Christina Michael Archives - Green Market Report

StaffMarch 12, 2019
athletes-for-care-3.jpg?fit=850%2C531&ssl=1

4min19420

TORONTO – March 12, 2019 /AxisWire/ New Leaf Canada Inc. (New Leaf), one of Canada’s premier cannabis wellness brands, has committed to make a significant donation to fund research and education initiatives of Athletes for CARE Canada. Founded by former professional athletes, Athletes for CARE is empowering legendary athletes from every sport to use their influence to improve global standards of health, safety and quality of life.

“This is an important step in expanding our services throughout North America and Athletes for Care is honored that NewLeaf understands the importance of our mission and is supporting our efforts to be impactful,” said Anna Valent, Executive Director, Athletes for CARE. “Health, wellness and safety in sports are global issues that affect athletes of all ages and we are excited to have this opportunity to expand the research and education services we provide in Canada.”

As part of their contribution, NewLeaf will donate to fund the Canadian activation of A4C, with continued support to be donated in this first fiscal year. In addition to financial contributions, NewLeaf will help A4C build their Canadian team of passionate organizations and professional athletes; as well as support A4C’s research and education initiatives.

“I am very excited to have NewLeaf supporting Athletes for CARE Canada as part of their global expansion,” said Ryan VandenBussche, a former professional hockey player, founder and President of New Leaf Canada Inc. “After my retirement from the NHL in 2006 and having undergone more than a dozen surgeries I know firsthand how detrimental traditional pain management such as opioids can have on your physical and mental wellbeing.”

The step is one component of A4C’s larger efforts to expand its footprint in North America; which includes registering as a non-profit organization in Canada. Like its American counterpart, A4C Canada will leverage the voice of professional athletes to use their influence to improve global standards of health, safety and quality of life.

Serving as Executive Director for A4C’s North American operations will be Anna Valent. As previously announced, Christina Michael will serve as A4C’s Director of Canadian Activation. A separate Board of Directors for A4C Canada will be formed and filled with key influencers who are passionate about A4C’s mission; including A4C chair Lindy Snider and former NHL Philadelphia Flyers enforcer and Athletes for CARE co-founder Riley Cote.

About Athletes for CARE
Athletes for CARE (A4C) is a not-for-profit organization launched in 2016 by passionate retired professional athletes who recognized the need to advocate for the health, safety and wellness of the more than 2 billion people of all ages who compete annually in sanctioned sports globally. Through that advocacy, we are improving health and wellness options for the billions of people around the world living with mental and physical illnesses including chronic pain, depression, anxiety, PTSD, CTE, TBI, substance abuse and opioid dependency. For more information, please visit athletesforcare.org.


StaffFebruary 19, 2019
DklYT2BU4AEGHq7.jpg-large-2.jpeg?fit=850%2C531&ssl=1

4min12550

JACKSONVILLE, Fla., February 19, 2019/AxisWire/ – Athletes for CARE (A4C), announced today that it has hired Christina Michael as its Director of Canadian Activation. Founded by former professional athletes, Athletes for CARE is empowering legendary athletes from every sport to use their influence to improve global standards of health, safety and quality of life.

Specializing in business solutions, Ms. Michael is skilled at building large-scale corporate projects and helping ensure that companies are ready to navigate and explore growth possibilities. Passionate about health and wellness, Ms. Michael spends much of her personal and professional time educating individuals about the benefits of living a healthy lifestyle.

In recent years, that passion has led Ms. Michael from traditional wellness circles to the cannabis industry, where she has become a vocal advocate for legally and responsibly integrating cannabis and CBD into a healthy lifestyle.  

“Athletes for CARE is excited to welcome Christina to our growing team. Her skills, passion and experience are key to helping us achieve our goals,” said Anna Valent, Executive Director, Athletes for CARE. “We understand that health, wellness and safety in sports are global issues that affect athletes of all ages and we are excited to have this opportunity to expand the advocacy, research and education services we provide throughout North America.”

Sitting on the Forum for Women Entrepreneurs, Ms. Michael helps mentor aspiring young entrepreneurs. She also provides mentorship for Covenant House, a non-profit organization that supports young people struggling with issues such as homelessness and adversities.

As the owner of Full Circle Enterprises Inc., Ms. Michael has helped clients both in and outside of the cannabis industry with business development, strategic partnerships, project management, and mentorship. In her new role as A4C’s Director of Canadian Activation, Ms. Michael hopes to bring these skills to the forefront as she helps A4C expand its presence throughout North America.

“We are very excited to have Christina join the Athletes for CARE team,” added Riley Cote, former NHL Philadelphia Flyers enforcer and Athletes for CARE co-founder. “Christina has all the key ingredients to lead the Canadian division to accomplish its short- and long-term goals,”


About Athletes for CARE
Athletes for CARE (A4C) is a not-for-profit organization launched in 2016 by passionate retired professional athletes who recognized the need to advocate for the health, safety and wellness of the more than 2 billion people of all ages who compete annually in sanctioned sports globally. Through that advocacy, we are improving health and wellness options for the billions of people around the world living with mental and physical illnesses including chronic pain, depression, anxiety, PTSD, CTE, TBI, substance abuse and opioid dependency. For more information, please visit athletesforcare.org.

Media Contact:
Cynthia Salarizadeh
KCSA Strategic Communications
Cynthia@kcsa.com


Don't Miss This Week's Groundbreaking News

Join the thousands of subscribers who stay informed with GMR's exclusive news briefs delivered directly to your inbox every Friday afternoon.

We respect your privacy. See our privacy policy.


About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


READ MORE



Recent Tweets

@GreenMarketRpt – 10 hours

RT : Cannabis & Fashion? Co-Founder of , , shares her recap and experience at @EDIE_PARKER’s NYC fa…

Back to Top