CannabisMD Archives - Green Market Report

StaffSeptember 11, 2018

New York – September 11, 2018 /AxisWire/ With cannabis going mainstream by the minute, and support for legalization in the U.S. at record highs (above 60 percent, according to Pew Research Center and Gallup), an increasing amount of highly-trained, seasoned executives are getting into the cannabis industry. From NYU grads, to Yale MBAs, to former U.S. House Speakers, talent is flooding the space.

In the latest move of this kind, Entrepreneur learned exclusively that veteran media executive Michael Klein has joined medical cannabis-focused digital media company cannabisMD.com to fulfill the Chief Executive Officer position. Klein brings more than twenty years of experience in mainstream media to the table, having served as Executive Vice President of Original Content at Viacom-owned MTV, Executive Vice President of Programming & Content Strategy for Digital Channels at Condé Nast Entertainment, and as a high-ranking executive at SundanceTV, Travel Channel, TLC and Discovery.

According to a representative of cannabisMD.com, Klein will “oversee all creative and business operations for the company, launched in April 2018 by co-founders and chairmen G. Scott Paterson and Rory Millikin.”

Why Klein?

When asked why cannabisMD.com had picked Klein as its CEO, Paterson explained that the choice was based on the exec’s experience building and growing media companies, as well as a profound editorial and creative expertise.

“We’re in the early days of an enormous cultural shift in thinking around the therapeutic and wellness benefits of medical cannabis and CBD, and a new world of consumers is looking for unbiased, quality information to help them make the right choices for their individual needs and lifestyles,” said Klein. “We want to grow cannabisMD into a one-stop destination for comprehensive information and trusted voices, presented in the most compelling ways, so consumers can be smart about determing the benefits of medical cannabis and CBD for their loved ones and themselves.”

A Growing Trend

The news of Klein joinin cannabisMD does not only respond to a trend of seasoned executives migrating into the cannabis industry, but also to another tendency in the industry: the emergence of educational resources aimed at debunking stoner stereotypes and promoting the therapeutic benefits of marijuana.

Other websites undertaking a similar endeavor include:

Video-focused Green-Flower.com
Culture publication Civilized.life
NORML.org, the sive for the famed advocacy group

“I’m impressed with the volume of original content out there,” Klein said when prompted about cannabisMD’s peers. However, he added, most of the existing content “seems to focus on the adult consumption market.

Klein believes that what differentiates his company is having identified a “real need among a fast-growing, underserved audience for unbiased information on the potential benefits of medical cannabis and CBD.

“For me personally, it’s really exciting as I can apply what I’ve learned about content and storytelling to help audiences make smart, informed decisions in this rapidly emerging area of health and wellness,” he told Entrepreneur.

The ‘Deats’

By this point in the conversation, we’d discussed the quality of cannabisMD’s content extensively. However, we still didn’t have a clear picture of the kind of programming the site will be creating, and what the actual reach will be.

“At the heart of cannabisMD is storytelling — from doctors and researchers sharing their latest findings; to myth-busting videos that educate and surprise; to personal stories and experiences of individuals from all walks of life,” Klein anwered. “This is urgent, timely programming on the potential benefits of medical cannabis and CBD that is honest, authentic, unfiltered and unbiased.

“As we strive to create a safe environment for consumers and brands, we do not see any barriers to distribution,” he supplemented.

By means of conclusion, the new CEO mentioned that cannabisMD has a unique opportunity to “become the authority for premium, unbiased content in the fastest growing space in health and wellness.

“Cannabis can be a provocative, intimating subject, but there’s no reason it has to be,” he said. “We’re creating a safe environment for consumers to explore this space and make choices that are right for them while brands can use the platform to reach this fast-growing, premium audience.

“Health and wellness has never been more important to consumers, and cannabisMD will seek to drive the cultural conversation around the emergence of medical cannabis and CBD with the help of some of the best thinkers and creators in the space.”

Jack SmithJune 6, 2018

The effects of legalized marijuana are being felt far and wide across different sectors of the economy, especially media, as cannabisMD.com has officially launched, aiming to be the destination for consumers to learn about medical marijuana and how to treat particular ailments.

Described as WebMD meeting cannabis and CBD, cannabisMD.com will provide potential patients a plethora of curated and original content, including peer-reviewed research, original video content and more, to give readers the opportunity to make better-informed decisions about medicinal marijuana.

“We created cannabisMD.com to meet the educational needs of the marketplace,” said Rory Millikin, co-founder of cannabisMD.com in a statement. “Though the majority of Americans (61 percent) favor the legalization of cannabis for medicinal use, many of those consumers lack awareness of the ways in which cannabis may address ailments and diseases, and don’t know where to go to find credible information on the plant and its derivatives.”

Up to this point, Millikin added that the cannabis media market has largely consisted of companies that provide reviews, dispensary mapping technology or e-commerce, but little about the scientific information about the plant itself.

“cannabisMD.com has been designed with the patient and caregiver in mind,” Millikin said.

In the U.S., 29 states have legalized some form of marijuana use, making reputable content (such as that from cannabisMD.com and Green Market Report, the publisher of this website), more important than ever. Nine states, including the District of Columbia, allow it to be used for recreational use, though it is still illegal at the federal level.

Canada is expected to legalize marijuana across the entire country sometime this summer. However, recent industry reports have noted that Prime Minister Justin Trudeau and his team could push that back to the fall, as opposed to July, as had been previously thought.

In addition to the aforementioned content that will run on cannabisMD, readers will also see patient testimonials, various patient and clinical forums and content from a “best-in-class medical staff with multiple Ph.D. degrees and experts in biomedicine, psychology and Western medicine.”