AxisWire Archives - Green Market Report

AxisWireAxisWireMay 15, 2020
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5min2670

New York City – May 15, 2020 /AxisWire/ AxisWire, the first newswire distribution service and digital PR tech-suite dedicated solely to the cannabis industry, and Green Market Report (GMR), the cannabis industry’s source for credible in-depth financial reporting, have announced The State of Cannabis Media 2020 virtual conference. The event will take place online Tuesday, May 19th at 1 pm EST. 

Tickets are limited, but the event will be live-streamed on GMR social media and will also be shared on the GMR news site following the event.

This free virtual conference will be open to the public and will address the current state of affairs for companies who would like to understand how to utilize digital communications, PR, and media to advance their messages in a time when no events can support or promote cannabis brands. 

“Events were the main source of exposure for cannabis brands as advertising remains largely off-limits to our industry,” explained AxisWire & Green Market Report co-founder Cynthia Salarizadeh. “When this pandemic took over, it left our industry and most cannabis brands who do not have the support of a public relations firm without many options. We felt the best way for us to provide some guidance was to create a free virtual event where brands can hear directly from journalists and PR professionals about how to navigate during these times.”

The panelists include the top cannabis journalists from Business Insider, Adweek, Forbes, Benzinga, Marijuana Business Daily, High Times, El Planteo, and the author of The New Chardonnay as well as the CEO’s and Managing Partners of Mattio Communications, GVM Communications and KCSA Strategic Communications. 

1:00-1:05 Introduction

1:05-1:10 State of Journalism 

1:10-1:25 State of Public Relations for Cannabis 

1:25-1:35 Suggested Avenues for Brands on a Budget 

1:35-1:50 Story Focus During A Pandemic 

1:50-1:55 Prioritizing Cannabis Stories 

1:55-2:00 Closing Remarks

“Online screen time has increased as many of us are in various states of lockdown, which has increased the demand for content. Unfortunately, media companies have been forced to scale back as a result of the pandemic creating huge disruption in the supply and demand for news,” said Green Market Report CEO and Co-founder Debra Borchardt. “We believed that an event like this was needed as we all pivot and adapt to a new normal in the cannabis industry. We are stronger together.” 

About AxisWire:

AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. For more information, please visit axiswire.com. Follow us on social media @AxisWire.

About Green Market Report:

The Green Market Report (GMR) is headquartered in the Financial District of New York City with an office in Los Angeles. GMR is poised to be the center for trustworthy business, financial and economic news and intelligence. The site offers coverage on financial matters including news briefs on business, cultivation, and extraction, cannabis company stock prices, and wholesale cannabis pricing. For more information, please visit www.greenmarketreport.com or email info@greenmarketreport.com. Follow us on Facebook, Instagram and Twitter @GreenMarketRpt.

 


AxisWireAxisWireSeptember 30, 2019
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7min7090

Los Angeles, CA  – September 30, 2019 /AxisWire/ AxisWire, the industry’s first newswire distribution service and PR tech-suite dedicated solely to the cannabis industry, and The Green Market Report (GMR), the cannabis industry’s most trusted source for credible in depth financial and economic reporting, announced today the publication of the third annual Cannabis Trend Report.

The Cannabis Trend Report is an annual review of the ways in which the cannabis industry is changing and disrupting market paradigms. So far, 2019 has been a huge year for advancement in cannabis as an industry. Major institutional investment has poured into the industry for the development of brands, companies have signed on talent ranging from Jay Z to Seth Rogan, shareholders for the two largest cannabis companies in the world, Canopy Growth and Acreage Holdings, approved a $3.4 billion merger, CBD has become on of the most popular terms in business and media, and the industry is evolving slowly toward an event model that allows for public consumption with California as a test subject.

“2019 has been a year for the market reaching the next level. The trends reflect the benefits of the 2018 Farm Bill and the significant investment the industry has received,”  said Cynthia Salarizadeh, Founder of AxisWire and Co-founder of Green Market Report. “This industry continues to represent lucrative opportunities for investors and entrepreneurs. 2018 was an exciting year for cannabis, and the results have accelerated rapid growth for every sector in the industry for 2019.”

This report is produced by AxisWire and published in partnership with Green Market Report.

The 2019 report not only takes you through the current trends in cannabis but also gives you an updated recap of the trends found in last year’s 2018 Cannabis Trend Report.

The topics covered in the 2019 Cannabis Trend Report include:

  • The Sophistication of Cannabis Brands
  • CBD Goes Global
  • Media Consolidation
  • Distribution Is King
  • Multi-State Operators Rule
  • Wall Street Has A Foot In The Door
  • Manufacturing Infrastructures Are Here
  • Consumption Events Take Root

Download the 2018 Cannabis Trend Report for free at GreenMarketReport.com/Reports.

About AxisWire:

AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. This platform was created and now operating through a collaborative merger of the most influential and innovative PR and marketing firms operating within the cannabis industry. AxisWire is positioned to sit at the center of all things cannabis media. For more information, please visit AxisWire.com. Follow us on Facebook and Twitter @AxisWire.

About Green Market Report:

The Green Market Report (GMR) is headquartered in the Financial District of New York City with an office in Los Angeles. GMR is poised to be the center for trustworthy business, financial and economic news and intelligence. The site offers coverage on financial matters including news briefs on business, cultivation, and extraction, cannabis company stock prices, and wholesale cannabis pricing. For more information, please visit GreenMarketReport.com or email info@greenmarketreport.com. Follow us on Facebook, Instagram and Twitter @GreenMarketRpt.

 

Media Inquiries: 

Rosie Mattio

Mattio Communications

rosie@mattio.com

 


StaffStaffNovember 20, 2018
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7min38370

LOS ANGELES, Nov. 20, 2018 /AxisWire/ AxisWire, the cannabis industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories, announced today the official winners of the inaugural STAR Media Awards.

“Removing the stigma and reversing the perceptional course of cannabis in the world requires mass media and strategic communications efforts,” expressed Cynthia Salarizadeh, Founder of AxisWire and Managing Partner. “The men and women behind changing the conversation and course of cannabis have been largely ignored for their part in industry advancement. In an open effort to recognize their massive contributions, and to provide an opportunity to thank them for their work, the collective teams of AxisWire and a majority of the top PR firms throughout cannabis came together to award the journalists and publications that we have all been working closely with since the start of regulation. They each deserve the recognition.”

Held in Las Vegas, Nevada, during the Marijuana Business Conference & Expo, the STAR Media Awards were designed to honor excellence cannabis writing; an often under recognized facet of the cannabis industry.  Attending the ceremony were some of the best and brightest in the world of cannabis journalism, many of whom have been covering the cannabis space for decades with little to no recognition.

The 2018 Star Media Award winners are:

  • Best Traditional Cannabis Publication – High Times
  • Best New Cannabis Publication – Green Entrepreneur
  • Best Cannabis Business Publication – MJ Biz Daily
  • Best Cannabis Print Publication – DOPE
  • Best Cannabis Culture Publication – Civilized
  • Best Cannabis Digital Publication – The Fresh Toast
  • Best Cannabis Culture Writer – Michelle Janikian
  • Best Cannabis Cultivation Writer – Danny Danko (High Times)
  • Best Cannabis Business Writer – Javier Hasse (Benzinga)
  • Best Cannabis Mainstream Writer – Alex Halperin (The Guardian)
  • Best Cannabis Freelance Writer – Sara Brittany Somerset (Forbes/Leafly)
  • Best Social Media Impact In Cannabis – Garyn Angel (Magical Butter)

Awards for the evening were presented by our keynote hosts that included Dr. Robert Flannery, Debra Borchardt, Rosie Mattio and Shawna McGregor. The event’s sponsors included Dr. Robb FarmsMood 33 InfusionsSaka WinesPassport CannabisGreenHouse Ventures LLC,PinkHaze, and Gold Q. The evening was flush with brands showering the media with product to thank them for all of their work.

About STAR (Submit To A Reporter):
The STAR Source Locator is the only platform in cannabis of its kind. This service will connect journalists seeking sources and content with entrepreneurs and industry leaders through a vast network of experts in all divisions of the cannabis space.  Subscribers will receive story requests directly to their emails and will cut through the random pitching of press, to an effective pitching process that is directed at stories the journalists are actively working on. STAR is free for journalists and is $99.99 per month for subscribers.

About AxisWire:
AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. This platform was created and now operating through a collaborative merger of the most influential and innovative PR and marketing firms operating within the cannabis industry. AxisWire is positioned to sit at the center of all things cannabis media. For more information, please visit axiswire.com. Follow us on social media @AxisWire.


William SumnerWilliam SumnerNovember 14, 2018
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3min12200

On November 13, 2018, AxisWire held the first annual STAR Media Awards in Las Vegas, Nevada. The awards honored writers and publications for excellence in the world of cannabis journalism; an essential, yet often unrecognized part of the cannabis industry. It was a rare gathering of cannabis media giants, with almost every major cannabis industry publication in attendance.

Founded in 2018 and headquartered in Los Angeles, California, AxisWire is a technology platform aimed at connecting journalists and entrepreneurs by providing a suite of services ranging from press release writing and distribution to consulting and compliance.

The evening started off with a stirring and inspirational speech about how much cannabis publications and writers have advanced the cause of legalization. He also pointed out that with the explosive growth of the burgeoning cannabis industry, many of these companies are dependent on cannabis journalism to get the word out.

His words of gratitude towards the journalist were greatly appreciated by the audience; especially the cannabis journalists themselves, many of whom have beeen writting for years without any recognition. The event then transitioned to the awards ceremony, which was hosted by Green Market Report Co-Founder and CEO Deborah Borchardt.

A total of six cannabis publications and six cannabis journalists were honored with awards. The first annual STAR Media Awards winners were:

Cannabis Publications

  • Best Traditional Cannabis Publication (High Times)
  • Best New Cannabis Publication (Green Entrepreneur)
  • Best Cannabis Business Publication (MJ Biz Daily)
  • Best Cannabis Print Publication (DOPE)
  • Best Cannabis Culture Publication (Civilized)
  • Best Cannabis Digital Publication (The Fresh Toast)

Cannabis Journalists

  • Best Cannabis Culture Writer – Michelle Janikian (HERB, Playboy, Teen Vogue)
  • Best Cannabis Cultivation Writer – Danny Danko (High Times)
  • Best Cannabis Business Writer – Javier Hasse (Benzinga)
  • Best Cannabis Main Stream Writer – Alex Halperin (The Guardian)
  • Best Cannabis Freelance Writer – Sara Brittany Somerset (Forbes/Leafly)
  • Best Social Media Impact In Cannabis – Garyn Angel (Magical Butter)

Video StaffVideo StaffJuly 26, 2018

2min9030

They say the future is female, and there are few places where that is more apparent than in the cannabis industry. Once thought of as a male-dominated industry, women have quickly claimed their place as leaders in this burgeoning industry.

According to Marijuana Business Daily, women make up approximately 27% of C-Suite level positions in the cannabis industry, which doesn’t sound like much until you realize that the national average is only 23%. What is unsettling, is that in 2015 women held 36% of executive control. That is almost a 10% loss of leadership positioning in less than 3 years.

As the market matures and continues to begin attracting more institutional capital, female entrepreneurs will have to work at keeping the industry a level playing field. And collectively, that is what the trends reveal that they are doing.

For women in cannabis, it has become a badge of honor to know that within their new burgeoning industry ready to take the globe by storm, they hold the largest percentage of ownership, management and control of any industry in the world for their gender. Therefore upon recognition of the possibility of losing that title, the women have begun to band together and work toward the goal of making cannabis the first industry in the world to achieve 50% female control.

To read more, download the Axiswire 2018 Trend Report that can be found here.


StaffStaffJuly 17, 2018
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6min20640

So far, 2018 has been a huge year for the cannabis industry; but where is it all heading? In AxisWire’s 2018 Cannabis Trend Report, we take a look at some of the biggest developments in the cannabis industry so far this year and provide insight as to where the market trends suggest they will be headed.

Here’s a sneak peak:

Women in Cannabis
Women are gaining greater ground in the cannabis industry. Women hold approximately 27% of C-Suite level positions in the cannabis industry. The last year has seen an explosion of industry organizations dedicated to advancing women in the industry, like IPW and Women Grow. There is also a growing number of women-owned cannabis brands, like Garden Society, as well as brands marketing specifically to women, such as Whoopi & Maya.

Cannabis Stocks
Bolstered by legal cannabis in Canada and by increasingly impotent federal enforcement in the United States, the number of cannabis companies going public is on the rise. Companies like Canopy Growth and Cronos Group have gone public on the New York Stock Exchange and NASDAQ, respectively. Additionally, several US companies are gearing up to go public in Canada; including Acreage Holdings, Dixie Brands Inc., and MJIC Inc.

AgTech
Agricultural technology in the cannabis industry is set to see some big changes. Cannabis giants like Aurora and Canopy are starting to build massive grow operations and as such as are looking for ways to increase efficiency and reduce costs. Cannabis growers are beginning to favor CMH lighting over LEDs and HPS lighting, primarily due to its low costs and high Color Rendering Index Score. Automation is also an avenue that cultivators are exploring to reduce costs, including cannabis trimming robots.

Welcome to Hollyweed
Hollywood is slowly becoming more comfortable with its relationship with cannabis. Encouraged by recreational cannabis becoming legal in California, there has been an upswell of celebrity cannabis brands; such as Montel Williams’ Lentiv. Likewise, there has been an increase in cannabis-related television shows, and award shows like the Academy Awards have started allowing cannabis gift bags.

Infused Cannabis Beverages
Beverages infused with cannabis stand to be the next big thing in the industry. Several large beer companies have already expressed interest in making craft cannabis beverages; including the brewing company Lagunitas. Independent cannabis companies have also begun to branch out into the world of cannabis beverages; including a number of cannabis-based wines, such as the new luxury brand coming to market SAKA.

Blockchain and Cryptocurrency
Like other industries, cannabis has fallen head over heels for cryptocurrencies and blockchain. Due to the disconnect between state and federal cannabis laws, some companies have resorted to launching Initial Coin Offerings as a way to raise money. Additionally, larger cannabis companies have begun to develop blockchain-based software systems to help manage seed-to-sale tracking as well as point-of-sale technology.

International Trade
Cannabis’ newfound legality in Canada has led several cannabis companies to seek out international markets. A lack of infrastructure in medical cannabis markets, such as Germany, have presented an opportunity for cannabis companies to gain some short-term profit and some long-term benefits. By setting up in developing markets, larger cannabis companies have the chance to establish a footprint before local businesses even get off the ground.

Music Industry & Cannabis
A growing number of famous musicians are starting to stake a claim in the cannabis industry. Legends like Snoop Dogg and Willie Nelson have launched their own cannabis brands, and business savvy rock stars like Gene Simmons have started to make investments in this growing industry. Some aspiring musicians are also hoping to make a name for themselves by using cannabis itself to spread awareness of their music.

You can download the 2018 Cannabis Trend Report for free by clicking here.

 


StaffStaffJuly 16, 2018
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5min12460

AxisWire Delivers the Second Annual Market Trend Overview

Los Angeles – July 16, 2018 /AxisWire/ AxisWire, the world’s first newswire distribution service and PR tech-suite dedicated solely to the cannabis industry, and TheGreen Market Report(GMR), the cannabis industry’s most trusted source for credible in-depth financial and economic reporting, announced today the publication of the second annual Cannabis Trend Report.

The Cannabis Trend Report is an annual review of how the cannabis industry is changing and disrupting market paradigms. So far, 2018 has been a huge year for cannabis. Epidiolex became the first cannabis-based drug to be approved by the FDA, Vermont became the 9thU.S. state to legalize recreational cannabis, California launched its recreational market, Oklahoma became the 30th state to legalize medicinal marijuana, and Canada became the first G7 country to legalize cannabis nationwide.

“2018 has been one of the most exciting years for the legal cannabis industry. The trends are vivid and reveal significant opportunity for investors and entrepreneurs,” said Cynthia Salarizadeh, Founder of AxisWire and Managing Partner of KCSA Strategic Communications.

“2017 was a banner year for cannabis, and that momentum has carried over into 2018.  We are at a watershed moment for cannabis, and the future of the industry has never looked brighter.”

The 2018 report not only takes you through the current trends in cannabis but also gives you an updated recap of the trends found in last year’sInaugural 2017 Cannabis Trend Report.

The topics covered in the 2018 Cannabis Trend Report include:

  • The Rise of Women in Cannabis
  • Cannabis Stocks
  • AgTech
  • Welcome to Hollyweed
  • Infused Cannabis Beverages
  • Blockchain & Cryptocurrency
  • International Trade
  • Music Industry & Cannabis

Download the 2018 Cannabis Trend Report for free at GreenMarketReport.com/Reports.

About AxisWire:

AxisWire, headquartered in Los Angeles, is the industry’s first digital platform designed for cannabis entrepreneurs and industry leaders to manage communications and expose their brands directly to cannabis journalists seeking breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. This platform was created and now operating through a collaborative merger of the most influential and innovative PR and marketing firms operating within the cannabis industry. AxisWire is positioned to sit at the center of all things cannabis media. For more information, please visit AxisWire.com. Follow us on Facebookand Twitter@AxisWire.

AboutGreenMarketReport:

The Green Market Report (GMR) is headquartered in the Financial District of New York City with an office in Los Angeles. GMR is poised to be the center for trustworthy business, financial and economic news and intelligence. The site offers coverage on financial matters including news briefs on business, cultivation, and extraction, cannabis company stock prices, and wholesale cannabis pricing. For more information, please visit GreenMarketReport.comor email info@greenmarketreport.com. Follow us on Facebook, Instagramand Twitter@GreenMarketRpt.

 

Media Inquiries:

Anne Donohoe

KCSA Strategic Communications

adonohoe@kcsa.com


StaffStaffMay 22, 2018
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5min12581

The cannabis industry took a big leap towards the mainstream earlier this month with the official launch of the world’s first cannabis focused communications firm, AxisWire.

Founded by a seasoned team of cannabis professionals, AxisWire was created in response to the severe lack of access to basic business services that many entrepreneurs take for granted.

Although cannabis is legal in some shape or form in more than half of the United States, many newswire services and public relations firms have refused to do business with anyone associated with the cannabis industry; due primarily to the substance’s Schedule I status and fears of federal interference.

Despite the lack of access, the cannabis industry has flourished nonetheless. According to a report by ArcView Market Research and BDS Analytics, the economic impact of the cannabis industry is expected to grow to $40 billion by 2021, leaving plenty of room for savvy operators to fill the void left by traditional communications firms.

“The cannabis industry is on the brink and ripe for a platform that will provide the infrastructure for all cannabis businesses, journalists and PR representatives to be able to access one another and exchange their news,” commented AxisWire founder and CEO, Cynthia Salarizadeh. “After two years of development, our team is confident that AxisWire will stand at the center of all things media for cannabis.”

Conceived of as a one-stop-shop for the cannabis businesses to grow their brand, AxisWire offers a variety PR and marketing tools, like its  STAR (Submit To A Reporter) source locator subscription service. With STAR, entrepreneurs hoping to grow their cannabis brand can get connected with journalists looking for expert sources for a small fee.   

One of the most powerful tools in AxisWire’s employ is its newswire service. Cannabis brands signed up with AxisWire can have their press releases distributed to over 1,700 targeted journalists and producers at industry specific publications as well as hundreds of publications like Forbes, The Washington Post, CNN, TIME, Business Insider, and VICE. In addition to distributing press releases, AxisWire also offers a service to write them as well.

But it’s not just as simple as sending out a press release and hoping for the best. In many states, like Washington, there is a myriad of confusing rules and regulations regarding cannabis advertising. To help assist their users stay compliant with state law, AxisWire has partnered with the cannabis compliance firm CannaRegs to offer discounted compliance consultations.

In addition to compliance, AxisWire also offers media consultancy services where businesses can learn how to maximize their marketing strategies and increase brand awareness. Led by Evan Nison, the company’s Chief Public Relations Officer and founder of the PR firm Nison Co., AxisWire’s media consultancy team is backed by some of the best PR and marketing minds in the business; with experience ranging from Fortune 500 Companies to small businesses.

In a statement, AxisWire Chief Marketing Officer of AxisWire and Founder of Wick & Mortar, Jared Mirsky, said that the creation of of AxisWire was a no-brainer and expressed excitement at bringing the new platform online.

“It only makes sense that something like this should exist, especially given the fact most traditional marketing methods aren’t so traditional for the cannabis industry,” explained Jared Mirsky Chief Marketing Officer of AxisWire and Founder & CEO of Wick & Mortar. “We are forced to be even more creative in our approach and often rely on so-called ‘cannabis marketers’ to help move our brands. I am extremely excited to bring this platform to the forefront for my clients and the industry, and proud to be part of this new venture with AxisWire and our team of cannabis industry leaders.”

 



About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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