CBD Archives - Green Market Report

StaffStaffNovember 25, 2020
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8min1730

The holiday shopping season is the holy grail for consumer brands, particularly for those looking to recapture markets lost during the pandemic. However, this season is also the most competitive when it comes to marketing, and it can be a challenge to break through the chatter without breaking the bank. 

For CBD brands, the added difficulty is to resonate with target audiences while staying squarely within regulations. However, with the right digital strategy, it is possible to optimize budgets and achieve meaningful results.

Holiday marketing in a pandemic

Already a growing trend, eCommerce has become the new normal during the COVID-19 pandemic. Most Americans are stuck at home and spending more time on devices, and nearly two-thirds are expecting to change their buying habits by the end of the pandemic. 

To capture these audiences and convert those who are open to new brand preferences, it’s important to keep campaigns running and maintain a full sales funnel, with messaging, marketing tactics, and a customer experience that is sensitive and tailored to the pandemic and to the holiday season. 

Meanwhile, brands should not lose focus on their loyal base. Remind customers what makes your brand special with regular communication and messaging that conveys a solid grasp on current events and emphasizes gratitude for their continued patronage. Building a positive, emotional relationship with customers is one of the strongest moves that businesses can make during this difficult time.

Businesses should also keep in mind that Q1 has become an important shopping season in itself, and extending campaigns into the beginning of 2021 can bring significant returns. Most platforms allow for 180 days of audience data storage, providing a perfect opportunity to retarget and remarket when costs per impression are much lower. 

CBD marketing 101

Given the added hurdles of marketing CBD products, success during the holidays will depend on a clear understanding of where you can advertise, where you can’t, and where it may not be worth it in the first place. 

Most importantly, CBD brands will run into problems advertising on Facebook and Google. While it was reported that Facebook lifted their ban on CBD ads, in practice compliance with their rules can be very difficult, with the rules themselves changing quickly. And though Google does seem to be trending in the right direction, neither platform is worth the risk at this time. 

CBD marketers can also make mistakes when it comes to targeting. While there is overlap with THC audiences, keep in mind that consumers use the two products for very different reasons. Rather than promoting CBD to the same audiences that use recreational THC, fine tune targeting to focus on fitness and health management audiences. 

Despite these pitfalls, marketers can find more fertile ground with programmatic, social, and search marketing. 

  1. Programmatic 

When it comes to CBD marketing, programmatic benefits from much easier compliance and limited regulation compared to other forms of digital advertising. With a multichannel approach, programmatic empowers marketers to find nearly anyone across platforms. Focus on leveraging multiple ad types, including display, native, programmatic audio, preroll, and connected TV, to capture the full benefits of programmatic campaigns. 

       2. Search

While CBD brands are not able to use paid search, organic search will be a cornerstone of effective digital marketing and lead-generation. Consider content marketing at each stage of the funnel, and when structuring campaigns consider three rules: Who do you want to reach? What do you want to say? And what do you want audiences to do?

When creating content, high-quality educational material is the gold standard. Focus on differentiators such as price or quality, and remember that great content itself can be a differentiator.

        3. Social

Social compliance can be incredibly challenging – however, Snapchat may be one worth pursuing. Though it’s technically complicated to market CBD on the platform, when done correctly these ads can have an impressive impact, with as much as fifteen to seventeen dollar return on ad spend. Snapchat also has a number of new tools for advertisers, such as AR/VR, brand profiles, dynamic ads, and the Snapchat audience network.

No effective marketing campaign is complete without a strategy to meaningfully track success. Keep a close eye on the actual dollars and cents being spent on advertising — and how they translate into ROAs — as well as metrics such as attribution and spend from each channel. 

Meanwhile, keep in mind that CBD customers can be much more loyal than most other CPG categories. Metrics such as predictive lifetime value, cost of new email sign-ups, and net new people are efficient means to gather and retain a loyal base. 

Holiday marketing is about working smarter, not harder. This is doubly true for CBD brands, who can tie themselves into knots solving compliance problems and never get a solid foot out the door. Use this as a guide to help simplify holiday marketing during COVID-19, and spend ad budgets with confidence. 

Scott Waldman is a Senior Account Executive at digital marketing agency Adtaxi. A native Californian, he graduated from the University of California, Los Angeles. Prior to joining Adtaxi, Scott has dedicated himself to numerous industries focused on sales & marketing pursuits for various verticals over the last 18 years including e-commerce, CBD, Consumer Electronics, Education, Health & Beauty, Automotive, Tech, Brick & Mortar retail, and numerous others. Scott enjoys travel and cooking in his spare time and believes that helping other people is the key to accomplishing your goals.


StaffStaffNovember 16, 2020
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7min1560

Editors Note: This is a guest post.

CBD products have become incredibly popular thanks to new legislation legalizing hemp-derived products with minimal THC content. The popularity of CBD is also attributable to the number of people experiencing benefits from it; CBD is being used to alleviate anxiety, help people sleep, and give people a deeper sense of wellness and relaxation.

But what does the future hold for this industry? Is CBD just a fad, or will it continue growing in popularity? And how will innovators direct the development of this market?

Product Innovation

First, let’s take a look at the area of product innovation. Already, there is a wide range of different CBD products available for consumers to try. You can buy and smoke CBD flower, just as you can buy and smoke weed, but most people prefer a different delivery system due to concerns about smoke and lung health. 

Instead, many people are turning to full spectrum CBD oil, an extract designed to provide you with a full spectrum of different cannabinoids (except THC, of course), in a much cleaner, more efficient delivery system. We’re also seeing the development and circulation of topical forms of CBD, including creams, and CBD cartridges for vaporizers.

In the future, we’ll likely see an even wider range of products that contain CBD. Already, we’re seeing hints of what’s to come. For example, there are gummies and other edibles that contain CBD being sold by food manufacturers. There are also some restaurants offering signature dishes cooked with CBD oil. Over time, as extracts become more concentrated and new forms of CBD delivery become discovered, we’ll see an even more diverse range of options for consumers.  

Consumer Demand

Consumer demand for CBD is unlikely to let up anytime soon. After becoming legalized, there was an understandable surge in demand due to the novelty of the substance. Some experts suggested that this would be short-lived; once people got over the newness of the substance, they would move onto something else.

But the numbers suggest something different. The market for CBD in 2020 is $967.2 million, but it’s projected to grow to $5.3 billion by 2025. There are many reasons why this growth trend will likely continue.

For starters, people who try CBD and like it tend to keep buying it. They discover the benefits, and don’t want to lose them. It’s not a fad for them; it’s a source of relief. Additionally, the benefits of CBD are still being discovered; new studies are constantly emerging to suggest new benefits from the substance, or to reinforce already existing ideas about how it works.

Consumer acceptance is also likely to grow. While some people were excited to try something new when it became legalized, CBD still carries a stigma among some circles, due to its association with marijuana, which is still illegal at the federal level. In time, negative perceptions will likely decline, and more people will be willing to try this substance for their own personal benefit.

Regulation

While the 2018 Farm Bill allowed hemp-derived products to be sold legally, this isn’t the end of the line in terms of regulation. In the future, the FDA and other governmental bodies may step in to more heavily regulate the manufacture, advertisement, and sale of CBD products. This is an area of much uncertainty since it’s unclear how or when the government may intervene.

Right now, there are minimal regulations for how hemp is grown and tracked. Companies are making bold claims about the health benefits of CBD, despite much of the research being new and limited in capacity. And some products, such as extracts, are hard to control in terms of potency and consistency. Increased regulation could make it more difficult for new companies to enter the space, and could cause headaches for companies that are trying to innovate and serve more consumers.

Increased Competition

No matter what, we’re likely going to see more competition in the CBD space. The CBD market has already proven itself to be a lucrative one, and it’s only going to grow in the future. Thousands of businesses are competing to become a top name in the CBD world, and entrepreneurs are coming up with new ways to help themselves stand out from the crowd.

This will have a cascade of different effects on the market. It will introduce more novel products. It will lower prices for consumers. It will bring more attention to the industry. And it will make it harder to be a business owner in the space.

The future of CBD products is somewhat uncertain, given the potential for further regulation. However, the CBD market is consistently growing, and will likely continue to grow for the foreseeable future. New CBD products will inevitably follow that demand. 

 


StaffStaffNovember 3, 2020
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6min1220

Editors Note: This is a guest post.

A Burgeoning Economic Motivator

Cannabidiol (CBD) is the non-psychoactive compound with healing properties often touted by pro-cannabis lobbyists as a health supplement. In a nutshell, CBD connects to nervous system components in the human body. Ultimately, it ends up reducing inflammation and has anti-carcinogenic effects. While the extent of these effects isn’t yet known, something is there.

Many high-level medical professionals preach the benefits of CBD used as a supplement for those suffering from a variety of maladies. For athletic recuperation and general peace of mind, there is also much to recommend this compound. Accordingly, it only makes sense that new businesses are cropping up all over the place which preach the benefits of CBD.

However, just because this is a burgeoning health option across the world doesn’t mean your business will be successful by default. There are best practices, and since the compound in question is relatively novel, those best practices are in constant flux. In this writing, we’ll cover a few to help you get started the right way from the outset.


Don’t Describe CBD As A Cure-All: Use Inference


While studies made public by the most well-trusted authorities of the land have shown a clear health benefit from CBD supplementation, for legal reasons, many regions will not allow you to portray the compound in this way. If your business is to succeed, you’ll need to infer such health value using the public sources available. At least one from the NCBI has been linked to in this writing.

Instead of saying anything in a concrete way, say that “studies have shown”, and “this specific case study where person X had ailment Y produced outcome Z”. When you couch things in the facts, then you’re beyond recrimination—you’ve merely made available in a consolidated way what was publicly accessible elsewhere.

Err On The Side Of Caution: Give Yourself A Margin For Error


Have you ever heard the phrase “live within your means”, or “live beneath your means”? Well, apply that logic to your CBD business. Give yourself a monthly “overhead” budget and expect the actual costs of operation to be higher than that budget on a regular basis. Expect to have fewer sales than projected. Expand gradually and sustainably.

Properly Market Your Business, And Maintain Legal Compliance


One of the hardest things you’ll contend with is attaining and maintaining local market visibility; especially if you’ve got competition. Where you put your business is very important in terms of location. Also, you’ve got to market.

Proper marketing produces ROI greater than associated spending; so provided you’re earning your marketing money back, you can keep expanding what you spend in this area—and that’s a good idea; especially when there are competitors to consider.

Exercise The Knowledge Of Others Who Have Gone Before You

Beyond CBD businesses, there are general financial best practices all businesses stand to be enhanced from which groups like Debt Busters advocate; you might want to look into such best practices as a means of safeguarding your operation. Friends, relatives, and online information repositories can prove invaluable in the long run.

Achieving Business Success With A Diversity Of CBD Products


Inference, a margin for error, and marketing represent key vectors of profit maximization as pertains to CBD businesses. Also, be totally sure you’re operating in total legal compliance, and maintain a diverse selection of available products.

When you’re legal, strategic, visible, and outpacing competitors, there’s a much higher likelihood you’ll see the success you need with the CBD products you’re selling. This area of commerce is burgeoning, and there’s much potential for profit in the long-run.

 


StaffStaffSeptember 23, 2020
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8min8970

Editors Note: This is a guest post.

As of 2018, all 50 states have officially legalized the use of hemp-based CBD products. In the United States, governing officials initially classified CBD, hemp, and marijuana as harmful substances. However, recent medical insight encouraged federal authorities to legalize industrial hemp and CBD on a national level.

For routine CBD consumers, legalization may be good news. Though CBD-based products are manufactured and distributed throughout the United States, you’ll need to remember that each state has set its own rules regarding CBD use. 

If your state allows its citizens to use CBD products, it doesn’t mean that a neighboring state has implemented the same rules and regulations. Put simply, federal laws are mostly for legislation purposes and will only override the provisions of state law in rare circumstances. With this in mind, pay close attention to any exceptions to the nationwide legalization.

Before answering the question of which states allow CBD and pinpointing what CBD products you can use, you should gain an understanding of how CBD’s source and intended use impact legislation. Studying the relationship will make it a lot easier for you to differentiate between CBD’s legal and illegal use.

CBD legislation: source and usage

CBD is derived from either hemp or marijuana. Most US states allow the use of CBD if sourced from hemp. In contrast, the legislation for CBD extracted from marijuana is much stricter due to the potential risks associated with marijuana use. Besides the source, each state’s laws may differ based on the CBD consumers’ intended use.

For instance, most states will allow the medical use of CBD, given the strict regulations affiliated with the medical industry. On the other hand, some areas are reluctant to allow the recreational use of CBD, as experts can’t enforce proper safety precautions. In other states, the recreational use of CBD is only permitted if the manufacturers don’t extract the CBD from marijuana. 

In summary, CBD regulations are often determined based on the source of the CBD and its intended use. If you’re planning to relocate or travel as part of your day-to-day work responsibilities, conduct a quick online search before crossing your state’s borders, whether it be via airplane or automobile.

States that allow almost every type of CBD

In terms of CBD use, the most lenient states permit consumers to purchase almost every CBD type irrespective of its source or intended use. For instance, Vermont allows its residents to use hemp or marijuana-based CBD for recreationally and medically. In layman’s terms, states like Vermont have wholly legalized the use of CBD. 

As of 2020, twelve US States fall in this exclusive category. These are: Washington, District of Columbia, Oregon, Alaska, California, Nevada, Colorado, Illinois, Michigan, Vermont, Maine, and Massachusetts.

States that allow the medical use of marijuana-based CBD

Thirty US states allow the use of CBD in a limited capacity. These states restrict the use of marijuana-based CBD for medical purposes only. In these states, you cannot use marijuana-based CBD for recreational purposes.

As of 2020, 28 US States don’t allow recreational use of CBD and only allow marijuana-based CBD for medical treatment. These are: Alabama, Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Louisiana, Maryland, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, Utah, Virginia, West Virginia, Wisconsin, and Wyoming.

It’s important to note that Arizona is still undecided regarding the medical use of Marijuana-based CBD. Rules governing the medical use exist within a murky grey area.

States that don’t allow any type of marijuana-based CBD

States such as Indiana have banned the use of marijuana-based CBD altogether with no exceptions. If you currently reside in the states listed below, it’s illegal to distribute or consume CBD sourced from marijuana. 

Here is the list of ten US States that forbid any type of marijuana-based CBD products: Indiana, Kansas, Kentucky, Mississippi, North Carolina, South Carolina, South Dakota, Tennessee, and Texas.

If you live in South Dakota, ask a healthcare professional about the legality of using marijuana or the hemp-based CBD. While some medical providers allow patients to use hemp-based CBD, various products are still considered illegal even if they’re sourced from hemp.

US states that ban hemp-based and marijuana-based CBD

Only Nebraska and Idaho don’t allow any type of CBD within their jurisdiction unless these products adhere to 0% THC concentration criterion. Unlike other state governments, Idaho state officials consider unregulated CBD to be a controlled substance. As stated earlier, rules on CBD in South Dakota are somewhat ambiguous. Therefore, you’ll need to discern which products are safe to use and store in your state.

Conclusion

To avoid receiving possession charges and fines, review your state’s CBD laws. Take extra precautions when traveling or permanently relocating to another area, as these laws will still apply even if you aren’t a permanent resident.

While the announcement of nationwide legalization may have initially excited those consumers hoping to capitalize on CBD’s pain-relieving and anxiety-reducing benefits, the use of “legalization” may be potentially misleading. Do your due diligence, and research what types of CBD products your state approves. 

 


StaffStaffSeptember 11, 2020
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3min6190
Zelira Therapeutics (ASX: ZLD, OTCQB: ZLDAF) announced it has entered into a partnership agreement with New Jersey based oral care company SprinJene to launch hemp-derived CBD dental products. SprinJene says it will bring its CBD toothpaste to market by the end of Q4for  distribution across retail and other channels across the US. This will be the first CBD product for the brand. Dr. Sayed Ibrahim, CEO of SprinJene said “We are excited about the partnership with Zelira Therapeutics and look forward to the impact that our products will have in the oral care market.” The company’s current line of products are nationwide and can be found at Walmart, Costco, Bed Bath & Beyond, Amazon, and VitaCost. Ibrahim continues, “Our collaboration to commercialize the most advanced hemp-derived cannabinoid-based oral care products expands our reach into new oral care markets where every person can access the daily benefit of using our products.”
 
Dr. Oludare Odumosu, CEO and Managing Director (USA) of Zelira said, “This partnership with SprinJene will commercialize these new and advanced oral care cannabinoid-based products. Our firm remains focused on unlocking the benefits of cannabinoid-based applications as we continue to expand our company’s reach into new and lucrative markets. ”
 
Zelira is one of the global leaders in developing clinically validated cannabis medicines, this will be their first of five over-the-counter oral cannabinoid products they are on track to launch globally. will bring to market.  SprinJene® states it is a socially conscious brand dedicated to marrying the benefits of science and nature in the creation of Gluten-Free, Cruelty-Free, Vegan, Kosher, USDA Bio-preferred, and Halal oral care. The line is manufactured by New Jersey based Health and Natural Beauty USA Corp. where Zelira-SprinJene products will be manufactured. 

Debra BorchardtDebra BorchardtSeptember 10, 2020
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5min10201

The queen of lifestyle branding Martha Stewart has launched a new line of CBD products with cannabis company Canopy Growth Corporation (NYSE:CGC.) The hemp-derived wellness supplements are inspired by some of Martha’s most popular recipes featuring Meyer lemons and blood oranges. The initial product offering will include a range of human wellness supplements, with a gift box and pet line launching later this year.

 

“I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life,” said Martha Stewart. “I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens. My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere. Created in collaboration with the top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops and soft gels that taste as wonderful as they make you feel.” 

The new portfolio of natural, gourmet flavored wellness gummies, soft gels and oil drops are specially formulated by Martha Stewart, in collaboration with the cannabinoid scientists at Canopy Growth, to deliver a consistent daily dose of pure, premium CBD isolate. The products can be purchased through Canopy Growth’s website or launch.marthastewartcbd.com.

At launch, the Martha Stewart CBD product line includes: 

  • Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count) for $34.99 
  • Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 count) for $34.99 
  • Martha Stewart CBD 25mg Soft Gels (Unflavored, 30 count) for $44.99 
  • Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99 

Canopy Growth CEO David Klein said, “We are committed to leading the CBD industry by providing trusted brands, which is why we’ve chosen to collaborate with Martha Stewart, someone who people turn to for advice on living well. Together, we’re bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats, available at a price point that makes Martha Stewart CBD one of the best values on the market.”

Martha’s Cannabis History

Stewart is known for her home show and lifestyle empire that includes a magazine, television shows and numerous products. One of her shows was a cooking program with cannabis king Snoop Dogg called “Martha and Snoop’s Potluck Dinner Party.” While Snoop frequently brought up cannabis in the show and episodes featured cannabis-friendly guests like Whiz Kalifa and Seth Rogen, Stewart always remained coy on the subject. Although she has said that the second-hand smoke on the set probably led to a contact high for her. Conversely, Snoop is not much of an alcohol drinker, but Stewart would often get him to share a drink with her on the set.

Stewart’s move towards CBD products is on-brand with her demographic. Women are increasingly turning to CBD as a remedy for numerous conditions. Being able to enjoy the wellness benefits of cannabis without the psychoactive effects is very appealing to many older women.

As Martha Stewart CBD expands offerings this fall and early next year, you can expect luxury gift sets and pet products designed to help furry friends feel their best. Stewart is known for her love of dogs and it seems CBD is part of their regimen as well.

 

 


StaffStaffSeptember 2, 2020
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6min6470

Editors note: This is a guest post by Robbert Dean.

In the middle of August, the US Drug Enforcement Administration (DEA) issued an interim rule which is a treat to the cannabinoid hemp market and could impact hemp pricing. Operators in this space including farmers, traders, and extractors are now racing to determine how this will impact their business and what they can do about it. Operators are facing risks and are not in a position to take the threat to their operations lightly. 

At issue is that some of the extracts that are produced can naturally exceed the legal level of hemp above 0.3%. As hemp flows through the process of becoming a final product, like CBD, is becomes compliant through dilution and blending. Despite this supply chain mechanism, there remain hundreds of thousands of kilos of crude CBD listed a schedule 1 narcotics in DEA possession. 

According to The Jacobsen, the destruction of a Willamette Valley Oregon business came at the hands of the DEA as they were forced to liquidate after spending hundreds of thousands of dollars in legal fees. The Oregon company Key Compounds used the extract from a Massachusetts company Phasex, which caught the attention of Albany police. The extraction facility was raided and charges were brought which cost the company 7-million dollars according to The Jacobsen. 

Are States Rights Federally Enforceable

The issue at hand is whether state rights enforceable. Can states forge their path with regards to CBD policy? The DEA appears to be willing to ignore how individual states are handling CBD laws and making their own interim decisions. If the DEA takes an antagonistic position, seeing hemp-derived or organic hemp cannabinoids as an illicit industry using health and wellness as a mask to distribute narcotics, they may see some political support erode due to an outdated, ideological, posture.  This could be the case as early as November if the White House and Senate flip.

The prospects for CBD for states may provide the backdrop for additional state legislation. Some might draw on other states which only have adult-use policies to protect the new industry. This leaves the issues to the DEA to determine enforcement priorities but also creates a fragmented hemp market. 

There are several ways to attack the current policy as in direct opposition to the intent of the 2018 Farm Bill, through nuanced positions on wet/dry content language in current hemp legislation.  If left in place though, the policy poses an existential threat to the cannabinoid segment, undoubtedly giving rise to the black market.  

Extractors are likely to prioritize remediation to mitigate risk.  Depending on the process, this can be costly and incredibly time-consuming, but dilution is another option. This would mean that extractors would attempt to mitigate the content they provide at the outset to comply with Federal law. Those with in-house remediation have a distinct advantage.  Biotech companies are working to produce proprietary hemp genetics, along the lines of their nicotine-free tobacco, maybe in the best position if the DEA’s strict interpretation stands.

The Bottom Line

The upshot is that the DEA and states across the US have a different interpretation of what is legal in the Hemp world. This scenario also plays out in the Marijuana industry where several states make weed recreationally legal, but it is not legal federally. The DEA is in a position to generate strife at the state level and politics will likely play a pivotal rose ahead of the 2020 election which could change the landscape for many farmers, traders, and extractors who are betting that the hemp industry has further upside and profitability in the years to come.


Kaitlin DomangueKaitlin DomangueAugust 25, 2020
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5min9570

CBD marketplace and brand reviewer, Leafreport, conducted independent lab testing on 22 CBD beverage brands to determine just how much CBD is actually in these products. Their findings were shocking, and showed many of these brands to be entirely misrepresenting their true CBD content, whether intentional or not. Some brands contain far less CBD than advertised, while some actually contain more CBD. The company ordered 22 COAs form these companies in order to accurately compare their findings. 

Out of the 22 products that Leafreport tested, 54% (12 products) tested out at less CBD than the brand advertised, while two of the CBD beverage products contained no CBD at all! Additionally, the report reads that 81% of beverages (or 18 products) actually had CBD levels that were 10% higher or lower than advertised, while 14 products, or 64% of all the products tested, contained CBD levels that were 40% higher or lower than advertised. 

This means that only 18%, or 4 products, tested actually contained the levels of CBD that were advertised. 64% of the total products tested by Leafreport were graded as an F and placed in the fail category. Only the 4 products that actually contained the marketed levels of CBD were graded as an A. Among the A rated products are Wyld’s Blood Orange beverage, Savage CBD Revive shot, and Dram Beauty Bubbles. Products like Refresh CBD Water, Sunday Scaries YOLO, Sweet Reason Sparkling Water, Oki Cucumber Mint, and more all received a failing score, or an F. 

Looking at Wyld’s Blood Orange, Leafreport reported that they only had a variance of 5.67%. The brand advertises the drink to have 25 milligrams of CBD and they tested out with Leafreport at 26.42%. This is not a huge variance and usually deemed as acceptable by most. Oki’s Cucumber Mint water is advertised as having 20 milligrams of CBD. According to Leafreport’s findings, it only contains about 6.3 milligrams. This is a staggering 68% variance. Blue Label Naturals CBD Water claims to contain 5 milligrams of CBD, but the tests show that their products contain no CBD at all. The same goes for Sativa CBD Water, who markets a CBD content of 25 milligrams, but Leafreport found no traceable CBD in their beverage. 

Leafreport said that unlike the first report they conducted, they did not see a positive association with the company’s overall reputation and their test results. This means that leading CBD brands were not more likely to score well on their test results compared to lesser-known brands. Leafreport’s research signals a huge problem in the CBD beverage industry.

“This is in line with our expectations because CBD beverages are difficult to formulate and contain relatively small amounts of CBD, which means that variations of even a few milligrams can have a big effect,” said Lital Shafir, head of product at Leafreport. 

Another study conducted by Leafreport highlighted inaccuracies in CBD tinctures. This study showed that some CBD oil brands sell products that contain much less or more CBD than advertised. Cannabis industry experts claim that plus or minus 10% CBD is a reasonable amount of variance for cannabis products. This means that a high-quality CBD product is expected to have CBD levels that are within 90-110% of what is stated on the label. 

Leafreport’s goal is to bring transparency to the emerging cannabis industry. “The CBD industry is completely unregulated and there have been many cases of companies selling products that contain little to no CBD. That’s why third-party testing is important for brands in this industry,” added Shafir.


Noemi GonzalesNoemi GonzalesAugust 21, 2020
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6min5620

The CBD Skincare Solution: The Power of Cannabidiol for Healthy Skin”

By Dr. Manisha Singal

It is always a pleasure and a privilege to be able to dive into educational cannabis-oriented content that has been put together by respectable professionals who are generous enough to share their own level of expertise with us.

Dr. Manisha Singal does exactly that with her new book “The CBD Skincare Solution” as she divulges many ways that intelligent use of CBD can aid us with the quality and health of our own skin.

This is a topic we can all benefit from so let’s see just what the good doctor has to say in her book.

-Topic Focus-

Cannabidiol, commonly referred to as “CBD”, is the primary non-psychoactive ingredient in cannabis that has grown in social acceptance due to it’s known beneficial properties.

What is less known about CBD is just how effective it can be when it comes to increasing the quality and health of your skin. There are many surprising skin conditions that CBD can also help you with that are covered in this book.

“The CBD Skincare Solution” gets into just how you can utilize CBD to have healthier skin in a step-by-step process that is written with authority by an author who has devoted a significant portion of her life to gain this level of knowledge and has the credentials to back it up.

About the Author

Dr. Manisha Singal is based in Washington, DC, and is a board-certified internal medicine physician and Chief Medical Officer of Bridgepoint Hospital.

She has been actively studying CBD for the last 5 years and is on a mission to share what she has found.

Actively on the front lines of the COVID-19 pandemic, she serves as a critical care physician in an ICU one mile from the US Capitol building.

Dr. Singal also engages in regular speaking and education projects to share her knowledge with many people as possible so that they may also leverage the benefits of CBD.

She graduated from the University of Pennsylvania, George Washington School of Medicine, and Georgetown University Hospital for the residency program and has been working with patients for over 20 years now.

Dr. Singal is also licensed to prescribe medical cannabis in Washington, DC, and in Maryland and is a member of organizations such as Americans for Safe Access, Women Grow, and the International Cannabinoid Research Society (ICRS).

Dr. Singal is also the co-founder and Chief Medical Officer of Aethera Beauty, a line of prestige skincare products featuring CBD and hemp. Most recently she helped cofound Wash for Hands, a company supporting displaced workers during the COVID-19 pandemic.

-Reading Experience-

“The CBD Skincare Solution” by Dr. Manisha Singal is clearly written by an expert who possesses considerable knowledge on the topic and a serious level of passion to match it.

The book starts by helping the reader to understand just what CBD is, the history surrounding it, the best delivery methods for CBD usage, and so much more. The structure helps to start with a solid foundation of understanding so that you can better understand the future content later n the book.

The book weaves together first-person narrative and solid scientific information to put together incredibly useful content that the average layman such as myself can enjoy and understand. At times, books written by an educated expert can feel challenging for the average reader to digest but this book doe a great job making the information accessible.

-Summary-

“The CBD Skincare Solution” by Dr. Manisha Singal brings serious value to the table and tells her story while also covering her own evolution on the topic that helps the content be anchored by such a narrative.

The idea of learning new and beneficial ways to leverage CBD is exciting and this book will empower you to utilize CBD to increase3 the health and quality of your skin. This is news to me! I think we’re all used to haring of other ways CBD is healthy so it’s very interesting to learn that there are even more useful applications for CBD.

You can get your copy of “The CBD Skincare Solution” at the following link:

https://www.amazon.com/CBD-Skincare-Solution-Cannabidiol-Healthy/dp/0738764884

 


StaffStaffAugust 20, 2020
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7min20564

Editors Note: This is a guest post.

There’s always something to worry about, like bills, food, and your health. Whatever the case, anxiety is common, and so is depression. Fortunately, there are a lot of solutions for both. 

Some people rely on medications and therapy to overcome anxiety and depression. Others turn to coping mechanisms like yoga and meditation. 

Lately, the search for anxiety and depression treatment has been shifting towards more natural medications. In particular, CBD oil.

CBD, or cannabidiol in full, is one type of cannabinoid found in the cannabis plant. The oil is a result of the extraction of CBD from the plant, followed by refinement processes. You can get the oil in liquid form, or buy gummies with CBD discounted at the Relaxation Company and make your journey to wellness fun and flavor-filled. 

The exact science behind the treatment of anxiety and depression with CBD oil isn’t known yet. Some researchers do believe it works with a receptor in the brain, altering serotonin signals. The serotonin levels are responsible for your mood and well being, and CBD oil blocks the brain from absorbing it, so you get more of it, which improves your mood.

Like any other treatment, the oil has its benefits and disadvantages. Make sure to read more on to find out more pros and cons of CBD oil for anxiety and depression, especially if you are planning on using CBD while traveling!

Pros

Easy to Use

The methods of administration of CBD oil are simple. You can take it by putting a few drops under your tongue using a dropper, or mixing it in your food. Some companies also supply CBD gummies in a variety of milligram strengths and flavors.

Non-psychoactive

Unlike Tetrahydrocannabinol (THC), another type of cannabinoid, CBD oil is non-psychoactive, so you don’t get high from taking it. 

It’s Healthy

Cannabidiol occurs naturally in plants from where it’s extracted and made into an oil. Since it’s a natural treatment, it’s much healthier than traditional medication and better for your body. 

Fewer Side Effects

In addition to being healthier than traditional medicine, CBD also has fewer side effects. As long as the effects experienced are mild, it’s a good option for anyone who can’t tolerate the stronger side effects caused by other anxiety medications. It’s also not addictive, which is a common occurrence with traditional alternatives. 

Relieves Pain

Cluster headaches and migraines are common in people suffering from depression and anxiety. CBD oil reduces such pains while also treating the underlying causes, so it cures both symptoms and the disease. The oil achieves all this without inducing a psychoactive response, tolerance, or addiction.

Cons

Limited Availability

Since the use of CBD Oil for anxiety, depression, and other medical conditions is still relatively new, the oil isn’t widely available. Federal and state laws in some areas restrict the use of CBD, so you can only buy it in places where medical marijuana is legal. 

Unfortunately, that’s not a lot of places. Some suppliers take advantage of this limited supply and put a hefty price tag on the oil, making it even more inaccessible.

Not FDA-Approved 

CBD oil is not FDA-Approved for the treatment of anxiety and depression. Since it’s unregulated, that means there’s no set standard of quality that the oil must adhere to, to qualify as a treatment. 

As a result, you might come across products with lower or higher quantities of CBD than necessary. Some mislabeled products even have significant amounts of THC, which can aggravate anxiety instead, defeating the purpose of the treatment. 

Doesn’t Have Fixed Results

CBD oil is still in the early stages of discovery, so there’s a lot that remains unknown about it. It doesn’t produce the same results in everyone, hence the difficulty in regulating its use or setting a fixed dosage. 

Side Effects

Some research into the use of CBD oil indicates that users may experience a few side effects. In some cases, those side effects include anxiety, which makes the oil questionable as a treatment for the mental condition. Other side effects associated with the oil include dizziness, drowsiness, nausea, loss of appetite, mood swings, and low blood pressure.

Conclusion

The effectiveness of CBD oil as a remedy for anxiety and depression remains, unfortunately, overshadowed by the stigma against cannabis. Still, as research continues on the benefits of the oil, more people are starting to realize there’s more good than bad in it.

 



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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