Tag: Consumer Research on Cannabis

Kaitlin DomangueJune 8, 2021
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6min00
The cannabis industry’s proof was in 2020’s revenue, but Brightfield’s newest report shows consumer behavior to match exactly what the cannabis industry already knew: people consumed more cannabis during the pandemic than they were before.  Gen Z makes up a large part of new consumers A clear factor is stress and anxiety, and the Brightfield […]

Anne-Marie FischerJune 20, 2019
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6min00
Data is everything in cannabis right now. With this “data race” going strong, the cannabis industry is benefitting from useful data as firms compete to release the most interesting data on the profit-driving consumer behaviors of cannabis users. Now, we have new insights on the why around cannabis use and overall cannabis attitudes, thanks to […]

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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