Accelerate Cannabis Archives - Green Market Report

StaffSeptember 12, 2020


New Jersey: Ballot Advocacy Using Banner Planes

  • New Jersey votes on cannabis legalization in less than two months and entrepreneurs are getting creative to get-out-the-vote.
  • Educational events company Accelerate Cannabis is flying planes over the Jersey Shore to redirect public attention to advocacy groups and legalization messaging.
  • The State only has a handful of fully-vertical MSO’s currently and legalization will open the market to the industry at-large.

In less than two months, New Jersey voters might start a chain reaction on the East Coast to legalize cannabis and create a fertile market sandwiched between New York and Philadelphia – that is, if nothing goes wrong for advocates clinging to a close polling margin.

“It’s so easy to get trapped just talking to people on our side,” said Ellie Siegel, producer of Accelerate Cannabis events and lead sponsor for the Aerial Advocacy Campaign, “we needed a way to reach millions in the State with clear reasons why they should ‘Vote Yes’ and to tell everyone they know to make it down-ballot to the referendum.”

With social distancing in effect, Siegel sees this campaign as a way for businesses to reach both everyday voters and industry actors, “webinars and virtual conferences don’t tend to attract newcomers in the same way and as New Jersey becomes one of the hottest markets in the world, our mission has been to educate and create a sophisticated network of service providers and advocates who are ready for expansion.”

From 500 ft in the air, six feet of separation seemed to matter less as visitors flocked to the Jersey Shore over Labor Day Weekend. Accelerate Cannabis is flying a banner again this Saturday to keep the momentum going and hopes to continue mass market advocacy as the season changes.

Supporters of the Aerial Advocacy Campaign include Longview Strategic, an industry consulting firm focused on licensing and expanding emerging markets, as well as Women Grow, a female-led cannabis networking community, and Trichome Analytical, a local testing lab in the State. “We are all coming together to draw attention to the advocacy efforts of #NJCAN2020,” Siegel continued, “this coalition has been formed by people who have dedicated their careers to trying to get legalization right and we want the public to turn to them for information and resources about the ballot question.”

The campaign also links to Headcount’s Cannabis Voter Project, a multi-tiered effort through the entertainment industry to get-out-the-vote. With fewer venues, concerts, and live events offering spaces for mass market advocacy, people are finding new ways to support the legalization message and remain socially distant.

Video StaffMarch 29, 2019


This interview was taped at the Accelerate Cannabis event in Newark, NJ.

Debra Borchardt, Editor-in-Chief, GMR

If you don’t know AON, AON plc (NYSE: AON) is a really mainstream professional services firm and insurance company, but now they’ve gotten in cannabis. What is it that brought AON to step over into cannabis?

James Jackson, Aon Insurance

I think the main thing in the cannabis space is it has to be recognized as one of the fastest growing sectors in business, period. AON being one of the larger, I guess, brokers in the global market, we’re on the forefront of life science as we’re on the forefront of manufacturing. We’re on the forefront of technology. Just recognizing, I guess, a fast growing industry like cannabis itself and creating its own sector makes enough sense for AON to be able to jump in the game and insure and help insure and transfer the risk of a lot these cannabis companies.


What exactly are you doing for cannabis companies?

James Jackson

We’re doing a lot of the same coverages that you would do for any normal company. We’re doing general liability. We’re doing product liability. Specifically, that’s one of the things that is more unique in the cannabis space is that to be able to find the coverages that are going to cover your product once it’s complete, whether it be flour, whether it be concentrate, or edibles itself. Another specific thing we’re doing is we’re doing a lot of the D&O insurance for private and public. We’re doing specifically pre-IPO work for a lot of the teams that we see going public in Canada. There’s a number of ways. We’re pretty much able to help cannabis companies all the way from seed to sale and everything in between.


What about IP? Because IP sounds like it’s becoming the new thing that everybody is concerned about.

James Jackson

I guess when you talk about intellectual property, it’s a different conversation than the cannabis game. Right? Where it’s like what is the intellectual property within the cannabis industry and what we’re seeing a lot is actual plants or actually the process that folks are taking to either cure or to finish their cultivation process. A number of the different things that I guess you can differentiate as unique to one group or another are the things that we’re able to help as far as IP.


Really interesting that we’re starting to see more of these mainstream companies jump into cannabis. Thank you so much.

StaffFebruary 18, 2019


Multiple news outlets have reported that Gov. Phil Murphy and state legislative leaders had reached an agreement with regards to legalizing adult use cannabis in the state of New Jersey. The state leaders had been negotiating about taxation for months after the newly elected Governor said he wanted to legalize adult use cannabis.

Legislative sources told the media that the rumored deal involved taxing cannabis by the ounce versus a sales tax, which seemed to be the point of contention.  State Sen. Nicholas Scutari, D-Union, the prime sponsor of the legalization bill, said: “We don’t have a final deal.” Scutari told NJ Advance Media on Friday night. “There still are more details to be worked out, but the two sticking points (taxes and a commission regulating the industry), we are there. But we are not finalized.”

The New Jersey Globe reported, “The governor’s office and legislative leadership are in the process of counting votes now and neither side is expected to make any announcement [until] they are fully confident that they have the support to pass the measure.”

Accelerate Cannabis

On Tuesday evening, February 19,  Accelerate Cannabis is hosting an event from 5 to 9 p.m. at the New Jersey Performing Arts Center. New Jersey legislative insiders, representatives from the federal level, and international experts in investment and trading will be in attendance. Organizers of the event noted that a representative from Senator Cory Booker’s office hs just agreed to address our audience as well.

Organized by the team at Longview Strategic, presentations include cannabis specialists including policymakers regulators, strategists, entrepreneurs, attorneys, financial experts and more. The panel topics reflect the thoughts and questions of New Jersey residents: “New Jersey Legislative Updates,” “New Jersey’s Medical Program Expansion,” “Economics and Investment Perspectives,” “Products and Innovations,” and much more.

“The panelists are pioneers with experience in the field and they know nuances in this emergent industry here in New Jersey,” said Ellie Siegel, CEO, and Founder of Longview Strategic. “While the education and policy components are top-notch, Accelerate Cannabis will offer terrific networking opportunities for anyone interested in the business of cannabis.” Siegel said that consultants, local government experts, and cannabis brand leaders will discuss how New Jersey is prepared for adult-use legislation and the expansion of the medical program.

Some of the panelists include Chris Driessen, President of Organa Brands, which recently went public in a merger with Slang Worldwide (SLNG), Evan Eneman, Co-founder of Ello and a former managing partner at Casa Verde Capital, Kristin Jordan Senior Counsel at Greenspoon Marder, Bridget Hill-Zayat an attorney at the cannabis law firm Hoban Law, Michael Markarian, CEO of Contempo Specialty Packaging, and Dasheeda Dawson
Founder, CEO & President of MJM Strategy to name a few.

Tickets are $299 and available online.

MEDIA INQUIRIES ONLY: Cheryl Squadrito, 856-816-5570.

Editors Note: Green Market Report is a media partner for the Accelerate Cannabis Event.

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