cannabis Archives - Green Market Report

StaffStaffAugust 13, 2020
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7min7320

Editors Note: This is a guest post.

Just a decade ago, cannabis wasn’t openly discussed in most circles. It was widely used, but was only sold, purchased, and discussed in hushed tones. Today, it’s legal in many parts of the country. And within a matter of years, it’ll be legal throughout the entire United States. And if you think it’s only for getting high, you’d be mistaken. Cannabis is a powerful compound with many applications. Let’s explore in further detail.

What is Cannabis?

Cannabis is a term that refers to a group of three different plants that have psychoactive properties: Cannabis sativa, Cannabis indica, and Cannabis ruderalis. The flowers of these plants can be harvested and dried to produce marijuana/weed.

While names like marijuana and weed carry a certain stigma, the truth is that the plant is natural and overwhelmingly safe. It has relaxing and calming effects and is known to treat a variety of medical conditions.

“Cannabis is made up of more than 120 components, which are known as cannabinoids,” Healthline explains. “Experts still aren’t sure what each cannabinoid does, but they have a pretty good understanding of two of them, known as cannabidiol (CBD) and tetrahydrocannabinol (THC).”

CBD is a compound within the cannabis plant that provides numerous benefits without any euphoric sensation. It’s often used to treat medical issues and conditions.

THC is the primary psychoactive compound in cannabis. It’s the part that’s responsible for getting “high.” It’s the element that’s still illegal in some parts of the country. (Though this is rapidly changing.)

5 Ways Cannabis Can be Used

Most people think about cannabis as a recreational drug that people smoke for the purpose of getting high, but this isn’t always the case. Most cannabis users have a good reason for using it. Here are some powerful uses:

 

  • Pain Relief

 

Research studies show that cannabis is an effective treatment option in a variety of painful conditions – ranging from headaches to childbirth. It’s also seen as a much safer alternative to opioids, which are often prescribed to treat acute pain. 

 

  • Stress Reduction

 

While cannabis can treat physical pain, it also has an effect on certain mental health issues. This includes stress reduction.

 “Cannabis is not always beneficial for people who are susceptible to anxiety, but very low doses can help to ease feelings of nervousness and restlessness and make people feel calmer and more relaxed,” Las Vegas ReLeaf explains. “Some people find that cannabis can help them to calm nerves associated with social anxiety.”

This is an aspect of cannabis use that has the potential to explode. Used in small doses, it can help with chronic stress and potentially prevent full-blown cases of anxiety that stem from chronic stress.

 

  • Epilepsy Treatment

 

According to Epilepsy.com, “Early evidence from laboratory studies, anecdotal reports, and small clinical studies over a number of years suggest that cannabidiol (CBD) could potentially help control seizures.”

As more studies are done on the relationship between cannabis and CBD usage in epilepsy patients, it’ll be interesting to contrast the health benefits and risks. At this point, the benefits column has far more check marks. 

 

  • Fighting Addiction

 

For years, politicians, lawmakers, and even medical doctors have lamented over the addictive nature of cannabis. But as time has passed, it’s become clear that it’s not nearly as addictive as once thought. In fact, it might be a viable treatment option for other addictions.

In certain cases, cannabis is being used to wean people off of other substances like opioids, alcohol, or hard drugs. In this sense, it’s able to fight addiction and provide healing.

 

  • Alternative to Less Desirable Habits

 

Per the previous point, cannabis is seen as a healthy alternative to less desirable habits like smoking cigarettes and heavy drinking. All in all, the science suggests that it’s much safer and has less harmful effects than either of the alternatives. 

Is Cannabis an Option for You?

By no means are we advocating cannabis use for everyone. The hope is that this article has opened your eyes to some of the potential uses and benefits so that you can make an informed decision on whether it’s right for you. If you do decide to try cannabis, make sure you do your research and only shop with companies that are reliable. 

At the moment, the cannabis industry is still fairly new. So it’s wise to ask around, read reviews, and search for a company that you believe in. For best results, look for businesses that track their products from seed to sale. 


Kaitlin DomangueKaitlin DomangueApril 29, 2020
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5min5400

It’s time for your Daily Hit of cannabis financial news for April 29th, 2020. 

On the Site

Revive Therapeutics Researching Oral Dosage Of Psilocybin

Specialty life science company Revive Therapeutics Ltd. (CSE: RVV) has said that it will investigate novel oral dosage forms of psilocybin, such as oral dissolvable thin films or tablets, based on its wholly-owned patent-pending psilocybin formulations and its exclusive licensed drug delivery technology from the Wisconsin Alumni Research Foundation.

The company said in a statement that through initial evaluations with its research team, it has found there are several unique parallels between the company’s intellectual property portfolio of psilocybin-based formulations and delivery mechanism and the drug delivery technology, which is comprised of tannin-chitosan composites that have been studied with cannabidiol in the past.

Leafwire Announces Exclusive Partnership with FlowerHire

FlowerHire, a leading Staffing and Talent Strategy firm serving the regulated cannabis industry has signed an exclusive Partnership with Leafwire, “The LinkedIn of Cannabis,” which connects over 30,000 professionals across all cannabis verticals – including VCs, investment holding firms, supply chain operators, distributors, manufacturers, extractors, and retailers.

“By joining forces with Leafwire, we have not only broadened our ability to deliver best-in-class executive recruitment and talent services to their passionate user base, but we will also be able to help facilitate meaningful networking and innovative partnership opportunities that will undoubtedly advance the industry,”  says David Belsky, CEO of FlowerHire. 

Medical Marijuana Reports 26% Increase In 2019 Revenue

Medical Marijuana, Inc. (OTC: MJNA) reported financial results for the quarter and year ending Dec. 31, 2019, with $75.6 million in gross revenue in 2019, a 26.3% increase year-over-year when compared to 2018’s gross revenue of $59.8 million. The net ordinary income for 2019 was $3.3 million versus 2018’s net loss of $8 million. The company reported a positive adjusted EBITDA of $139 thousand in 2019 as compared to a loss of $1.2 million in 2018. 

House of Saka, Inc. and Driven Deliveries, Inc. Partner for Statewide Doorstep Delivery in CA

During this time of mandatory quarantine, to be able to reach this population with products that can help relax people, help them sleep better, and overall make them much more comfortable while sheltering in their homes is key. This concept is exactly why cannabis has been deemed “essential”.

Understanding this reality, most cannabis brands are shifting their sales strategies and channels to provide the safest route receiving your products for consumption. In order to meet this new reality and demand, the House of Saka, Inc., producers of the first and only alcohol-free, cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation, announced today that its award-winning line of cannabis beverages are now available for home delivery throughout the entire state of California after partnering with Driven Deliveries, Inc. 

In Other News

The Flowr Corporation Announces Results for The Full 2019 Year and Q4

The Flowr Corporation reports that the company generated gross revenue of approximately $1.6 million in the fourth quarter, along with achieving the highest level of quarterly production to date. The company’s gross revenues for the entire year were approximately $8.2 million based on 993 kilograms sold.


Kaitlin DomangueKaitlin DomangueApril 28, 2020
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4min9680

Green Horizons, a consumer insights firm for the cannabis space, released a detailed 42-page report exploring the “attitudes, usage, and market potential for cannabis and cannabis products.” 

The study revealed that many of the stereotypes commonly associated with cannabis users are not as true as society once believed. The firm followed 1,100 U.S. adults over the age of 18, with an oversample of cannabis users to match their true proportion in the population. 

According to the report, cannabis users typically make as much money as non-users, with $59.7k representing users and $57.5k for non-users. This demolishes the myth that cannabis users are automatically lazy, with no drive or motivation to be successful. 

Cannabis users are also more likely to have children in the home, with 63% of users having children compared to 53% of non-users. Many people who responsibly use cannabis say it helps them to be more relaxed, and cannabis users say this translates into their parenting allowing them to have more patience with their children. The amount of successful cannabis-using parents in the population defeats the idea that cannabis users are irresponsible and unable to take care of others if they use cannabis. 

Most cannabis consumption is done alone, despite the “pass the joint, let’s party” stereotype. Six in ten cannabis users consume cannabis by themselves frequently and 87% at least occasionally by themselves. 62% of medical cannabis users frequently consume cannabis alone and 45% consume cannabis alone frequently for recreational purposes.

The report found that those who use cannabis tend to be more health-conscious than those who don’t use cannabis. This comes as no surprise for those who use cannabis and are involved in the cannabis community, but it may come as a shock to the general public. This point especially holds weight when it comes to medicinal cannabis users, who “are more likely than recreational users to say that seeking/using natural or holistic remedies and staying informed about topics related to health and wellness play a big role in their life.” The data says 42% of cannabis users say staying in shape and exercising are important to them, compared to 36% of non-users. Only 22% of non-cannabis users incorporate natural or organic foods into their diet compared to 31% of cannabis users. The report notes, “This is consistent with findings from another study, conducted at the University of Colorado – Boulder, which found that cannabis users were exceeding the recommended amount of physical activity in comparison to non-users.”

Cannabis users are also “more likely than non-users to say that they are trying to be a force for positive change in the world, that they make an effort to be environmentally conscious, that they support local businesses, rather than big corporations, and that they are actively involved in social/political issues.”

This report also tackles other important points of the cannabis user culture like finding dispensaries and sourcing the perfect product. 


Kaitlin DomangueKaitlin DomangueApril 20, 2020
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3min9680

As the world is seemingly closed for business, many business owners find themselves in hot water. According to Liesl Bernard, CEO, and founder of cannabis staffing agency CannabizTeam, the cannabis industry is not one of those businesses. Being coined as “corona stress disorder”, people are turning to cannabis products to ease their anxiety over the current state of the world. And since everyone is at home, people are running through their products at a much faster rate than usual. 

Bernard tells Green Market Report, “There has been a rise in hiring temporary employees in the cannabis industry, even with COVID-19 looming over the economy. Across the board, our clients are looking for extra support. Last month, we saw a 100% increase in temporary staffing, and we’re still getting plenty of clients who need temps. Our top temp positions are warehouse technicians, budtenders, extraction technicians, and dispatch managers.” 

Bernard explains that the drastic changes to our everyday lives coupled with the uncertainty of the future is leading to high stress and increased need for cannabis. “Naturally, people are turning to cannabis to relieve their anxiety. Cannabis users are stockpiling and purchasing even more cannabis than ever before to cope with their worry and fear, so cannabis companies have to rise to the occasion.” Bernard tells us that he believes users are purchasing a mix of different products, “but flowers and edibles are at the top of the list.” He said, “Out of the main sectors of the industry, I would say that manufacturing and retail have the most need for staff right now.” 

Bernard and the CannabizTeam are confident the cannabis industry will grow to become stronger than ever before when we come out on the other side of this global crisis. “It’s an industry that’s used to making adjustments and pivoting, so I see it prospering even more once we get past the coronavirus pandemic,” said Bernard. “I also remember reading a recent report from New Frontier Data, stating that 72% of leading industry stakeholders expect the cannabis industry to grow in 2020. Staffing needs will still be there once this is all over, and we’re going to be here to make the right connections.” 

Bernard says that while temporary staffing is taking the lead, the company is still continuing to recruit executives for cannabis companies. “We have businesses that are making offers to executives, and they’re still moving forward with video interviews.”


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So many things have been turned upside down with this pandemic, and saying we live in interesting times would be an understatement. Industries and businesses are being demolished and altered in ways unheard of just a month ago, and a rare few are actually booming. 

For the cannabis industry, one of the biggest changes leading to a boom is that as a whole cannabis is now being considered an “essential” part of life nationwide. The level of legitimacy this brings to the industry would have normally taken another decade. 

Delivery services and curb side pick-up have been implemented across the country also erasing years of necessary effort overnight. But overall, the complete change in cannabis consumer behavior has been one of the most interesting developments to witness for many of us.

As reported by Vice, politics and current events are major sources of anxiety for many in the United States and this leads to an increase of unhealthy behaviors like drinking alcohol, smoking, or eating poorly to cope with what is termed as “headlines distress disorder”.

In times of great stress, the sale of alcoholic beverages has proven to surge without fail. With legal cannabis now implemented around the country, the same is now proving to be true. According to Headset, during this current Coronavirus crisis, US adult use cannabis markets show average daily sales at large increase by 10%.

Sue Bachorski, formerly with Constellation Brands for 30 years and currently with the House of Saka, explained that “historically, alcohol sales frequently rise during times of economic downturn, regional disasters, etc. There is no reason to believe that cannabis sales would be any different and there will likely be a prolonged upswing for the foreseeable future.”

The Numbers Say It All

As of April 2, 2020, Headset released data that shows how the landscape of preferred cannabis products and consumption methods has proven to alter completely.  In the analysis, Headset compares the average daily sales of each product category before the COVID-19 sales bump began (January 1st through March 6th) to the COVID-19 crisis time period (March 7th through March 31st).

Cannabis infused beverage sales have increased by 14% while edibles accounted for a 28% increase. With infused beverages previously only accounting for 1% of the market, this is a big jump for the category. The reasoning for this change in consumer sales makes sense considering the virus attacks your respiratory system, so people would rather eat or drink their cannabis instead of smoking or vaping it. Pre-rolls and topicals have actually fallen by 13%.

I reached out to some key players in these categories to find out why they feel these increases have occurred. Warren Bobrow, co-founder of cannabis infused beverage brand Klaus Apothicaire and a Vices writer for Forbes, told Green Market Report that he felt that “while being quarantined in our homes, it makes perfect sense to further expand our inner space with high quality cannabis beverages and edibles. Smokable products could prove tricky with this particular virus.”

Ben Larson, CEO of Vertosa, said that “in these uncertain and challenging times, it’s an encouraging silver lining to see cannabis consumers increasingly seeking out infused beverages. There are likely several factors affecting the recent rise in sales, but an important takeaway is that infused beverages are typically designed for individual consumption and can be consumed discreetly, which is ideal during social distancing. They are also an approachable, familiar way to consume cannabis for less experienced users and those looking to avoid smoking during this time.”

The Women Stepped Up Their Spending

Beyond the types of products surging, the Headset data showed that even gender sales show a change in behavior during this crisis. While both genders saw significant increases in cannabis spending, females had more than double the sales growth of males. As Headset previously reported, males make up roughly two thirds of cannabis spending on any given day. Therefore, it could be speculated that females were less likely to have cannabis products on hand and more likely to feel a sense of urgency to stock up.

Tracey Mason, CEO of House of Saka, explains that she believes females could be a major driver in these increased category surges because “there is a triangulation of needs that beverages and edibles meet specifically for the female consumer: They offer precise dosing which provides a safe and controlled means by which to experiment, they offer a subtle means of consumption which removes the stigma associated with smoking and vaping and they are multi-use which drives sociability and expands usage occasions. Safe, Subtle and Social, those are the benefits of infused beverages in a nutshell.”

It remains to be seen as to whether these changes will become market altering over the long term, or if it was truly just a panic surge with no real impact. But as far as the change in gender sales, if this pattern continues, brands will need to evolve their marketing campaigns to appeal more to women.  

“Women are often seeking a healthier alternative to alcohol, but want an elevated social experience. To do this with cannabis is ideal. In addition, women want a product that has relatable packaging, tastes amazing, and feels safe. This tends to be achieved with an edible or an infused beverage, so I am not surprised that when their sales surged during the panic buys, they gravitated toward these products. The cannabis consumable sector has come a long way. The existing products have nailed the experience for the female consumer, so this demographic will continue to grow in the coming years,” says founder & president of Viv & Oak, Alana Burstein.
Will It Last?
If the patterns remain the same for edibles and beverages for the duration of the pandemic’s hold on our behavior, which could affect our lives for up to 18 months, it is safe to say that habits may have altered indefinitely with far reaching consequences for the foreseeable future. 

Understandably, edible and beverage brands are predicting continued growth. “We’ve seen exponential growth in our edibles sales at Garden Society and expect that as these shelter in place orders remain in place, we will continue to see growth. We believe this will have an impact on the overall market and consumer trends over the next year,” said Karli Warner, co-founder of The Garden Society

Geoff Doran, founder and CEO of Van Doran Brands, stated that “right now we are watching this trend very closely as edible and infused beverage companies. We aren’t too surprised that there is a current spike with these categories. We think the current spike has a lot to do with the “newbies” that are bored at home and giving cannabis a shot because of easy access they have through delivery, and quite frankly because they have nothing else to do with their days. A lot of the new cannabis buyers tend to gravitate toward a method of consumption that is familiar to them, which is obviously through eating and drinking. We’re excited about this spike because we know people will realize that edibles and cannabis beverages are a great cannabis experience!”


Cynthia SalarizadehCynthia SalarizadehMarch 31, 2020
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5min12020

There are so many disturbing and upsetting developments that have occurred over the last month concerning the global pandemic, Coronavirus, that it is hard to count. But one specific development has been pretty interesting in regard to cannabis legalization. State after sate has determined cannabis to be an “essential” part of life. This is quite the validation the industry has been seeking since prohibition. And with this “essential” new status has come a surge in sales across the board as users stock pile the items they feel they need the most to get through these trying times.

Although sales are surging for the industry overall, one group of license holders have become more essential than others: delivery services. Considering the nature of a viral pandemic and the need to stay as far away from other human beings as possible, it makes sense that having your groceries, alcohol, toilet paper and weed delivered would feel the safest.

States like Louisiana, Pennsylvania and NJ, among many more, have changed their cannabis rules almost completely to allow for either delivery or curbside pick-up. It would have normally taken years to have these services accepted and implemented. Over the next year, as the virus begins to recede, it will be interesting to see if these changes will remain permanent.

Driven Deliveries Inc. announced that over the last 10 days the company has experienced record growth and demand with a greater than 100% increase in sales. Following California’s decision to deem Cannabis deliveries an “essential business,” Driven is increasing infrastructure to provide California customers safe access to legal cannabis through the government mandated quarantine.

“Driven Deliveries was founded on the bedrock principle of enabling universal access to cannabis to California’s population,” said Driven Deliveries’ CEO Christian Schenk. “Driven is the only service that provides deliveries to 92% of California’s population, giving millions of people access to on-demand legal cannabis from the security and safety of their own home during this very difficult time”.

The impact of coronavirus has required Driven to scale its driver network to meet the increase in demand. In an effort to comply with Government orders to stay home, Driven expects further growth as people continue to incorporate delivery services into their new routines.

Finally, Driven continues to innovate in ways to make delivery both easier and safer. Driven’s delivery system allows consumers to leverage electronic payment methods as well as cash, making it significantly more convenient than other options. In addition to the extra steps being taken to ensure safe deliveries through the use of protective disposable gloves and continuous sanitization, Driven is also exploring new ways that technology can be used for a contact free delivery while still meeting the ID verification requirements.

Groups like Driven Deliveries understand that anxiety and stress are increased around the country, and that both medical and recreational customers want access to cannabis without the risk of exposure associated with visiting a dispensary.

Tokr, a Los Angeles-based delivery service, reports a delivery increase of 287 percent since March 12, 2020. The company also says that its average cart size has tripled. “People are really stocking up anticipating they will be home for an extended period of time,” explained Matthew Singer, CO-founder & CEO of Tokr . Its drivers also remain 6 feet from all consumers during delivery transactions, Tokr says.

Delivery has emerged as the ideal way to get your cannabis. It will be difficult for states that had not allowed delivery services prior to the virus to go back to business as usual once things clear up. Cannabis delivery will most likely be a staple to the cannabis industry country-wide moving forward.


StaffStaffMarch 16, 2020
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2min30300

Xzibit is one celebrity that has a ton of knowledge and experience in the cannabis industry. He was a major driving force with the Cannabis Brand Brass Knuckles, previously valued at 170 million dollars.

Xzibit’s new premium brand consists of Vape Pens, Vape Carts, Hemp Pre-Rolls, and the industry’s first 7 gram premium flower pre- roll made with 1 gram of live resin infused rolling paper finished with a glass smoking tip, all packaged inside of a collectable glass hand grenade; a truly impressive product.

The 7 gram pre-roll will feature many of the industry’s top cannabis flower brands. The Napalm products will officially launch and be distributed in California, March 2020 by Greenwood and Co. in Chatsworth along with its sister brand “Just Mary”, a premium cannabis flower brand. Retailers and dispensaries lucky enough to get in on the launch of these brands can likely expect a personal delivery and visit from Xzibit himself.

“It’s been amazing working with this  team to build the “Napalm”  & “Just Mary” cannabis brands. I’d like to thank 14th Round and TouchStone in Santa Ana, and Greenwood & Company Distribution in Chatsworth for being great partners throughout this journey.  We are committed to excellence and look forward to creating innovative products to share with our cannabis community,”stated Xzibit.


StaffStaffMarch 10, 2020
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4min9320

Parisa Mansouri-Rad also known as “The Marijuana Momma” is a marketing executive and Cannabis advocate whose experience as the mom of a special needs child propelled her into the industry. When spinal fusion surgery to correct scoliosis left her then 15-year-old daughter with a rare, life-threatening condition characterized by chronic abdominal pain, Parisa’s search for palliatives led her to Cannabis (Medicinal Marijuana). 

After witnessing her daughter’s dramatic improvement, Parisa decided to leverage her marketing experience to re-brand the maligned Cannabis industry through ongoing advocacy and education of the public on the benefits of medicinal marijuana.

Parisa graduated with honors from New Mexico State University with a Major in Agriculture Business and a Minor in Marketing. She serves as Market Leader Program Director for Women Grow, Director of Marketing & Strategic Partnerships for Women of Cannabis & President of MjMomma Consulting LLC, a Cannabis focused Marketing Agency.

GMR Executive Summary Interview:

Title: President 

Company: Mj Momma Consulting 

Years at current company: 4

Most successful professional accomplishment before cannabis: Leading a campaign effort to implant curbside recycling in my home town of Las Cruces, NM.

Company Mission: To help our clients achieve their most HIGHEST marketing goals and strategic communications objectives. To consistently provide the highest levels of professionalism and experience. To provide strategic counsel, creative solutions and timely, responsive services.

Company’s most successful achievement: my greatest professional achievements are watching our partnering brands succeeded. I’ve been blessed to help build and curate so many epic cannabis industry events this past year from National events throughout the US & Puerto Rico as well as Women Grow leadership Summit, National Women of Cannabis Conference & NYFW.   

Has the company raised any capital (yes or no): No

Any plans on raising capital in the future?  Absolutely 

Most important company 5 year goal: I hope to break into the entertainment side of the  industry and provide marketing avenues and opportunity for the brands I build on a larger national platform via television and Broadcast marketing.


StaffStaffMarch 6, 2020
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11min1055823

In honor of International Women’s Day, we are releasing our annual “Most Important Women in Weed” list for 2020. This list includes women in the industry that have collectively moved the industry forward with all of their hard work, continuous dedication and effort.

This year we opened up the list for nominations and received almost a thousand nominees. After consideration of each, we have developed what we feel is one of the most inclusive and carefully curated lists of the most accomplished and impressive women in the cannabis industry.

As we could not name them all, we would like to thank and celebrate all of the women who have dedicated their precious time to the advancement of cannabis globally.

It is because of each one of these ladies that this industry remains in the lead above all others as far as female leadership is concerned.

This list is in no special order. Each one of these women provide a great contribution to the cannabis industry in their own unique and badass way.

Thank you to every one of you for all that you do!

The “List”

Dr. Chanda Macias

Yvonne DeLaRosa Green

Mara Gordon

Rosie Mattio

Shawna McGregor

Lori Ferrara

Gaynell Rogers

Stormy Simon

Trista Okel 

Lori Ajax

Amy Dawn Bourlon-Hilterbran

Kim Rivers

Amanda Soens

Dona Frank

Kat King

Sara Payan

Hannah Daphna

Sandra Castaneda

Erin Gore

Wendy Kornberg

Kristin Nevedal

Wendy Turner

Parisa Rad

Brittany Nicholson

Emily Paxhia

Jessica Billingsley 

Gia Moron

Andrea Brooks

Tahira Rehmatullah

Tracey Mason

Lindy Snyder

Jasmine Rose Gunderson

Shannon Hattan

Adelia Carrillo

Karen Petersen

Wanda James

Barbara Blaser

Ophelia Chong

Amanda Ostrowitz

Pamela Nicole Epstein

Melissa Mentele

Jamie Cooper

Sarah Remesch

Jessie Gill

Erica Daniels

Lizzy Jeff

Lelehnia DuBois

Whitney Beatty

Dr. Michele Ross

Manndie Tingler

Chef Lauren Gockley

Kyra Reed

Jamie Evans

Kristin Jordan

Ellie Siegel 

Sara Brittany Somerset

Linda Marsicano

Heidi Groshelle

Amber Senter

Nique Pichette

Jennifer Price

Molly Peckler 

Bonita Money

Susan Hwang

Judy Yee

Julie Chiarello

Leah Heis

Leslie Andrachuk

Terra Carver

Nancy Whiteman

Luna Stower

Karen Paull and Wendy Robbins

Beth Stavola

Alison Gordon

Penny Green

Sara Gullickson

Dr. Lakisha Jenkins

Pamela Hadfield

Jessica Peters

Dr. Rachel Knox and Dr. Jessica Knox

Tiffany Bowden

Mary Jane Gibson

Michelle Janikian

Dr. Uma Dhanabalan

Taylor Blake

AC Braddock

Kerri Accardi

Heather Sobel

Betty Aldworth

Cathy Jordan

Suzanne Sisley

Nina Parks

Eliza Nova Maroney

Selena Xochitl Martinez

Angelika Penuela-Ruiz

Sarah Mitra Payan

Gretchen Gailey

Nikki Lastreto

Ann Lawrence

Sheena Shiravi

Christina Ianuzzi

Kassandra Frederique

Shannon Buyers

Celia Tapp

Kelly Archer

Katie Field

Randi Sether

Shannon Reed

Katrina Yolen

Ngiste Abebe

Brooke Westlake

Courtney Maltais

Katrina Tso

Anne Don0hoe

Alicia Rose Kelley

Dr. Jacqueline Harding, PhD 

Mary Pryor 

Dr. Uma Dhabalan

Olivia Mannix

Heather DeRose

Libby Cooper

Leslie Hoffman

Yvonne Perez Emerson

 

Again, thank you to all of the women who do so much in our industry day in and day out. Your work does not go unnoticed and is deeply appreciated.

Happy International Women’s Day to all women around the world!

Special shout out to our Green Market Report co-founders Debra Borchardt and Cynthia Salarizadeh on this day!


StaffStaffMarch 5, 2020
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This week marks the annual Philadelphia Flower Show, the oldest and largest horticultural event in the US.  While there won’t be any cannabis plants on display due to Pennsylvania state law, cannabis is still front and center at this year’s show, with a booth and educational sessions being run by the cannabis-focused marketing firm Chronic.

The Philadelphia Flower Show is the nation’s largest and longest-running horticultural event and features stunning displays by the world’s premier floral and landscape designers. Started in 1829 by the Pennsylvania Horticultural Society, the show introduces diverse and sustainable plant varieties and garden and design concepts. Thousands of people have traveled from around the world for this year’s event, as they do every year.

In addition to the major displays, the Flower Show hosts world-renowned competitions in horticulture and artistic floral arranging, gardening presentations and demonstrations, and the citywide Bloom Philly pre-Show celebration. The Philadelphia Flower Show has been honored as the best event in the world by the International Festivals & Events Association, competing with events such as the Kentucky Derby Festival, Tournament of Roses Parade, Indianapolis 500 Festival, and other international celebrations.  It’s a big deal – which is why it’s big news that this show is the first of its kind nationally to enable Cannabis education – as was covered here in the Philadelphia Inquirer the day the show opened.

Lisa Hurwitz, the CMO of Grassroots, which also owns Herbology dispensaries in the Philadelphia area, discussed this big step with us.

“We are excited to be a part of this year’s event to share our knowledge and expertise to further raise awareness and educate the public on the benefits of medical marijuana,” said Hurwitz.  “We’re thrilled to see all the engagement with attendees, which reflects our core mission to be invested in the communities we serve and welcoming to patients from all walks of life.”

“The Greenroom” is that booth – a stylish educational exhibit, which sits on a prominent spot toward the middle of the Philadelphia Convention Center floor.  A few cannabis experts staff the space, ready to answer questions and provide basic information about the thriving medical marijuana program in Pennsylvania and medical programs in the surrounding states of New Jersey, New York and Maryland.

“We’re here to let the thousands of attendees this week understand the benefits of medical marijuana and that it has become a resource they can depend on,” said Greg Ricciardi, the President and CEO of the Conshohocken, Pennsylvania-based cannabis marketing agency Chronic. “We have an abundance of information that anyone could need about the cannabis plant, it’s history, how it’s cultivated, how to get your medical card, where to purchase, what questions to ask, and what to expect from treating aches and pains, as well as other ailments with medical marijuana. We want to be a primary resource of factual information for Flower Show visitors and anyone else who’s curious about cannabis.”



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