Tag: Brightfield Group

StaffMarch 5, 2024
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54% – How many consumers use cannabis for sleep Sleep remains among the primary reasons why consumers use cannabis products. Among all desired product effects surveyed, sleep ranked a solid second, surpassing physical and emotional relief and trailing only behind relaxation. Source: Brightfield Group

StaffFebruary 27, 2024
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$235 – Per capita adult-use cannabis sales in Missouri’s first full year At $235 per adult resident of the state, adult-use cannabis sales in Missouri’s first full year ranks among the strongest seen in the U.S., slightly tailing the $236 in Montana’s first year. Compared to the first year sales of other states in the […]

StaffNovember 7, 2023
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75% – Percentage of hemp-derived cannabinoid consumers that believe “delta-8 THC is synthetically created from hemp.” Despite it being a known facet of delta-8, only three-quarters of consumers of psychoactive, hemp-derived cannabinoids are aware that it is created through chemical synthesis, rather than naturally occurring. The category thrives off of a lack of consumer knowledge […]

StaffOctober 24, 2023
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57% – How many cannabis consumers say their favorite dispensary is based on “location” There’s an old adage in real estate: location, location, location. The same appears true for cannabis. in a recent survey, location was the top driver of favoritism among recent dispensary shoppers. Dispensaries need a strategy for attracting shoppers based on location […]

StaffOctober 3, 2023
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54% – Percentage of Republican cannabis consumers who use the products multiple times a day The portion of cannabis consumers using the plant “multiple times per day” has hovered around 50% for the general population for several quarters. But one demographic slightly over-indexes for that type of daily cannabis use: Republicans. Republican cannabis users are […]

StaffSeptember 26, 2023
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$50.7 billion – Projected value of the U.S. cannabis market in 2028 In 2022, the U.S. cannabis market recorded roughly $27 billion in sales. By 2028, Brightfield Group estimates that will nearly double to $50.7 billion. What grows the cannabis market? More open markets with more sales. The bulk of growth in U.S. cannabis sales […]

StaffSeptember 12, 2023
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21% – How many U.S. cannabis consumers identify as Republican. While cannabis legalization is often viewed as a Democratic issue, voters of all kinds enjoy cannabis. In fact, more than 1 in 5 cannabis users identifies as a Republican – and these Republicans are more likely than Democrats to consume cannabis multiple times per day. […]

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