Cookies Archives - Green Market Report

StaffJanuary 24, 2023
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1min4620

22% – How many Maryland flower consumers say Cookies is their favorite brand

When Cookies enters a market, consumers take note. The brand rises to the top of awareness and purchasing quickly. Besides Maryland, Cookies is also at the top of the purchasing funnel in Michigan and Nevada.

Source: Brightfield Group, US Cannabis Product Brand Health, Q3 2022


StaffJanuary 5, 2023
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4min8970

The Daily Hit is a recap of cannabis business news for Jan. 5, 2023.

ON THE SITE

Cannabis Legalization Bills Introduced in Minnesota, South Carolina

At least two more states this year will consider legalizing cannabis in some form. In Minnesota, Democratic lawmakers on Thursday introduced HF 100, which would legalize recreational cannabis. In South Carolina late last month, Republican lawmakers pre-filed two bills, both of which would legalize marijuana for medical uses. Read more here.

Colombia Leans Further Into Cannabis

The country of Colombia may have a reputation as the home for cocaine cartels, but it is leaning further into cannabis these days. According to government claims, the country has received $250 million in international funding in support of the cannabis sector. Read more here.

Pontiac, Michigan, May Finally Get Adult Use Cannabis

Pontiac City Council plans to finalize a city ordinance on Jan. 10 to allow adult-use recreational marijuana businesses to operate in Oakland County’s sixth-largest city. Voters approved a proposal in 2018 that called for 20 adult-use marijuana retailers with no license limits for grow operations, processors, or transportation firms. Read more here.

Untapped Southern Markets Face Uphill Battle

The South may be the last frontier for state cannabis legalization, but the region could be a boon for the industry once the floodgates open. A report from cannabis consulting firm Global Go posits that these four states could provide value for entrepreneurs sitting on the sidelines of Florida’s limited vertical model. Read more here.

IN OTHER NEWS

Unrivaled Brands

Unrivaled Brands, Inc. (OTCQB: UNRV), a cannabis company with operations in California, enters into binding Letters of Intent with two Cookies-branded retail stores in that state: Cookies Redding and Cookies Oakland. Read more here.

The Parent Co.

TPCO Holding Corp. (NEO: GRAM.U) (OTCQX: GRAMF), a leading consumer-focused California cannabis company also known as The Parent Co., entered into modification agreements to restructure its relationship with Roc Nation LLC and SC Branding LLC.

As part of the arrangement, Shawn ‘JAY-Z’ Carter and affiliates and Roc Nation will return approximately 7.1 million common shares of The Parent Company, enabling TPCO to save roughly $33.5 million in top-line costs over eight years. Roc Nation and JAY-Z affiliates  are expected to remain substantial shareholders and to continue working with The Parent Company across innovation, brand strategy and social justice fair equity opportunities. Read more here.


Adam JacksonSeptember 28, 2022
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16min48850

This interview was conducted with Brandon Johnson and Daniel Firtel, co-founders of TRP, the operating arm of Berner’s Cookies, in September. It has been edited for length and clarity.

TRP is a vertically integrated cannabis holding and operating company behind Berner’s Cookies, B Real’s Dr. Greenthumb’s and Insane brands, and one of the largest privately held cannabis companies in the U.S.

Since securing one of Florida’s 22 coveted vertical licenses, the quiet purveyor of the Cookies brand opened its first Miami flagship store last month after injecting $100 million into a sprawling 400,000 square-foot facility in Deland, a small city located along the northern outskirts of Orlando in Central Florida.

Brandon Johnson’s journey in cannabis began when he started “investing” in the crop $10 at a time at age 14, he said. With a background in real estate entitlement and development, the Southern California habitant formally entered the space nearly five years ago.

Daniel Flirtel broke into the industry in 2018, bringing with him a background in business development and scaling retailers.

“That’s actually kind of how we launched TRP,” Johnson said, “was the ability to navigate the complexities from a licensing perspective, build out construction execution and build operating companies.”

The two have helped build a burgeoning empire alongside rapper and mogul Gilbert Anthony Milam Jr. – more popularly known as Berner, the first cannabis CEO to grace the front cover of Forbes magazine. TRP has been a driving force behind Cookies becoming the Sunshine State’s first minority-owned medical cannabis dispensary.

The Green Market Report sat down with the two execs to discuss their plans for Cookies and other legacy brands under their umbrella.

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So how did Cookies and TRP come together to form this partnership? What made Berner – and in addition B Real – want to partner with y’all more than anyone else?

Brandon Johnson: It’s the understanding that we have, which is we’re (TRP) not trying to build brands. We’re trying to help scale legacy authentic brands and do what we do best, which is go out and gain licenses and permits, capitalize the business, build the business, do the execution, curate and cultivate A+ cannabis – not just passable cannabis. And do that in the California way, not the way where it’s like, “OK, it’s good enough.” No, we’re trying to create really high quality premium cannabis.

For them to align with somebody that has a national footprint and the ability to scale nationwide while also honoring what they’ve done and what they mean to the industry – that’s something that Daniel and I and our entire team talk about every day.

We are trying to be an anti-MSO, not the MSO (monolithic and beholden to shareholders). We’re trying to take these brands that in some cases risked their freedom or risked their lives to create that genetic or to evolve the industry 20 years ago when it was a much different place – and to take that and offer them the opportunity to still have a brand integrity and independence while scaling nationwide.

Brandon Johnson, co-founder of TRP

How does TRP plan on scaling legacy brands like Cookies, DGT or Insane?

Johnson: I think that we would be remiss if we said “Hey, here’s how we’re going to do it.” It’s more of: Here’s what we see as possible options, and what can we do to help you with that? What do you see as your vision for your brand?  Are there particular markets that you want to be in? Particular categories? Particular segmentation?

Then we can either plug it into existing infrastructure, or we might be able to go out and source new opportunities in markets where it’s important.

The key, and one of the hard parts in cannabis, is (that) it’s really hard to build large-scale brand equity when you only have a local footprint. Big markets, like California, you can build some brand equity in, but it’s really hard to build brand equity in smaller states or less mature states. And in order to gain that national footprint, it requires a lot of time, a lot of effort.

Each state has its own licensing framework. Each location has their own supply chain. You know, it’s not millions of dollars, it’s tens – if not hundreds – of millions of dollars in order to build a national footprint. And it’s hard to do that to scale a singular brand.

With us, we can help scale multiple brands off of our infrastructure without trying to replace them as the brand. We’re not trying to build our own brand footprint.

Daniel Firtel, co-founder of TRP

Daniel Flirtel: Every brand has different goals, like Brandon was saying. Certain brands, they don’t want to be retailers; other brands want to be retailers and products. It’s working collaboratively to figure out the best strategy for each brand that wants to grow.

It can differ on a case-by-case basis. With Cookies, they want to be a global brand. They want to have a retail footprint. They want to be in every single possible market.

With Dr. Greenthumb’s, something that’s really important to them is working with legacy cultivators, which is easier in certain states. A state like California or Oregon, Washington, Michigan, those are a bit easier to find those guys that are licensed and cultivating.

It really depends on the brand and what their goals are, and then we kind of make a strategy for that brand.

I’d read that Miami Herald story about Cookies, and you mentioned that Florida should be following Massachusetts’ lead on licensing and social equity. Why is that?

Johnson: There’s a lot more nuance than what made it into the paper, but I think that what you’ll find when it comes to social equity is you have a lot of well-intended goals that manifest in really poor policy and how it’s implemented.

I’ll use Illinois as an example, where you’ve launched recreational and you, in theory, created social equity licenses. Well, we’re now two years into recreational and not one of those social equity licenses is open. They were just issued after litigation, maybe a month ago? And you’re probably looking at another 12 months in order to get through local land use approval, build out operations, construction.

A lot of states say, “Hey, this is social equity. You may not have the money, you may not have the experience – now run the hardest industry in the world to run. Go.”

What we try to do is say, “Look, we have a lot of tools and resources. We can help on the accounting side, we can help on the payroll side, we can help on the infrastructure, the HR, the legal…” We want to coach people up. That’s something that the industry is lacking.

At a federal level, you’ve got a lot of people that that are really fighting for civil justice and rights as part of a federal legalization conversation. But in many ways, they’re actually harming the people they’re trying to help. Because every day that goes by, the big get bigger and the small gets smaller because they don’t have access to capital. They don’t have access to banking. By holding up safe banking and those other things, it’s really harming the small guy and minority entrepreneurs that can’t go to the SBA (Small Business Association) and get a loan and do those sorts of things.

So, it’s a really complicated issue that every state is going to have to solve in their own way, and in some cases, it’s city by city.

I guess I’m just clarifying. I am not saying that Massachusetts is perfect. I don’t think any place is perfect. But I do think that creating opportunities…we need to figure out the best way to do that.

Flirtel: Yeah, I agree with Brandon. I’m not sure that anyone’s really nailed it. I mean, there are a few lucky breadwinners that benefit, but I don’t think they’re tackling like the systemic problem.

So, in my mind, it should be a lot more higher level of like, “OK, well, let’s throw a tax in a fund, and whatever it is, it all should just go towards high-level stuff of like freeing prisoners or donating money to an area that was like disproportionately affected.”

But instead, they kind of reward one-off people, which works, but in a lot of cases, those people might be relatives of people that were affected. It’s not very cut and dry (on) who gets that benefit. And it’s just kind of helping a few people versus really making systemic change.

Johnson: It’s masking the symptom, not creating a solution.

What would you say has been the most difficult or complicated part about navigating the Florida market so far?

Johnson: Florida is unique in terms of the mandatory vertical structure, which other states don’t have. I know that there’s a lot of things that people might not like about it. For us, it gives us the best opportunity to deliver exceptionally high-quality products, because there is no outside distribution, outside packaging, different wholesale.

I’m not saying that it doesn’t have the difficult parts. It took us two years to identify a property, get permits, build cultivation, build manufacturing, build distro packaging, open stores. It’s a long process that is very capital intensive, very time intensive and laborious. If you were in a different market, you could open a store in three months versus having to build it all out.

The one thing I always tell people is we think that the cannabis we’re putting on the shelves in Florida is the best that we have anywhere in the world right now. I know every single thing that went into that. I know every person that touched it. I know the exact timing of what plant it came off of. I actually know that when it was chopped, what dry room it went into. And I know that by the time I get it to my customers, it’s the freshest cannabis I can deliver anywhere in the world, because everywhere else, it has to go through other checkpoints that we don’t have in Florida.

Cookies is a really recognizable brand. Do you think that the Cookies stores can kind of sustain the hype long term?

Flirtel: It’s an excellent question. Cookies is a platform, but it’s really about what you do with it. I think that it definitely hits certain demographics, and certain other demographics might feel alienated from from the customer experience or the products or the look and feel or the music that is played when you come in.

It really is a good challenge for us to try and broaden our consumer base, whether that be bringing in other outside brands that we sell on those shelves or produce, genetics or branding wise.

There’s really nowhere else in the world or any Cookies store where you only find Cookies products. It’s really going to be up to us to get the right mix to really broaden the consumer base in Florida.

And that is something that we’re really excited about. We’ve seen good examples of that already with dropping (Black-owned) GasHouse. We’ve got other brands like Compound Genetics and a few others that we’re gonna be bringing down to the state. So, we feel really good about the different groups that we’re talking to. Not all of them are focused on the same demographics.

Johnson: To add to what Dan said, Cookies, what it represents, is something that is honoring the legacy traditions of the industry in the market. And that focuses on creating innovative genetics and exceptional quality products, and trying to make those attainable. We want to continue to make them more broadly available in more markets.

There is this element that Cookies is this lifestyle brand that has become so broadly known. But it’s not just about Cookies as a brand. It’s “What does Cookies as a brand represent?” And I think what it represents is something that a lot of other brands also agree with.

But your question about, how does Cookies as a brand or somebody like Dr. Greenthumb’s as a brand continue to exist? It’s about the message, not the messenger.


Adam JacksonSeptember 26, 2022
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3min8841

TerrAscend Corp. (CSE: TER) (OTCQX: TRSSF) will help bring Berner’s Cookies products to Pennsylvania.

TerrAscend said that it has entered into a multi-year agreement with TRP — the cannabis holding and operating company with the exclusive rights Cookies products — to cultivate and manufacture Cookies products in the Keystone State.

Pennsylvania has always shown Cookie’s love and we could not be more excited to expand our reach on the East Coast with our partner TerrAscend,” said Berner, co-founder and CEO of Cookies. “We’re excited to launch a fresh menu of California flavors, in what has become a very strong and important market for cannabis in the US.”

The company said that it will soon launch Cookies products at each of the company’s ‘Apothecarium’ and ‘Keystone Canna Remedies’ dispensary retail chains in Plymouth- MeetingLancasterThorndaleBethlehemAllentown and Stroudsburg.

The trio has already made strides together in the New Jersey market, where the group launched “Cookies Corner” — a portion of the store dedicated to Cookies products — at a TerrAscend ‘Apothecarium’ dispensary.

“TRP is excited to partner with TerrAscend to bring some of the most desirable genetics out there to the patients of the Pennsylvania, and are looking forward to providing patients with the full Cookies experience when we open our flagship stores in the commonwealth” said TRP co-founder and CEO Brandon Johnson.

Strains from Cookies premium genetics will be made available at TerrAscend dispensaries, as well as Cookies stores owned and operated by TRP that are slated to open in the coming months.

“It’s exciting to announce this agreement and continue to collaborate with Berner and his team on sharing these world-class products with patients in Pennsylvania“, said Jason Wild, executive chairman of TerrAscend.


Adam JacksonAugust 16, 2022
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4min2401

InterCure Ltd. (NASDAQ: INCR) (TSX: INCR.U) posted positive results despite barely missing revenue expectations, as the company looks to further its international reach and shore up it’s new-found partnerships.

The Israeli-based cannabis company — also known as Canndoc — reported its financial report card for the second quarter ending June 30, 2022.

InterCure reported approximately $37 million in revenue during the period, more than double versus the same period last year; and a gain of 9% sequentially — though missing the Yahoo Finance Average analyst estimate for revenues of $39 million.

The company also reported a second-quarter net income of $6 million, remaining flat sequentially; and a net income of $2 million in the same period last year. The earnings were a gain of $0.34 cents per share — above analyst expectation — versus a gain of $0.12 cents per share in the previous quarter, according to SEDAR filings.

“We are proud to deliver our tenth consecutive quarter of profitable growth, solidifying our operational excellency and leading position,” said CEO Alexander Rabinovitch. “We remain focused on developing and launching the highest quality pharmaceutical grade medical cannabis products as our target markets are evolving at a rapid pace. During the second quarter we have successfully ramped up our upstream and downstream operations and executed our global expansion to meet the solid demand for our high-quality branded products.”

InterCure said that it’s the tenth consecutive quarter of high growth representing an annualized run rate of $150 million. Adjusted EBITDA rose 90% year-over-year to $9 million, representing 23% of revenues and 4% sequential growth. Gross profit soared over 115% year-over-year and 16% sequentially to over $16 million.

InterCure also reported that it was the eighth consecutive quarter of positive cash flow from operations — with the company adding that it had $96 million cash on hand.

The company expects continued boosts in revenues during the third quarter of 2022 and throughout the year — especially as it bolster it’s operations at home and its springing European cannabis pharmacies in Austria and the U.K.; as well as breaking into the Australian medical cannabis market.

“Our teams delivered another strong quarter across all sectors, focusing on execution of our profitable growth strategy and fiscal discipline,” CFO Amos Cohen said. “With a strong balance sheet and over $96 million cash on hand, we are well positioned ahead of the consolidation process.”

We expect this growth to continue, while we remain focused and committed to expand our unique platform, building shareholder value and improving quality of life for patient communities,” said Rabinovitch.


StaffAugust 3, 2022
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8min2530

The Daily Hit is a recap of cannabis business news for August 3, 2022.

ON THE SITE

Scott’s Miracle Grow Misses Estimates, Lowers Guidance As Hawthorne Business Dives

The Scotts Miracle-Gro Company (NYSE: SMG) saw its shares pop in early trading despite the gardening company’s downbeat earnings. The lawn care and hydroponic company released its results for the third quarter ending July 2, 2022, with sales falling by 26 % on declines in both major business segments to $1.19 billion. This missed the Yahoo Finance average analyst estimate for sales of $1.23 billion. Read more here.

Garden State Delivers For Green Thumb Industries

Green Thumb Industries Inc. (Green Thumb) (CSE: GTII) (OTCQX: GTBIF) reported its financial results for the second quarter ending June 30, 2022. Revenue increased 4.8% sequentially and 14.6% year-over-year to $254.3 million from last year’s $221.9 million in the same time period. This easily beat the Yahoo Finance average analyst estimate for sales of $248 million. GTI said that revenue growth was primarily driven by increased retail sales in New Jersey, reflecting the legalization of adult-use cannabis; increased retail sales in Illinois; 19 additional retail locations versus the second quarter last year, and increased traffic in the Company’s 77 open and operating retail stores. Read more here.

Audacious Outlines Northeast Strategy As Revenues Rise

Australis Capital Inc. (CSE:AUSA) (OTCQB: AUSAF) also known as Audacious reported its unaudited results for its fiscal year ending March 31, 2022 on Tuesday. Australis said that revenues increased by over 1,200% to nearly $9.5 million. the company attributed the increase to a full year of ALPS revenue consolidated (51% of ALPS acquired on March 8, 2021), as well as growth in the ALPS business throughout the year, along with management fee income starting in Fiscal ’22 related to the Green Therapeutics business. Read more here.

Red White & Bloom Ekes Out of Debt, Tightens Spending

Red White & Bloom Brands Inc. (CSE: RWB) (OTC: RWBYF) delivered its fourth-quarter and full-year earnings report, as well as its first-quarter report. The news comes after the company postponed the release in May due to multiple delays in their year-end audit. All figures are in Canadian dollars. Read more here.

Hydrofarm Stock Plunges Along With Sales

Hydrofarm Holdings Group, Inc. (Nasdaq: HYFM) stock plunged by 28% in early trading to lately sell at roughly $2.35 after the hydroponic company reported declining sales following the market close on Tuesday. Hydrofarm said it is looking to shave down its costs and restructure as deflated earnings continue to tap its pockets. Read more here.

IN OTHER NEWS

The Valens Company Inc.

The Valens Company Inc. (TSX: VLNS) (Nasdaq: VLNS) a manufacturer of cannabis products, today announced the voting results from its annual general meeting of shareholders, held by way of live audio webcast on August 2, 2022. Six of the director nominees that were put forward by the company were elected by shareholders at the meeting to hold office until the next annual meeting of shareholders or until their successors are elected or appointed. Read more here.

Green Monké, Cookies

Green Monké maker of happy sodas for happy hour, today announced its global beverage partnership with Cookies, the most globally recognized cannabis brand. As part of the agreement, Green Monké and Cookies will co-create and co-brand cannabis infused drinks for sale at Cookies retail locations and anywhere Cookies products are sold. Additionally, Green Monké cannabis infused sodas are now available at Cookies stores in California with expansion later this year throughout the US, Canada and in Europe. Read more here.

Isracann Biosciences Inc.

Isracann Biosciences Inc. (CSE: IPOT) (XFRA: A2PT0E) (OTC: ISCNF) announced that it has closed the first tranche of its previously announced non-brokered private placement. The company issued 4,679,600 units at a price of $0.05 per unit for aggregate gross proceeds of $233,980. Read more here.

Cannara Biotech Inc., Exotic Genetix Ltd.

Cannara Biotech Inc. (TSXV: LOVE) (OTCQB: LOVFF) (FRA: 8CB), a vertically integrated producer of premium-grade cannabis and derivative products, today announced an exclusive brand partnership with 50-time award-winning US-based cannabis breeder, cultivator and hash maker, Exotic Genetix Ltd. This agreement will bring one of the most influential cannabis breeders and his brands from the US to Canada. Read more here.

TrufflezNFT, Elite/AB Hospitality Group

Trufflez, a vertically integrated cannabis company and droppLabs, a subsidiary of Dropp Group, today announced the world’s first NFT membership cannabis consumption lounge in New York. The companies partnered in March this year to launch TrufflezNFT, an NFT project that democratizes ownership of cannabis-related IP while providing a strong community focus on cannabis industry education. As an expansion of the project, TrufflezNFT project is announcing the launch of the world’s first NFT membership cannabis lounge in partnership with New York-based Elite/AB Hospitality Group. The Trufflez Lounge will open in Williamsburg in November, 2022 and will be accessible only to TrufflezNFT members. Read more here.

Small Pharma Inc.

Small Pharma Inc. (TSXV: DMT) (OTCQB: DMTTF), a biotechnology company focused on short-acting psychedelic-assisted therapies for mental health conditions, today announced that as of July 19, 2022, it has been granted patent no. 3104072 by the Canadian Intellectual Property Office. Read more here.

Braxia Scientific Corp.

Braxia Scientific Corp., (CSE: BRAX) (OTC: BRAXF) (FSE: 4960), a company in the treatment and research of mental health conditions, announced it has acquired 100% of the issued and outstanding stock of KetaMD, Inc. KetaMD is a U.S. based, privately-held telemedicine company, with a mission to address mental health challenges via access to technology-facilitated ketamine-based treatments. Read more here.


StaffJune 2, 2022
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5min2070

The Daily Hit is a recap of the top cannabis business stories for June 2, 2022.

ON THE SITE

Bright Green Former CEO Claims Valuation Fraud

The back story of the cannabis concept stock Bright Green (NASDAQ: BGXX) involves a burned-down building, a years-long battle with the state of New Mexico, a bankruptcy case, and an angry former CEO who is accusing the company of fraud. Bright Green recently began trading on the NASDAQ (NDAQ) as a direct listing, not as an Initial Public Offering (IPO). The stock shot up almost immediately to $58 and has since sold off and was lately selling at $3.54. Read more here.

TILT Holdings Inc., Ricky Williams’ Highsmanis

Ricky William’s cannabis brand Highsmanis coming to the Northeast in a new deal with TILT Holdings Inc.  (NEO:TILT) (OTCQX: TLLTF). Highsman is a purpose-driven cannabis lifestyle brand founded by former NFL running back, Ricky Williams. TILT is leaning into sports enthusiasts and everyday athletes as it chooses its portfolio of brands. TILT will launch Highsman in both Massachusetts and Pennsylvania in early September to kick off the 2022 football season. Read more here.

Next Gen Psychedelics

The psychedelic experience is intense. As much as it can help someone understand and work through their mental health issues, the hallucinations that come with them are a significant part of the psychedelics experience that is what makes psychedelics the powerful and effective therapy that it is. Read more here.

IN OTHER NEWS

Intercure Ltd., Cookies

InterCure Ltd. (NASDAQ: INCR) (TSX: INCR.U) (TASE: INCR) announced today the grand opening of its flagship Cookies pharmacy in Be’er Sheva, the largest city in Israel’s southern region, known as the capital of the Negev. The pharmacy is located in the center of Be’er Sheva in front of City Hall, in a unique building that covers an area of ​​over 1,000 square meters and is painted entirely in the globally recognized Cookies baby blue. To the company’s knowledge, this is the largest medical cannabis dedicated pharmacy in the world. Read more here.

Clear Cannabis Inc., Bloom Montana

Clear Cannabis Inc. (CCI), national licensor of cannabis brand The Clear™ announces an exclusive partnership with licensed cannabis provider Bloom Montana. “We are ecstatic to establish this partnership and be one of the first nationwide cannabis brands in the great state of Montana,” said Seth Wiggins, President of CCI. “With a newly legalized adult-use market, we know there’s a growing demand for high quality, consistent cannabis products from a reputable brand. As pillars of brand value, The Clear will certainly deliver for the cannabis consumer in Montana.” Read more here.

Heritage Cannabis Holdings

Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) today announces that the cease trade order issued on March 2, 2022, by the Ontario Securities Commission has been revoked. As a result, the Company’s common shares have resumed trading on the Canadian Securities Exchange effective immediately. Read more here.

 CanPay

Florida has fully adopted CanPay, the largest legitimate payment network for cannabis merchants and consumers. The platform is now accepted at 95% of the state’s medical marijuana treatment centers (MMTCs). Nearly 100% of Florida’s medical cannabis patients can use CanPay to pay for their cannabis purchases. Read more here.


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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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