Brightfield Group Archives - Green Market Report

StaffJanuary 3, 2023


31% – How many cannabis drink consumers in Illinois aware of Cann social tonic

Cann offers “social tonics” in trendy flavors with only 2 milligrams-5 milligrams per can. It was hot on the trend of microdosing cannabis when it hit California shelves in 2019.

However, the brand has been able to gain more awareness in less saturated markets it’s entered – such as Illinois – than in its home-state’s market.

Source: Brightfield Group, U.S. Cannabis Product Brand Health, Q3 2022

Julie AitchesonMay 5, 2022


“Cannamoms”, or mothers who consume, advocate for, and work in cannabis, are on the rise as a consumer demographic, an influential voice in the legalization debate, and a growing presence across social media platforms. With this rise comes both opportunities and pitfalls, not just for mothers but for all women-identified people who contributed to the increase of cannabis sales to female customers by 55% in the past year

The term “Cannamom” was initially coined to identify “a group of passionate mothers advocating for the right and option to utilize cannabis in the care of their own critically-ill children” (Urban Dictionary). Employing advocacy and education, these women used their own stories to spread the word about marijuana’s medicinal benefits. The term “Cannamom” has since come to encompass an entire subculture within cannabis that includes any mother who consumes marijuana, as well as those working to break down the stigmas surrounding its use. There is a TikTok Cannamom community that shares posts under the #cannamom tag. It is comprised of moms who proudly smoke weed and tout the numerous ways it helps them deal with the everyday stressors of motherhood and parenting. The tag has amassed well over half a billion views. There are also numerous Facebook groups, blogs, YouTube channels, and Pinterest boards proselytizing about “Cannamom Life”.

Brightfield Group, a market research firm (which defines its complex user group “Moms that Toke” as women with children in the household who report using cannabis at least weekly), has conducted research that has found that 78.2% of “Moms that Toke” reported using cannabis at least daily in the first quarter of 2022, while 57.9% reported using cannabis multiple times per day in the same period. This is higher than daily use in the general cannabis consumer population, which was 61.5%. Brightfield’s data also showed that “Moms that Toke” gravitate towards vape carts as their preferred mode of consumption, likely due to ease of use and discretion. 63.4% of cannabis-consuming moms reported seeking emotional relief from cannabis and prioritized having more energy over fun when asked about what motivated their consumption.

Though the social media face of the liberated Cannamom may be glowing, mothers who use cannabis to deal with stress, anxiety, sleeplessness, or any of the other numerous side-effects of parenting do so at a significant risk. Those who are drug-tested on the job risk being disciplined, suspended, or fired by their employer. In some cases, such as those mothers serving in the military, they can be discharged for even using a CBD product if they are administered a test that cannot differentiate between CBD and THC. These failed drug tests not only result in potential job loss, but loss of health care and accrued retirement benefits as well.

Family law is another area where mothers may encounter serious consequences for cannabis use. In states where marijuana is illegal and a parent is found guilty of possession or use, the parent can lose visitation or custody. Even in states where marijuana is legal (such as Michigan, where it would be considered similarly to alcohol consumption in child custody is cases), marijuana may not be treated in the same manner by the court. If there is a suggestion of habitual consumption, dependency, or addiction to the substance, even if it is legal, this can also cause a custody issue. There have even been cases where Child Protective Services became involved because a parent obtained a medical marijuana card. 

Cannabis use has been shown to offer certain health benefits, but for expectant mothers, marijuana use during pregnancy might be another instance where not only custody but health concerns for mother and child can arise. These include lower birth weight and abnormal neurological development of the infant, including attention deficits, memory, problem-solving skills, and behavior later in life. Though cannabis can be effective in treating nausea and vomiting during pregnancy and is, in fact, the most common illicit drug used during pregnancy, there is no known safe level of cannabis use during pregnancy or lactation.

Cannamom culture will, no doubt, continue to thrive as legalization spreads and more and more women with children experience the benefits of cannabis as an alternative to prescription medications, alcohol, and other substances. Though cannabis use can be both positive and problematic for mothers, there is a growing community of “Moms that Toke” out there willing to put their consumer dollars, reputations, and platforms behind marijuana as a plant ally for the modern mom. 

Julie AitchesonFebruary 14, 2022


To celebrate winter’s sexiest holiday, multi-state cannabis company MariMed (OTC: MRMD) compiled a survey for their edible brand Betty’s Eddies. The results suggest that you might want to consider picking up your Valentine’s favorite brand of cannabis edible to heat things up this February 14th. According to MariMed’s survey, 72% of cannabis consumers are already planning to incorporate cannabis into their Valentine’s Day festivities, with more than half saying they would like to receive cannabis as a gift for the lover’s holiday.

More broadly, the survey found that of the 76% of cannabis users who reported being sexually active, cannabis users have more sex than non-cannabis users. 50% of cannabis-consuming respondents said they get intimate several times a week compared with only 35% of non-users. Most people would agree that, when it comes to sex, it’s not just the quantity but the quality that counts. Nearly two-thirds of cannabis users who responded to the MariMed survey reported that cannabis enhances their sex lives overall. 

When it comes to getting in the mood for sex, 63% credit cannabis for stimulating their desire for intimacy. In fact, more than half of cannabis consumers believe that cannabis is a natural aphrodisiac, and 30% rank it as number one in terms of effectiveness. That finding makes a jump among consumers aged 35-44, 40% of whom rank cannabis as the most effective aphrodisiac. Among those households with children (a common outcome of sex, but also a common deterrent), 61% of cannabis consumers reported that cannabis helps their partner get in the mood. This might explain why a whopping 82% of cannabis users with children in the household and 82% of parents with a child under the age of 18 say they will be incorporating cannabis into their Valentine’s Day celebration. That’s almost 20% more than those without children.

Edibles Are The Winner

And what is the preferred cannabis consumable to set the stage for sexy times? You guessed it. A full 52% of consumers surveyed prefer edibles over smoking cannabis to get those loving feelings flowing. The Brightfield Group produced a report on cannabis distribution trends in the US focused specifically on cannabis chocolates, which credits improved edibles technology with taking the taste of cannabis chocolate to the next level and increasing its popularity. 

While plain still holds down most of the space on shelves, flavors like mint, caramel, espresso, raspberry and almond have also been popular pairings with chocolate. The rising star on the flavor scene, however, is pomegranate, which has tripled from 0.1% to 0.3% in nationwide distribution since September 2021. Brightfield also found that a strong majority of consumers surveyed preferred their cannabis chocolates on the milder side (10 mg) in terms of potency. So rather you’ve been plotting the perfect Valentine’s surprise with the focused precision of a Navy Seal captain or making a panicked last-minute purchase on your way home from work on Monday, chances are that if your sweetie is a cannabis consumer, they might be hoping for a greener version of the Whitman’s Sampler this year.

Kaitlin DomangueJune 8, 2021


The cannabis industry’s proof was in 2020’s revenue, but Brightfield’s newest report shows consumer behavior to match exactly what the cannabis industry already knew: people consumed more cannabis during the pandemic than they were before. 

Gen Z makes up a large part of new consumers

A clear factor is stress and anxiety, and the Brightfield report confirms that. New recreational cannabis consumers made up 6% of all consumers in 2020, with 22% being Gen Z. If you thought Generation Z wasn’t old enough to consume cannabis, so did we (kidding), but many of them are now 21 which means legal access to cannabis if they live somewhere where it’s legal. 

Consumers seeking relaxation, sleep, and emotional relief from cannabis 

New recreational customers saw the heaviest consumption, specifically in Q4 2020, with 22% of new consumers reporting they utilized cannabis multiple times a day. This declined a little bit in Q1 2021, but nonetheless, new cannabis consumers are entering the market at a faster rate than pre-pandemic. The top three desired cannabis product effects are relaxation, sleep, and emotional relief. Over half, 54%, of new recreational consumers reported utilizing cannabis for anxiety, while a whopping 74% of consumers sought cannabis for relaxation. 

Women are newly consuming cannabis in droves

Also, 59% of new consumers are women, further diversifying the cannabis marketplace. Female consumers made up 51% of cannabis consumers in Q1 2021. Women consumers steadily rose in 2020, and they tend to be younger and heavier consumers than men, with 21% of female consumers reporting daily consumption. The Brightfield Report shows women and men approach cannabis consumption differently, with women focusing more on the effects of cannabis and how it benefits their mental and physical health. 

Women use more product types than men do, especially gummies (48% of female consumers utilize gummies, as opposed to 34% of men), but women select specific times of consumption. The report says 80% of women consume cannabis right before going to bed, 59% of women say before taking care of home duties, and 50% save cannabis consumption for date night with their partner. This gender balance varies by state. In Michigan, 59% of cannabis consumers are women. In California, the number goes down to 43%. 

How brands can take advantage of the new demographics

All of this means good news for cannabis businesses. The key is approaching it well. The data tells us 2020 brought a slew of new and heavy consumers to the cannabis market, with a large majority of those new consumers being women. The report further says women favor products like gummies, topicals (17% of female consumers), vape cartridges (40% of women consumers), and flower (57% of female consumers). Cannabis companies can take advantage of these new consumers and develop a brand strategy that appeals to them. 

More Americans consume cannabis than plant-based meats

More Americans reported consuming cannabis in the past three months than hard seltzer, soy milk, and plant-based meat. According to the Brightfield report, 10% of Americans reported consuming cannabis in the past three months, with 13% of total consumers being Millenials – the most likely generation to consume cannabis. Hard seltzer, soy milk, and plant-based meat were used by 7%, 6%, and 8% of Americans, respectively. Americans still consumed more granola bars and sports drinks in 2020 than cannabis though. The report shows 13% of Americans consumed granola bars in the past three months and 15% of Americans consumed sports drinks. 

Key takeaways 

What we can gather from this report, and other consumer reports like this one, is that Americans are past ready for cannabis legalization, especially after the stress 2020 brought. 

All different kinds of people are entering the cannabis market, both as businesses and consumers, so those brands who identify and aim to understand their target audience will do well as American (and global) cannabis policy reforms over time. 

Many consumers believe now that Joe Biden is the president, April 20, 2021 will be the last illegal 4/20. Currently, there’s not a bill in circulation to legalize cannabis at the federal level, but many are pushing and hoping for it under the new blue administration.  

Debra BorchardtDecember 9, 2020


Looking back at 2020, the Brightfield Group determined the cannabis product shelf space winners. A review of the first three quarters provided a snapshot of which products cannabis consumers wanted most. This type of information is invaluable to producers and dispensary owners alike. The producers can make sure that they have these products in their portfolio and dispensaries can make sure they stock their shelves with the items that customers want.

Increased 2020 Shelf Space:

  1. Candy
  2. Cartridges/Pods
  3. Resin/Rosin
  4. Disposable Pens
  5. Baked Goods


Brightfield’s report found that since January 2020, the candy category has captured 12% of the shelf and in August held 14% of the shelf its largest position to date. The category has grown by 41% in 2020. The report also noted that the shelves saw a shift towards luxury and premium prices.  Consumers have also been drawn to natural marketing and like options that are vegan, non-GMO, and additive-free.

Top Candy Flavors:

  1. Raspberry
  2. Watermelon
  3. Strawberry
  4. Fruity
  5. Chocolate

Top Candy Brands

  • Cheeba Chews
  • Smokiez Edibles
  • Kiva Confections
  • Wyld


Despite the vape crisis of 2019, vape products commanded 22% of the shelf space for 2020. The report found that cartridges and pods grew shelf space by 3% in 2020. 74% of these products were in 500mg packages and a majority were marketed for relaxation and stress relief. The price preference was the opposite of candy, but that’s probably because vapes in general are more expensive. Budget-priced products saw an increase in shelf space and premium-priced products saw shelf space declines.

Top Vape Attributes

  1. Relaxation
  2. Stress
  3. Focus & Creativity

Top Vape Brands

  • Stiiizy
  • Jetty Extracts
  • Raw Garden
  • Curaleaf
  • Pure Vape
  • Alpine

Resin & Rosin

THC concentrates continue to win over new consumers. The product packs a bigger punch than vapes or traditional flower that typically deliver 15%-35% THC. These concentrates can provide doses of 60%-90% THC. While dabbing shatter, wax, or crumble has been the predominant concentrate method, rosin and live resin are coming on strong. Rosin is made with a solventless method that relies only on heat and pressure to extract cannabinoids and delivering a “cleaner” dab. Live resin is made with more traditional extraction methods and preserves the terpenes. This category increased its shelf space by 3%, while the shatter, wax and crumble categories fell.

Disposable Pens

Brightfield found that while disposable pens only garnered 4% of the dispensary shelf space, distribution grew by 68% in 2020. Once again, stress relief was the top choice for this consumer. The smaller products having 300mg grabbed the most space within the category and tend to be the most affordable. It’s the product of choice among the price-conscious consumer.

Baked Goods

Marijuana brownies are the OG of cannabis consumers, but the inconsistent response time for consumers make these products less desirable. Customers may react quickly or slowly after consuming a cookie or brownie and this lack of consistency is an issue. Only 3% of the distribution goes to this category. Still, in 2020 there was a 40% increase in shelf space for baked goodies.

Brightfield’s Top ten Product Launches of 2020:

  1. Care by Design – 8:1 Vape Cartridge
  2. Claybourne Co. – 501St OG Bud
  3. Kiva Confections – Midnight Blueberry Camino Gummies
  4. Stiiizy – wedding Cake Live Resin Pod
  5. Raw Garden Sleeroy G Pod
  6. Yummi Karma – YK Drops – Draft Away
  7. West Coast Cure – Venom Og Live Resin Sauce
  8. Pacific Stone – 505 Sour Hybrid Bud
  9. Heavy Hitters – Forbidden Fruit Cartridge
  10. Connected Cannabis Co. – 100% Live Resin Disposable



Debra BorchardtJuly 28, 2020


The passage of the 2018 Farm Bill legalizing hemp sparked a CBD rush with millions in sales and seemingly everyone starting a company using some form of hemp-derived cannabis oil.  Last year’s BDSA and Arcview Market Research, industry report estimated that CBD sales in the U.S. would surpass $20 billion by 2024. New York-based investment bank Cowen & Co forecast that the market would hit $15 billion by 2025.

A new report from the Brightfield Group, US CBD Market July 2020“, warns those numbers will be much lower as a result of the impact of COVID-19 on shoppers. Several reasons are behind the drop in sales from lockdowns causing brick and mortar store closures, to shifts in retailers making deliveries and even the job crisis that is hurting consumers’ wallets. The report stated that in 2020, the US hemp-derived CBD market is projected to reach $4.7 billion in sales, with 14% growth from 2019 sales of $4.1 billion. The market had been expected to grow by over 30%.

Stay At Home

One big problem for CBD shoppers was the request from states with big outbreaks to stay at home and only venture out if absolutely necessary.  The report noted that there would be a loss of revenue from store closures as many retailers selling CBD products had either closed temporarily during the crisis or were only offering curbside pickup and delivery. “Even for CBD specialist retailers and smoke shops that remain open, they are experiencing steep declines in sales as social distancing guidelines and consumer worries about contracting the coronavirus keep
shoppers at home.” That meant more online shopping, which worked well for established brands.

Nearly half (45%) of CBD consumers surveyed in June 2020 by Brightfield said they moved their CBD purchases online because of the coronavirus crisis. “Millennial shoppers are the most likely to have switched to e-commerce for their CBD needs, with 54% reporting switching from brick and mortar stores to online as they also increase their
usage and spending during this stressful time. CBD market leaders have seen online sales increase dramatically in the first half of 2020 but are still making efforts to expand in brick and mortar retailers to set up for future success and broader brand awareness.”

Brightfield said well-known and trusted brands that already had a strong DTC (direct-to-consumer) model already established benefited from the online move. “New CBD companies though found it difficult to enter retail channels as in-person sales calls have been paused and major trade shows such as Natural Products Expo West and NoCo Hemp Expo had been canceled.”

No Job, No Money

Anyone who has purchased quality CBD products knows they don’t come cheap. “With Americans facing high unemployment levels (11.1% in June 2020 compared to 3.8% in February 2020) year 2020 retail sales are
not expected to reach levels anticipated prior to the emergence of the COVID-19 pandemic.” Over 30 million Americans were receiving unemployment benefits as of July 14, 2020. The report also said that high unemployment rates and a reduction in disposable income are causing prices to fall in the US CBD industry sparking a domino effect felt at the beginning of the hemp chain. Hemp farmers have seen the price of their crops drop sharply due to the increase in supply. According to data from Hemp Benchmarks, the aggregate assessed price for hemp CBD biomass declined by 79% from April 2019 to April 2020, from $38.00 per pound to $8.10 per pound.

Ultimately the prices will fall for consumers as producers adjust their models accordingly. Brightfield also found that price was the second biggest factor for consumers when making CBD purchase decisions. Consumers are really trying to make sure they can buy the most effective CBD product for the best price.

So Stressed

Without a doubt, this has been a stressful time for many. The pandemic, Black Lives Matter protests and continuing climate change worries are causing an increase in consumption of CBD. Heavy users have increased their consumption. “Anxiety is the number one ailment of CBD users, with 42% of them reporting it,” according to Brightfield Group’s consumer insights. “Depression and insomnia, which are likely to rise over the coming months, rank second and sixth.”

In a Brightfield Group survey of 5,000,  CBD consumers fielded online from June 2 to 24, 2020, 39% stated that they are using more CBD as a result of the COVID-19 crisis. “This sentiment was even higher among Millennials and Gen Z consumers – 47% plan on using more CBD in the months to come. Younger consumers are more likely to increase their CBD usage in response to the COVID-19 pandemic. More than half of Millennials (51%) and 48% of Gen Z have upped their CBD usage frequency, compared to only 40% of Gen-X and 17% of Boomers.”

Consumers are choosing higher dosages and pivoting away from vapes and more towards edibles. COVID-19 has been especially hard on respiratory systems. While CBD companies can’t say their products should be used to fight COVID-19, many consumers want to boost their immunity and feel CBD is one way to accomplish this.


William SumnerJuly 31, 2019


It’s time for your Daily Hit of cannabis financial news for July 31, 2019.

On the Site

Brightfield Group Names Top 5 CBD Companies

The CBD industry is becoming much more saturated than it was before the passing of the U.S. Farm Bill late last year, with new products entering the market, threatening to take a slice of the CBD pie that the early producers of CBD have enjoyed until this time…Brightfield Group listed the Top 5 CBD Companies that the research group says “continue to make a name for themselves” within the growing CBD market. Here’s what we know about these various companies…

TILT Holdings

Following the market close and at the end of the evening on Tuesday, TILT Holdings Inc.  (CSE: TILT) (OTCQB: SVVTF) said that it refiled amended and restated management’s discussion and analysis for the quarters and year ended December 31, 2018, and for the three month period ended March 31, 2019, and 2018  (the YE 2018 MD&A and the Q1 2019 MD&A together.  The documents were prepared following a continuous disclosure review by the British Columbia Securities Commission of the company’s disclosure records.


Following the disastrous revelation that the company began growing cannabis plants in grow rooms without licenses, CannTrust Holdings Inc. (TSX: TRST)(NYSE: CTST) said that its special committee has retained Greenhill & Co. Canada Ltd. as the Special Committee’s financial advisor, to assist in a review of strategic alternatives. Those options include a sale of the company, a merger or changes to the company’s strategy. The interim CEO has said the talks are happening at only a conversation level at this time.

In Other News

Harvest Health & Recreation

Harvest Health & Recreation, Inc. (CSE: HARV,) (OTCQX: HRVSF) announced that it has entered a term sheet for a secure term loan of up to $225 million. The loan comes from an investment fund managed by Torian Capital Partners, and will be made available to Harvest in three tranches of $75 million. Harvest will use the proceeds from the loan to fund expansion initiatives. “Harvest is in a strong financial position in the cannabis industry and this growth capital, which we believe is provided at an attractive financing cost will enable us to deliver on our commitment to enhance shareholder value,” said Steve White, CEO of Harvest. “With greater financial flexibility, we are better equipped to execute our strategy to aggressively expand our retail and wholesale footprint across the U.S. into key markets, while seeking to build and acquire brands for broad distribution,” White concluded.

Anne-Marie FischerJuly 31, 2019


According to Brightfield Group, the CBD market in the U.S. has grown over 700% in 2019.

The CBD industry is becoming much more saturated than it was before the passing of the U.S. Farm Bill late last year, with new products entering the market, threatening to take a slice of the CBD pie that the early producers of CBD have enjoyed until this time.

Nevertheless, the top 20 CBD companies still hold a majority of the even bigger pie that is CBD in the cannabis industry. 

Brightfield Group listed the Top 5 CBD Companies that the research group says “continue to make a name for themselves” within the growing CBD market. Here’s what we know about these various companies:


  • CW Hemp (Charlotte’s Web)


Earlier this summer, Charlotte’s Web Holdings (TSX:CWEB)(OTCQX:CWBHF) announced that their total acres of hemp planted for the 2019 growing season had increased 187% due to interest and demand for the products. Prior to that, the company reported its earnings for the first quarter with revenue growing 66% to $21.7 million. 

“Interest and demand for our products has been exceptional and growing rapidly. Our 2019 planting strategy ensures we will have the required raw materials to deliver on production targets for Charlotte’s Web products through 2020 and into 2021,” stated Deanie Elsner, CEO of Charlotte’s Web. “Our leading CBD hemp varieties under cultivation today are the foundation of our 2020 production plan.”

Brightfield Group remarked of the company: “By deeply understanding who they are as a brand and identifying the consumers that resonate with their messaging, they have built the foundation for potentially life-long customers and advocates.”

  1. PlusCBD Oil (CV Sciences)

PlusCBD Oil by CV Sciences (OTCMKTS: CVSI) has found success largely due to their low-dose capsule and softgel formats that Brightfield Group referred to as “a safe bet for more conservative users”. Green Market Report has been watching the steady increase in CV Science’s company value following last year’s impressive sales jump of 203% in the second quarter. 

The company is expected to announce its second-quarter results for 2019 on August 6. 

        3. Green Roads World

Green Roads offers unique, high-dose products, and have built their success on effective social strategies. With a growing employee base of over 100 the company had an estimated value of $45 million in 2018, according to co-founder Arby Boroso. 

The company sells CBD-infused products such as tinctures and balms, online and in 6,000 stores and 2,000 doctors’ offices across the country. Brightfield attributes their “values-based marketing” to their success and prominence in the CBD industry. 

  1. Medterra

Medterra’s growth is largely due to its effective SEO strategy and marketing. With a site that is full of engaging content that manages to get past the limitations of search engines, Medterra gets itself in front of the eyes of consumers.

The company recently announced a foray into the sports, fitness and golf communities, by partnering with Worldwide Golf Shops, the parent company to Edwin Watts, Roger Dunn, and some of the most well-known and established golf retail stores in the United States. 

  1. Irwin Naturals

Irwin Naturals turned heads when Klee Irwin, the founder of the company announced the company would be giving away $1M worth of CBD products to honor the passing of the Farm Bill. 

The company is concerned with making the cost of CBD products affordable, saying “Our mission is to spread health to the world through plant medicine. Our nation is on the edge. And I am worried about the future of our children. If we can make CBD affordable and accessible to the masses, it just might help our country avoid a meltdown.”

Groups of Competitors in the CBD Market

Brightfield Group laid out the different types of companies and brands that are continuing to lead the pack when it comes to innovative marketing, advanced products, and ways to stick out in the market. These companies are those who are:

  • CBD-only companies that have established brand loyalty, improved marketing strategies, and grow larger and more diverse customer bases
  • Cannabis companies including multi-state operators that leverage networks and infrastructure to build brand recognition and raise capital to expand CBD lines
  • Supplement brands existing in the natural food store and retail chain space
  • Disruptor brands that were little-known prior to this year and have risen up in the ranks as they’ve been picked up by large retail chains

As it is only still summer, it remains anyone’s game as to who will end up at the finish line in the CBD brand race by the end of the year.  

William SumnerJune 4, 2019


It’s time for your Daily Hit of cannabis financial news for June 4, 2019.

On the Site

FDA Holds Public Hearing on Regulating CBD

Last week, the U.S. Food and Drug Administration (FDA) held its first public hearing on regulating cannabidiol (CBD). Over the last several years, CBD has been growing in popularity as a health and wellness product. That popularity has only been amplified by the passage of the 2018 Farm Bill, which removed hemp and hemp-derived products (CBD included) from the federal government’s list of controlled substances. At stake in these hearings is a potentially billion-dollar market. According to Brightfield Group, the CBD market could grow to as high as $22 billion by 2022.

Green Growth Brands

Green Growth Brands, Inc. (GGB.CN) (GGBXF) has announced that it has executed an arm’s length definitive agreement to acquire all issued and outstanding shares of Spring Oaks Greenhouses (Spring Oaks) for approximately $54.6 million. Spring Oaks is a licensed medical cannabis provider in the state of Florida.

In Other News

DionyMed Brands

DionyMed Brands Inc. (CSE: DYME) (OTCQB: DYMEF) has announced its financial results for the quarter ending on March 31, 2019. Quarter-over-quarter, revenue rose from $5.5 million to $14.4 million. Adjusted EBITDA was a loss of $6 million, which the company attributes to increasing platform costs to support its continued growth activities. The net loss for the period was $1.03 million. “Our continued growth, both financial and operational, is a direct result of our ability to deliver today’s leading cannabis brands to consumers through the industry’s most efficient cannabis brands platform. Our first quarter financial results demonstrate the success of our efforts to scale our Direct-to-Consumer and retail distribution businesses through organic growth initiatives,” said DionyMed CEO Edward Fields.

Fire & Flower

Fire & Flower Holdings Corp. (TSXV:FAF) announced that it has entered into a letter of engagement with Eight Capital, pursuant to which Eight Capital and GMP Securities L.P. will purchase, as co-lead underwriters and joint bookrunners, 15 million convertible debenture units of the company for $15 million. A single unit consists of one $1,000 principal amount unsecured convertible debenture and 278 common share purchase warrants. Each warrant entitles the holder to purchase one common share of the company, for up to 24 months following the closing period, at a price of $1.45 per share. The company will use the proceeds from the offering for working capital and general corporate purposes.

Video StaffJune 4, 2019


The Economics of the New Hemp Market is a panel that was held on May 7 at the Green Market Summit in Chicago. The legalization of hemp is so new that the regulations are still being written. Data will be key to unlocking this industry and industrial grade price assessments will be needed over the next few months to support futures trading on a major commodity exchange sometime early 2019. This panel was led by moderator Peter Vogel, CEO Leafwire and he was joined by Jonathan Rubin, Founder – Cannabis Benchmarks, Kevin Pilarski Chief Commercial Officer – Revolution and Bethany Gomez, Director of Research – Brightfield Group.

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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