StaffJuly 27, 2021
CBD company Bluebird Botanicals has acquired Precision Botanical, a science-driven CBD brand that is committed to providing purity, accuracy, and transparency for all of its CBD products. In addition to the acquisition, Bluebird has received a growth investment from Juggernaut Capital Partners, a lower middle-market private equity firm specializing in buyout and growth investments across the consumer and outsourced healthcare services industries. Bluebird said that Juggernaut’s investment will strengthen the combined company’s financial profile and provide it with the resources to fuel further innovation in the CBD space, accelerate growth online, and assist future expansion into new channels.
Brandon Beatty, CEO of Bluebird Botanicals, said “Bluebird has been an industry leader since its founding, and this acquisition further solidifies our position as a world-renowned hemp extract company that is committed to the highest standards of product quality and intently focused on human wellness. We believe the combination of Bluebird’s brand recognition and customer-centric approach with Precision’s science-driven model will lift both brands to new heights. We’re extremely proud and excited to partner with the scientists who founded Precision, as well as the talented and respected folks at Juggernaut Capital Partners.”
Bluebird Botanicals offers multiple CBD products including its Classic CBD Oil and alternative options such as CBD isolates and CBD gummies. It is a Certified B Corporation, that has focused strategically on its e-commerce operations and the natural and specialty sales channels. Consistent with this focus, the combination with Precision will serve to strengthen Bluebird’s presence in brick-and-mortar retail locations, as Precision has a fast-growing national footprint within convenience and grocery store channels.
The merger with Precision will also allow Bluebird to strengthen its supply chain, continue to adhere to a rigorous hemp extraction process for all of its products, and further establish the combined company’s brand reputation for purity, safety, and quality among retailers and consumers.
Bluebird also gains instant access to Precision’s Oregon-based hemp cultivation and extraction facility. The combined company will benefit from Precision’s key science, technology, and data-led consumer insights, as well as its patent-pending revolutionary tools and technologies, new product development opportunities, and innovative team of experts.
