cannabis Archives - Page 2 of 7 - Green Market Report

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So many things have been turned upside down with this pandemic, and saying we live in interesting times would be an understatement. Industries and businesses are being demolished and altered in ways unheard of just a month ago, and a rare few are actually booming. 

For the cannabis industry, one of the biggest changes leading to a boom is that as a whole cannabis is now being considered an “essential” part of life nationwide. The level of legitimacy this brings to the industry would have normally taken another decade. 

Delivery services and curb side pick-up have been implemented across the country also erasing years of necessary effort overnight. But overall, the complete change in cannabis consumer behavior has been one of the most interesting developments to witness for many of us.

As reported by Vice, politics and current events are major sources of anxiety for many in the United States and this leads to an increase of unhealthy behaviors like drinking alcohol, smoking, or eating poorly to cope with what is termed as “headlines distress disorder”.

In times of great stress, the sale of alcoholic beverages has proven to surge without fail. With legal cannabis now implemented around the country, the same is now proving to be true. According to Headset, during this current Coronavirus crisis, US adult use cannabis markets show average daily sales at large increase by 10%.

Sue Bachorski, formerly with Constellation Brands for 30 years and currently with the House of Saka, explained that “historically, alcohol sales frequently rise during times of economic downturn, regional disasters, etc. There is no reason to believe that cannabis sales would be any different and there will likely be a prolonged upswing for the foreseeable future.”

The Numbers Say It All

As of April 2, 2020, Headset released data that shows how the landscape of preferred cannabis products and consumption methods has proven to alter completely.  In the analysis, Headset compares the average daily sales of each product category before the COVID-19 sales bump began (January 1st through March 6th) to the COVID-19 crisis time period (March 7th through March 31st).

Cannabis infused beverage sales have increased by 14% while edibles accounted for a 28% increase. With infused beverages previously only accounting for 1% of the market, this is a big jump for the category. The reasoning for this change in consumer sales makes sense considering the virus attacks your respiratory system, so people would rather eat or drink their cannabis instead of smoking or vaping it. Pre-rolls and topicals have actually fallen by 13%.

I reached out to some key players in these categories to find out why they feel these increases have occurred. Warren Bobrow, co-founder of cannabis infused beverage brand Klaus Apothicaire and a Vices writer for Forbes, told Green Market Report that he felt that “while being quarantined in our homes, it makes perfect sense to further expand our inner space with high quality cannabis beverages and edibles. Smokable products could prove tricky with this particular virus.”

Ben Larson, CEO of Vertosa, said that “in these uncertain and challenging times, it’s an encouraging silver lining to see cannabis consumers increasingly seeking out infused beverages. There are likely several factors affecting the recent rise in sales, but an important takeaway is that infused beverages are typically designed for individual consumption and can be consumed discreetly, which is ideal during social distancing. They are also an approachable, familiar way to consume cannabis for less experienced users and those looking to avoid smoking during this time.”

The Women Stepped Up Their Spending

Beyond the types of products surging, the Headset data showed that even gender sales show a change in behavior during this crisis. While both genders saw significant increases in cannabis spending, females had more than double the sales growth of males. As Headset previously reported, males make up roughly two thirds of cannabis spending on any given day. Therefore, it could be speculated that females were less likely to have cannabis products on hand and more likely to feel a sense of urgency to stock up.

Tracey Mason, CEO of House of Saka, explains that she believes females could be a major driver in these increased category surges because “there is a triangulation of needs that beverages and edibles meet specifically for the female consumer: They offer precise dosing which provides a safe and controlled means by which to experiment, they offer a subtle means of consumption which removes the stigma associated with smoking and vaping and they are multi-use which drives sociability and expands usage occasions. Safe, Subtle and Social, those are the benefits of infused beverages in a nutshell.”

It remains to be seen as to whether these changes will become market altering over the long term, or if it was truly just a panic surge with no real impact. But as far as the change in gender sales, if this pattern continues, brands will need to evolve their marketing campaigns to appeal more to women.  

“Women are often seeking a healthier alternative to alcohol, but want an elevated social experience. To do this with cannabis is ideal. In addition, women want a product that has relatable packaging, tastes amazing, and feels safe. This tends to be achieved with an edible or an infused beverage, so I am not surprised that when their sales surged during the panic buys, they gravitated toward these products. The cannabis consumable sector has come a long way. The existing products have nailed the experience for the female consumer, so this demographic will continue to grow in the coming years,” says founder & president of Viv & Oak, Alana Burstein.
Will It Last?
If the patterns remain the same for edibles and beverages for the duration of the pandemic’s hold on our behavior, which could affect our lives for up to 18 months, it is safe to say that habits may have altered indefinitely with far reaching consequences for the foreseeable future. 

Understandably, edible and beverage brands are predicting continued growth. “We’ve seen exponential growth in our edibles sales at Garden Society and expect that as these shelter in place orders remain in place, we will continue to see growth. We believe this will have an impact on the overall market and consumer trends over the next year,” said Karli Warner, co-founder of The Garden Society

Geoff Doran, founder and CEO of Van Doran Brands, stated that “right now we are watching this trend very closely as edible and infused beverage companies. We aren’t too surprised that there is a current spike with these categories. We think the current spike has a lot to do with the “newbies” that are bored at home and giving cannabis a shot because of easy access they have through delivery, and quite frankly because they have nothing else to do with their days. A lot of the new cannabis buyers tend to gravitate toward a method of consumption that is familiar to them, which is obviously through eating and drinking. We’re excited about this spike because we know people will realize that edibles and cannabis beverages are a great cannabis experience!”


Cynthia SalarizadehCynthia SalarizadehMarch 31, 2020
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There are so many disturbing and upsetting developments that have occurred over the last month concerning the global pandemic, Coronavirus, that it is hard to count. But one specific development has been pretty interesting in regard to cannabis legalization. State after sate has determined cannabis to be an “essential” part of life. This is quite the validation the industry has been seeking since prohibition. And with this “essential” new status has come a surge in sales across the board as users stock pile the items they feel they need the most to get through these trying times.

Although sales are surging for the industry overall, one group of license holders have become more essential than others: delivery services. Considering the nature of a viral pandemic and the need to stay as far away from other human beings as possible, it makes sense that having your groceries, alcohol, toilet paper and weed delivered would feel the safest.

States like Louisiana, Pennsylvania and NJ, among many more, have changed their cannabis rules almost completely to allow for either delivery or curbside pick-up. It would have normally taken years to have these services accepted and implemented. Over the next year, as the virus begins to recede, it will be interesting to see if these changes will remain permanent.

Driven Deliveries Inc. announced that over the last 10 days the company has experienced record growth and demand with a greater than 100% increase in sales. Following California’s decision to deem Cannabis deliveries an “essential business,” Driven is increasing infrastructure to provide California customers safe access to legal cannabis through the government mandated quarantine.

“Driven Deliveries was founded on the bedrock principle of enabling universal access to cannabis to California’s population,” said Driven Deliveries’ CEO Christian Schenk. “Driven is the only service that provides deliveries to 92% of California’s population, giving millions of people access to on-demand legal cannabis from the security and safety of their own home during this very difficult time”.

The impact of coronavirus has required Driven to scale its driver network to meet the increase in demand. In an effort to comply with Government orders to stay home, Driven expects further growth as people continue to incorporate delivery services into their new routines.

Finally, Driven continues to innovate in ways to make delivery both easier and safer. Driven’s delivery system allows consumers to leverage electronic payment methods as well as cash, making it significantly more convenient than other options. In addition to the extra steps being taken to ensure safe deliveries through the use of protective disposable gloves and continuous sanitization, Driven is also exploring new ways that technology can be used for a contact free delivery while still meeting the ID verification requirements.

Groups like Driven Deliveries understand that anxiety and stress are increased around the country, and that both medical and recreational customers want access to cannabis without the risk of exposure associated with visiting a dispensary.

Tokr, a Los Angeles-based delivery service, reports a delivery increase of 287 percent since March 12, 2020. The company also says that its average cart size has tripled. “People are really stocking up anticipating they will be home for an extended period of time,” explained Matthew Singer, CO-founder & CEO of Tokr . Its drivers also remain 6 feet from all consumers during delivery transactions, Tokr says.

Delivery has emerged as the ideal way to get your cannabis. It will be difficult for states that had not allowed delivery services prior to the virus to go back to business as usual once things clear up. Cannabis delivery will most likely be a staple to the cannabis industry country-wide moving forward.


StaffStaffMarch 16, 2020
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Xzibit is one celebrity that has a ton of knowledge and experience in the cannabis industry. He was a major driving force with the Cannabis Brand Brass Knuckles, previously valued at 170 million dollars.

Xzibit’s new premium brand consists of Vape Pens, Vape Carts, Hemp Pre-Rolls, and the industry’s first 7 gram premium flower pre- roll made with 1 gram of live resin infused rolling paper finished with a glass smoking tip, all packaged inside of a collectable glass hand grenade; a truly impressive product.

The 7 gram pre-roll will feature many of the industry’s top cannabis flower brands. The Napalm products will officially launch and be distributed in California, March 2020 by Greenwood and Co. in Chatsworth along with its sister brand “Just Mary”, a premium cannabis flower brand. Retailers and dispensaries lucky enough to get in on the launch of these brands can likely expect a personal delivery and visit from Xzibit himself.

“It’s been amazing working with this  team to build the “Napalm”  & “Just Mary” cannabis brands. I’d like to thank 14th Round and TouchStone in Santa Ana, and Greenwood & Company Distribution in Chatsworth for being great partners throughout this journey.  We are committed to excellence and look forward to creating innovative products to share with our cannabis community,”stated Xzibit.


StaffStaffMarch 10, 2020
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Parisa Mansouri-Rad also known as “The Marijuana Momma” is a marketing executive and Cannabis advocate whose experience as the mom of a special needs child propelled her into the industry. When spinal fusion surgery to correct scoliosis left her then 15-year-old daughter with a rare, life-threatening condition characterized by chronic abdominal pain, Parisa’s search for palliatives led her to Cannabis (Medicinal Marijuana). 

After witnessing her daughter’s dramatic improvement, Parisa decided to leverage her marketing experience to re-brand the maligned Cannabis industry through ongoing advocacy and education of the public on the benefits of medicinal marijuana.

Parisa graduated with honors from New Mexico State University with a Major in Agriculture Business and a Minor in Marketing. She serves as Market Leader Program Director for Women Grow, Director of Marketing & Strategic Partnerships for Women of Cannabis & President of MjMomma Consulting LLC, a Cannabis focused Marketing Agency.

GMR Executive Summary Interview:

Title: President 

Company: Mj Momma Consulting 

Years at current company: 4

Most successful professional accomplishment before cannabis: Leading a campaign effort to implant curbside recycling in my home town of Las Cruces, NM.

Company Mission: To help our clients achieve their most HIGHEST marketing goals and strategic communications objectives. To consistently provide the highest levels of professionalism and experience. To provide strategic counsel, creative solutions and timely, responsive services.

Company’s most successful achievement: my greatest professional achievements are watching our partnering brands succeeded. I’ve been blessed to help build and curate so many epic cannabis industry events this past year from National events throughout the US & Puerto Rico as well as Women Grow leadership Summit, National Women of Cannabis Conference & NYFW.   

Has the company raised any capital (yes or no): No

Any plans on raising capital in the future?  Absolutely 

Most important company 5 year goal: I hope to break into the entertainment side of the  industry and provide marketing avenues and opportunity for the brands I build on a larger national platform via television and Broadcast marketing.


StaffStaffMarch 6, 2020
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In honor of International Women’s Day, we are releasing our annual “Most Important Women in Weed” list for 2020. This list includes women in the industry that have collectively moved the industry forward with all of their hard work, continuous dedication and effort.

This year we opened up the list for nominations and received almost a thousand nominees. After consideration of each, we have developed what we feel is one of the most inclusive and carefully curated lists of the most accomplished and impressive women in the cannabis industry.

As we could not name them all, we would like to thank and celebrate all of the women who have dedicated their precious time to the advancement of cannabis globally.

It is because of each one of these ladies that this industry remains in the lead above all others as far as female leadership is concerned.

This list is in no special order. Each one of these women provide a great contribution to the cannabis industry in their own unique and badass way.

Thank you to every one of you for all that you do!

The “List”

Dr. Chanda Macias

Yvonne DeLaRosa Green

Mara Gordon

Rosie Mattio

Shawna McGregor

Lori Ferrara

Gaynell Rogers

Stormy Simon

Trista Okel 

Lori Ajax

Amy Dawn Bourlon-Hilterbran

Kim Rivers

Amanda Soens

Dona Frank

Kat King

Sara Payan

Hannah Daphna

Sandra Castaneda

Erin Gore

Wendy Kornberg

Kristin Nevedal

Wendy Turner

Parisa Rad

Brittany Nicholson

Emily Paxhia

Jessica Billingsley 

Gia Moron

Andrea Brooks

Tahira Rehmatullah

Tracey Mason

Lindy Snyder

Jasmine Rose Gunderson

Shannon Hattan

Adelia Carrillo

Karen Petersen

Wanda James

Barbara Blaser

Ophelia Chong

Amanda Ostrowitz

Pamela Nicole Epstein

Melissa Mentele

Jamie Cooper

Sarah Remesch

Jessie Gill

Erica Daniels

Lizzy Jeff

Lelehnia DuBois

Whitney Beatty

Dr. Michele Ross

Manndie Tingler

Chef Lauren Gockley

Kyra Reed

Jamie Evans

Kristin Jordan

Ellie Siegel 

Sara Brittany Somerset

Linda Marsicano

Heidi Groshelle

Amber Senter

Nique Pichette

Jennifer Price

Molly Peckler 

Bonita Money

Susan Hwang

Judy Yee

Julie Chiarello

Leah Heis

Leslie Andrachuk

Terra Carver

Nancy Whiteman

Luna Stower

Karen Paull and Wendy Robbins

Beth Stavola

Alison Gordon

Penny Green

Sara Gullickson

Dr. Lakisha Jenkins

Pamela Hadfield

Jessica Peters

Dr. Rachel Knox and Dr. Jessica Knox

Tiffany Bowden

Mary Jane Gibson

Michelle Janikian

Dr. Uma Dhanabalan

Taylor Blake

AC Braddock

Kerri Accardi

Heather Sobel

Betty Aldworth

Cathy Jordan

Suzanne Sisley

Nina Parks

Eliza Nova Maroney

Selena Xochitl Martinez

Angelika Penuela-Ruiz

Sarah Mitra Payan

Gretchen Gailey

Nikki Lastreto

Ann Lawrence

Sheena Shiravi

Christina Ianuzzi

Kassandra Frederique

Shannon Buyers

Celia Tapp

Kelly Archer

Katie Field

Randi Sether

Shannon Reed

Katrina Yolen

Ngiste Abebe

Brooke Westlake

Courtney Maltais

Katrina Tso

Anne Don0hoe

Alicia Rose Kelley

Dr. Jacqueline Harding, PhD 

Mary Pryor 

Dr. Uma Dhabalan

Olivia Mannix

Heather DeRose

Libby Cooper

Leslie Hoffman

Yvonne Perez Emerson

 

Again, thank you to all of the women who do so much in our industry day in and day out. Your work does not go unnoticed and is deeply appreciated.

Happy International Women’s Day to all women around the world!

Special shout out to our Green Market Report co-founders Debra Borchardt and Cynthia Salarizadeh on this day!


StaffStaffMarch 5, 2020
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This week marks the annual Philadelphia Flower Show, the oldest and largest horticultural event in the US.  While there won’t be any cannabis plants on display due to Pennsylvania state law, cannabis is still front and center at this year’s show, with a booth and educational sessions being run by the cannabis-focused marketing firm Chronic.

The Philadelphia Flower Show is the nation’s largest and longest-running horticultural event and features stunning displays by the world’s premier floral and landscape designers. Started in 1829 by the Pennsylvania Horticultural Society, the show introduces diverse and sustainable plant varieties and garden and design concepts. Thousands of people have traveled from around the world for this year’s event, as they do every year.

In addition to the major displays, the Flower Show hosts world-renowned competitions in horticulture and artistic floral arranging, gardening presentations and demonstrations, and the citywide Bloom Philly pre-Show celebration. The Philadelphia Flower Show has been honored as the best event in the world by the International Festivals & Events Association, competing with events such as the Kentucky Derby Festival, Tournament of Roses Parade, Indianapolis 500 Festival, and other international celebrations.  It’s a big deal – which is why it’s big news that this show is the first of its kind nationally to enable Cannabis education – as was covered here in the Philadelphia Inquirer the day the show opened.

Lisa Hurwitz, the CMO of Grassroots, which also owns Herbology dispensaries in the Philadelphia area, discussed this big step with us.

“We are excited to be a part of this year’s event to share our knowledge and expertise to further raise awareness and educate the public on the benefits of medical marijuana,” said Hurwitz.  “We’re thrilled to see all the engagement with attendees, which reflects our core mission to be invested in the communities we serve and welcoming to patients from all walks of life.”

“The Greenroom” is that booth – a stylish educational exhibit, which sits on a prominent spot toward the middle of the Philadelphia Convention Center floor.  A few cannabis experts staff the space, ready to answer questions and provide basic information about the thriving medical marijuana program in Pennsylvania and medical programs in the surrounding states of New Jersey, New York and Maryland.

“We’re here to let the thousands of attendees this week understand the benefits of medical marijuana and that it has become a resource they can depend on,” said Greg Ricciardi, the President and CEO of the Conshohocken, Pennsylvania-based cannabis marketing agency Chronic. “We have an abundance of information that anyone could need about the cannabis plant, it’s history, how it’s cultivated, how to get your medical card, where to purchase, what questions to ask, and what to expect from treating aches and pains, as well as other ailments with medical marijuana. We want to be a primary resource of factual information for Flower Show visitors and anyone else who’s curious about cannabis.”


Kaitlin DomangueKaitlin DomangueFebruary 18, 2020
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4min6930

Its time for your Daily Hit of cannabis financial news for February 18th, 2020. 

On the Site

2020 Top 11 Most Effective Cannabis PR Firms

The cannabis industry is one of the most unique and restricted industries in general, but when it comes to advertising, marketing, and public relations, it stands alone in its capabilities and the landscape in which to operate. Green Market report compiled a list of the 11 most effective companies. The list is as follows: ICR Strategic Communications & Advisory, MATTIO Communications, CMW Media, KCSA Strategic Communications, Rosen Group, GVM Communications, 5W Public Relations, Grasslands Agency, Nison Co, Coppertop Media Relations, Lola Red.

Constellation Brands Executive Joins Napa Valley House of Saka

House of Saka, a Napa Valley-based company that makes an alcohol free infused beverage (it can’t be described as an infused wine) has hired Sue Bachorski as its Chief Operating and Financial Officer. Bachorski is a wine and spirits veteran who previously spent nearly three decades as a Senior Operations and Finance Executive at Constellation Brands, Inc. (NYSE: STZ).

At House of Saka, she will oversee operations, logistics, and finance for the company’s Saka Vinfusions as it continues to expand its portfolio of products as well as its national footprint. 

Digipath Reports 26% Increase In Revenue

Cannabis testing and analytics firm Digipath, Inc. (OTCQB: DIGP) reported a 26% increase in revenue to $808,930 for the first quarter of 2020 ending December 31, 2019. This is compared to $642,115 in the first quarter of 2019, and gross profit of $403,449, which rose approximately 152% over the comparative quarter in 2019. The company was able to trim its first-quarter net loss to $220,427 versus $462,174 for the same time period in 2018, an improvement of $241,747, or 52%.

House of Hemp: Could Hemp Disrupt the Building Sector?

While hemp has been used as a building material in Europe for more than 30 years, it’s only beginning to gain ground in the U.S.

American entrepreneurs are turning hemp fibers into wood, concrete, and insulation. There are no limits on the scope of this growing green industry. Manufacturers intend to deliver materials to residential, commercial, and industrial builders.

In Other News

GL Brands to Begin Trading on the OTCQB Venture Market

The cannabis consumer packed goods company excitedly announced today that it will begin trading on the OTCQB Venture Market. CEO Carlos Frias comments: “Qualifying for the OTCQB is a benchmark event, pairing increased transparency with increased access to opportunities and partnerships in line with our vision for explosive growth in the rapidly expanding cannabis industry.”


Kaitlin DomangueKaitlin DomangueFebruary 12, 2020
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2min6020

Its time for your Daily Hit of cannabis financial news for February 12th, 2020. 

On the Site

Kentucky Hemp Farmer Files For Bankruptcy 

GenCanna Global USA, Inc. filed a petition for voluntary Chapter 11 reorganization with the U.S. Bankruptcy Court in the Eastern District of Kentucky. The filing will allow GenCanna to continue to operate its business without interruption to customers, vendors, partners, and employees while working through a reorganization plan that could include the refinancing of the company’s existing indebtedness, or an alternative restructuring transaction such as a sale.

Despite Layoffs, Cannabis Industry Job Growth Continues to Boom

Companies in the cannabis industry have faced a series of layoffs in 2019 and early 2020. Though many jobs were cut, the industry continues to grow at a rapid pace. Its addition of roughly 30,000 jobs last year qualifies it as the fastest-growing job sector in the United States.  

In Other News

Kentucky Medical Cannabis Bill One Step Closer to Reality

Kentucky’s House committee overwhelmingly approved a bill legalizing medical marijuana in the state. The bill, however, might face a snag in the Senate, where there is less enthusiasm about medical cannabis coming into play in Kentucky. Opponents of the bill claim more research is needed before it can safely pass into law for use.


Kaitlin DomangueKaitlin DomangueFebruary 5, 2020
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3min7210

It’s time for your Daily Hit of cannabis financial news for February 5th, 2020. 

On the Site

Business Strategy For Psychedelic Companies

The Green Market Report hosted its first conference on Psychedelic Investing in New York City on January 24. This panel was titled “Business Strategy For Psychedelic Companies.

Journalist Jeremy Berke of Business Insider moderated this panel.

Atai Life Science CEO, Florian Brand, was on the panel along with Shlomi Raz, the founder of Eleusis. The two were joined by Dr. Terry Kelly, the CEO of Perception Neurosciences.

Tilray Restructures, Cuts Workforce, Stock Rises

Canadian cannabis producer Tilray (NASDAQ: TRLY) said it was restructuring and cutting roughly 10% of its workforce. The stock was moving almost 2% higher on the news in pre-market trading to $18.50.

“By reducing headcount and cost, Tilray will be better positioned to achieve profitability and be one of the clear winners in the cannabis industry, which will drive value for our investor and employee shareholders,” said Chief Executive Brendan Kennedy in a statement.

74% of CBD Buyers Own Pets

A new industry report from Nielsen (NYSE: NLSN) and cannabis data provider Headset has highlighted the impact of hemp-based cannabidiol (CBD) on the U.S. pet care market. According to the 2020 Pet Industry Green Paper by Nielsen and Headset, hemp-based CBD pet products will represent 3-5% of all hemp CBD sales within the U.S. by 2025.

Key takeaways:

  • Pet products have logged over $9.4 million in sales at regulated adult-use cannabis retailers in California, Colorado, Nevada, and Washington combined (Q1 2018 through Q3 2019).
  • To date, 24% of pet owners use hemp-CBD either for themselves, their pet(s), or for both.

In Other News

Aurora Cannabis to Cut Workforce By 10%

Cannabis company Aurora has announced they are cutting their workforce by 10%. Shares are down 1% after hours. This comes right after the announcement of Tilray’s plans to also cut their workforce by 10%.


Cynthia SalarizadehCynthia SalarizadehJanuary 29, 2020
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As journalists, brand owners and industry professionals, daily we must interact and engage with communication specialists to accomplish a myriad of goals. Like anything, some individuals tend to be more efficient, trustworthy, effective and more of a pleasure to work with overall.

There is nothing more upsetting than wasting time and money on services that do not meet your company’s needs, especially if it can be avoided. So understanding who these people are can help us in our collective decision making when it comes time to scout talent or in hiring firms and consultants.

Over the last year and a half, our team at the Green Market Report has created a running list of the top communication professionals that we feel warrant recognition. After careful consideration among the GMR team, we have selected the top ten that we feel you and your company can engage with effectively.

We feel comfortable recommending each person in this group for their work and accomplishments within their special areas of the industry for communications.

Each one of these individuals rank among the most knowledgeable, influential, helpful and professional to work with.

 

Daniel Yi, Chief Communications Officer at Shryne Group Inc.

Daniel is a seasoned communications executive with more than two decades of experience crafting narratives that connect with audiences.

In 2016, he joined a little known cannabis management firm called MedMen and helped the brand become one of the most recognized names in the industry, earning the company more than six billion earned media impressions in 2018.

As a former journalist, Daniel understands and believes in the power of narrative to change minds and hearts. In the span of a 10-year career at the Los Angeles Times, he covered several beats and later transitioned to marketing communications and public relations, helping organizations like the Port of Long Beach, the County of Los Angeles and Edison International connect with diverse audiences.

Today, Daniel is the chief communications officer of Shryne Group, a vertically integrated cannabis enterprise focused on California, the largest, most mature legal cannabis market in the world.

 

 

Rosie Mattio Founder & CEO of Mattio Communications

Rosie is the founder and CEO of MATTIO Communications, the preeminent cannabis marketing agency in the U. S. She helped usher in the New Cannabis Age, garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in Oprah Magazine.

Over the past year, her New York firm has grown alongside the industry, adding marketing and communications services for clients, including content, SEO, investor relations, event planning, and influencer marketing.

Today, Rosie is considered a market maker in the world of cannabis. She has been acknowledged in High Times Female 50, and Forbes Fifteen Powerful and Innovative Women In Cannabis. MATTIO Communications has been named in MG Magazines Top 50 Cannabis Employers and Green Entrepreneur’s Top 100 Cannabis Companies.  Ranked the #1 cannabis PR firm by Greenmarket Report, Rosie is a strategic powerhouse, industry connector and influencer. 

 

 

Jason Erkes, Chief Communications Officer at Cresco Labs 

Jason joined the leadership team of Cresco Labs as their Chief Communications Officer and Spokesperson in 2018 after working with the company as a consultant since its inception. Cresco Labs (CL:CSE), based in Chicago, is one of the largest vertically integrated multi-state operators in the United States. The company has a mission to normalize and professionalize the cannabis industry and bringing in subject matter experts like Erkes greatly helps Cresco move closer to that goal.

Erkes has been a journalist, political advisor, entrepreneur, Influencer, turnaround expert and philanthropist. He has been identified as a “rising star” as a Crain’s Chicago Business “40 under 40”, won Emmy Awards for excellence in journalism through his work at ABC and FOX News, and received national political recognition as a recipient of the prestigious Reed Award from Campaigns & Elections Magazine.

Erkes has been instrumental in helping craft and share Cresco’s narrative overseeing the company’s media relations, employee relations, investor communications as well as working cross-functionally with all departments on any external communications.  Most recently he facilitated the company’s launch for Illinois adult-use sales achieving a record one billion earned media impressions in the first week for their Sunnyside* Dispensaries.

 

Gia Moron, Founder and CEO of GVM Communications, Inc

Gia is the Founder and CEO of GVM Communications, Inc. a public relations, brand & business development consulting firm launched in 2012. She has a team of consultants & freelancers work with an array of clients in the Arts, Education, Financial Services, Diversity & Inclusion, Publishing, Sports & Entertainment, Technology, and Wellness.

In 2015, the firm expanded its services into the cannabis industry. Gia leverages her 25+ years of experience in corporate communications, and her firm remains equally vested in diverse markets of business ranging from: (Non-Profits, privately owned to Publicly traded Fortune 500 companies. The firm has a client base that ranges from small to mid-sized businesses, non-profit organizations, entrepreneurs, authors and celebrity clients).

Prior to launching her firm, Gia was a Media Relations Officer in the Corporate Communications department for fifteen years at Goldman Sachs Group, Inc. While at Goldman Sachs, Gia oversaw various business areas from Private Equity, Urban Investment, Investment Research and Technology to the firm’s organizational focus on Corporate Engagement, Diversity, Recruiting, Human Resources and Corporate Services. Prior to joining Goldman Sachs, Gia was Director of Promotions and Publicity for six years at The Fremantle Corporation, an international television distribution, and production company. 

 

Linda Marsicano, VP Corporate Communications at Green Thumb Industries

Linda Marsicano joined Green Thumb Industries in February 2018 as Vice President of Corporate Communications and manages all aspects of media and public relations. She has more than 20 years of experience in communications working for publicly traded companies, private entities and nonprofit organizations.

Her background includes leading external communications for Fortune 500 nuclear power company Exelon Corporation, serving as Vice President of Corporate Communications for Playboy Enterprises, and Vice President of Public Relations for mortgage lender Guaranteed Rate. She has also overseen public relations for medical societies and not-for-profit professional associations. Linda has a Bachelor of Arts degree in journalism from Miami University in Ohio.

Marsicano serves on the advisory board of the Civic Leadership Foundation, an educational organization dedicated to preparing under-served young people for college, career and active citizenship. She lives in Chicago with her husband and 12-year-old twin daughters.

 

Alex Howe, Head Of Corporate Communications at Harvest Health & Recreation, Inc.

Howe has two decades of experience working in corporate strategy and communications for cannabis, consumer, technology, Fortune 50 and sports and entertainment companies and has helped launch dozens of companies and build brands across industries.

Howe is currently the Head of Corporate Communications for Harvest Health & Recreation Inc., a vertically-integrated cannabis company with one of the largest and deepest footprints in the U.S., where he leads communications and strategy focusing on patients, consumers, media, regulators, investors, local communities and partners.

Howe formerly served as president and co-founder of Powerplant Global Strategies, the first strategic partnerships, communications and investor relations firm exclusively focused on the legal cannabis industry. At Powerplant he worked closely with many of the best-known companies in the cannabis industry, including PAX, Arcview, Merida Capital Partners, I Heart Jane, THC Design and many others. In 2018, he was named one of Marijuana Venture magazine’s “40 Under 40.”

Prior to joining Powerplant, Howe was a director at fama, North America’s premier boutique PR firm for technology companies, where he launched startups and developed thought leadership campaigns for enterprise companies in the B2C and B2B spaces. Before fama, Alex was a vice president at Global Strategy Group in New York City, where he provided public affairs support, digital, traditional and crisis communications and produced award-winning campaigns for Google, Formula 1, UFC, Nestlé Waters, Time Warner, Inc. and the New York Road Runners.

 

Shawna Seldon Mcgregor, Founder & CEO of Maverick Public Relations 

Shawna Seldon McGregor is the founder of Maverick Public Relations, which was established in 2018 and quickly garnered recognition as one of the most effective cannabis PR agencies.

McGregor’s cannabis and hemp experience is unparalleled, working from the inception of adult-use in Colorado to bring brand messaging to the national stage and working closely with national and trade reporters, as well as infiltrating specific emerging markets. With two decades of experience in New York City and Denver, McGregor has deep experience representing a multitude of sectors including health & wellness, biotech, agribusiness, associations and media. Her mission is to provide big agency expertise with outstanding client service by seasoned and knowledgeable communications expert.

She’s passionate about good journalism and wants to see the Fourth Estate not just survive but thrive. She is hands-on, sincere, genuine and responsive, and oversees a diverse team based in metro Denver, California, Florida and Pennsylvania.

 

Lewis Goldberg, Managing Partner at KCSA Strategic Communications

Lewis is a Managing Partner at KCSA and oversees the firm’s public relations practice.For more than 20 years, Lewis has worked to implement eminence, thought leadership, and public affairs programs designed to build business and garner fairer valuations.

Lewis developed a campaign mentality working in national, state and local politics for U.S. President Bill Clinton, U.S. Senator Robert Torricelli and then-First Lady Hillary Rodham Clinton. He designs programs with a specific business objective in mind, a targeted timeframe, attention to maximizing limited resources and a measurable ROI.

In 2015 Lewis helped found KCSA’s cannabis practice and has become recognized as one of the most effective strategic thinkers in this growing field. He is the co-host of KCSA’s weekly podcast, The Green Rush, and speaks regularly at conferences on the use of strategic communications to achieve specific business objectives.

 

Evan Nison, Founder & CEO of Nison Co.

Evan Nison is the youngest member of the NORML Board of Directors and sits on the Board of Directors of Students for Sensible Drug Policy. He is the founder of the PR firm NisonCo, which connects leaders in the legal cannabis, medical marijuana, and hemp industries with influential journalists across the U.S. and world. As part of his mission to build socially driven businesses, he co-founded Whoopi & Maya, a women’s-focused cannabis brand with actress Whoopi Goldberg and fellow NORML board member Rick Cusick. He then went on to co-found Emerald Farm Tours, a Northern California-based cannabis tour company to give the public a transparent hands-on view of the cannabis industry from seed to sale, and Bloody Good Vape & Smoke, a smoke shop in New Jersey he founded with a victim of cannabis prohibition who was held in jail for a year awaiting trial.

Evan has been mentioned in news sources such as the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times. He also received the 2011 NORML Student Activism Award and High Times Freedom Fighter Award for his advocacy. He also received one of the pens used to sign the New York 911 Good Samaritan Law and New York medical marijuana law for his involvement in the passage of both bills.

Heidi Haller Groshelle, Founder & CEO of Groshelle Communications

After four decades of technology public relations, which included launching consumer products like the first plasma TVs, the first mobile phone for kids, and the first flying car, Heidi tackled the cannabis industry in 2015. Heidi’s passion for the plant has allowed her business to thrive with a stellar client roster including PHILTER Labs, PLUS Products, PrestoDoctor, CannaBiz Connections, TraceTrust, and Solful Dispensary to name a few. 

In the past five years, Heidi has introduced the first cannabis-infused gum, rolled out the first line of doctor-designed and approved cannabis topicals, and launched dozens of cannabis brands onto the national stage. 

Heidi has earned numerous accolades for her work including the Hermes Award, Bulldog, and Communicator awards. Heidi’s unique approach to cannabis (and her stellar client roster) has given her a reputation as a leader in the cannabis market and more importantly as a champion of all women in the industry.

 



About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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