Cannabist Archives - Green Market Report

Debra BorchardtMay 12, 2021
2104-16-1421-scaled.jpg?fit=1200%2C833&ssl=1

5min11150

Columbia Care Inc. (OTCQX: CCHWF) launched its new retail brand, Cannabist. The company said that Cannabist will serve as the intersection for medical and recreational cannabis users to provide a higher experience built on one of the largest customer data repositories, passion, technology innovation, community commitment and product standards.

“Since the Company’s founding in 2013, we have been listening to and learning about the communities, customers and stakeholders we serve. Over and over again, the market has been searching for expertise and trust – consumers wanted a Cannabist to help guide them through their journey. Cannabist was developed to redefine the existing dispensary concept. This new storefront brand represents the next step in the evolution of the dispensary model and will become a national standard in the years to come. For nearly ten years, Columbia Care has been synonymous with patient-centered service and the highest quality cannabis products on the market. This heritage, coupled with the passion each and every employee brings to building the company, are at the core of our continuous growth year over year,” said Nicholas Vita, CEO of Columbia Care. “The rate at which the cannabis industry is growing, and at which states are legalizing cannabis use, has meant that we’ve had to evolve as a company. We’ve recognized the need for a retail brand that reflects who we are as a company as well as addresses the diversity of the patients, customers and communities we serve, while remaining true to what has made us so successful.”

The first location to launch under the Cannabist brand is the recently opened dispensary in Springville, Utah, which had its first sale Friday, April 30. By the end of May, three existing Columbia Care locations, in Tempe, Arizona, Villa Park, Illinois, and San Diego, California, will become Cannabist branded retail locations, with a pipeline of more than 80 new and existing locations to follow over the next 24 months.

Improving Shopping Experience

2104-16 1230 Columbia Care Cannabist Stocked Space
April 29, 2021
© 2021 / Meagan Larsen

Columbia Care said that the Cannabist retail experience is centered on making shopping for cannabis as simple and approachable as possible, accommodating the vast range of experience levels patients and customers may have when they walk through the doors. Merchandising set-ups and store layouts have been organized to help customers move through the space with intent and become more comfortable in the process. Additionally, the space is designed to encourage employees and customers to engage in conversations that enhance the shopping experience, whether through product recommendations or general education.

“Cannabist is not only a reflection of where we are now, and all of the markets we serve, but it is also a commitment to where we are going. We believe Cannabist will become a hub for all those who incorporate cannabis into their lives – regardless of what brought them to us. The Cannabist brand can grow with an ever-changing industry, continue to meet the needs of our patients and customers and serve as the platform for continuous innovation,” said Jesse Channon, Chief Growth Officer of Columbia Care. “By investing in this transition now, we will provide a new experience for our existing community and look forward to welcoming new customers who will come to see cannabis in a whole new light. The days of a transactional dispensary are nearing an end. As we see cannabis use continue to normalize, we will see the emergence of a more sophisticated, yet approachable dispensary model – starting with Cannabist.”

The Cannabist brand is supported by a team of national partners — Atlanta-based creative agency, 22Squared; New York-based architectural firm, METHOD Architects; Columbus-based visual merchandising firm, ZenGenius; and Massachusetts-based signage firm, Poyant Signs.


Debra BorchardtApril 27, 2018
cannabist.jpg?fit=451%2C350&ssl=1

9min17720

The Denver Post has been making its own headlines lately because of historic staff reductions and the resulting editorial-page public push back against the newspaper’s hedge-fund ownership. Now it turns out that The Denver Post is no longer staffing its marijuana news site The Cannabist.

“I am absolutely gutted today,” said veteran journalist Ricardo Baca, who founded Grasslands: A Journalism-Minded Agency in early 2017 after resigning from The Post, where he worked as a reporter, critic, and editor for 15 years. “We were so lucky to know The Cannabist as we did, and The Denver Post was lucky that we caught this lightning in a bottle during those historic days. We avoided the blind, pro-legalization activism of publications like High Times, and we also were an objective news source to counter prohibitionist misinformation that had plagued so much of the mainstream media’s irresponsible coverage of cannabis throughout the last eight decades.”

The Cannabist was founded in 2013 by Baca as Colorado launched the country’s first adult-use cannabis market. As The Post’s first-ever Marijuana Editor, Mr. Baca and his team built the site from scratch and developed a robust national readership that appreciated the site’s journalism-first approach to covering the newly legal cannabis industry. It even spawned a feature-length documentary called Rolling Papers—a film “more about marijuana journalism than the big picture, and as such it’s a worthwhile endeavor,” wrote Chicago Sun-Times film critic Richard Roeper in his three-star reviewdocumented both The Cannabist’s debut and the 2014 world premiere of state-regulated legal marijuana sales.

“These layoffs are putting The Cannabist on life support and destroying The Post’s ability to comprehensively cover Colorado, and it is entirely to blame on Alden Global Capital, the black-hearted hedge fund that owns Digital First Media and 100 American newspapers, including The Post. These vulture capitalists are literally hated throughout Denver, and while everyone from Gov. John Hickenlooper and Mayor Michael Hancock stands in support of The Post, we need to continue to let Alden Global Capital know that they are not welcome in Colorado, and they need to sell The Denver Post to a more responsible owner who will finally curb this undemocratic bloodletting.”

Journalism Jobs In Decline Overall

Of course, this story is being played out across the country and isn’t unique to Denver. According to the Bureau of Labor Statistics, overall employment of reporters, correspondents, and broadcast news analysts is projected to decline 9 percent from 2016 to 2026. Employment of reporters and correspondents is projected to decline 10 percent, while employment of broadcast news analysts is projected to show little or no change from 2016 to 2026.

The BLS wrote that declining advertising revenue in radio, newspapers, and television would negatively affect the employment growth for these occupations. Some organizations will likely continue to use new forms of advertising or offer paid subscriptions, but these innovations may not make up for lost print ad revenues.

The BLS also forecast that declining revenue would force news organizations to downsize and employ fewer journalists. It suggested that increasing demand for online news may offset some of that downsizing. However, because online and mobile ad revenue is typically less than print revenue, the growth in digital advertising may not offset the decline in print advertising, circulation, and readership.

The Beginning Of The End

According to Baca’s new company Grasslands, after Baca resigned from The Post in December 2016, the newspaper started making cuts to the vertical’s staff, cutting the General Manager advertising position and reassigning the remaining two Cannabist-focused sales staff in early 2017. This past December, The Cannabist’s editorial staff was cut from four to three during a separate newsroom-wide staff reduction.

Grasslands also stated that in April 2018, after the newspaper’s editor told newsroom staff that it would be laying off one-third of its editorial employees, two Cannabist staffers announced they were leaving for other opportunities; later that month, Cannabist editor-in-chief Alex Pasquariello was told the paper was cutting editorial staffing to the site and that his position no longer existed.


StaffApril 27, 2018
daily_hit004.png?fit=1200%2C500&ssl=1

5min12480

Here is your Daily Hit of cannabis news for April 27, 2018:

On The Site

Emblem Corp. 

Emblem Corp. (EMMBF) reported its fiscal 2017  results for the fiscal 2017 year with C$2.69 million in revenues versus C$277,000 in 2016 an increase of 873%. The company reported gross profits of C$490,000 versus a loss of C$260,000 in 2016. Emblem expects to generate a steady increase in gross profit during 2018 as it now has a total of five grow rooms completed and received a license in late 2017 for the sale of cannabis oil.

Still, the company delivered a loss per share of 14 cents, but this was an improvement over 2016’s loss per share of 44 cents. The net loss for 2017 was C$12.1 million, but this was lower than 2016’s net loss of C$17.3 million.

Cannabis Advertising Could Be Stricter Than Alcohol According To The NACB

In an effort to stay ahead of regulators and encourage ethical advertising practices in the industry, the National Association of Cannabis Businesses (NACB), the only self-regulatory organization for the U.S. licensed cannabis businesses, published advertising guidelines for industry players. The NACB Advertising National Standard was published Wednesday, April 25, 2018; the organization is accepting comments from members and the public until May 25, 2018. Comments will be reviewed and considered, and it’s possible that the standard will change as a result of public comment.

In Other News:

The Green Organic Dutchman Holdings Ltd.

The Green Organic Dutchman Holdings Ltd. announced that its common shares as well as the common share purchase warrants it issued pursuant to a warrant indenture dated November 1, 2017”) will begin trading under the trading symbol “TGOD” and “TGOD.WT”, respectively, on the Toronto Stock Exchange at market open on May 2, 2018.

The TSX previously provided approval to list the common shares and the November Warrants on the TSX. Detailed information about the listing is available in the Company’s amended and restated final long form prospectus dated April 20, 2018, which is available under TGOD’s profile on SEDAR (www.sedar.com).

The Cannabist Team Laid Off

Embattled Colorado newspaper The Denver Post is no longer staffing its groundbreaking, first-of-its-kind marijuana news vertical The Cannabist, newsroom leadership confirmed Friday—a decision that is surprising cannabis and journalism circles today.

The Cannabist was founded in 2013 by veteran journalist Ricardo Baca as the world’s first adult-use cannabis market was about to launch in Colorado. As The Post’sfirst-ever Marijuana Editor, Mr. Baca and his team created the site from scratch and developed a robust national readership that appreciated the unique vertical’s journalism-first approach to covering the newly legal industry, the policy surrounding it and the culture that grew from legalization.

Marcum Joins Green Rush

Marcum LLP, a top national NYC accounting and advisory firm, recently established its Cannabis Services Group. Cannabis companies need support, objectivity, and expertise, and Marcum is helping them establish their footing and support those who want to enter and succeed within this emerging sector.

Marcum is one of the first national accounting firms to venture into the cannabis industry (none of the Big 4 accounting firms have taken on cannabis clients) and they are already involved in deals, capital raises, and are helping a host of businesses such as dispensaries, growers, vape retailers, etc. on key issues. To date, much of Marcum’s efforts have been on the capital markets side –  serving as an auditor and advisor to companies entering (or considering entering) the public markets, raising private capital, and helping clients advance their business plans.


Don't Miss This Week's Groundbreaking News

Join the thousands of subscribers who stay informed with GMR's exclusive news briefs delivered directly to your inbox every Friday afternoon.

We respect your privacy. See our privacy policy.


About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


READ MORE



Recent Tweets

@GreenMarketRpt – 2 days

Lots of moves this week in . Check it out in this week’s video

Back to Top