Black Friday Archives - Green Market Report

Debra BorchardtDebra BorchardtNovember 27, 2019
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5min8910

While most people are starting to do Thanksgiving cooking on the Wednesday before, cannabis industry professionals prepare for one of the biggest sales days of the year. It’s known as Green Wednesday. Consumers stock up on cannabis for the holiday weekend that might be fraught with family tension.

Or some consumers may need cannabis to help boost their desire to eat. Multiple large feasts are easier when you have appetite-inducing marijuana. Perhaps your tradition is “taking a walk” before dinner with your favorite cousin that you only see in the holidays and you use that walk to get a little buzzed.

Then there’s the uncle that wants to talk politics, but only watches one particular broadcast channel or the relative that insists climate change doesn’t exist and informs you that this crazy weather is caused by sunspots. In order to keep the peace and not get into a heated debate, cannabis mellows out these interactions.

Some people have parents that push their buttons or siblings where the relationship is complicated. A vape pen or an edible seems to melt away those anxieties. It’s certainly better than overindulging in alcohol. Or maybe the reason for the increased sales is that you’ll see old friends from home and you want to show up with party goods.

So there may be many ideas about why the purchases are being made, what isn’t disputed is that the sales are happening.

According to new data by BDS Analytics, “In 2018, November 23rd had the highest cannabis sales of any other day during the entire month of November with over $6.2 million in sales on that day alone, which is 60% higher than the average daily sale day in November 2018 and accounted for over 5% of that month’s revenue.”

BDS provided additional data to demonstrate just how widespread these sales increases are.

  • November 21st – Day Before Thanksgiving – was the second highest revenue day of November IN ALL TRACKED STATES (2018).
    • AZ: over $2.7 million in sales, 67.2% higher than average and 5.6% of November sales.
    • CO: over $5.6 million in sales, 34.4% higher than average and 4.5% of November sales.
    • OR: over $2.8 million in sales, 55.8% higher than average and 5.2% of November sales.
    • CA: over $10.3 million in sales, 36.4% higher than average and 4.5% of November sales.
    • NV: over $2.2 million in sales, 31.9% higher than average and 4.4% of November sales.
  • November 23rd –Day After Thanksgiving, Black Friday – was the highest revenue day of November IN ALL TRACKED STATES (2018).
    • AZ: over $3.6 million in sales, 125% higher than average and 7.5% of November sales.
    • CO: over $6.7 million in sales, 60% higher than average and 5.4% of November sales.
    • OR: over $3 million in sales, 67.3% higher than average and 5.6% of November sales.
    • CA: over $10.3 million in sales, 37.3% higher than average and 4.6% of November sales.
    • NV: over $2.7 million in sales, 57.8% higher than average and 5.3% of November sales.

The sales aren’t just limited to bricks & mortar stores. Online cannabis marketplace, Eaze saw a 136% increase in deliveries on Green Wednesday last year compared to a typical Wednesday in 2018.

As the stigma begins to decline, there may come a day where instead of passing the peas, family members may be passing the peace pipe.


Anne-Marie FischerAnne-Marie FischerNovember 21, 2018
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11min47960

As more traditional retailers gear up for door-crashing sales days like Black Friday and Cyber Monday, the cannabis community is gearing up for another day: Green Wednesday.

Green Wednesday, or “Weed Wednesday” happens the Wednesday before Thanksgiving; it’s a day for everyone to stock up on their cannabis products of choice before entering into the fun, family-filled holiday season.

A Celebrated Day for Sales in Cannabis

For some companies like the delivery service Eaze, Green Wednesday is the second-largest sales day after 4/20, which isn’t something that other industry players should ignore. In 2017, the delivery platform saw a 98% increase in deliveries over any regular Wednesday of the year. For the new cannabis holiday, Eaze will be offering a major site-wide discount with 40% off products in every category.

Caliva, a San Jose based retailer saw sales for both Weed Wednesday and Black Friday double over regular sales days. Caliva prepares for the holiday season by ensuring inventory is high to serve the needs of those stocking up for the holiday weekend. “Were well stocked for the holidays because we know people count on our products to help them keep their stress levels low, to inspire good dinnertime conversation, to stimulate their appetites, to remedy their hangovers, to get a good laugh out of grandma and to kick back and relax while they have some time off,” said Rosie Rothrock, VP of Marketing at Caliva.

Making New Family Traditions

Some cannabis brands are using the holidays to engage new consumers, especially Baby Boomers. California Dreamin’, a brand offering a low-dose cannabis soda is launching Parents Appreciation Week. Between November 18 and 25, customers who bring a parent into a California dispensary and buy 2 bottles of the cannabis soda will get the third bottle for a penny, and a code for a free “I got my [Mom/Dad/Parents] high” t-shirt.

“Baby Boomers are the fastest growing segment of the cannabis market, but there is apprehension when buying cannabis products,” said Jonathan Bishop, VP of Marketing at California Dreamin’, “We wanted to create an event that takes away the stigma of purchasing marijuana for older adults.”

The holiday week is perfect for families to discuss cannabis as more evidence emerges about the medical and therapeutic benefits of cannabis, especially later in life.

Creative Offerings

Dispensaries are making sure they offer products that offer discretion and convenience as people embrace moments to “step out” during holiday events. Items like Caliva’s Toasties are a huge seller as they offer discretion looking no different than a cannabis cigarette. Retailers offer up seasonal teas and drinks, in-store demos with different brands like Dosist, product specials, and holiday games to keep the fun around the holiday table.

With California legalizing this year, all brands are expecting a strong upswing in sales on Weed Wednesday and the subsequent days of Black Friday and Cyber Monday. Eaze reports that deliveries went up 23% on Cyber Monday as opposed to other Mondays, and they expect their largest increase yet with California’s legalization.

We can expect soon that Canada will follow suit, with Black Friday and Cyber Monday catching on up North, where nationwide legalization will be sure to create a new niche market for “Weed Wednesday” as the markets level out and are able to engage customers with creative sales.

Looking For Deals?

Cannabis Deals for Weed Wednesday, Green/Black Friday

MJ Arsenal: Stock up for the Holidays!

Our biggest sale of the year has begun — Stock up on MJ Arsenal glass for the holidays now and get the best savings! Receive 25% storewide through November 20th with the code: MJAGREEN25.

Goldleaf Cooking Journeyman Giveaway— Prizes: Cooking Journal, Recipe Card Pack, Vegan Leather Cover & Pen. Sign up with an email address to enter: shopgoldleaf.com/giveaway

Promo runs from Nov 12 – 23rd. Winner announced on the 26th.

18% Off Everything

18% Off Orders of 25$ or more. Running from Nov. 22-26th

Use code: TDAY18 at checkout.

The Daily Leaf’s Green Friday Giveaway— 1 lucky person will win their own hydroponic grow system from My Urban Greenhouse, plus a bunch of other great prizes from NugTools, Cannador, MagicalButter and more! Text 420 to 228-28 to enter!

Visit https://dailyleafdeals.com for more info.

MagicalButter.com’s Holiday Bundle

Retails: $224.95 | Sale: $209.95

Launch: November 23rd – December 31st

Includes: MB2e 110v Machine (LoveGlove, PurifyFilter 190, MB Cookbook, Power cord included) + DecarBox Thermometer Combo Pack + MB 21UP Butter Mold + Free Shipping (Continental US only- Excluding Alaska, Hawaii, Puerto Rico)

Available: USA Only

MagicalButter Machine (MB2e 110v)

The MagicalButter device is the world’s first countertop botanical extractor, designed for infusing the essence of healthy herbs into butter, oil, alcohol, lotions, and more! Combining an immersion blender with a programmable thermostat and heating unit, the MB machine is designed to create incredible recipes and botanical infusions with little or no labor. The MagicalButter machine grinds, heats, stirs, and steeps your herbal extract, all at the correct time intervals and temperature for a perfect infusion every time. As a result, you achieve your desired infusion easily, safely, and consistently.

DecarBox Thermometer Combo Pack

The DecarBox™ features an integrated digital probe thermometer. This device lets you easily calibrate your oven for precise accuracy during decarboxylation and baking. The stay-cool external digital display lets you monitor the temperature inside your DecarBox without opening the oven, saving money and keeping temperatures from fluctuating. The DecarBox™ allows you to effortlessly activate fresh herbs to your specific desired potency! (See Decarb Directions on pages 6-8 for a step-by-step guide.) Food-grade silicone shell prevents loss of valuable plant compounds.

MB 21Up Butter Mold

MagicalButter’s 21UP Butter Trays identify medicated butter as “for adults only”. Full sticks are divided into eight tablespoons, each clearly marked with the distinctive 21UP logo. Flexible, high-quality silicone provides a premium surface for infused butter and oils. Makes a total of four full-size sticks plus one fun-size stick.

 

 

 



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