420 Archives - Green Market Report

Debra BorchardtApril 20, 2022


Another April 20 is upon us as the holiday has become the single biggest day for sales. It doesn’t even seem to matter that the holiday falls on a Wednesday this year. People are sick of the pandemic and ready to party. They may even pass joints in a circle without wiping off the end. 

Headset has released its latest report about shopping patterns for 420. Some things remain consistent each year like discounts at dispensaries and a surge in foot traffic. Plus some categories jump in popularity for the holiday. Each year also brings new states online and with that comes even more new data. 

Headset is forecasting that total cannabis sales should increase by at least 100% in the US and at least 50% in Canada on 4/20 this year.

Age Excitement‍

The 420 report found that younger consumers are more stoked than older ones. Perhaps older customers are more jaded? They don’t need a special holiday to go shopping at the dispensary? Headset’s report found that sales to Gen Z customers increased by 168% on 4/20/21 over the previous four weeks compared to 91% for the Baby Boomer age group. “Sales to the Generation Z group came pretty close to tripling on 4/20 last year, while sales to Gen X and Baby Boomer groups didn’t even double.” Headset believes that older people may have stronger pandemic fears than younger people who may be more willing to go to a crowded dispensary. 


Dispensaries have begun to make 420 specials a regular thing and now the customers expect it. Headset noted that discounting has happened each year, but the increases in discounting have remained reasonable until the effect of COVID in 2020. That year, discounts jumped as sales growth was only so-so. 

Planet 13 (OTC: PLNHF) Las Vegas is offering an all-day 25% discount on participating brands and PAX is also offering 20% off site-wide, from 4/15-4/21. 22Red, founded by System of a Down’s Shavo Odajian, is putting up new strains at STIIIZY in addition to hosting a getaway giveaway (it’s gunna be bougie, methinks) on their socials on 4/22. 

420 Hits

Headset found that beverages are the consistent winners on 4/20. “We see this trend for Beverages on most holidays. Edibles, Flower, Concentrates, and Pre-Rolls also typically perform well while Tinctures, Topicals and Capsules do not see nearly the same level of sales growth. Interestingly, Vapor Pens are one of the lower growth categories on 4/20. This is surprising, as Vapor Pen products tend to be higher cost, so one might assume that customers would take advantage of 4/20 promotions to get a good deal.” Jumping on the barrage bandwagon, Planet 13’s restaurant is selling a themed “Up In Smoke” cocktail  for $15 vodka-based cocktail has hints of blackberry, cucumber, lime juice and simple syrup finished with dry ice to have the appearance that it’s smoking!

Sales Increase

The report said that sales increases on 4/20 are mostly caused by a massive increase in transaction volume. They expect nearly double the number of customers than is normally served in April.

“Additionally, 2020 was the only full year since cannabis legalization where 4/20 was not the largest single day of sales (New Year’s Eve took the crown that year). This was almost certainly caused by the early stay-at-home and social distancing precautions during the COVID-19 pandemic. Because of this, customers probably were less likely to go shop in physical stores during this time.”


Cannabis companies are also using the day for publicity stunts. A cannabis dating site called SmokeandPoke.com is hosting a live event to ring in the holiday. They are rolling a 420-inch joint (equivalent to 35 feet in length). The new dating site was recently launched for pot smokers, weed enthusiasts, and cannabis connoisseurs to connect and build relationships.

StaffApril 18, 2022


This year is the first April 20 that New Yorkers can truly celebrate and the parties look to be epic. Between a post-covid-ish landscape and a mostly legal backdrop, New Yawkers are ready to throw down for 420 this year. Who cares that it’s on Wednesday! Here are the big events planned in New York City for 420.

Black Market Group

Black Market Group (BMG – @blackmarketcertified), together with Infamous Farms (@infmsfarms) are heading to New York City to celebrate the official launch of the respective brands, highlighting the intrinsic bond between hip-hop and cannabis culture with a Big Apple-based bash on every cannasseur’s favorite holiday, 4/20. The female-founded Black Market Group will officially launch at the 4/20 event, furthering the cannabis veterans’ footprint in the industry. BMG has cultivated  strong relationships with “legacy” cannabis farms and cannabis aficionados from the world of hip-hop to cultivate mutually beneficial partnerships within a vertically-integrated ecosystem.

“We’re so excited to blend the best parts of the Legacy Cali cannabis culture with the legends of the NY hip hop scene. Our 4/20 event is going to mark the beginning of Black Market Certified and our mission in preserving The Culture.” says founder Annick Goldsmith

 Black Market Group’s 4/20 Launch party on Wednesday, April 20th, 2022 at 6 pm at SOB’s (Sounds of Brazil) in the Hudson Square district of Lower Manhattan. Hosted by the legendary Rapper Producer Rakim and performances by Havoc, Styles P, Big Twins, and more.

VIP admission 6pm, General admission 7:30

Honeysuckle Magazine

420 (National Cannabis Day) and the Honeysuckle Magazine team are having a party with our pals at Fyllo! Join us this Wednesday 4/20 4-8 PM at Club Cumming – Alan Cumming’s iconic nightlife joint. Mix and mingle, get your copy of our latest issue featuring Lil Wayne and Young Money, and light up your life. 😉

Free entry, live music and open bar… a perfect combo for the “high holiday.” No registration is needed, just come as you wish! Club Cumming is located at 505 East 6th Street, between 1st Avenue and Avenue A in NYC.

21+ to attend. Consumption friendly. Outside availability.


NEW YORK! Join us as we celebrate another FOUR TWENTY holiday with several leaders who are working hard to create and support inclusive brands in the cannabis space. From flowers to culinary treats, plant medicine expands beyond just flower and bongs.

MONDAY April 18th 2022 6PM to 8PM Soho Works Dumbo in Brooklyn. Must RSVP via link because spots are limited.


️Brittany Carbone – TONIC/Tricolla Farms (@tonic_cbd)

️Cecilia Oyediran – Foley Hoag Law Firm (@thcee_esq)

️Alex Norman – Budega NYC (@budeganyc)

Wine/Beverages starts at 6PM and conversation kicks off at 6:30PM sharp!

This discussion will talk about sourcing, manufacturing, understanding the value of a contract, and the complexities around marketing.

High Garden

HighGarden 452 Washington St, New York, NY

Join us for the biggest celebration of the year! DJ set by Cat Ouellette, live reggae music, giveaways, sponsors, and more. You don’t want to miss out on 420 at HighGarden NYC

Cannademix: Unity Day

Cappadonna, Inspectah Deck, Sensi All-Stars, Big Nate All Star, PBS Skinz, Puffington, Jdotlittles, & More! Wu-Tang Members Inspectah Deck & Cappadonna

With Special Guest Big Nate Allstar

Backed by Live Band : The Sensi All-Stars

 With Reggaeton and DJ performers to be announced!

Webster Hall, New York, NY Ages: 21 & Over 

WED APR 20, 2022 – 6:00 PM

Ages: 21 & Over

Doors Open: 6:00 PM

Door Price: $42.00

Rebelle Dispensary

We’ll be debuting a new product we’re launching in May (called Halo), and announcing new ways we’ll be supporting social equity in our industry (we call it The Halo Effect). I’m delighted that Tremaine Wright, Chair of NY’s Cannabis Control Board, will be joining us for the first hour. Space is limited so please RSVP soon. 

Banana Certz

Looking for a music themed event? the release party for Banana Certz, the collab between Jokes Up Certz and Golden State Banana. The event, thrown by Premium Sesh, runs from 7 p.m. until late. Tickets are $40, and available here

Baked in Bushwick – Sold Out

Baked In Bushwick Presents: Our Annual 420 Celebration!

Help Baked In Bushwick celebrate the beautiful flower that is! This April we celebrate our second annual 420 event!

It will be a cannabis-themed evening full of complimentary gifts, totes, and smokes!

Limited edition Baked In Bushwick tote bags with gifts valuing over $100 for the FIRST 50 GUESTS! (Drink must be purcased for goodie bag to be gifted)

SPLIFF – 420 Festival – Sold Out

Welcome back New York, Spliff Nation is having our forth annual festival. We will be giving away free prerolls and edibles for everyone to enjoy. The location will be in Lower Manhattan & disclosed day prior to event. Music provided by DJ Que. Come get blazed with us! Check us out at www.onespliffnation.com


If you want an event mentioned in this column email us at info@greenmarketreport.com.

StaffApril 13, 2022


Cannabis tech company Akerna (Nasdaq: KERN) is predicting that U.S. cannabis shoppers will spend nearly $130 million on legal cannabis on April 20th, known as “420”, an unofficial but widely celebrated cannabis consumption holiday, which would become the largest sales day in legal cannabis history.

“We are approaching the biggest day for our industry, making it critical for dispensaries to plan promotions, staff, and space for these large upticks in traffic,” said James Ahrendt, Business Intelligence Architect at Akerna. “To help alleviate some of the traffic, cannabis retailers using Akerna’s MJ Retail POS solution can leverage the platform’s kiosk mode. In kiosk mode, the budtender gives the MJ Retail tablet to the customer, who can then shop the store’s offerings on the device, similar to how they would in an online order, allowing stores to serve more customers and ultimately complete more sales per hour.”

Compared to last year’s 420, which brought in nearly $112 million and became the industry’s largest sales day to date, this year’s 420 would be a 16% growth over last year’s sales. As more markets legalize cannabis and more Americans become comfortable with the legal cannabis industry, these year-over-year increases are expected to continue.

Mid-week 420

This year could be tricky because the holiday falls in the middle of the week on Wednesday. So, do people celebrate before or after? Or just take the day off?

Akerna says to expect traffic to begin growing on April 15th, the Friday ahead of 420. Since tax day was moved to April 18th, that could work.  Akerna thinks the overall Friday to Wednesday period is expected to see cannabis sales figures above the $400 million range.

To put that into perspective, the Iowa Alcoholic Beverages Division recently reported the state’s largest year of liquor sales ever – which surpassed $400 million for the first time. This means that the U.S. cannabis retail industry is predicted to bring in more sales in just six days than Iowa did for liquor sales in a record-breaking year.

While there is no federal tax due to the lack of legalization, if you were to compare that $400 million in sales to Colorado’s taxes, one of the first legal adult-use markets and where Akerna is headquartered, the sales taxes resulting from consumer spending in those six days would be nearly $90 million.


Debra BorchardtApril 22, 2021


420 was predicted to be a huge day for cannabis sales and it certainly didn’t disappoint. Akerna said that by the time Tuesday hit, the daily retail sale of legal cannabis was expected to gross $95 million nationally, bringing total 4/20-related sales to $370 million in the U.S. if Akerna’s data proves accurate.

Planet 13

Nevada-based Planet 13 Holdings Inc.(OTCQB:PLNHF)  a leading vertically-integrated Nevada cannabis company, announces record sales day on April 20, 2021 (“420”). The Company generated $543,000 in single-day sales with gross margins during the month in excess of 50%.

“The demand and acceptance for cannabis is growing across the country, and nowhere is that more evident than in Las Vegas. For tourists returning to Vegas, Planet 13 is synonymous with cannabis and an incredible entertainment experience,” said Larry Scheffler, Co-CEO of Planet 13. “The demand is so overwhelming that even with the many improvements we have made to streamline throughput, we still can’t capture all of the demand. I’m excited for the relaxing of COVID restrictions on May 1st and our expansion which doubles our sales floor and points of sale to handle the unprecedented surge in customer traffic.”

Planet 13 said it is also hiring over 300 workers to staff its Vegas dispensary expansion (doubling points-of-sale/registers to 85) and to staff its new California SuperStore.

Ayr Wellness

Ayr Wellness Inc. (OTCQX: AYRWF) said it celebrated the 420 holiday with retail sales records across its six-state footprint. Nevada, Massachusetts, and Pennsylvania all had record days. In total, the company saw 14,241 transactions and $1.24 million in sales on Tuesday, for an average ticket of $87. Retail gross margin remained high at over 50%.

In Nevada, where the local economy is seeing the benefits of the reopening of the casinos and entertainment venues, Ayr, through its service and operation agreements with licensed operators, saw over 7,500 transactions, including over 2,000 in its busiest location in Henderson, NV, 30% above its average daily count.

“I could not be prouder of our Ayr Wellness team. This 420 we set a new standard for performance and customer service with over 14,200 transactions processed in one day. As cannabis continues to mainstream throughout our culture and 420 increasingly becomes a “National Holiday”, we are thrilled to provide our consumers with an exceptional customer experience, excellent products, and new ways to safely celebrate the wellness and wonder of cannabis,” said Jonathan Sandelman, CEO of Ayr Wellness.


California’s largest marketplace for legal cannabis delivery announced record 420 sales. Eaze customers bought an average of $200 worth of cannabis on 4/20/21, a 50% increase in order value over 420 2020. Deliveries were also up significantly, with a 185% increase compared to any other Tuesday in 2021. Eaze, which has completed 7 million deliveries to date, recently announced its expansion into Michigan and its line of private label brands. “Cannabis consumers moved to delivery as their preferred way of shopping last year, so we’re not surprised to see such a strong 420 in 2021,” said Ro Choy, CEO of Eaze, “Even as daily life begins to return to normal, consumers are staying with the convenience of delivery. It’s the future of this industry.”

Cynthia SalarizadehApril 20, 2021


For the 50th anniversary of 4/20, we decided to highlight and honor the original “OG” cannabis journalists. These are the pioneers who covered this plant, the industry overall and its community for decades. 

The evolution of the cannabis industry and its reversal from prohibition is one of the most interesting topics to witness in our lifetimes. Sitting front row, and the ability to chronicle these changes, has been a priceless experience to each one of these individuals.

Writing for everything from High Times to Rolling Stone, as well as book deals, this is a list of a few of the most important writers to ever document the plant. Today we would like to thank Danny, Mary, Steve and Sharon for their hard work in this industry. 


About Dan Vinkovetsky (formerly Danny Danko of High Times)

Danny Danko is a Cannabis editor, writer, and photographer who was the Senior Cultivation Editor of High Times Magazine for 18 years. He has personally selected HIGH TIMES’ annual Top 10 Strains of the Year since 2005 and is also the creator and founder of the HIGH TIMES Seed Bank Hall of Fame. He has judged more Cannabis Cups than anyone else on Earth.

Danny is the author of “The Official High Times Field Guide to Marijuana Strains” (2011) and “Cannabis: A Beginner’s Guide to Growing Marijuana” (2018). Danny hosted the podcast HIGH TIMES presents Free Weed from Danny Danko” from 2011-2018. He currently hosts the podcast “Grow Bud Yourself!” and is the editor of Northeast Leaf Magazine since July 2020.


Podcast: https://shows.acast.com/freeweed

Patreon Page: https://www.patreon.com/dannydanko

Amazon Book Link: https://amzn.to/2HHvVnJ  

Instagram: https://www.instagram.com/dannydankoht  

Twitter: https://twitter.com/DannyDanko

Facebook: https://www.facebook.com/danny.danko


Northeast Leaf Magazine


@northeastleafmag on Instagram

Facebook https://www.facebook.com/Northeast-Leaf-Magazine-106484277804820

Twitter: https://twitter.com/NELeafMag



About Mary Jane Gibson 

Actress, writer, and former culture editor at High Times, Mary Jane Gibson is a prominent female voice in one of the largest emerging industries and worldwide cultural shifts in modern times, traveling the world tracking the legalization of medical marijuana, adult-use cannabis, and CBD with integral public figures, brands, and personalities since 2007. She’s the co-host of the top-rated Weed + Grub podcast alongside fellow actor/comedian Mike Glazer. Raised in Newfoundland, Gibson performed in theater and film in Montreal, Dublin, London, Paris, Seattle, and New York City before moving to Los Angeles. Her unique perspective in cannabis and world culture has earned her work with numerous media outlets, including Rolling Stone, Playboy, and PBS, and the title “one of the 15 most powerful women in the weed industry” from Complex Magazine. Complementing her writing, film, production, and performance credits, Gibson’s received the Overall Excellence in Performance Award from FringeNYC, the William and Eva Fox Foundation Fellowship, and two Seattle Fringe Festival PONCHO Artistic Pick awards (2002, 2003). Gibson is a graduate of the British American Dramatic Academy: Midsummer in Oxford and the National Theatre School of Canada. She also performs voiceover work using a range of regional American, Canadian, European and Australian dialects. Gibson has conducted in-depth celebrity interviews with Margaret Cho, Melissa Etheridge, Awkwafina, Charlie Sheen, Jim Belushi, Laganja Estranja, and the Super Troopers. She also created and starred in the piece “Fatal Attraction in 10 Minutes” with Reggie Watts for his show Radio Play at PS122.


Mary Jane wrote and edited for High Times for over a decade. She was named one of the “15 most powerful women in the weed industry” by Complex and was featured in Forbes. She now writes for a number of outlets including Rolling Stone and Playboy. Mary Jane covers cannabis culture, entertainment, and cutting-edge trends, and has interviewed stars like Margaret Cho, Melissa Etheridge, the Super Troopers, Awkwafina, and Reggie Watts. She co-hosts the Weed + Grub podcast with comedian Mike Glazer. Vulture called them “true experts in comedy and marijuana.” Mary Jane is also an award-winning actor and playwright. Follow her on IG @thisismaryjane_.




About Steve Bloom

Steve Bloom is a longtime journalist and author with 32 years in the cannabis community. His credits include:

Publisher of CelebStoner.com, one of the leading sources for marijuana and celebrity news on the web since 2007.

Former editor of High Times from 1988-2007, and producer of the Stony and Doobie award shows and the two Hempilation benefit albums for NORML (1995 and 1998) while at High Times.

Former editor-in-Chief of Freedom Leaf magazine and freedomleaf.com from 2014-2019.

Former Editor-in-chief of two Centennial Media titles, Marijuana Goes Mainstream and The Complete Guide to CBD from 2019-2021.

Co-author of Pot Culture: The A-Z Guide to Stoner Language and Life (Abrams Image, 2007) and Reefer Movie Madness: The Ultimate Stoner Film Guide (Abrams Image, 2010) with Shirley Halperin.

Recipient of NORML’s Media & Culture Award in 2004, Cannabis MVP by the Cannabis Business Awards in 2018 and New York NORML Activism award in 2019.

Has appeared as a moderator, panelist and speaker at many marijuana-reform events, including the NORML Conference, the Drug Policy Alliance Conference, International Cannabis Business Conference, Cannabis Media Summit, Seattle Hempfest, Boston Freedom Rally, Cypress Hill SmokeOu, the NYC Cannabis Parade & Rally and more.

Board member and co-organizer of the annual NYC Cannabis Parade & Rally.

Discovered 420 in 1990.

Founder and organizer of the Teapot Party with Willie Nelson since 2009.

Founder and commissioner of the New York Media Softball League since 2007.

Author of Video Invaders (Arco, 1982) and Watch Out for the Little Guys (St. Martins Press, 1989). 

Lives in Bronx, NY.

Contact Info


Facebook, Twitter, Instagram, Linked In



About Sharon Letts

Sharon began her professional career as a gardener at the age of 24 in Southern California, with many assuming she grew cannabis. In reality, she designed, planted and maintained flower beds for high-end homes in Southern California for 17 years, before becoming a producer for television, then advocating for the plant.

Gardening turned to television when she was asked to host and produce visiting gardening show, In and Out of the Garden, for local television in Southern California. This led to executive producing travel series, Off the Beaten Path,  for PBS in California, which led to producing national documentary and magazine shows in Los Angeles.

Sharon was brought up to Humboldt County in Northern California to produce a news show, then became the lead features writer for the Times-Standard, the longtime daily paper in the county.

While working in media in the cannabis capital of the world, Sharon presented with breast cancer and was given cannabis oil made by Pearl Moon of the Bud Sisters of Southern Humboldt. Much to her surprise, the oil successfully put the cancer into remission, while simultaneously doing away with upwards of 10 prescription medications and supplements taken for numerous ailments.

Since she already had a voice in the media Sharon followed the calling and has written exclusively and extensively on cannabis as medicine ever since. Called one of the most prolific and informative writers in the space, for the past ten years she’s written for just about every cannabis publication and platform, penning patient profiles, telling successful stories of healing with cannabis.

Sharon also shares her own stories of healing regularly, penning essays on her own cancer experience in using cannabis as medicine, treating and preventing colds, flu, the coronavirus, broken bones, fractures – and replacing opioids with cannabis oil. She’s even included her dogs in the mix, from their rescue near death, to their current healthy lifestyle that includes dosing daily with cannabis and/or CBD.

Recently, her path has brought her full-circle back to media, developing television series from the series she’s written for magazines for years . Her two series, What’s in Your Stash?, written for High Times for the past two years, and Weed Traveler, a travel series for Weed World Magazine in the UK, are currently being shopped by Montel Williams as executive producer, with ten more show concepts on her list.

She’s currently being represented by Pam Pho of D4EO Literary Agency, with an equally long list of book concepts, also based on the series she writes, being developed and shopped now.

This past weekend Sharon’s work was honored by Cannabis Activism Now Magazine, voted Best Writer in the cannabis industry by readers. 

You can read Sharon’s work, as follows: High Times: Higher Profiles, What’s in Your Stash? (TV); Weed World Magazine: Kitchen Apothecary, Weed Traveler (TV); Women of Weed World; Vegas & Tahoe Cannabis Magazine(s): Daily Dose, A Day in the Life of a Cannabis Patient; Dope Magazine: Road Trip: In Search of Good Medicine,  Cannaopolis (eBook/Amazon & scripted TV series); The Emerald Magazine: Humboldt Medicine; Humboldt Stories, eBook/Amazon (winner 2016 Tokey Awards); Toke Signals: Toke Stories; Educated Stoner: essays of personal healing. Self-syndicated globally in several languages.

Email: sharonlettsgardens@gmail.com
URL: http://www.sharonletts.com

StaffApril 20, 2021


2021 4/20 Gift Guide


In honor of our second 4/20 at home, we’ve provided a thoughtfully curated list of unique products that can be enjoyed by a range of cannabis consumers during this year’s festivities. Feel the highest intensity of your cannabis experience with our innovative guide consisting of stylish accessories, high-quality medical products, luxury flower and confectionaries, sleek pre-rolls and joints and social impact brands that are paying it forward.  


First timer

Goddess Bliss Beans by CBD Goddess

If you’re looking to brighten up your day, Goddess Bliss Beans will bring in the sunshine. Formulated by the original inventor of Jelly Belly®, these delicious, gelatin-free jelly beans are made in small batches to ensure quality and consistency. Each jar contains 40 jelly beans infused with 10mg of hemp-derived CBD each, allowing you to choose your desired dose of bliss. Goddess Bliss Beans are available in original, sour and sugar-free options, and come in 38 assorted flavors. CBD Goddess is a nationwide shopping platform for CBD consumer and pet products featuring only the most respected, highest-quality, hemp-derived and organic-based CBD craft products. The ecommerce site also offers a personalized online health and wellness lifestyle experience, real-time price comparisons and door-to-door delivery.


Papa & Barkley Enters the Edibles Market with the First Sugar-Free, Whole Plant Gummies


Papa & Barkley – Releaf Gummies

Papa & Barkley evolved out of a son’s determination to alleviate his father’s immobilizing back pain. After some cannabis-focused recipe R&D, he discovered the perfect formulation and Papa & Barkley’s Releaf line was born. Their Releaf gummies are California’s first sugar-free, whole plant gummy and made with solventless kief hash to provide the plant’s full spectrum of cannabinoids, terpenes and phytonutrients. At 5mg each, they are a great introduction to cannabis and help with stress, anxiety, relaxation, sleep and acute pain. Papa & Barkley’s Berry Burst Releaf Gummies are vegan, gluten-free, zero-calorie and keto-friendly.


Also available in Juicy Orange, Tart Apple (vegan), and Wild Strawberry


CBD Oil Roll-ons | Gold Formula | PlusCBD

CV Sciences Plus CBD Roll-On

CV Sciences’ (OTC: CVSI) soothing Plus CBD Roll-On is formulated with extra-strength hemp extract to deliver fast-acting relief from occasional post-workout aches and pains and to support skin homeostasis. Botanicals like jojoba, aucklandia lappa root, licorice, cinnamon, menthol and camphor moisturize your skin while terpenes, minor cannabinoids and rich fatty acids add an extra boost of protection to the skin barrier. The formula absorbs quickly, is easy to apply, and works as hard as you do on your toughest days. Use this powerful, relaxing roll-on in the morning to loosen up for the day or after exercise to cool down.




Airgraft is a purpose-driven technology company that engineers and sells vaporization hardware and software designed for the effective, efficient delivery of medicinal and recreational extracts. The upcoming launch of Airgraft 2 stresses a science-backed, pure and transparent vaporizing experience that cannabis users of all kinds look for in their cannabis journey. Consumers have access to Airgraft’s smart technology that allows you to track how much you consume with each draw to ensure the perfect dose every time. Memberships are available to the general public for the Airgraft 2 device and cost-effective pod system on May 15th. 


Betty's Eddies – emmo designs


Betty’s Eddies (MariMed) 

Named LeafLink’s 2020 Best Selling Medical Product in Maryland, Betty’s Eddies artisanal fruit chews provide a best-of-both worlds option for those who want the grown-up benefits of therapeutic cannabinoids without surrendering all the psychoactive enjoyment of weed. These handcrafted, vegan edibles are infused with full-spectrum cannabis oil and flavored with organically-grown fruits and vegetables for an all-natural, complete entourage effect experience.

Monkey Bar (100mg) | incredibles | Handcrafted Chocolate - Jane

incredibles-Monkey Bar 

Dubbed the “Snickers of Cannabis,” incredibles seeks to give their customers a consistent, reliable line of edibles bursting with flavor for a perfect introduction to edibles. The suite of products is full of chocolatey bars, gummies, tarts and mints in fun flavors we’ve all come to love like “Mile High Mint,” “Peanut Budda Buddha” and “Strawberry Crunch.” The incredibles limited-edition Monkey Bar is a whole different animal, consisting of milk chocolatey coconut, sweet bananas and crunchy walnuts. Grab one before they swing out of town.


Potli: Cannabis-Infused Functional Foods for Optimal Health - Eat Naked Kitchen


Potli founder Felicity Chen is a third-generation sauce and spice maker with a heritage and passion for functional ingredients. She launched Potli, a purveyor of high-quality, craftsman kitchen staples for everyday use, as a way to promote healthy living and celebrate her family’s original recipes. Today, they have a curated selection of essential foods like olive oil and apple cider vinegar, all infused with sun-grown cannabinoids from the Emerald Triangle.

  • Potli’s Cannabis-Infused Sriracha (THC) is a cult favorite Vietnamese hot sauce and 1st place winner for Savory Edible in The Emerald Cup 2021. Try adding to noodles, dumplings and eggs for an enhanced mood and boost in creativity.
  • Potli Dream Honey (Hemp) (National) is made with a tested hemp oil ratio of CBN and CBD to help induce a deep, restful sleep without any morning grogginess. 
  • Potli Awaken Apple Cider Vinegar (Hemp) (National) mixes the skin, gut health and weight management benefits of ACV with the calming effects of CBD for the perfect start to your morning. Use it in homemade salad dressings or even mocktails – check out Potli’s blog for more recipe ideas.


https://www.dropbox.com/sh/d38mcr91ompngfc/AADYYOE-6W14PXaqWF_4UKnea?dl=0 (images) 

Hervé - Salted Caramel Macarons | Leafly


Hervé draws upon the classic art of French cuisine to make exquisite cannabis-infused confectioneries unlike any other edible on the market. Hervé’s elegant macarons, bonbons (candies), desserts and chocolates combine contemporary designs, spectacular flavors and the highest quality of cannabis distillate. Their macarons are infused with 10mg of THC and available in chocolate, raspberry or salted caramel. Hervé’s Le Mirage line of vegan, gluten-free, zero-sugar sublingual hard candies are sold in packs of 2 inserts that are 25 mg each at 2 just calories per serving. It’s the perfect gift for your classiest friends. 


Luxury Lover

Shop Tabletop Lighter in Garden Grove – Edie Parker Flower

Flower by Edie Parker – Tabletop Lighter

Inspired by acrylic handbags that were all the rage in the mid 1900’s, Brett Heyman founded Edie Parker to bring back the vintage style she loves so much. Edie Parker draws on mid-century trends to create original pieces that speak for themselves. Their limited-edition tie-dye table lighter is one such unique creation that could double as home decor. The cleverly designed acrylic lighter also comes nestled inside its own matching ashtray for dual-purpose use.


FRIGG is a CBD beauty and wellness brand named after the mythical Viking goddess of plant magic. Frigg uses ancient botanical wisdom to turn back the effects of modern stressors. Enriched with antioxidants and omega fatty acids, Frigg’s products are scientifically developed, sustainably sourced and vegan.


  • Frigg Attuning Face Potion is packed with responsibly-sourced cannabinoids like Broad Spectrum CBD (300mg) and CBG (100mg) to smooth rough textures, fade hyperpigmentation, balance oil production, calm redness and plump fine lines. Rich in omega-rich Sea Buckthorn Oil and other nourishing botanical oils, this tonic strengthens your skin barrier while boosting collagen levels for more resilient, youthful skin. 
  • Frigg Attuning Hair Potion stimulates dry, tired follicles and calms an irritated scalp for all hair types and textures. The moisturizing baobab and growth-promoting castor oils – cannabidiol and cannabigerol oils, rosemary, cedarwood and other herbal extracts – function as a scalp treatment, deep conditioner and natural growth enhancers. You’ll find your ends super silky and noticed healthy, sustained hair growth with consistent use.



Lume Effect Cartridges are the highest quality vape cartridge available on the market and one that you can feel safe using. Unlike most other vapes, Lume carts do not contain any fillers such as MCT oil (coconut oil) or other vegetable oils. Their carts are filled with only premium THC distillate and carefully-selected, natural terpenes. The 0.5g of premium vape oil is housed in the best 510 thread cartridge offered in the industry. These come with a lead-free guarantee and are fully tested for quality assurance. Offered in 5 different effects: Dream, Recover, Unwind, Focus and Move. 



The Pre-Roll Flight is a convenient way to sample each of Canndescent’s luxury effects: Calm, Cruise, Connect, Create and Charge. Canndescent empowers adults to turn down the noise, unlock the moment and transform their lives with high end cannabis products. The company became the first cannabis cultivator in the world to abandon traditional strain names and pioneer effects-based cannabis. Each pre-roll is beautifully packaged using 100% ultra-premium flower. Available in single effects and 5-effect flights.


Heavy Hitters

TK Stardawg Haze by The Bank

TK Stardawg Haze by The Bank, which was recently ranked as the #1 selling flower brand in Nevada by Headset, is a Sativa-dominant Hybrid strain that produces happy, relaxed and euphoric effects. The tart flavor and aroma notes are a result of the strain’s Caryophyllene and Limonene terpene profile. The Bank is known for its superior plant genetics and next-level cultivation practices designed for the modern cannabis connoisseur. The brand offers pre-packaged flower, infused blunts and pre-rolls, comprised of three tiered lines: Gold Standard, Cache and Vault, each offering varying degrees of quality and price. 

In Nevada, The Bank has quickly become a top selling brand in some of the leading dispensaries in Las Vegas, where Jushi operates a redesigned, state-of-the-art cultivation facility. In Pennsylvania, The Bank stands out as an refreshing lifestyle brand in a strong medical market. Currently, The Bank is available at dispensaries across Nevada and Pennsylvania, including Pennsylvania’s BEYOND/HELLO™ locations.


Nira + Medicinals Extra Strength THC Softgels (25 mg each)

Nira + Medicinals develops high quality, THC and CBD-rich medical products that aim to improve the quality of life for all cannabis patients. With deep roots in science and medicine, Nira+ is the evolution of Jushi Holdings’ original Nira CBD line, carefully formulated by Dr. Laszlo Mechtler, Director of the DENT Cannabis Clinic and Neuroscience Research Center at the DENT Neurologic Institute located in Buffalo, New York. Focused on purity and consistency, these products offer patients science-backed options for improved wellness. The product line includes oral solutions, capsules, softgels and topicals. Currently, Nira+ is available at dispensaries across Pennsylvania, including at BEYOND/HELLO™ locations.

PLUS Hash Gummies 

In partnership with the heroes of hash, this limited-edition gummy is nothing but nug and all of the feels. Featuring the finest single-strain, solventless, ice water MAC strain hash from Biscotti Brands (“Biscotti”). Each 10mg gummy bursts with all-natural orange fruit flavors to balance the boldness of the bud without hiding the delicious taste of hash, delivering an entourage effect of creativity, happy feelings, and uplifting vibes

Sunderstorm Kanha Belts 

Widely considered the best tasting cannabis gummy in the industry, Kanha debuted a line of high-THC products specifically formulated for the high-dose consumer earlier this year.  These first-fact Kanha Belts use nanomolecular technology for an onset time of approximately 15 minutes and have a high absorption rate. These new high-powered edibles are available in a delectable and tart strawberry lemonade flavor and consist of two 50mg belts per bag, while most gummies are only 5mg or 10mg per piece. If that’s not enough, Kanha Belts are made with all-natural ingredients and have less sugar than other Kanha edibles! 

For a Good Cause


Canndescent Justice Joints 

Canndescent’s line of Justice Joints prerolls are the first standalone brand that donates 100% of its profits to cannabis social equity causes. The brand is currently partnering with the Last Prisoner Project, a 501(c)(3) non-profit coalition of social justice leaders and drug policy reform experts, to support criminal record expungement in addition to release and reentry programs. Additionally, Justice Joint has established a grant program geared toward increasing participation and ownership of BIPOC communities within the cannabis industry. 


Green Thumb Industries Dogwalkers 

These pre-rolls come in two distinct sizes for short and long strolls with man’s best friend. The Mini Dog (0.35g) pre-roll is perfect for an afternoon walk while the Big Dog (0.75g) size is ideal for those longer walks with your special pup.  Each pre-roll contains flower harvested at peak freshness that is expertly packed, twisted and weighed to ensure quality and consistency. A portion of proceeds from every Dogwalkers product goes back to deserving animal shelters across the country, to ensure more dogs are loved, and walked, often!

Nugg Club 

Nugg Club is a California-based cannabis subscription box featuring full-sized products curated by experts that cater to unique customer preferences. The service is currently available in Los Angeles and Orange County but will be expanding to more cities in the coming months. Every Nugg Club Box is priced at $99, excluding tax, and contains 5 to 7 premium cannabis products worth over $225 in retail value. 


Nugg Club recently launched Schedule 1, a social impact brand that donates a portion of profits to lobbying efforts that aim to declassify marijuana at the federal level. The brand also donates to the Last Prisoner Project, a nonprofit that works to free individuals serving sentences for nonviolent cannabis charges. Schedule 1’s three flower strains, Mimosa, MAC 1, and Sunset Cookies, are available for purchase in Nugg Club subscription boxes or as an add-on item.



Whether you’re looking for upscale accessories, delicious edibles or soothing roll-ons, kick off your 4/20 cannabis experience with new and exciting options on our 2021 gift guide. These thoughtful gifts are guaranteed to impress consumers at every stage of their cannabis journeys this year. 




StaffApril 19, 2021


If you are planning to head to a dispensary on April 20, here are some options. Some of these companies are launching products on 420, while others are offering special promotions.

Creating 100% all-natural products with no artificial terpenes, flavors, or additives, Bloom Farms’ mission is to bring safe and enjoyable products to people who use cannabis as part of a healthy, fulfilling lifestyle. The company rigorously tests all its products, and they have a longstanding 1:1 program in place to address food insecurity.  Through a network of food banks, Bloom Farms provides one meal to a person in need for each of its products sold. They proudly have provided over 2.5 million meals to date.

4/20 DEBUT: In celebration of 4/20, Bloom Farms is releasing their premium sun-grown natural cannabis flower in ½ oz pouches of Smalls. Choose from strains like Watermelon Cookies, Durban Triangle, Strawberry Fields, Captain Larry, and more! Meticulously tested for quality, safety & consistency, Bloom Farms’ California-crafted flower is sustainably grown and sourced from farmers who care about the land, environment, and community.

Bloom Farms Wellness (Available nationally)

(Tinctures, Vapes, Topicals)

Bloom Farms Wellness creates products made with high quality, uncut, hemp-derived CBD vape oil, and tinctures and topicals from organically grown hemp. All of Bloom Farms’ flavors are natural, non-intoxicating, and alcohol-free. Their bestselling Dream 5:1 CBD/CBN comes in a 1200mg tincture, as well as in vaper cartridges and mini-pens.

4/20 SPECIAL: currently has special $20 pricing on all Mini Vapor Pens and Cartridges (including CBN) through 4/20. These ship nationally, with free standard shipping on any order over $60.

Also, check out Bloom Farms Sport Stick made especially for pre-and post-workouts! Suitable for men and women alike, the 600 mg CBD Sport Stick is a fast-acting, hands-free balm that boosts recovery and keeps you moving, made from sustainably grown, full-spectrum CBD oil.


Cali Heights (CA only)

Quality, price point, and philosophy are at the forefront of Cali Heights, a new brand featuring premium flower, cannabis cartridges, and oil and crumble infused pre-rolls, founded by Eric Theise.

Products hit the dispensary shelves just a few months ago, but the company is already seeing a promising pattern of rapid sell-through, repeat increased orders, and brand loyalty. Eric started as Head of Sales at Bloom Farms in 2014 and has had boots on the ground in dispensaries for seven years.

 After speaking with everyone from buyers to budtenders to customers and even security guards, he has a real good sense of what people want and is able to offer it at a fraction of the price because he handles everything in-house, from manufacturing to distributing.


Farmer and the Felon (CA Only)

Farmer and the Felon is a new flower brand from CannaCraft, paying homage to the company’s cofounders, Ned Fussell and Dennis Hunter. The brand provides a portion of proceeds to the Last Prisoner Project, an advocacy group working to fight the cannabis-related incarceration pandemic through expungement, re-sentencing, re-trial, and re-entry programs.

Farmer and the Felon launched with over 30 strains and is available in California in ⅛ oz, ¼ oz and ½ oz bags and 1 gram prerolls. Popular strains: Shark Shock, Mimosa, Lemongrass, Motorbreath, and Vanilla Frosting. (photo assets)


Satori Singles (CA Only)

Satori Singles pairs socially responsible chocolate with cutting-edge cannabinoid science to create the perfect edible experience. Combining the great taste of sustainably sourced South American cacao with pure cannabis oil, Satori Singles uses a nano-emulsifier to allow the cannabinoids to be absorbed quickly and efficiently. Available in both milk and dark chocolate, with just 10mg of THC per package – perfect for incorporating into desserts!

Satori Bites (CA Only)

Satori Chocolates are hand-crafted, artisanal chocolate edibles of the highest quality, globally sourced ingredients to provide the richest microdosing experience. Whether you’re a dark or milk chocolate lover, a THC or CBD seeker, Satori has you covered with 6 flavors of Chocolate Bites and doses allowing the consumer to control their Satori journey.


Fast-acting Strawberries in Milk Chocolate

CBD Blueberries in Dark Chocolate

Sweet & Salty Almonds in Dark Chocolate

Make sure you visit Satori’s recipes page for highly inspired creations! (photo assets)

ABX All-Natural Cannabis Gummies (CA Only)

Vegan, Gluten-Free, AbsoluteXtracts Cannabis Gummies deliver delicious real fruit flavor and potent effects. Premium, all-natural ingredients and high-potency sun-grown cannabis oil. Available in four mouthwatering flavors: Chili Lime Piña, Mixed Berry, Strawberry, and Key Lime.



HiFi Hops (CA and CO Only)

Lagunitas and AbsoluteXtracts have paired up to bring you Hi-Fi Hops, a hoppy sparkling beverage— zero-calories, and zero-carbs—infused with the finest THC & CBD from locally-grown cannabis. Truly the best of both worlds!

Unplugged, their 18:1 CBD-rich beverage, contains 18mg of CBD and less than 2mg of THC to create a calming and overall relaxation with very little to no psychoactive effect. Tuner, their 5:5 version, is dialed into just the right balance of THC & CBD, 5mg of each, and is both calming and invigorating. If you are looking for a blast of THC, Reverb is a stimulating and invigorating experience, providing an amped-up charge from 10mg of THC.


Care By Design Ratio line (Tinctures, Topical, Gummies, Soft Gels, Vapes) (CA Only)

Care By Design, the pioneer of CBD to THC ratios has recently reformulated its product line without changing its value price. The reformulated products now have an increased cannabinoid count by more than 25% per ratio, as well as the minor (but mighty) cannabinoids, CBDa and THCa. And the company now offers a groundbreaking new ratio, the highest available in the California market – 40:1.

40:1 offers those who are less familiar with cannabis to experience its benefits without worrying about psycho-activity.

What’s New?

  • More cannabinoids for the same price

  • Minor cannabinoids CBDa and THCa

  • Unique cold extraction method to capture a wider array of cannabinoids

  • 30 ml value size tinctures

  • Tincture sample pack (6 x 5 ml)

  • Soft gels sample packs (1 ct)

Key Benefits:

  • Best in $/mg cannabinoid value

  • The most cannabinoid content per mg/ml

  • Available in 6 ratios of CBD to THC (entire line contains 36 products)

  • Full-spectrum, whole-plant cannabis oil

  • Triple-tested for quality and consistency


Care By Design Hemp line (Topicals, Tinctures, Soft Gels) (Available nationally)

Care By Design, California’s #1 CBD brand known for their signature ratio products, has just added three lifestyle & wellness topical products to their nationwide hemp line:

  • Cooling Cream – made for cooling down your skin, soothing achy muscles or joints after your daily workout, or for occasional pain from daily activity. Ingredients include 800 mg of full-spectrum hemp CBD, camphor, menthol, sunflower seed oil, and bergamot oil.

  • Hand and Body Lotion – perfect for your hands, legs, knees, feet, and anywhere else that needs a long-lasting moisture boost. Ingredients include 260 mg of full-spectrum hemp CBD sunflower oil, shea butter, squalane oil.

  • Muscle Balm – designed for easy use before or after intense activity. Ingredients include 400 mg of full-spectrum hemp CBD, shea butter, jojoba oil, eucalyptus oil, peppermint oil, and Vitamin E.

Care By Design Hemp is also available in drop and gel capsule form, and includes five effect-based options:

Relief – formulated to relieve aches and pains.

Rest – formulated to help you get to sleep, stay asleep, and wake refreshed

Calm – formulated to soothe stress and calm fears.

Balance – formulated to balance your mood and improve your sense of well-being

Uplift – formulated to boost your mood and spirits.

Each formulation is created with California sun-grown hemp CBD and carefully selected botanical terpenes to maximize therapeutic benefits.


ABX (Vapes, soft gels, sublingual drops) (CA Only)

 ABX 200mg Cannabis Soft Gel

ABX has doubled the dose of their best-selling 100mg soft gel to create the most potent single-serve softgel, tablet, or capsule available in California! It’s also the most cost-effective, at $13 per serving. Available in single-serve foil packs as well as in 5-count gel cap bottles, and sold in recreational and medical dispensaries throughout California.

ABX is the leader in strain-specific, full-spectrum cannabis oil vape cartridges. They feature 100% pure cannabis oil, available in CCELL technology. CCELL technology offers improved flavor, consistent hits, and lets you experience the quality of ABX full-spectrum

cannabis oil at the next level. Free of additives and artificial flavors, ABX oil is from cannabis grown in

California and cleanly extracted using a supercritical CO2 method.

ABX also offers seasonally fresh live resin, ABX Live, in pods, concentrates and cartridges, and Loud+Clear: high-potency cannabis oil cartridges that feature their loudest all-natural live resin cannabis terpenes.

ABX Sleepy Time is formulated with potent THC and a supporting blend of terpenes designed to support restful sleep and is available in soft gels, vape cartridges, and sublingual drops.

StaffApril 17, 2021


So this year, cannabis companies couldn’t help but go all out in creating a number of unforgettable activations that far surpass last year’s muted 4/20 celebrations. They pulled together their party-planning committees to produce a mix of virtual and socially distanced in-person events that you definitely shouldn’t miss. Who doesn’t want to learn how to make hash-infused brunch items from a renowned cannabis chef? The upcoming festivities include musical performances, dance parties, inspiring artwork and Snoop Dogg (‘nough said).

Waking + Baking: Cannabis Cooking Class and Dance Party, PLUS Products

  • I can’t think of a better way to kick off my lazy Sunday than by attending a brunch party hosted by Michelle Lhooq

  • Learn how to make cannabis-infused scones and marmalades, hear all there is to know about hash and PLUS’ new limited-edition Hash Gummies and jam out to live tunes from  LA-based DJ MASHA. This is the perfect event for those unable to celebrate mid-week.

  • Date: April 18th, 11am PST

  • Where: Virtual

  • Tickets: Free (registration includes a discount code on PLUS products!)

“Year of Essential” 4/20 campaign, Green Thumb Industries (GTBIF)

  • Celebrating a milestone: one year of cannabis being deemed essential

  • Green Thumb Industries has partnered with Lizzie Post, author of Higher Etiquette, to host a livestream event centered around creating a deeper understanding and respect for cannabis culture and to usher in a new 4/20

  • Each Rise retail  location will be decked out in 4/20 decorations with product promotions running the whole month of April

  • Date: April 19th, 4:20m PST

  • Where: Virtual

  • Tickets: Free

Glass House Fest, Glass House Group

  • Everyone misses live music and Glass House Group is giving us the chance to bring music and weed together

  • Private socially-distanced hybrid digital-and-in-person music festival in LA, produced in collaboration with Jam in the Van and featuring critically acclaimed rapper/producer Flying Lotus, Duckwrth and comedian Mike E. Winfield

  • Event includes fully immersive, interactive virtual tour through Glass House Farms’ cannabis greenhouse

  • Date: April 20th, 7pm PST

  • Where: Virtual & at a secret location in LA

  • Tickets: Sold out

Community-Curated Virtual 4/20 Experience, NuggClub

  • Nugg Club will connect with cannabis enthusiasts through an immersive online experience featuring cannabis, music, art and deals from local restaurants

  • Art and music will be created by members of the local community, influencers and NuggClub staff

  • Launching a 4/20 Home Edition Nugg Club box specially-designed with 4/20 in mind

  • Date: currently Live

  • Where: nuggclub.com/420

  • Tickets: Free

“Even Higher Together,” Weedmaps

  • Snoop Dogg hosts this virtual 4/20 celebration featuring music, comedy, inspirational discussions and a lineup of surprise special guests.

  • Never-before-scene performances from Wiz Khalifa with appearances by G-Eazy, Mike Tyson, Berner, A$AP Rocky, Jhene Aiko and more

  • Last Prisoner Project Session hosted by rapper/activist Talib Kweli to highlight the importance of criminal justice reform, decarceration and equity in cannabis for BIPOC entrepreneurs.

  • When: April 20, 1pm PST

  • Where: weedmaps.com/wm-420

  • Tickets: Free

Cannabis Opportunities in 2021 And Beyond, Brooklyn Capital Collective

StaffApril 16, 2021


New York City-based streetwear brand and retailer, Extra  Butter is set to release a new collection to celebrate 4/20. This unisex line is inspired by the  1993 film Dazed and Confused and features iconic imagery from the popular teenage comedy film. The limited-edition Extra Butter x Dazed & Confused collection will be available online  and in-store on Friday, April 16th, 2021. 

If you aren’t familiar with the film you must head to Netflix right now and watch it. It was a critically acclaimed cult favorite, written and directed by Richard Linklater. Shot in Austin Texas, the movie is set on the last day of school – and one wild night – in the lives of high school students in 1976. Complete with bongs and bell bottoms, macrame and mood rings, and featuring classic rock music by Aerosmith, Black Sabbath, and  KISS, this superb ensemble cast of up-and-comers like Adam Goldberg, Ben Affleck, Matthew McConaughey, Parker Posey, and Milla Jovovich. Look closely and you’ll see a brief scene with Renee Zellweger.  

“For this Dazed & Confused collection, we wanted the art direction to be simple and mellow,  highlighting key thematic elements signature to the film. When ideating a central graphic, we remixed the film poster’s smiley face with Extra Butter branding inspired by the official Dazed &  Confused typography. Working with Universal Pictures, we were able to obtain archival behind-the-scenes photos taken during filming. Elevating the accent graphics to puff print and embroidery really brings the pieces to life. 

My favorite piece is our interpretation of trippy black light posters you find at head shops.” – Bernie Gross, Creative Director.  

Extra Butter is a  progressive New York boutique and independent lifestyle brand that has built its name through a unique approach by curating a best-in-class assortment of products and a signature cinematic experience in its flagship store in New York City’s iconic Lower East  Side neighborhood, and its brand new store in Long Island City, Queens. Extra Butter has also collaborated with The North Face, Asics, Saucony,  Reebok, Adidas, and many more.  

Julie AitchesonApril 14, 2021


Enterprise software company Akerna (Nasdaq: KERN) just released a Flash Report tracking buying trends related to this year’s 4/20 cannabis consumption holiday, and the news for the industry is favorable. The weekend preceding 4/20, which lands on a Tuesday this year, is pegged by Akerna’s predictive data as the most significant sales weekend of the year. On Friday, April 16, the Flash Report anticipates a 50% growth in daily sales from its 2021 average, with a total industry sales figure of $85,000,000. Saturday through Monday look strong as well, with figures ranging from $50,000,000 (on Sunday, historically the lowest cannabis sales days) to $78,000,000 on Saturday. By the time Tuesday hits, the daily retail sale of legal cannabis is expected to gross $95,000,000 nationally, bringing total 4/20-related sales to $370,000,000 in the U.S. if Akerna’s data proves accurate.

The Flash Report offers a breakdown of category sales and sales percentage by demographics such as gender (using a male and female binary) and age. Flower is forecast to top products sales in the five days of 4/20 spending, constituting 49% of sales (up 4% from the 2021 daily average). Cartridge pens are predicted to come in at 31% while Concentrates and Infused Edibles sit in third and fourth place at 11% and 8%. Men are likely to lead women in purchasing, with 63% of males stocking up to ring “Weed Day” over 38% of females.

According to Akerna’s numbers, 30-40 year-olds will make up 31% of consumers during this period, with under 30’s coming in at 29%, 40-50 year-old’s at 20%, 50-60 year-olds at 12%, and just 8% of folks over 60 hitting the dispensaries, shops and online retailers. The average order total will likely be up about $10, boosting the average spend per customer from $93.48 to around $105.00. The number of products purchased is predicted to go up as well, with a 30% increase from 2021.

The data used to inform Akerna’s Flash Reports is derived from MJ Platform, a provider of cannabis compliance software for the marijuana industry. Sales projections are based on market adjustment calculations and represent the entire US market as an aggregate. In a previous Flash Report, Akerna noted that the St. Patrick’s Day stimulus check drop led to the largest cannabis sales day of the year, which may contribute to the projected boost in 4/20 sales as well. Expanding legalization measures, a competitive retail market, and creative product development to reach a broader demographic of consumers may also contribute to the uptick. Whatever the main drivers may be, Akerna’s sales predictions herald a very happy 4/20 for the cannabis industry.

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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