bu'kei Agency Archives - Green Market Report

StaffMarch 24, 2021


Betty Tran is an award-winning marketing leader with 15+ years of experience in the rapidly expanding world of digital and live entertainment. 

Most recently, Betty served as partner of BNE & Associates, where she managed social influencers. 

Prior to BNE Betty served as Executive Vice President of Marketing and Talent for DanceOn, where she was responsible for all aspects of marketing and the top tier talent in the network. 

Betty served as Executive Vice President of Marketing and Media for Insomniac Events, a division of Live Nation Entertainment, Inc. Betty was responsible for the buying and creation of all media, spearheaded the redevelopment of the company’s online presence, leading to a 25 percent increase in ticket sales, and overseeing internal and external corporate communications. 

Prior to Insomniac, Betty served as VP of Brand and Integrated Marketing at global video entertainment network Machinima. During her tenure, she led the company’s successful brand redevelopment, cultivated partnerships and business relationships to build profitable, multimillion dollar sales packages to major brands including Honda, and launched Machinima’s inaugural activations at Comic-Con and E3. 

She joined Machinima following her post as VP of Interactive Marketing at Evolve Media, where she expanded the company’s marketing team, raised the marketing budget by 50 percent and implemented new media strategies that increased revenue by nearly 45 percent. 

When she’s not traveling for business, she spends quality time with her three children. Betty graduated Magna Cum Laude from University of California, Los Angeles with a B.A. in Film and B.S. in Anthropology.



GMR Executive Spotlight Interview:

Full birth name: Betty Tran

Title: Founder

Company: bu’kei Agency

Title: CMO

Company: FEVO, Inc.

Years at current company: 1 year

Education profile: Bachelor of Arts. Communications at UCLA and Bachelor of Science, Anthropology at UCLA

Most successful professional accomplishment before cannabis: EDC Vegas 2014 – Sold out within 2 months.

Company Mission: To help cannabis brands to authentically connect with audiences through lifestyle and culture

Company’s most successful achievement: House of Saka – deliver 2600% increase in sales for the month of August 2020

Has the company raised any capital (yes or no): 

if so, how much?: No, but partners with Acme Media Co.

Any plans on raising capital in the future? No

Most important company 5 year goal: Establish bu’kei as thought leaders in the space and elevate the profile of underrepresented cultures,



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