C3 Industries Archives - Green Market Report

StaffMarch 9, 2022


C3 Industries


  • What is your proudest accomplishment in the cannabis industry?

Building this amazing team of people and putting together 4 labs across the country that produce world-class concentrates; Cloud Cover Concentrates is my proudest accomplishment.  

  • Do you feel that the cannabis industry has more opportunities for female-identifying people than other industries?

I believe in a fast-growing industry like this all it takes is ambition, motivation, and drive to succeed, regardless of your gender identification.  There are constantly new states opening to cannabis whether it be medical use only or adult/ recreational use as well.  There are so many marijuana jobs out there, if you don’t find the right fit today, there will be another job opening somewhere in cannabis tomorrow.

  • Do you feel you have to work twice as hard as male colleagues, or do you think the industry has moved past that?

Well, to be honest, I always just work really hard. I found something I am passionate about, and I am dedicated. I put my heart into it. I am seeing more and more women making waves in the world of cannabis, but I believe it stems from their passion and their drive.  They may indeed be working harder than others, but that’s why they are the ones making the waves 😉

  • What was your biggest challenge in business and how did you overcome it?

My first year in the industry was spent setting up a lab and learning how to process cannabis while developing SOPs, documentation, and data tracking protocols. It was incredibly fast passed, and although I was given the resources I needed, it was intense. I overcame this the same way I handle all challenges in life; with a positive attitude focusing on the desired outcome and taking it one step at a time. I use daily meditation to keep myself focused and stress-free. 

  • What have you or your company done to help give more opportunities for women?

It starts with our awesome in-house recruitment team; they do a really good job of finding a diverse set of candidates that meet the educational and relevant experience requirements for any open position.   We are an equal opportunity employer.  

For our employees, C3 does a great job of letting people shine and grow in their roles with us. We have women in leadership roles throughout the company, many of them promoted from within.   

  • What are your personal goals for 2022?

I am excited about 2022. We are just now bringing our Massachusetts lab online, and in Michigan, we are finishing construction on our new 10-hoop Greenhouse and a major processing lab expansion. We are scaling up quickly, which is incredibly challenging, my personal goal is to keep these lab projects on track, and to ensure that as we scale our production, we maintain our high standards for safety and quality.  

Beyond work, my goal is to be the best mom I can be and to spend as much time as I possibly can with my loved ones.


Video StaffDecember 23, 2021


Michigan-based C3 Industries CEO Ankur Rungta spoke with Green Market Report at the recent NCIA conference in San Francisco. Rungta told GMR about the plans to expand into other midwestern states and in his home state of New York. C3 is a private company that produces cannabis products under the Cloud Cover Cannabis brand and operates a retail network of High Profile stores. The company just opened a dispensary in St. Louis Missouri.

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