Cannacraft Archives - Green Market Report

Adam JacksonApril 19, 2023

The simple mantra, "If you know better, do better," has stuck with her throughout her career.

StaffOctober 26, 2020

Full birth name: James “Jim” Hourigan

Title: Chief Executive Officer

Company: CannaCraft

Years at current company: 2

Education profile: MBA from the University of Dallas, a Bachelor’s degree in Business from the State University of New York, and certification through executive education programs at INSEAD University in Paris and Ashridge Business School in London.

Latest product offering: At CannaCraft, we have a handful of California’s top brands including AbsoluteXtracts (ABX), Hi-Fi Hops (a partnership with Lagunitas) and Satori Confections.

Our latest offerings come from Care By Design: We’ve recently reformulated our best-selling ratio line. The tincture and soft gel products now have an increased cannabinoid count by more than 25% per ratio, as well as the minor (but mighty) cannabinoids, CBDa and THCa. And we now offer a groundbreaking new ratio, the highest available in the California market – 40:1. This 40:1 offers those who are less familiar with cannabis to experience its benefits without worrying about psycho-activity.

Not only has Care By Design added CBD and minor cannabinoids, but we’ve been able to make these improvements without raising our prices. Consumers can experience the wellness benefits of cannabis in measurable doses, and access better value. The reformulated tinctures are available in a new 30ml value size, and the entire line of 36 products across six ratios and five product forms (tinctures, gummies, soft gels, topicals, and vapes) can be found at hundreds of licensed dispensaries around California.

Care By Design Hemp: Formulated and manufactured by the same team of scientists and experts that created our top-selling signature ratio line, Care By Design Hemp is now available online and ships nationwide.

Care By Design Hemp is available in both sublingual drop and gel capsule form, and includes five effect-based options: Relief, Rest, Calm, Balance, Uplift. Each formulation is created with California sungrown hemp CBD and carefully selected botanical terpenes to maximize therapeutic benefits. Like all Care By Design products, the hemp line meets the highest standards for safety and efficacy and is triple-tested to ensure purity, consistency, and potency.

Company Mission: Cultivating Health & Happiness through Cannabis

Company’s most successful achievement: Beyond building the most comprehensive portfolio of brands and form factors we are most proud of our work in our community – when we had Fires and now it seems like every year but in 2017 CannaCraft donated 12,000 sq ft office space for the American Red Cross Headquarters for Northern California fire relief.

Has the company raised any capital (yes or no): Yes

if so, how much?: Through our Friends & Family program – $27m

Any plans on raising capital in the future? We are always looking to improve our financial position but have no formal plans finalized

Most important company 5-year goal: We would like to have established CannaCraft and our brands across North America as trusted, caring and authentic with consumers.

StaffJune 14, 2019

CannaCraft had a dilemma as one of California’s largest cannabis producers and distributors.

California is the largest market for cannabis in the U.S. Unfortunately, the flip side is that, with strict child-safety packaging requirements, it also produces the most amount of cannabis waste.

As a company that works towards cannabis advocacy, sustainability, charity work, compliance and safety, CannaCraft felt compelled to take a step back and reimagine its regulatory compliance tactics through the lens of environmental protection.

The company’s strict compliance with state packaging regulations meant that it was contributing significantly to California’s waste problem. Worse, it was afraid that as other states looked to California for guidance, the amount of waste generated would multiply, creating a tidal wave of ongoing waste generated across the country — a major environmental crisis.

Cannacraft first focused on a new packaging strategy for its vape product. The two million vape cartridges produced by CannaCraft annually were being packaged in plastic, child-resistant tubes to comply with cannabis packaging regulations in California. CannaCraft created a new step to the manufacturing process which allows it to simply seal the vape cartridges themselves, making them inherently child-resistant without adding excessive, single-use plastic.

“Public safety is naturally a top concern for CannaCraft, but the excessive plastic waste was also troubling,” says Tiffany Devitt, CannaCraft’s Chief Compliance Officer. “With each plastic tube standing 5.5” tall, 1 years’ worth of CannaCraft’s child-resistant tubes would reach over 900,000 feet if stacked. Or 30 times taller than Mount Everest. That’s a lot of waste that we’ll be eliminating.”

Innovation has been a driving force behind CannaCraft’s success, and, with over one hundred unique products, the company has amassed one of the largest product portfolios in California.

Dennis Hunter, CannaCraft’s co-founder said the company is in the process of reviewing its entire product lineup and production standards to improve sustainability and decrease the carbon footprint of the industry.

As a major producer of plastic waste, the cannabis industry must continue to innovate and demand regulations that take the environment into account. Consumers can also do their part. First, when feasible, support marijuana producers and retailers who are using recyclable or compostable packaging. Second, make an effort to recycle the parts of cannabis packaging that are recyclable, like paper, glass or cardboard. Third, in states that mandate exit packaging, such as California, aim to reuse your exit bag for all your cannabis purchases (just like bringing your own reusable bag to the supermarket!). Finally, advocate at the government level so that regulations are enacted that protect both people and our precious environment.