cannabis-infused wine Archives - Green Market Report

StaffJuly 20, 2021
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Cannabis beverages are a hot ticket item these days. In the last year alone, cannabis beverage sales have shot up by 40%, totaling $95.2 million. Over the next four years, sales are projected to grow at a CAGR of 17.8%, topping out at $2.8 billion in sales by 2025. 

Hoping to stake out a slice of this rapidly growing market, brands have been searching for ways to provide consumers with a unique cannabis beverage experience. favorite Jamie Evans, author and founder of the leading cannabis blog The Herb Somm, thinks she has found it. 

Evans is a cannabis beverage expert and Certified Specialist of Wine. Studying viticulture in Champagne and Alsace, Evans has an extensive background in winemaking, having most recently earned the Wine Scholar Guild’s French Wine Scholar (FWS) certification with highest honors. She has also authored several bestselling cannabis books, including Cannabis Drinks: Secrets to Crafting CBD and THC Beverages at Home and The Ultimate Guide to CBD: Explore the World of Cannabidiol. 

Earlier this week, Evans announced the impending launch of Herbacée, the nation’s first nonalcoholic cannabis-infused sparkling wine honoring French-inspired wine blends

“Herbacée was created to inspire the senses,” says Evans. “As a nonalcoholic cannabis-infused wine, each product will showcase the divine connection between cannabis and the grapevine.”

Herbacée, which means “Herbaceous” in French, is aimed at honoring and showcasing French-inspired wine blends and draws inspiration from the legendary French winemaking regions of Bordeaux, Rhône, Provence, Champagne, and Loire. 

“Herbacée is also a term we use in the wine industry to describe the herbal characteristics in a glass of wine,” adds Evans. “While you won’t be able to smell or taste any familiar cannabis notes, your nose and palate will be greeted with a curated melody of aromas and flavors, very similar to a traditional glass of wine.”

Though inspired by French wines, the initial batch of wine sourced for Herbacée will come from premier Central Coast wine regions in California and not France. According to Evans, this is not necessarily by done design but rather necessity. Because of COVID-19, import regulations are still incredibly strict. As those restrictions are repealed, however, Evans says that Herbacée will include French wines as the base for their boutique cannabis-infused products moving forward.   

Set to launch in the California market later this Fall, Herbacée will first feature a sparkling rosé inspired blend made primarily from Grenache, Mourvèdre, and Cinsault. Herbacée will be made available in single-serve cans and four-packs, and Evans says she plans to release a line sparkling blanc next year, and as well as a line of still cannabis-infused wines.

 


William SumnerApril 4, 2018
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From Mesopotamia to ancient Rome, people have been infusing alcohol with cannabis for as long as cannabis has been around. In recent years, cannabis-infused alcohol has seen a resurgence of public interest, due largely to the spread of legalized cannabis in the United States. Most recently, the creators of Blue Moon announced that they would develop and release their own brand of craft cannabis beer.

But while cannabis beer and liquors have generated some interest, the bulk of the public’s attention has been centered squarely on the idea of cannabis wine, or cannawine as some call it, and it is easy to see why. Both cannabis and wine have a rich tradition of craftsmanship, which perfectly lends itself to the artisanal craft markets.

Perhaps the most famous brand of cannawine on the market at the moment is Know Label Wine Tincture, which is owned by singer-songwriter Melissa Etheridge. As the name implies, Know Label is technically not a wine but rather a “wine tincture.” The reason why it’s called a tincture is largely for legal purposes.

No U.S. state allows for the production of cannabis-infused alcoholic products. By calling Know Label a tincture, which is defined as “a medicine made by dissolving a drug in alcohol,” and by only selling it to medical cannabis patients, Etheridge is able to just barely skirt around the law. Other brands aren’t so lucky.

Currently, Know Label is the only product on the market that offers both THC and alcohol in one product.  Instead, most other “cannabis-infused” alcoholic products on the market, from cannabis vodka to cannawine,  will usually contain cannabidiol (CBD); a trend which Warren Bobrow finds disappointing and dishonest.

Known as the Cocktail Whisperer, Bobrow is a chef and mixologist who has made a name for himself in recent years as a cannabis cocktail guru. In 2016, Bobrow wrote the book “Cannabis Cocktails, Mocktails, and Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations,” a how-to guide on creating cannabis-infused cocktails.

“They’re selling these hemp-flavored vodkas, and people see the marijuana leaf and immediately think they’re going to get high,” lamented Bobrow. “This is a product that has absolutely no THC, yet it is being framed as sold as something that gets you stoned, and I have a lot of difficulty with that.”

Bobrow went on to say that not only do many of these products pull a bait-and-switch, they’re also generally poor products to begin with. One brand in particular that Bobrow singled out was the California-based Mary Jane Wines, which he described as tasting like a “muddled mess.”

“The wine was out of balance,” added Bobrow. “There were no refreshing qualities and it certainly didn’t taste like something that I would be proud to serve on my dinner table.”

But while some try to pull a bait-and-switch or skirt the law by reclassifying their product, other brands are trying to redefine what cannawine means altogether, like Rebel Coast Winery. Offering a cannabis-infused sauvignon blanc, Rebel Coast sets its cannawine apart by taking out the alcohol and leaving in the THC.

To do this the company makes a normal batch of sauvignon blanc, which is then sent to a third party processor to remove the alcohol. The company then infuses the alcohol-free wine with cannabis using a proprietary process. According to Rebel Coast Co-Founder & Chief Operations Officer, Alex Howe, the end result is a product that tastes very similar to regular bottle but with a cannabis kick.

“One aspect that we have probably put the most time and resources into is making it taste it good, ” said Howe. “We’re trying to stay as close to the wine bottle experience as possible, we’re just swapping out one key component for another.”

Rebel Coast’s cannawine is not quite on the market yet, but you can pre-order a bottle online. Pending a successful rollout, the company hopes to start selling their cannawine in states outside of California where cannabis is legal.

So far that looks more like an inevitability than a maybe. The company has already received a large number of pre-orders for their cannawine, which Howe believes is thanks in large part to the massive consumer interest in finding an alternative to alcohol.

“I meet so many people who have either given up drinking or are looking to cut back on alcohol because they don’t like the negative side effects, and they’re looking for a better alternative,” said Howe. “I think a lot of people look to cannabis as that alternative.”

Not a big fan of wine? Not to worry, cannabis and hemp based beers are quickly coming to market. Stay tuned for when Green Market Report takes you into the world of cannabis beer.


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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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