420 Archives - Green Market Report

Julie AitchesonJulie AitchesonApril 28, 2020
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5min7610

Whether they designate marijuana’s special day as 4/20, 4:20, or 420, for many cannabis and cannabis-derived product manufacturers and retailers, April means packing the calendar with special promotions, alluring discounts, and commemorative events. 

Lisa Gee, Director of Marketing & CSR for Colorado dispensary chain Lightshade, shared that her company hosted a Virtual 4/20 Party with up-and-coming Colorado-based artists, DJs, a comedian, and a cannabis chef. Narmin Jarrous, Executive Vice President of Business Development for Kushy Punch affiliate Exclusive Brands, noted that the company hired 10 new people in retail to help with 4/20, a week that saw record highs in social media engagement and an overall sales increase of 40% over the previous week. 

Email open and click rates doubled and then tripled for smoking subscription box service Daily High Club, and the private company racked up 20,000 new Instagram followers leading up to 420 as well. The company is currently at a 241% increase year over year for April, not including subscription sales or increases. Water vaporizer manufacturer Cloudious9 also saw 420 gains this April, with sales up 175% from the previous month.

Public company Medical Marijuana, Inc. and its portfolio of companies including Kannaway and HempMeds boasted a 368% boost in sales on 4/20 compared to an average of all other days in April. Other public companies such as cannabis distributor Greenlane saw a jump (up to 4 times the average in the days leading up to 420) in demand for their line of premium infusers. CFO Ethan Rudin attributes this to increased interest from customers looking to infuse their own edibles at home during the Covid-19 lockdown. Greenlane’s premium glass water pipes doubled in sales on 4/20 this year, and their desktop vaporizer sales saw a 40% increase over the more travel-friendly hand-held model (not surprising during these travel-UNfriendly times). 

Not everyone in the cannabis industry agrees that 4/20 equals increased revenue. Wanna Brands is a leading cannabis-infused product brand based in Colorado. Its CEO, Nancy Whiteman, states that “April has never been a strong month in Colorado for cannabis brands overall. There is a huge run-up in sales in the weeks preceding 4/20, but typically stores overbuy and then pull back for the next few weeks. The whole event profits net out to either normal or lower sales revenue compared to other months. Couple that with the expectation of aggressive promotions, and 4/20 has never been that beneficial for brands.”

The cannabis industry may not be able to agree on the advisability (or profitability) of heavy investing in promotions and deep 420 discounts, but if there is one point that everyone can agree on, it is this. The unfolding public health drama of Spring 2020 has affected all markets like few others in history, making even the slightest increase in sales due to 420 far more significant than anyone could have predicted. 

 


Debra BorchardtDebra BorchardtApril 23, 2020
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14min8721

California-based cannabis retailer and direct-to-consumer delivery company Driven Deliveries Inc.  (OTCQB: DRVD) has reached its third consecutive sales record and noted that during its 420 sales campaigns it exceeded previously set sales record by another 31%.

“We are beyond grateful to have such strong partnerships with our suppliers and loyal relationships with our customers,” said Christian Schenk, CEO Driven Deliveries Inc.  “Our staff stepped up to the occasion and delivered the goods to our customers in record time while our supply chain team ensured availability of products across California to ensure the demand created by our marketing organization was fulfilled as committed,” he added.

420 Specials

The company’s retail divisions, Ganjarunner and Budee, ran concurrent sales promotions in partnership with leading cannabis brands. The promotions ranged from BOGO (buy one get one free) to percentage savings and even a few swag giveaways, including ganjarunner branded rolling trays, which were made available to consumers. In-app promotions were pushed through notifications to iOS and Android users of the company’s Weedwaves mobile application.

Both Ganjarunner and Budee introduced its “High Roller Club” to its big-spending customers, even offering year-long savings to members who spent more than $420 on the infamous 420 cannabis holiday. The campaigns drove sales in excess of $100,000 in less than a 12 hr period and resulted in over 1,000 deliveries. The push also had the added benefit of bringing in new customers with more than 300 first time orders that mostly came from organic marketing efforts versus traditional advertising.

Big Sellers

With all the kids at home, it may be that cannabis shoppers had to resort to more discreet forms of consumption. Driven Deliveries said that the largest grossing product category by volume was edibles, followed by flower, then concentrates.

“The operation and technology continue to provide scale and growth for our business,” said Sal Villanueva, President of Driven Deliveries Inc. “We were able to deliver the increased volume with our existing capacity and staff while maintaining our 90-minute promise to more than 92% of California,” he added. “We will continue to push the boundaries and exceed our goals day after day.”

Here’s a list of the 420 promotions that were offered:

ALIVE & KICKING

  • 3 CBD pre-rolls for $99

ALPINE VAPOR

  • BOGO 65% off vape cartridges
  • Save $15 when you buy 1 Alpine cart and 1g of Alpine Flower

ASTER FARMS

  • Save $100 when you buy 8 jars of flower

CLAYBOURNE CO.

  • Save $19 on grams when you buy any 1/8 flower jar

DABBLICIOUS

  • 4 grams of live resin for $140 ($40 off)

DEFONCE

  • 3 Chocolate bites for $40 ($50 off!)

HONEY

  • 3 vape cartridges for $90 ($15 off!)

HOUSE OF SAKA

  • BOGO bottles! ($45 off!)

KAMATREE

  • ½ oz flower for $120 ($20 off when you buy 4)

KOROVA

  • 3 bags of cookies for $50 ($10 off!)

KUSHY PUNCH

  • 4 boxes of gummies for $60 ($20 off!)

NORTHERN EMERALDS

  • Save $30 when you buy any 5 pre-rolls (5 for $50!)
  • Save $40 when you buy 4 jars of flower

MISS MIRUMS

  • 4 gummy tins for $60

OLD PAL

  • Old Pal Rolling papers included with any Old Pal purchase while supplies last

ORCHID

  • Vape Cartridge and battery kit for $70 ($15 off)
  • Save $20 when you buy 2 vape cartridges

PURE BEAUTY

  • Buy 2 PB products and get an exclusive face mask for a penny
  • 2 cigarettes for $80 ($20 off!)

REBEL COAST

  • 2 bottles of cannabis-infused beverages for $75 ($15 off!)

SENSI CHEW

  • 20% off entire brand of edibles

SMOAKLAND

  • 4 grams concentrates for $120 ($20 off!)
  • Smoakland vapes 4 for $100 ($40 off!)

TRUE FARMA

  • 2 tinctures for $50 ($30 off!)

 


Debra BorchardtDebra BorchardtApril 22, 2020
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3min6430

High Tide Inc. (OTCQB:HITIF) reported announced approximately $789,000 in systemwide gross revenues from April 18-20, 2020 (“4/20 Weekend”), which is a 79% increase over the $441,000 recorded from April 19-21, 2019, despite the COVID-19 pandemic limiting the Company’s scope of bricks-and-mortar operations. This is certainly positive news as the company closed its stores due to COVID-19 for two weeks at the end of March and in early April.

As a share of total sales, High Tide’s 31 branded retail cannabis stores across Canada contributed 68%, while e-commerce accessory sales primarily generated on Grasscity.com comprised the remaining 32%. An approximate blended gross margin of 39% was generated over the 4/20 Weekend by the business-to-consumer aspects of the Company’s assets.

The brands include Canna Cabana Inc., KushBar Inc., Grasscity.com, Smoker’s Corner Ltd., RGR Canada Inc. and Famous Brandz Inc. High Tide’s strategy as a parent company is to extend and strengthen its integrated value chain while providing complete customer experience and maximizing shareholder value.

“Our achievement of these record 4/20 Weekend results is evidence of the strong retail ecosystem of cannabis products and accessories that we have been building in brick-and-mortar and online over the last year,” said Raj Grover, President, and Chief Executive Officer. “High Tide continues to develop and enhance its retail brands, leveraging our decade of experience in the industry to attract, connect and retain loyal customers throughout North America and worldwide,” added Mr. Grover. High Tide continues to monitor the COVID-19 situation closely, while respecting the orders and guidance of public health and other government officials, as it operates its retail and wholesale business segments both locally and abroad.

Shares Issued

High Tide also issued an aggregate of 1,966,666 common shares of High Tide to certain holders of unsecured convertible debentures of the Company, in satisfaction of the annual amount of interest due to the holders. Key industry investors in High Tide include Aphria Inc. (TSX:APHA) (NYSE:APHA) and Aurora Cannabis Inc. (NYSE:ACB) (TSX:ACB).


StaffStaffApril 20, 2020
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17min22180
Looking to jazz up your virtual background for 420? The marketing team at SLANG decided to produce some cannabis-themed zoom backgrounds featuring some of our favorite brands as many of us gear up for a virtual 4/20 at home. You can find the link to download them here. The brands featured include Cookies, O.penVAPE, District Edibles, Pressies, Firefly, and Bakked.
“At SLANG Worldwide, our Marketing strategy reflects much of what’s core to the human experience during these times, finding moments to connect even while we’re far apart,” said Brittany Hallett, VP of Brands, Media, & Events. “We’re looking for opportunities to relate with our customers and the experiences we’re all going through, looking for ways to make each other smile and laugh, and most importantly looking for opportunities to do good in our communities. This is something that’s always been core to who we are, now we just have to look to get even more creative with how we get there.”
According to the website Business of Apps, with people confined to their homes, apps like Zoom have allowed for work to continue. “People in their droves chose Zoom over other options. Ease of access and careful work to keep latency below 150 milliseconds (the maximum before conversations start to feel unnatural) have been cited as potential reasons. in March, Zoom was seeing 200 million daily meeting participants. This compares to 10 million in December 2019. The UK cabinet and 90,000 schools in 20 countries were among new users of the app.”

There are a variety of 420 events being held through Zoom. Here are a few to check out:

FREE Cannabis Business Finance Webinar

Join Gil Christie, Green Flower’s Executive Vice President of Enterprise Solutions & Investor Education, April 17th at 1:00 pm PST as he presents: How Your Cannabis Business Can Manage Its Cash Conversion Cycle During The Pandemic.

This webinar will discuss the current business and market conditions and will teach you tools to improve the health of your cannabis company in these uncertain times. Click the link below to reserve your spot.

https://zoom.us/webinar/register/WN_6uBXpbPIQRmkg-b0EmoQoQ

Arcview Celebrates our Industry: From Illegal to ESSENTIAL

Arcview Group Event

Join ARCVIEW for fun, laughter and thought leadership in a rolling celebration of 4/20 and our entire industry.

Time: 4:00 pm EST / 1:00 pm PST

4/20/20

Saucy Smoke Outs

Saucey Farms and Extracts announced that it has unveiled Saucey Lean – a cannabis-infused beverage with fast-acting and all-natural THC syrup – to expand its product offerings in time for the 4/20 holiday. The announcement coincides with the one-year anniversary of the launch of Saucey Farms and Extracts, which collaborated with legendary hip-hop artist and cannabis connoisseur Jim Jones on an exclusive blunt line – called CAPO – named after Jones’ Dipset moniker. Alex Todd, Jones and other special guests will host two Saucey Smoke Outs via Zoom on April 20 – one at 4PM EST and another at 4PM PST – where fans can ask questions about Saucey Lean, learn about additional Saucey offerings and more. Both sessions will feature Saucey giveaways and will raise money to support COVID-19 recovery.

Last Prisoners Project

Break a world record by being one of 1,000 people to smoke on a Zoom video call together. Free to join, but donations will be collected for the Last Prisoners Project, an initiative to free those incarcerated for nonviolent marijuana crimes.

Prohibition in PA

WHO: Senator Sharif Street, State Representative Ed Gainey, State Representative Jake Wheatley, Cannabis Reform Advocates.

WHAT: 420 Live Stream to End Cannabis Prohibition in PA

WHEN: Monday, 4/20 at 4:20 PM.

WHERE: Zoom Meeting

https://us02web.zoom.us/j/84305442677?pwd=Wk51TnVJTGorUktSR2dQZ3NYUFMzZz09

Meeting ID: 843 0544 2677

Password: 125162


StaffStaffApril 20, 2020
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9min8100
 Monday, April 20, 2020 from 12PM to 5PM PST, the organizers of Chronic Relief look to make this 4/20 the most iconic celebration in the cannabis community’s history, making a lasting impact where it matters most. As all major 4/20 in-person celebrations have been canceled, the organizers took the opportunity to leverage long-standing partnerships and friendships through their vast network of supporters and sponsors to capture a large audience of virtual cannabis enthusiasts in support of a unified cause – helping the Feeding America network of food banks as they support communities and families impacted by the pandemic. Households facing hunger may be more susceptible to the virus, further contributing to the demands placed on food banks. Your donation will enable food banks to serve the most vulnerable members of the community and our neighbors in need during this difficult time. The event will be live-streamed on Twitch, YouTube, Facebook, and more.

“We’re at the threshold of an extreme moment of need in our human existence,” said Dave Tran organizer of the event and one of the executive producers of the Chronic Relief broadcast. “There’s countless families who are surviving this crisis hungry, scared and unsupported. We have the network, we have the passion, we have the technology to raise awareness. Most importantly Feed America needs the funding to do their incredible work during this crisis. The support we’ve received from the cannabis media and industry community is remarkable. James and I’s phones are blowing up with everyone asking, ‘What can I do and how can I help?’ We hope our viewers all over the country will do the same on 4/20.”
In addition, the cannabis community has embraced Chronic Relief en masse by supporting the upcoming event through a wide array of platforms in an effort to ignite passion in the American people showing that cannabis cares and is here to feed your body and mind.

Media Sponsors include Dab Stars, Sensi Media, Cannabis Now, Cannabis Talk 101, Haze Radio Network, NW Leaf, Cannabis and Tech, CCTV, Cannabis Media Awards, Happy Munkey, On the Revel, Enlightened, Daily Leaf, Cannacon, NeCann, New West Summit, 420 Games, Hempfest, Kush Stock, Cannatech/Israel Cannabis (iCann), Puf Creativ, Cannabis Business Awards, LA Cannabis News, Respect my Region, Cannabis Alliance, Coachella Valley Cannabis Association, Canna Management Group, Weed + Grub, The Cannabis Labs, Burger Media, Peridot, Dutchie, Cannabis Catered Events, Jerome Baker, Media Jel, Tokewell, Hotline Agency, Cannabis Education Guild, Arcview, Higher Way Travel, World of Cannabis Museum, Cannabis Science Conference, Champs, Digital Sesh, 420 Studio, Hazy LA, Canna Culture, High Hopes, MITA and Zoe Wilder.

Non Profit Partnerships include NDICA – National Diversity and Inclusion Cannabis Alliance, Last Prisoner Project, Cannakids, Rylies Sunshine Project, Med Vets, Freedom Grow

Cannabis Brands and Companies who have offered to support include Magical, Futurola, Hollister Cannabis, My Cannabis Accountant, 420 Wholesale Packing, Sound Cultivation, Saints Joints, Dip Devices, Cannabolish, Cannaline, Advanced Nutrients, Scynce LED, Dab Tabs, Canny Granny Candies, Cutliva Law, Holistic Cloud, Jupiter Research, Premier Kanndela Labs, Hella Hemp, Zoz Cannabis, Freddy’s Fuego, Goldfingers Group, Bloom Farms, AMMA Healing, Steve’s Good, and Chapter 2 PR & Communications

Feeding America is a 501(c)(3) charitable organization. All contributions to Feed America through Chronic Relief are tax deductible. For more information please visit: www.farechild.com/chronicrelief or www.tiltify.com/@farechild/chronicrelief



TEAM BEHIND CHRONIC RELIEF INCLUDES:

Farechild Events is the premier event production platform focusing on the cannabis industry. www.farechildevents.com

Feeding America is a not for profit. As the COVID-19 pandemic continues, we are committed to serving communities and individuals facing hunger across America, wherever they are. Every dollar raised from the COVID-19 response fund will be used to get food and funds to local food banks across the US. You can help make sure we can be there for our neighbors in need during this time of uncertainty.
www.feedingamerica.org

Atomic Studios is our broadcast studio partner and is located in Seattle’s South Lake Union. The studio is designed for live stream productions and includes cameras, lighting, graphics, audio, replay, and the best team in the Pacific Northwest to make it happen. www.atomicinfotech.com

Wick & Mortar is the award winning cannabis-focused branding and content marketing agency. Their core services include branding, strategy, copywriting, packaging design, packaging production, and website design. Additional services include marketing consulting, photography, videography, and advertising. For over 10 years, Wick & Mortar has brought a plethora of experience, deep-rooted relationships and polished presentation to some of the most recognized projects in the cannabis industry.
www.wickandmortar.com


StaffStaffApril 16, 2020
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9min6040

An extraordinary line-up of game-changing cannabis personalities, activists, actors, musicians, athletes, journalists and brands have banded together for Chronic Relief (www.farechild.com/chronicrelief) – the free groundbreaking telethon live-web broadcast with 100% of all funds raised via donation given to Feeding America COVID-19 Response Fund (501c3). Uniting the global cannabis community in celebration of 4/20 by bringing entertainment, words of encouragement, and the giving spirit to those in need; famed cannabis event producers Dave Tran and James Zachodni of Farechild Events, Seattle-based Atomic Studios, and award-winning branding agency Wick & Mortar, along with a host of partners, come together to support those facing hunger as a result of COVID-19.

Kicking off Monday, April 20, 2020, from 12 PM to 5 PM PST, the organizers of Chronic Relief look to make this 4/20 the most iconic celebration in the cannabis community’s history, making a lasting impact where it matters most. As all major 4/20 outdoor celebrations have been canceled, the organizers took the opportunity to leverage long-standing partnerships and friendships through their vast network of supporters and sponsors to capture a large audience of virtual cannabis enthusiasts in support of a unified cause – helping the Feeding America network of food banks as they support communities and families impacted by the pandemic. Households facing hunger may be more susceptible to the virus, further contributing to the demands placed on food banks. Your donation will enable food banks to serve the most vulnerable members of the community and our neighbors in need during this difficult time. The event will be live-streamed on Twitch, YouTube, Facebook, and more.

A list of confirmed guests to be revealed soon. Stay tuned.

“We’re at the threshold of an extreme moment of need in our human existence,” said Dave Tran organizer of the event and executive producer of the Chronic Relief broadcast. “There’s countless families who are surviving this crisis hungry, scared and unsupported. We have the network, we have the passion, we have the technology to raise awareness. Most importantly Feed America needs the funding to do their incredible work during this crisis. The support we’ve received from the cannabis media and industry community is remarkable. James and I’s phones are blowing up with everyone asking, ‘What can I do and how can I help?’ We hope our viewers all over the country will do the same on 4/20.”

In addition, the cannabis community has embraced Chronic Relief en masse by supporting the upcoming event through a wide array of platforms in an effort to ignite passion in the American people showing that cannabis cares and is here to feed your body and mind. Brands and companies who have offered to support include: Dab Star, Peridot, Sensi Magazine, Marijuana Venture Magazine, Cannabis Club TV, Cannabis Talk 101, PufCreativ, Enlighten, Cannabis & Tech Today, Pot Brothers At Law, Cannacon, Cannabis Now Magazine, Happy Munkey, Leaf Magazine, Haze Radio, Revel, Hempfest, Dab Tabs, Futurola, 420 Games, NECann, Respect My Region, Cannabis Alliance, Daily Leaf, Sound Cultivation, LA Cannabis News, Dip Devices, My Cannabis Accountant, Scynce LED, and Chapter 2.

Feed America is a 501(c)(3) charitable organization. Contributions to Feed America through Chronic Relief are tax deductible. For more information please visit: www.farechild.com/chronicrelief.

TEAM BEHIND CHRONIC RELIEF

Feeding America is a not for profit. As the COVID-19 pandemic continues, we are committed to serving communities and individuals facing hunger across America, wherever they are. Every dollar raised from the COVID-19 response fund will be used to get food and funds to local food banks across the US. You can help make sure we can be there for our neighbors in need during this time of uncertainty.

www.feedingamerica.org

Atomic Studios is our broadcast studio partner and is located in Seattle’s South Lake Union . The studio is designed for live stream productions and includes cameras, lighting, graphics, audio, replay, and the best team in the Pacific Northwest to make it happen. www.atomicinfotech.com

Wick & Mortar is the award winning cannabis-focused branding and content marketing agency. Their core services include branding, strategy, copywriting, packaging design, packaging production, and website design. Additional services include marketing consulting, photography, videography, and advertising. For over 10 years, Wick & Mortar has brought a plethora of experience, deep-rooted relationships and polished presentation to some of the most recognized projects in the cannabis industry.

www.wickandmortar.com


William SumnerWilliam SumnerApril 26, 2019
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5min19930

The smoke has cleared, and the numbers are in. This year’s 4/20 holiday was the most profitable in the history of legal cannabis, according to data provided by cannabis technology and data firm MJ Freeway.

Between April 18 and April 20, cannabis sales topped out at $182 million, up 38% from last year’s $132 million. On 4/20 alone, sales reached as high as $80 million, easily making it the largest grossing sales day of the year so far.

By far the most popular cannabis product purchased over the weekend was flower, which accounted for 45.3% of sales. However, flower sales on the whole only increased by 2%. The top three flower strains sold over the holiday weekend were Blue Dream, Grapefruit Durban, and Sour Diesel. The second most popular cannabis product sold was vaporizer cartridges and pens with 39% of sales. Concentrates took the third spot with 12% and edibles rounded out the bottom, accounting for only 10% of sales.

Nationwide, the average order was around $108.06, representing an increase of $10 per order when compared to last year’s sales figures. The average order size grew by 30% when compared to the previous year, rising to 3.56 products per order. The number of discounts compared to last year also grew, roughly doubling in number.

This year’s 4/20 holiday saw little change in the way of gender dynamics but there was a shift in age demographics. Men made up the majority of 4/20 purchases, with 62% of sales coming from men and 38% coming from women.

Adults aged between 30-40 years old made up the largest purchaser group, following by those under the age of 30. In 2018, adults aged between 50-60 years old made up the largest group, followed by those between the ages of 40-50 years old.

One of the reasons why sales were particularly high this year was that it coincided with two major religious holidays, Passover and Easter, as well as the weekend. With more free time, individuals were better able to plan their 4/20 purchases and, as the numbers show, acted accordingly.

Flowhub

We just got in new data from Flowhub with some info on what happened. So, how high did cannabis sales soar on 4/20/2019?

    • Compared to 4/20/2018, this year’s sales increased by 7% with 9% growth in both check-ins and transactions.
    • Compared to an average Saturday, 4/20/2019 saw over 50% increase in sales, transactions, and check-ins with an average (post-tax) sale amount of $65.30—7% higher than average.
    • It wasn’t just a high day, it was a high weekend! Compared to 420 weekends in 2018, sales and transactions grew 22% with a 20% increase in check-ins from 4/19-4/21/2019.
    • Flower sales dominated 420, accounting for 54.1% of total sales. Over the weekend, nearly 150k pre-rolls were sold!
    • The 2nd top selling product category was concentrates at 30.8%, followed by Edibles at 11.3%.
    • Keeping calm and staying compliant. While 98% of ID cards scanned were successfully checked in, Flowhub Check-In App flagged 690 underage customers, 427 expired, and 519 suspicious IDs throughout the 420 weekend.

Compared to 2018, 4/20/2019 had an increase in overall sales, check-ins, and transactions, but a small decrease in the average sale amount.

 


Ricardo PereydaRicardo PereydaApril 23, 2019
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5min28601

Last Saturday, people all over the world came together to celebrate cannabis culture. In Northern Ireland, and the United Kingdom thousands of people peacefully marched in the streets for their right to cannabis, and in South Africa they came together under a banner of love and mutual respect, enjoying fellowship with like-minds. In Los Angeles, I was at the BudTrader Ball.

The big dream used to be getting to Amsterdam for the cannabis cup, where shops like the Grasshopper and Bulldog were on the must visit list. Now, the reality of the situation is, if you want to attend a 4/20 event in a “legal” state, you just find the one closest to you and plan a vacation. As anyone who has ever been to Los Angeles and paid attention to their surroundings knows, there are many dispensaries in the area. The peeps at  BudTrader.com make it their job to let you know where these are at, if you are having difficulty spotting green crosses.

I fully understand that what is described in this article is not reality for everyone reading it. Get involved, vote, and hold politicians accountable. Cannabis policy has crossed the point of no return out of prohibition. In today’s green rush, many cannabis companies are expressing themselves and our culture through events such as those held on 4/20. They go solo, partner with like-minded brands, or reach out to the greater community outside of the cannabis space.

Each of these approaches have merit, and in their own way are impactful, based upon the goals of the company, and the people they serve. This is replicated myriad ways throughout the cannabis empire. In the City of Angels, epicenter of the cannabis industry, the professionals let their hair down for an interactive, art filled event.

The 2019 BudTrader Ball at Wisdome in Downtown Los Angeles’ Arts District “was an opportunity to meet other high-caliber cannabis industry business people, influencers, and investors in an environment that allowed us to celebrate the cannabis plant.” Said Tim McGraw, CEO of Canna-Hub.

It was an experience like no other I’ve had in the cannabis space to date. The art was exceptional, food delicious, music rocking, and cannabis plentiful. The people weren’t so bad either. I felt good to be in a proper space that was also used by the general public, not isolated from every living thing, and being able to partake in the herb without feeling out of place. It felt, normal.

 

 

 

 


***All photo credits belong to Michael Allen Howard of BudTrader.com except for the final photo which was provided by the author Ricardo Pereyda


StaffStaffApril 17, 2019
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10min13630

If you are lucky enough to live in a state that is fully legal, you may want to consider these products when heading to the dispensary to buy your party products.

CANNDESCENT’S STYLUS READY-TO-USE VAPE PEN

Canndescent just rolled out the latest product in their Stylus Series. Allow us to introduce to you the Stylus Ready-to-Use disposable vape pen in the brand’s five signature effects — Calm, Cruise, Create, Connect, and Charge. The pens are smaller and more compact, designed to be ultra-portable and easy to travel with. They also free you from the hassle of charging your device because they are designed to hold their charge for all 200 draws, equating to about 50 experiences. Stylus Ready-to-Use pens are perfect for tourists who do not want to invest in their own vape pen battery and separate oil cartridges. Retailing at $65, consumers can enjoy Canndescent’s ultra-premium oil for a little over $1 per psychoactive experience.

We suggest you try the Cruise effect on 4/20. This hybrid strain allows you to keep up the pace, relax your mind, and sail through the holiday without missing a beat.

 

 

MR. MOXEY’S MINTS

If you’ve ever been lucky enough to visit Seattle, then you already know about Mr. Moxey’s Mints. Tim Moxey hit a home run with this line of products. They are good enough to almost consider flying to Seattle just to be able to buy them. Thankfully, they have been able to expand beyond the state lines of Washington state.

Mr. Moxey’s Mints are natural, high-quality, cannabis-infused mints made with therapeutic herbs for wellbeing. Delectable and discreet, these microdosed mints have been the best-selling edible in Washington State for over a year, and enable you to choose just the right amount of cannabinoids to suit your system. The mints are crafted in small batches with pesticide-free cannabis to promote wellbeing in mind and body. Each pastille is formulated with herbal synergists tailored to elevate the cannabis experience. Perfect for the subtle 4/20 celebrators.

 

 

MOOD33’S CANNABIS-INFUSED TONICS

mood33 is a California-based cannabis beverage brand crafting natural and uplifting herbal tonics, currently with a line of three unique formulations including Joy, Passion and Calm. Each provides its own unique mood-based effect thanks to tailored cannabinoid ratios, natural tea and fruit ingredients, and signature terpene profiles inspired by the aromas and effects of the cannabis plant.

You can mix and match a 4-pack and pop open a few bottles with friends at the park. Cheers!

ORCHID ESSENTIAL’S TASTY TERPENE VAPES

Orchid Essentials is a California-based vape company that creates vape pens and oils with robust flavor profiles that feel as if you are enjoying a nightly glass of wine every time you take a puff. Orchid is unique in the cannabis market in that they do not use PEG, PPG, MCT, or coconut oil as a carrier for the cannabis oil. Instead, they use terpenes – fragrant, organic compounds found in the essential oils of all plants that give, for example, lavender and chamomile their relaxing aromas and citrus fruits their energizing punch. Vaping with terpenes is known to be healthier, and Orchid’s six strain options enable you to vary your vaping session to suit your mood or taste preferences.

 

CALIVA’S REEF LEAF STASH PACK

California’s most-trusted cannabis brand believes in wellness options that work for your lifestyle: motivating the mind, steadying the body, and inspiring creativity. As well as creating pre-rolled joints and some of California’s most popular vapes, they offer two types of classic cannabis flower: Premium Quality eighths, and “Reef Leaf” in a variety of indica, sativa and hybrid blends. Perfect for 4/20 the Reef Leaf Stash Pack kit has all you need for the perfect doobie including a Reef Leaf pouch (5g of pre-ground flower), king size rolling papers, white-tipped matches, and a glass crutch. Sometimes you can get exactly what you want in one convenient box.

 

SUM MICRODOSE SUBLINGUALS

Looking for fast relaxation without the high on 4/20? Known as the “anti-edible” SUM (Superior Uptake Microdose) are small, discreet sublingual tablet absorbs directly into the bloodstream via the membrane underneath the tongue. SUM has four tablet varieties currently available at select dispensaries in Colorado; Calm, Relief, Focus, and Energy.

 


William SumnerWilliam SumnerApril 16, 2019
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4min15580

For the first time since Colorado legalized adult-use cannabis in 2014, the holiday 4/20 will fall on a Saturday. To celebrate the occasion, the cannabis data intelligence firm Headset has partnered with Nielsen to release a report detailing how consumers respond to the annual holiday.

“No matter how you participate in the cannabis industry, you should pay attention to 4/20,” reads the report. “It is consistently the single biggest day in cannabis each year, with at least double the sales of an average day.”

The report utilizes data gathered from retailers in four mature cannabis markets: Washington, California, Nevada, and Colorado. In order to develop a baseline, researchers examined sales figures on 4/20 and the four same days of the week before and after 4/20 in 2015, 2016, 2017, and 2018.

Researchers found that cannabis consumers respond much more strongly to 4/20 than alcohol drinkers do on similar holidays. For example, on the Fourth of July beer sales on average increase by 33%, whereas cannabis sales on 4/20 rise by approximately 111%. Although the Fourth of July is not a cannabis holiday, sales of the substance nonetheless increased by 5%.

Cannabis sales on 4/20 may fare better than alcohol sales on traditional holidays, but what about when compared to other cannabis holidays? To answer that question, researchers compared 4/20 sales to sales on Green Wednesday.

Taking place on the Wednesday before Thanksgiving, Green Wednesday is an emulation of Black Friday, where retailers offer deep discounts on products in the hopes of driving up sales. Although not quite as popular as 4/20, Green Wednesday brings in approximately $17.3 million and represents a 57% increase in sales. On the other hand, 4/20 brings in roughly $26.6 million.

When comparing 4/20 sales in different states, there seems to be little correlation between market maturity and sales increase. Overall, the state of Colorado saw the most significant increase in 4/20 sales with 128% ($9.1 million), followed by Nevada with 110% ($3.5 million). Rounding out the bottom two states were California with a 103% increase in sales ($6.9 million) and Washington with 100% ($7.1 million).

Given that there is little correlation between market maturity and the popularity of 4/20, researchers believe that the holiday’s popularity is due more to cannabis culture than the retail environment. Overall, retailers can expect to see their average sales increase by at least 100% on 4/20, little else is guaranteed.

While market maturity may not play a role in annual 4/20 sales growth, the actual day that the holiday falls on will play a significant role this year. On average, Friday and Saturday account for the most cannabis sales in a given week, garnering 18.8% and 16.6% of weekly sales, respectively. Bearing this mind, Headset expect this upcoming 4/20 is expected to be the biggest one yet

To read the full report, please click the following link.



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