Anna Valent Archives - Green Market Report

William SumnerSeptember 10, 2019

On September 11^th, 2019, investors, entrepreneurs, and branding experts will gather to dissect the economics of cannabis business brands at The Green Market Summit in Los Angeles, California. Following a sold-out event in Chicago, The Green Market Summit will bring its business acumen to the world of cannabis branding and provide exclusive industry information on topics such as the celebrity effect on cannabis, how to manage brand perception for public companies, and the world of luxury cannabis.

“Our conferences are unique within the glut of cannabis events in that we zero in on one topic and then dig in with both hands,” said Green Market Media Co-founder and CEO, Debra Borchardt. “This makes it more valuable for our attendees because they walk away with real value-added information. You can’t get this type of nitty-gritty detail from a general topic cannabis conference.”

The event will include an in-depth examination about how to develop an authentic cannabis brand, led by legendary musician Melissa Etheridge and involve Kevin Bell, the COO of Tyson Ranch founded by boxer Mike Tyson, and Courtney Zalewski from Lowell Herb, which has developed a strong outreach to influencers in cannabis.

The summit will also feature a panel discussion about celebrity athletes, cannabis brands, and their relationship with CBD. As the CBD market continues to grow at an explosive rate, more athletes than ever are turning to CBD to help relieve pain, turning many into passionate advocates for cannabis.

The panel will include former NFL offensive lineman and founder of the Gridiron Cannabis Coalition, Kyle Turney; former professional ice hockey left winger and Athletes for CARE co-founder, Riley Cote; NCAA national champion and Mendi founder, Rachel Rapinoe; former NFL player and Athletes for CARE Ambassador, Nate Jackson; and Athletes for CARE Executive Director Anna Valent.

The keynote event will star accomplished CNBC reporter Jane Wells, who will go one-on-one with a market leader in the edible cannabis market, Jake Heimark.

With more than three decades experience, Wells is a journalism veteran who has received numerous accolades throughout her career, including a 1992 Peabody Award and a DuPont Award for live coverage of the Rodney King Trial and a Los Angeles Emmy Award for her investigative reporting.

Heimark is the co-founder and CEO of PLUS Products, a publicly-traded California-based branded products cannabis company. During his tenure as CEO, Heimark has helped steer the company to become the #1 and #2 best-selling branded cannabis products across all BDS Analytics tracked markets, building a core following in the most influential market in the world, with over 1 million units of its signature PLUS gummies sold last year alone.

“PLUS is excited to partner with the Green Market Report for their Summit in LA to continue to educate individuals on the exciting opportunities within our emerging industry,” said Heimark. “We look forward to sharing our story and the progress we have made towards building an international cannabis brand.”

Attendance to the Green Market Summit is limited and is expected to sell out quickly. To get your ticket, please visit https://www.greenmarketsummit.com/tickets/.

StaffMarch 12, 2019

TORONTO – March 12, 2019 /AxisWire/ New Leaf Canada Inc. (New Leaf), one of Canada’s premier cannabis wellness brands, has committed to make a significant donation to fund research and education initiatives of Athletes for CARE Canada. Founded by former professional athletes, Athletes for CARE is empowering legendary athletes from every sport to use their influence to improve global standards of health, safety and quality of life.

“This is an important step in expanding our services throughout North America and Athletes for Care is honored that NewLeaf understands the importance of our mission and is supporting our efforts to be impactful,” said Anna Valent, Executive Director, Athletes for CARE. “Health, wellness and safety in sports are global issues that affect athletes of all ages and we are excited to have this opportunity to expand the research and education services we provide in Canada.”

As part of their contribution, NewLeaf will donate to fund the Canadian activation of A4C, with continued support to be donated in this first fiscal year. In addition to financial contributions, NewLeaf will help A4C build their Canadian team of passionate organizations and professional athletes; as well as support A4C’s research and education initiatives.

“I am very excited to have NewLeaf supporting Athletes for CARE Canada as part of their global expansion,” said Ryan VandenBussche, a former professional hockey player, founder and President of New Leaf Canada Inc. “After my retirement from the NHL in 2006 and having undergone more than a dozen surgeries I know firsthand how detrimental traditional pain management such as opioids can have on your physical and mental wellbeing.”

The step is one component of A4C’s larger efforts to expand its footprint in North America; which includes registering as a non-profit organization in Canada. Like its American counterpart, A4C Canada will leverage the voice of professional athletes to use their influence to improve global standards of health, safety and quality of life.

Serving as Executive Director for A4C’s North American operations will be Anna Valent. As previously announced, Christina Michael will serve as A4C’s Director of Canadian Activation. A separate Board of Directors for A4C Canada will be formed and filled with key influencers who are passionate about A4C’s mission; including A4C chair Lindy Snider and former NHL Philadelphia Flyers enforcer and Athletes for CARE co-founder Riley Cote.

About Athletes for CARE
Athletes for CARE (A4C) is a not-for-profit organization launched in 2016 by passionate retired professional athletes who recognized the need to advocate for the health, safety and wellness of the more than 2 billion people of all ages who compete annually in sanctioned sports globally. Through that advocacy, we are improving health and wellness options for the billions of people around the world living with mental and physical illnesses including chronic pain, depression, anxiety, PTSD, CTE, TBI, substance abuse and opioid dependency. For more information, please visit athletesforcare.org.

StaffFebruary 19, 2019

JACKSONVILLE, Fla., February 19, 2019/AxisWire/ – Athletes for CARE (A4C), announced today that it has hired Christina Michael as its Director of Canadian Activation. Founded by former professional athletes, Athletes for CARE is empowering legendary athletes from every sport to use their influence to improve global standards of health, safety and quality of life.

Specializing in business solutions, Ms. Michael is skilled at building large-scale corporate projects and helping ensure that companies are ready to navigate and explore growth possibilities. Passionate about health and wellness, Ms. Michael spends much of her personal and professional time educating individuals about the benefits of living a healthy lifestyle.

In recent years, that passion has led Ms. Michael from traditional wellness circles to the cannabis industry, where she has become a vocal advocate for legally and responsibly integrating cannabis and CBD into a healthy lifestyle.

“Athletes for CARE is excited to welcome Christina to our growing team. Her skills, passion and experience are key to helping us achieve our goals,” said Anna Valent, Executive Director, Athletes for CARE. “We understand that health, wellness and safety in sports are global issues that affect athletes of all ages and we are excited to have this opportunity to expand the advocacy, research and education services we provide throughout North America.”

Sitting on the Forum for Women Entrepreneurs, Ms. Michael helps mentor aspiring young entrepreneurs. She also provides mentorship for Covenant House, a non-profit organization that supports young people struggling with issues such as homelessness and adversities.

As the owner of Full Circle Enterprises Inc., Ms. Michael has helped clients both in and outside of the cannabis industry with business development, strategic partnerships, project management, and mentorship. In her new role as A4C’s Director of Canadian Activation, Ms. Michael hopes to bring these skills to the forefront as she helps A4C expand its presence throughout North America.

“We are very excited to have Christina join the Athletes for CARE team,” added Riley Cote, former NHL Philadelphia Flyers enforcer and Athletes for CARE co-founder. “Christina has all the key ingredients to lead the Canadian division to accomplish its short- and long-term goals,”

Media Contact:
Cynthia Salarizadeh
KCSA Strategic Communications
Cynthia@kcsa.com

StaffJanuary 23, 2019

Former Temple University Star Running Back Takes Next Step In Music & Activsim Career

Philadelphia – January 23, 2019/AxisWire/ Athletes For Care Executive Director Anna Valent, today announced that Former Temple University Star Running Back turned Recording Artist, David “Tre” Hood III, is the newest ambassador to join Athletes for Care. Hood officially announced his retirement from NCAA Football June 1st, 2018 and began pursuing his music career full time. Since then Hood has created an anthem for Temple University (Temple Made), performed the anthem at Lincoln Financial Field during The Temple Vs Tulsa game, and is currently planning to release the music video in the 2nd Quarter of 2019.

Athletes for Care (A4C) is a 501(c)3 not-for-profit organization with a community of athletes finding support, opportunity and purpose in life after a career in sports by using their influence for social change. Founded in 2016 by passionate people who recognize the need to advocate for the health, safety and wellbeing of more than 2 billion people of all ages who compete annually in sanctioned sports globally. Through that advocacy, they aim to improve health and wellness options for the billions of people around the world living with mental and physical illnesses including chronic pain, depression, anxiety, PTSD, CTE, TBI, substance abuse and opioid dependency.

Prior to completing his final football season with the Temple Owls in 2017, Hood was used as a multi-purpose back who can run, catch and block, shined on special teams and also worked at cornerback. The 23-year-old Hood led The Temple Owls with 638 rushing yards and 172 receiving yards after returning from a head injury ridden 2016 season; injuries which led Hood to make the decision to retire before going pro and ultimately led him to Athletes for Care.

Athletes for Care: https://www.athletesforcare.org/

David Hood III (Tre Hood 23) : http://instagram.com/TreHood23

Contact Information:

JAG & SPORTY MARKETING GROUP

Rashaad Lambert

E: info@sportymarketing.com

C: 949-667-1479

StaffSeptember 5, 2018

JACKSONVILLE, Fla., September 5, 2018/AxisWire/ Athletes for CARE (A4C), a not-for-profit organization dedicated to creating a community where athletes can find support and raise awareness about the many challenges they face, announced today that Emily Paxhia has joined its Board of Directors.

Created for athletes by athletes, A4C strives to assist athletes both on and off the field by offering educational programs and services built specifically to help them overcome many of the issues they may be struggling with. Additionally, A4C helps fund and commission research initiatives designed to benefit athletes directly.

“We are thrilled to welcome Emily to our board and we look forward to her contributions,” said Anna Valent, Executive Director at Athletes for CARE. “Emily is a born leader with a keen understanding of management and oversight. Her proven track record of excellence will prove invaluable as Athletes for CARE continues to advocate, educate, and support both current and former professional athletes.”

Ms. Paxhia is a co-founder and a managing director at Poseidon Asset Management, an investment management company that invests exclusively in the legal cannabis industry. As a managing director, she works closely with her partners to create consequential deal structures and ensure that proper governance is carried out at the company level. Ms. Paxhia has also served on the Board of Directors at the Marijuana Policy Project, one of the most preeminent cannabis advocacy organizations.

“From chronic pain to depression, today’s athletes face a host of debilitating issues once they leave the field of competition and Athletes for CARE has been instrumental in helping them overcome these challenges,” said Ms. Paxhia. “I am deeply honored to join this highly distinguished board and assist in its noble goal of creating a community where all athletes, regardless of their sport, can find support and assistance as they search for new passions and purpose in life after a career in sports.”

About Athletes for CARE

Athletes for CARE (A4C) is a not-for-profit organization dedicated to creating a community where athletes can find support, opportunity, and purpose in life after a career in sports. A4C was founded by a group of pro athletes who are uniting as one voice to advocate for research, education, and compassion when addressing critical health issues facing athletes and the public at large. For more information, please visit athletesforcare.org.

Media Contact:

Cynthia Salarizadeh

KCSA Strategic Communications

Cynthia@kcsa.com

StaffAugust 14, 2018

Jacksonville, FL, August 14, 2018 /AxisWire/ Athletes for CARE (A4C), a non-profit organization dedicated to creating a community where athletes can find support and raise awareness about the many challenges they face, announced today that it has hired Anna Valent as its first Executive Director.

Created for athletes by athletes, A4C aims to improve the lives of athletes by offering a variety of services and educational programs designed to help them overcome many of the issues they may be struggling with, such as depression or chronic pain, as well as help them find opportunity and a sense of purpose outside of sports. Outside of offering assistance, A4C also funds, commissions, and supports research that will directly benefit athletes; such as alternative medicine/therapies and equipment safety.

“I think it was extremely important for Athletes for CARE to hire an executive director that not only has the proper credentials but that has the passion to take this organization to the next level,” said Riley Cote, co-founder of Athletes for CARE and retired NHL player. “Athletes for CARE has garnered a ton of momentum and adding a professional like Anna Valent will help us break through and be a leader in this game changing market.”

“I am excited to join this passionate team working for the future of all retired professional athletes. I look forward to helping grow and develop this organization to create a community where athletes can find support, opportunity, and purpose in life after a career in sports,” said Valent. “Athletes at this level face unique challenges. They are still young and need a new career and a new outlet for their intense drive toward achieving goals. We are here to be their new team, help them navigate options for long-term pain management, and help them find a new passion and career.”

A formerly world-ranked distance swimmer; Ms. Valent graduated with honors from the University of Florida with degrees in both Psychology and Public Relations. Prior to being named as Executive Director for A4C, Ms. Valent was a founding partner and Chief Operating Officer at the national direct sales firm Wine Decadence, where she built the company’s foundational operating structure, managed expenses, and cost-effective strategies, and helped the company grow into one of the leading wine direct sales companies in the country.

“The founding principle of Athletes for CARE is by athletes and for athletes. In order to stay true to that fundamental value, A4C needed a dynamic leader who not only understood how to manage and grow a non-profit organization, but one who also had the life experience of being an elite athlete,” said Ryan Kingsbury, Co-Founder of Athletes for CARE. “The organization is so fortunate to have found that leader in Anna Valent. Her extensive experience in the non-profit sector, coupled with her background as a world-class athlete made her the ideal candidate to serve as Executive Director of Athletes for CARE.”

About Athletes for CARE
Athletes for CARE (A4C) is a not-for-profit organization dedicated to creating a community where athletes can find support, opportunity, and purpose in life after a career in sports. A4C was founded by a group of pro athletes who are uniting as one voice to advocate for research, education, and compassion when addressing critical health issues facing athletes and the public at large. For more information, please visit athletesforcare.org.

Media Contact:

Cynthia Salarizadeh

KCSA Strategic Communications

Cynthia@kcsa.com

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