Cann Archives - Green Market Report

Julie AitchesonNovember 2, 2020
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With over 2 million cans sold, Cann THC-infused beverages are the fastest-selling in the category to date, with more than a few celebrities putting their endorsement and investment power behind these wildly popular products. Billed as “cannabis-infused social tonics”, Cann beverages are alcohol-free and microdosed with THC, offering better-for-you alternatives to alcohol and other intoxicants. These tonics are also free of artificial sweeteners, flavors, or sugar substitutes and contain only 35 calories per serving.

Cann sees their recruitment of celebrity investors as a way to serve the larger mission of normalizing cannabis consumption and breaking down stigmas within the industry. Cann’s celebrity investor line-up includes luminaries such as Gwyneth Paltrow, whose wellness and lifestyle brand goop has been monitoring the “sober curious” and “cannabis curious” movements for some time. Paltrow advocates for a more even playing field when it comes to alcohol and cannabis-infused beverage access, stating that “there’s no reason why alcohol should be so much easier purchase than Cann.”

Rebel Wilson, famous for her turn as “Fat Amy” in the Pitch Perfect franchise and Ruby Rose of Orange Is The New Black fame has also rallied behind Cann products. “Cann is perfect when you’re having a dinner party or a few friends over and you want to serve an adult drink that is also healthy and has natural ingredients,” enthuses Wilson, who has recently made headlines with her “Year of Health” weight loss makeover. “Call me ‘Fit Amy’” she recently captioned alongside a slimmed-down selfie on Instagram. Her sleeker photos often come with insights into how she is managing her weight loss through diet, exercise, and substituting bubble baths for nightly desserts. Her financial backing of the Cann brand would suggest that Cann beverages have become yet another healthy substitute in her “Year of Health” bag of tricks.

THC-infused beverages promise all of the buzz of alcoholic beverages with none of the buzzkill day-after hangovers, but the allure of a healthy high isn’t the only thing that drew actress/model/DJ/VJ Ruby Rose to invest. While she praises Cann’s products, packaging, and personnel, Rose highlights the fact that “this company is queer-founded and diverse” as an incentive to get involved. “They are building a team currently made up of 50%+ women and 33%+ people of color. So for me, it was an easy decision to invest.”

Paltrow, Wilson, and Rose along with Daren Criss, Baron Davis, Tove Lo, and more are what Cann co-founder Luke Anderson refers to as “taste-making celebrities who don’t have a ‘stoner’ identity attached to their personal brands”. Co-founder Jake Bullock adds “culturally-relevant” to the list of superlatives, and shares Anderson’s hope that their deep bench of star backers will “help us spread this message to a mass consumer base.”

 


StaffApril 16, 2020
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5min17500

Today a new trade organization, the Cannabis Beverage Association (CBA), announced its formation along with the founding board members that operate at the highest levels within the industry.

To advance the interests of cannabis beverage producers and their consumers through advocacy and education, it is the mission of the CBA to help the burgeoning cannabis beverage sector reach its potential; a potential beyond a robust market cap, but that can offset society’s dangerous affliction with alcohol consumption with products that are enjoyable, session-able, and offer the healthful benefits offered by cannabis consumption.

“The rules governing cannabis manufacturers were developed without much regard for beverages and some of those rules are onerous and deserve a second look to ensure the nascent cannabis beverage segment is allowed to grow to its potential,” expressed Macai Polansky, co-founder of Spacestation, a cannabis beverage manufacturer, and founder of the CBA.

The CBA seeks to educate policymakers and consumers, establish standards for operators and testers to uphold, and advocate for common-sense policies so we can ensure that the cannabis beverage industry delivers safe, high-quality, reliable products to the consumers who enjoy them.

In an industry that’s littered with misinformation, membership in the CBA gives us a compelling and necessary platform through which to educate our legislators about the benefits of infused beverages and the challenges we face as an industry in bringing those benefits to the end consumer.,” said Tracey Mason, co-founder & CEO of the House of Saka.

Some of the immediate goals that this organization will be addressing during this legislative session include advocating for more realistic packaging requirements, less restrictive requirements for child-resistant resealable closures for multi-dose products, loosen the restrictions on use of alcohol-related terminology (i.e. rose’, IPA, etc.), increase the tolerance for variance from the labeled amount in microdose products, and to simplify the process for obtaining finished product beverages to use as samples. These are some of the issues that are keeping infused beverages from reaching its potential and the CBA hopes to help alleviate these harsh and unnecessary restrictions through strategic and thoughtful lobbying efforts.  

Founding Board Members Include:

Macai Polansky – Spacestation – Founder and President/Chairman

Austin Stevenson – Vertosa – Founding Member and Treasurer

Aaron Silverstein – BevZero – Founding Member and Secretary

Ben Larson – Vertosa – Founding Member

Amy Ludlum – California Dream’ – Founding Member

Peter Bishop – California Dream’ – Founding Member

Cynthia Salarizadeh – House of Saka – Founding Member / PR & Messaging

Tracey Mason – House of Saka – Founding Member / PR & Messaging

Sebastian Smuts – Cann – PR & Messaging

Ishan Kapoor – Cann 

Brands Involved:

Spacestation

Vertosa

House of Saka

Cann

BevZero

California Dreamin’

KZen Beverages

Venice of America

Fiorello

Calexo


AxisWireApril 16, 2020
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5min13130

Sacramento, CA – April 16, 2020 /AxisWire/ Today a new trade organization, the Cannabis Beverage Association (CBA), announced its formation with founding board members that operate at the highest levels within the industry. To educate policymakers and consumers, establish standards for operators and testers to uphold, and advocate for common-sense policies so we can ensure that the cannabis beverage industry delivers safe, high-quality, reliable products to the consumers who enjoy them.

“Having been a founding member of the California Cannabis Couriers Association (CCCA) and seeing the progress that can be made with a passionate group of industry stakeholders, I founded the Cannabis Beverage Association. The rules governing cannabis manufacturers were developed without much regard for beverages and some of those rules are onerous and asinine and deserve a second look to ensure the nascent cannabis beverage segment is allowed to grow to its potential.” Macai Polansky, co-founder of Spacestation, a cannabis beverage manufacturer, and founder of the CBA.

Some of the immediate goals that this organization will be addressing during this legislative session include advocating for more realistic packaging requirements, less restrictive requirements for child-resistant resealable closures for multi-dose products, loosen the restrictions on use of alcohol-related terminology (i.e. rose’, IPA, etc.), increase the tolerance for variance from the labeled amount in microdose products, and to simplify the process for obtaining finished product beverages to use as samples. These are some of the issues that are keeping infused beverages from reaching its potential and the CBA hopes to help alleviate these harsh and unnecessary restrictions through strategic and thoughtful lobbying efforts.  

Founding Board Members Include:

Macai Polansky – Spacestation – Founder and President/Chairman

Austin Stevenson – Vertosa – Founding Member and Treasurer

Aaron Silverstein – BevZero – Founding Member and Secretary

Ben Larson – Vertosa – Founding Member

Amy Ludlum – California Dream’ – Founding Member

Peter Bishop – California Dream’ – Founding Member

Cynthia Salarizadeh – House of Saka – Founding Member / PR & Messaging

Tracey Mason – House of Saka – Founding Member / PR & Messaging

Sebastian Smuts – Cann – PR & Messaging

Ishan Kapoor – Cann 

 

Brands Involved:

Spacestation

Vertosa

House of Saka

Cann

BevZero

California Dreamin

KZen Beverages

Venice of America

Fiorello

Calexo

Organization Mission Statement:

To advance the interests of cannabis beverage producers and their consumers through advocacy and education. It is our mission to help the burgeoning cannabis beverage sector reach its potential; a potential beyond a robust market cap, but that can offset society’s dangerous affliction with alcohol consumption with products that are enjoyable, session-able, and offer the healthful benefits offered by cannabis consumption.

About Cannabis Beverage Association:

Founded in 2019 and headquartered in Sacramento, CA, the Cannabis Beverage Association (CBA) is a trade association established to represent and advocate on behalf of the producers and consumers of cannabis beverages. By educating policymakers and consumers, establishing standards for operators to uphold, and advocating for common-sense policies, we can ensure that the cannabis beverage industry delivers safe, high-quality, and reliable products to the consumers who enjoy them. For more information, please visit cannabisbeverageassociation.com or find us on social media @CBAstandard.

 

Media Contact:

Cynthia Salarizadeh

Cannabis Beverage Association

cynthia@salarmediagroup.com

 


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