Consumers Archives - Green Market Report

William SumnerWilliam SumnerJanuary 25, 2018
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4min16570

Cannabis is no longer just a recreational substance. With 29 U.S. States and the District of Columbia currently with medical cannabis laws on the books, more Americans than ever are turning to cannabis as the solution to their aches, pains, and general wellness… but the question is why?

Proffering answers is an annual report published by cannabis technology company Eaze, which analyzed the consumer habits of over 15,000 survey respondents and 350,000 cannabis consumers in the state of California.

In part three of our four-part series, Analyzing Eaze Insights 2017, Green Market Report will examine the reasons why consumers are increasingly turning to cannabis to help promote their general wellness. If you’d like to catch up on the series, you can find Part One here and Part Two here.

According to Eaze’s report, one of the reasons why consumers are turning to cannabis is to help them sleep. Approximately 57% of consumers surveyed by the company reported that they use or have used sleeping pill in past.

Of those people, approximately 95% have used cannabis to help reduce their consumption of sleeping pills. Approximately 45% of those that use cannabis as a substitute for sleeping pills report to switching over to cannabis entirely.

In terms of product preference, consumers that use cannabis to replace sleeping pills prefer using flower (37%). The second most popular consumption method was vaporizers (29%), followed by edibles in a distant third (17%)

Although survey respondents were not asked why the prefer one method over another, the report authors believe that flower’s popularity is due to its fast delivery of THC; as compared to edibles, which often take an hour or more to take effect.

But consumers are not just using cannabis to help them sleep, they’re also using it to help replace bad habits. Of those surveyed, 38% said that they use or have used tobacco. Approximately 73% of those that use or have used tobacco say that cannabis has helped them reduce their tobacco consumption, and 13% of that group claim to have used cannabis to completely replace their tobacco use.

Consumers that use cannabis as a tobacco substitute overwhelmingly prefer flower (55%), followed by vaporizers (29%) and edibles (8%).

In addition to using cannabis to help make the body well, consumers are also using cannabis to help ease the mind.

Approximately 48% of those surveyed reported to use or have used anxiety medication. Out of that group, 95% say that they have used cannabis to reduce their consumption of anxiety medication and 40% of those people report that cannabis has replaced their anxiety medication altogether.

The preferred method of consumption for consumers using cannabis to replace anxiety is flower (37%), followed by vaporizers (29%) and edibles pulling in at third (10%).

Stay Tuned for Part Four

Apart from the changing markets and newfound benefits of cannabis, there is another emerging trend that stands above the rest: the explosion of women in the cannabis industry, both as entrepreneurs and consumers.

Stay tuned for the fourth and final part of our series, Analyzing Eaze Insights 2017, where Green Market Report will examine the growing power of women as consumers in the cannabis industry.


William SumnerWilliam SumnerJanuary 24, 2018
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4min15513

As legalization continues to spread throughout the United States, the question of how consumers prefer to use cannabis has become increasingly relevant. Flower or edibles? Oils or extracts? These are the questions that industry experts are asking themselves, and in an annual report published by cannabis technology company Eaze, some answers can be gleaned.

In part two of our four-part series, Analyzing Eaze Insights 2017, Green Market Report will take a look at the consumer rising trends and preferences that Eaze saw in 2017. If you missed out on Part One and would like to catch up, you can click here.

Analyzing the consumer habits of over 15,000 survey respondents and 350,000 cannabis consumers in the state of California, Eaze found that adults of all ages have begun to turn to cannabis as a healthier alternative to alcohol and tobacco. Demand for products with cannabidiol (CBD) has become exceptionally high, leading the company to greatly expand its CBD product offerings.

Demand for ready-to-use cannabis products has also been on the rise. The year 2017 marked the first time in Eaze’s history that demand for ready-to-use cannabis products outpaced the demand for flower. Ready-to-use cannabis products are defined as “convenience products” that are easy to use and typically only require a lighter or the push of a button; such as pre-rolled joints or cannabis oils.

Generationally speaking, Baby Boomers (1946-1964) are the fastest growing age group for cannabis consumers. In 2017, cannabis orders by Baby Boomers increased by 19%, followed by Generation X (1965-1984) with 13%. Demand from Millennials (1985-1995) declined by 1%, while cannabis demand from Generation Z (1996-present) declined by 4%.

In terms of product preference, Generation Z most preferred cannabis flower with 75% of Gen Z customers purchasing flower in 2017. Generation Z also led the way in purchasing pre-rolled cannabis (58%) and concentrates (34%).

Millennials mostly preferred using vaporizers to consume cannabis with approximately 72% of Millennial consumers purchasing vaporizer products in 2017, followed by cannabis flower (68%) and pre-rolled cannabis (56%).

Edible cannabis products are most popular with Generation X. On the whole, however, Generation X also prefers by a wide margin (71%) to use vaporizers for their cannabis consumption, followed by cannabis flower.

Likewise, Baby Boomers make up the most demand for cannabis topicals, approximately 14% of Baby Boomers purchased topicals in 2017, but overall prefer to use vaporizers as well (63%).

With regards to monthly expenditures, Generation X spends the most on cannabis at $189 a month. Close behind, however, are the Baby Boomers, who spent on average approximately $185 a month on cannabis in 2017.

The next highest group is Generation Z, who spent on average $180 a month on cannabis, followed by Millennials, who only spent $179 per month.

Stay Tuned For Part 3

With more people than ever spending an increasing amount of money on cannabis every month, the question of why becomes harder to ignore. One potential answer to that question is the rise of individuals using cannabis not as a recreational substance, but rather as a wellness product.

To find out why more people have started to use cannabis as a wellness product, check back in tomorrow for Analyzing Eaze Insights 2017 Part Three: Trends in Cannabis Wellness.


Michelle JanikianMichelle JanikianJanuary 9, 2018
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4min74113

Who Is Jeff Sessions Serving? Survey Data Shows Republicans and Sessions’ Home State of Alabama Support Cannabis Legalization

U.S. Attorney General Jeff Sessions is adamantly anti-cannabis, a position he made clear with his termination of the Cole Memo last week.

But where does Sessions’ strong disposition against pot come from? It is the wish of his party and home state of Alabama that he’s adhering to?

According to the numbers – and the news – it looks like Sessions is acting alone on this issue.

In Alabama, both medical and recreational cannabis are illegal, but it is one of 18 states with “CBD-only” laws. In the case of Alabama, CBD products containing 3% of THC or less are permitted for medical-use but are apparently hard to come by.

The Green Market Report’s partners at Consumer Research Around Cannabis surveyed people in the Birmingham, Alabama area last year to see what people living in a deep-south “red state” thought about cannabis legalization. The survey covered 21 counties surrounding the city and not just the more democratic leaning urban areas.

According to the numbers, 60.2% of respondents in Alabama support cannabis legalization, for medical and/or recreational use. That number is very close to the Pew Research Center’s national average of 61%.

When analyzed according to political beliefs, the numbers didn’t vary significantly; 55.3% of self-identifying “conservatives” in Birmingham also support cannabis legalization, for medical and/or recreational use. Again, this number was very close to the Republican national average taken by Gallup last year, which reported 51% of conservatives support full legalization.

Clearly, Sessions isn’t taking cues from his political party or home state. According to the Consumer Research Around Cannabis data, only 13.9% of the Birmingham respondents disapproved of cannabis legalization – putting Sessions in a small minority.

The Republican Response

On top of that, many powerful Republicans have come out publicly denouncing Sessions’ move against the Cole Memo last week. Including Republican Senator from Colorado, Cory Gardner, who told Sessions that the Department of Justice will not receive approvals for their nominees until Sessions reverses his marijuana policy.

Even President Trump “promised” to keep marijuana legalization a state issue during his campaign. But Sessions continues to act in defiance of his political party, home state, and the American people, 71% of which oppose a federal crackdown on states with legal cannabis, according to a Quinnipiac poll. He must be fighting for all those “good people” who “don’t smoke marijuana.”



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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