
Cannabis brands have made inroads with consumers, but they still have a long way to go with nearly one-third of users saying there’s no real difference between brands. It’s fewer than seen in 2021 data, but a long way from the recognition some mainstream CPG brands get. Brand differentiation is an important step in the maturation of the U.S. cannabis market, and we expect more consumers to disagree that all brands are the same as the market continues to evolve.
Source: Brightfield Group, US Cannabis Consumer Insights, Q2 2023
Less than a quarter of brands launched in January 2022 stayed around until the end of the year.
SLANG Worldwide Co-Founder and CEO Peter Miller is an experienced entrepreneur with successful exits and 10 years of executive experience. He and Billy Levy co-founded Mettrum Health Corp, a leading Canadian licensed producer that was acquired by Canopy Growth. An entrepreneur with a track record in agriculture, operations, tech, and clean energy, Peter is also the Chairman of the Canadian licensed producer Agripharm. Prior to joining the cannabis industry, Peter worked in corporate development at Esri Canada. SLANG Worldwide is a leading global cannabis consumer packaged goods company with a robust portfolio of renowned brands distributed across more than 2,600 stores in 11 US states.
GMR Executive Spotlight Q&A –
Full birth name: Peter W J Miller
Title: Co-founder and CEO
Company: SLANG Worldwide
Years at current company: 2 years
Education profile: Peter studied finance and marketing, earning a Bachelor of Commerce degree from Ryerson University.
Most successful professional accomplishment before cannabis: Peter has more than 10 years of experience with agricultural, operational, and technological aspects of operating in the sector. Outside of cannabis, his most proud professional accomplishment is acting as a director and investor in a construction financing group that helped develop a network of sustainable energy projects.
Company Mission: SLANG Worldwide Inc. is a leading global cannabis consumer packaged goods company with a robust portfolio of renowned brands distributed across 2,600 stores in 11 US. We believe that trusted brands fulfilling their promises to consumers will continue to lead the cannabis market. We deliver on our promises of consistency and quality to stores that carry our products around the world.
Company’s most successful achievement: In an industry that measures success in a variety of ways, SLANG Worldwide prioritizes on creating value for the entire industry through great cannabis products. In our first quarter as a publicly traded company, $32 million SLANG branded products were purchased by consumers and 52 million SLANG branded servings (5mg) were purchased by customers. We look forward to developing more products across form factors, helping more network partners to develop their capabilities and expanding our distribution and access to customers everywhere.
Has the company raised any capital (yes or no): Yes
If so, how much?: The company has raised around $90M
Any plans on raising capital in the future? Yes. SLANG will raise capital at times when the cost of capital is most attractive. The great thing about SLANG’s business model is that it is not extremely capital intensive. Incremental capital accelerates growth, however significant capital is not needed to achieve the primary goal of delivering as many servings of branded product to consumers as possible.
Most important company 5 year goal: SLANG’s goal is to have the best portfolio of branded cannabis consumer products selling through the highest number of retail shelves.
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