy in the cannabis sector. To see our recent reel and our advertising packages, please log on to http://www.420media.us

Media contact:

Janet Vasquez

Communications Director/420MEDIA

pr@420MEDIA.US

917-546-2003