4twentygroup Archives - Green Market Report

StaffStaffAugust 21, 2018
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4min13820

August 21, 2018 (Berkeley, CA)/AxisWire/ Populist Cannabis is dedicated to producing low-cost, high-quality cannabis products for everyone to enjoy. Formerly known as People’s Cannabis, Populist is an advocate for people of all income levels to access the potent effects of sustainably grown cannabis. If you’re looking for somewhere to belong in the wide array of newly legalized cannabis products—someplace like home—Populist is the brand for you.

What’s in a name, after all?  Did you know Google was once called Backrub? EBay was AuctionWeb, Best Buy was Sound of Music, and Lyft was Zimride. The bottom line is that names have to change, often to differentiate a brand from its competitors. Changing your name can create potential for more returns down the line by making your concept immediately apparent to your customers. Staying nimble is a well-known tenet of business, especially when things change on a dime.

The name change from People’s to Populist comes at an important time for anyone involved in the cannabis business. As the legalities are often blurred in the cannabis trademark space, legal opinions vary about naming practices. Elvis McGovern, CEO of Populist, comments, “When we considered People’s in the beginning, we discovered People’s OC, which is a Southern California–based dispensary. Our lawyers said that since it was a dispensary, not a brand, there was no need to worry.” However, upon receiving a cease-and-desist letter from the SoCal dispensary, People’s needed to pivot, and fast.

The good news is the company’s new name, Populist, is better for the brand as a whole. “’People’s’ is a common word whose context is diluted in the mass markets,” McGovern says. “There are many other brands associated with ‘People’s.’” Populist is derived from the Latin word populus,which simply means “people,” so it is the perfect way to describe the brand that is building a movement for the new population who want to access cannabis and aren’t shy about it. “We’ve made it through this hurdle and are moving forward,” McGovern says. The Populist mission remains the same: consumption with confidence and without breaking the bank.

Populist launches through select dispensaries and delivery services throughout the Bay Area. The brand’s products will be available at select dispensaries and online delivery services in California.

Populist will adopt a proactive approach to helping committed fans of its thoughtfully produced products switch to the new name through the following sales and marketing initiatives:

  • A brand ambassador program to roll out in the fall
  • A six-figure marketing and advertising strategy
  • Participation in California industry and consumer events in 2018 and 2019
  • Promotional swag with the new brand name
  • Updated website and social media channels
  • Big online push to media, influencers, and consumers
  • Seasonal events and parties with like-minded brands and businesses in California

For more information, contact Andrea Burnett, The 4Twenty Group, (650) 207-0917, andrea@4twentygroup.com.

 


StaffStaffJuly 31, 2018
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5min16490

Humboldt, CA – July 31, 2018 /AxisWire/ Humboldt Apothecary is pioneering an exciting new line of CBD-rich tinctures that are perfect for the modern cannabis consumer. Their latest formulations are pure and potent tinctures, which make for easy microdosing. Combined with the healing power of cannabis, Humboldt Apothecary’s tinctures are amplified by thoughtfully selected organic herbs. Humboldt Apothecary’s new product line helps modern consumers transcend insomnia, release unwanted tension, and simply feel like things are going to be okay.

This summer, Humboldt Apothecary tinctures have a fresh design to match their powerful effects. Humboldt Apothecary’s upscale packaging will look stylish and appealing on any shelf.

Humboldt Apothecary’s philosophy is to help consumers find their “just right” tincture so consumers can feel well from the inside out. Humboldt Apothecary’s simple formulations are made from organic, sun-grown cannabis, terpenes, and steam distilled, organic essential oils. And it’s releasing new formulations of its bestselling tinctures in an alcohol-freeMCT oil base.

Uplift

With a balanced ratio of CBD and THC, Uplift promotes focus and an uplifting sensation. With brightening terpenes, limonene and pinene, Uplift’s formula is rounded out with invigorating essential oils. Best used as an active daytime blend, Uplift is Humboldt Apothecary’s star tincture with creative + social sativa vibes.

Rest

The insomniac’s new BFF. Rest has 250 milligrams of potent THC in every bottle and a strong terpene profile with high levels of myrcene and beta-caryophyllene. It promotes restful sleep without the “weed hangover” characteristic of many edibles.

Relax

Stressed-out and overscheduled humans will find relaxation and a sense of calm with this perfectly balanced tincture. Its highly effective 3:1 ratio of CBD to THC supports well-being and reduces feelings of anxiety and depression.

Love Potion #7

With warming spices and kava kava, Love Potion #7 provides relief from stressful feelings, promotes a positive mood and healthy libido, and adds a dash of euphoria. Can be used externally for enhanced pleasure.

Sweet Jane

With a range of potencies from 1:1 to 20:1, consumers can tailor the medicine to fit specific needs. Now available in a new value size, 1-ounce bottle, in both CBD-rich and stronger THC formulations, Sweet Jane supports relief of minor pain, minor inflammation, stressful feelings, muscle spasms, and occasional nausea. It promotes nervous system health, stimulates a weak appetite, and encourages restful sleep.

And the best feature of all? Humboldt Apothecary’s tinctures are perfect for the health-conscious consumer who’s turned off by cannabis products that use artificial ingredients and sweeteners. No, thank you! In keeping with the best of the best herbal tradition, Humboldt Apothecary’s formulas are all gluten- and sugar-free and vegan, making them healthy alternatives to the majority of edibles on dispensary shelves.

Uplift, Rest, and Relax tinctures will be widely available in California on August 1, 2018. Each limited release tincture allows consumers to sample formulas at a desirable price point to ensure the right fit (without having to commit to a high price tag.) Humboldt Apothecary’s top priority is helping all bodies heal and thrive –not next month or next week but right now!

For press inquiries, please contact Andrea Burnett at The 4twenty Group at 650-207-0917 or andrea@4twentygroup.com.

About Humboldt Apothecary

Humboldt Apothecary is a woman owned and operated business nestled in the redwoods of Humboldt County, California. With over 25 years experience as herbalists, Humboldt Apothecary considers the most current research while carefully blending their formulas. They have a commitment to sustainable and environmentally friendly practices and quality ingredients and all of their products are made with love. For more information, www.humboldt-apothecary.com.


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