57% – How many cannabis consumers say their favorite dispensary is based on “location”
There’s an old adage in real estate: location, location, location. The same appears true for cannabis. in a recent survey, location was the top driver of favoritism among recent dispensary shoppers. Dispensaries need a strategy for attracting shoppers based on location – and that means more than just an address these days. For example, if a potential shopper only a few blocks from you looks up “weed near me” online, your shop better come up!
Source: Brightfield Group, US Cannabis Retail Brand Health, H1 2023