Cynthia Salarizadeh Archives - Green Market Report

StaffStaffMay 13, 2019
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5min11021

Infused beverages are a growing trend in the cannabis industry. According to the food and drink consultancy group Zenith Global, sales of cannabis-infused beverages are expected to reach $1.4 billion by the year 2024.

While most companies, like Lagunitas or Constellation Brands, are focused on dominating the cannabis beer market, a smaller group of brands are aiming at filling the demand for cannabis wine. One such company is House of Saka.

Formed by women for women, House of Saka is a brand dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated cannabis consumers around the world. Last month the company officially debuted its line of luxury infused beverages, dubbed Saka Infusions, at an exclusive launch party in Napa Valley, California.

Serendipitously taking place during the rise of the Pink Moon, House of Saka premiered its pink cannabis beverages inspired by Rosé wines before an audience of top executives from throughout the wine industry, beer industry, and cannabis industry. The event was organized by Nicki Wolfe, one of the wine country’s most premier event planners.

“Boldness and innovation is the key to the new cannabis game, so when House of Saka Founder Cynthia Salarizadeh approached me, I said, I’m in, as long as I can make it unique, special, and focused on the guest experience,” said Wolfe. “We wanted House of Saka’s launch to exemplify all that is special about wine country.”

Called High Fete: The Most Luxurious Evening in Cannabis, the event lived up to its name; featuring extravagant décor and a sumptuous selection of appetizers, beverages, and a full-course meal that featured vegan, vegetarian, and gluten-free options. Interspersed throughout the venue were samples of Saka, allowing the guests to try the infused beverage for the first time.

As the four-hour event came to a close, House of Saka founders Cynthia Salarizadeh and Tracey Mason were on hand to thank their guests and reaffirm their brand’s mission.

“The concept for the House of Saka was to build the perfect luxury brand owned and operated by the most powerful and influential businesswomen across cannabis and wine, and we are confident that we have achieved this,” said Salarizadeh.

 

“From that start, we envisioned House of Saka to set the bar for female-centric, infused-luxury products in both the cannabis and CBD space,” added Mason. “Brands like House of Saka are the future of the industry and a platform from which we hope to inspire female entrepreneurs and draw women toward the extraordinary plant that is cannabis.”  

 

 

 


William SumnerWilliam SumnerNovember 27, 2018
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6min15180

During the massive gathering of cannabis industry leaders at Marijuana Business Conference & Expo in Las Vegas, Nevada, the leading women came together to honor the achievements of their peers. The 2nd Annual Industry Power Women Awards, the ceremony aimed to recognize the accomplishments of women in the cannabis industry; from entrepreneurs and investors to influencers and advocates, commenced.

The award ceremony was hosted by the group Industry Power Women (IPW) and made possible with generous sponsors that included Dr. Robb Farms, High Times Holding Company, Organa Brands, Regs Technology (Cannaregs), Skunk Factory, Mood33, Passport Cannabis, The GoldQ, CH3 Ventures, Greenhouse Ventures, Saka Wines and Pink Haze.

IPW was founded in 2017 and is an organization established to help advance female businesswomen in cannabis. IPW aims to elevate and empower female entrepreneurship within the cannabis industry by creating a support network of like-minded individuals.

Attending the invite-only ceremony was an assortment of women from across the industry and all walks of life. These women include founders, CEOs, C-suite executives, trade organization leaders and community organizers.

Green Market Report co-founder and CEO, Debra Borchardt, and managing partner of KCSA Strategic Communications as well as the founder of AxisWire, Cynthia Salarizadeh acted as hostesses for the event. The first to take home an award was Kristin Hope for the Rising Star Award. At just 15 years old, Hope became the first person to launch a pharmaceutical grade hemp beauty line, HOOP, and was most recently nominated for the Bell scholarship.

The next award recipient was Gaynell Rogers, who won Influencer of the Year. As one of the most respected voices in public relations, Rogers has worked with some of the best and brightest in the cannabis industry; including Harborside Health’s Co-Founder Steve DeAngelo.

Outside of the cannabis industry, Rogers is also known for her work as the senior publicist for Lucasfilm and the Head of Feature Film Publicity at Pixar for the first “Incredibles” and “Cars.”

For her outstanding work as a cannabis advocate, Amy T. Margolis was granted the 2018 Leadership Award. Margolis is the founder of the Oregon Cannabis Association, which is one of the largest trade organizations in the cannabis industry.

Most recently, Margolis was also named by Cannabis Business Executive (CBE) as one of the 2017’s 100 Most Powerful Political People in Cannabis and one of the 50 Most Important Women in Cannabis in both 2016 and 2017.

Taking the prize for Advocate of the Year was Wanda James. As an outspoken political voice and serial entrepreneur, James has been honored by High Times Magazine as one of the 100 Most Influential People in Cannabis and was also named as one of the 50 Most Important Women in the Cannabis Industry by CBE.

Emily Paxhia, co-founder and Managing Partner of Poseidon Asset Management, was named IPW’s Investor of the Year. Throughout her career, Paxhia has reviewed thousands of cannabis companies and has always taken the time to uplift promising female entrepreneurs by helping them shape their pitch preparations, go-to-market strategies/ product launches, and advised on day-to-day business operations.

Taking the Industry Power Women top honor of 2018 Business Woman of the Year was Jessica Billingsley. Billingsley is the Co-Founder and CEO of MJ Freeway Business Solutions; a technology company that provides software solutions to cannabis firms, as well as small-business, consulting services and application license support. In addition to her entrepreneurial accomplishments, Billingsley has also been named to Fortune Magazine’s list of Top 10 Most Promising Women Entrepreneurs.

Following the ceremony, many of the attendees would later recount with exuberance how empowered the event made them feel. For many, this event stood out as one of the few places where they could be with other women and talk about their trade. In an industry that continues to be dominated by men, that matters; and it only serves to highlight the continued relevance, and need, for ceremonies like the Industry Power Women Awards.

 


StaffStaffNovember 6, 2018
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5min6110

House of Saka to be the quintessence of infused luxury by and for women

Napa Valley, California – November 6, 2018 /AxisWire/ House of Saka, Inc. announces the launch of Saka Wines, the world’s first luxury line of cannabis-infused, alcohol-removed wines from Napa Valley. Saka’s Sparkling Brut Rosé and still Rosé wines are blended with a proprietary formulation of tasteless, odorless water-soluble ratio of THC and CBD derived from organic craft cannabis and powered by cutting edge technology. The first infused beverages of their kind, Saka promises to deliver a truly elevated infused experience.  

Saka Wines are the first release from House of Saka, Inc, a company formed by and for women dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated consumers around the world.  

Based in in Napa Valley, the world’s foremost wine growing region, Saka Wines are Pinot Noir-based and sourced from hand-selected vineyards across the valleys coolest and most prolific sub-AVAs. The wines are traditionally fermented in stainless steel, after which the alcohol is gently removed and then infused with SAKA’s proprietary, patent-pending formulated ratio of THC:CBD.

“After almost 30 years of spearheading innovation in the adult beverage space and working with some of the most recognized wine and spirit brands  in the world, I am confident that cannabis-infused products are the future,” express Saka Wines CEO, Tracey Mason. “What the sector lacks are true luxury products targeted to a sophisticated female consumer.  That’s what we’re singularly-focused on delivering: Infused Luxury by and for Women

“The concept for this brand began 5 years ago and it was all about the right team and timing to launch the best tasting cannabis infused wine in existence. With regulations and infrastructure mature enough to bring the brand to life, I knew it was the perfect time,” said House of Saka & Saka Wines Founder, Cynthia Salarizadeh. “Wine has been infused with cannabis for as long as we can find in sacred texts throughout history. It is an appropriate time for a luxury line of products at the highest quality to enter the market.”

Saka Wines, a subsidiary of The House of Saka infused-luxury beauty wellness products set to enter the market in mid 2019, are slated to reach shelves in Q1 of 2019 and will be available in over 600 stores throughout California and Nevada before expanding nationwide and globally. In addition, a highly-limited ultra-exclusive, alcohol-removed cannabis and CBD infused sparkling wine sourced from the Champagne region of France will be available for pre-orders by spring of 2019

Saka’s proprietary, patent-pending scientific formulations as well as all manufacturing, production and distribution plans will remain confidential. All Saka products are for consumers that are at least 21 years old and are fully compliant with regulations in the states in which it will be available.

About Saka Wines:

Headquartered in Napa Valley, CA, Saka Wines are a subsidiary of the luxury-infused beauty and wellness company ‘House of Saka.’  Considered the world’s first luxury line of alcohol-free, cannabis-infused wines, Saka Wines are infused with a proprietary, patent-pending water-soluble formulation powered by trade secret science by the world’s top cannabinoid research company. House of Saka boasts an all-female team guided by an all-female advisory board with over 100 collective years experience in wine, cannabis and luxury branding. For more information, please visit houseofsaka.com or follow us on social media @InfusedSaka.

 

Media Contact:

Cynthia Salarizadeh

House of Saka

Cynthia@SalarMediaGroup.com

 


StaffStaffAugust 27, 2018
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8min10150

Green Market Report Partners with TheStreet.com Providing Investors with Exclusive Insight/Access to Leaders in the Cannabis Industry

NEW YORK, Aug. 27, 2018/AxisWire/ – The cannabis industry’s leading business and economic minds will gather in New York City to discuss the advanced economic state of cannabis at the Green Market Summit on September 14, 2018.

Hosted by the Green Market Report, the cannabis industry’s premier financial news organization, this one-day event will feature exclusive data and economic analysis focused on five key sectors in the industry: Banking, Cultivation, International Trade, Retail, and Seed-to-Sale Tracking.

“As the cannabis industry continues to evolve, we are witnessing dynamic shifts in how the industry is structured and regulated,” said Debra Borchardt, Chief Executive Officer and co-founder of Green Market Report. “The Green Market Summit presents a remarkable opportunity for investors and entrepreneurs to gain firsthand knowledge of how these changes will affect the economics of cannabis and their bottom line.”

“The speakers and report sponsors assembled for this conference represent years worth of unparalleled experience and knowledge in the cannabis industry,” added Cynthia Salarizadeh Co-Founder of Green Market Report and Managing Partner of KCSA Strategic Communications. “We couldn’t be more proud to play host to one of the most diverse and knowledgeable collections of cannabis experts to be assembled, and whose companies collectively play a part in every stage of the cannabis supply chain.”

WHAT: Green Market Summit: The Advanced Economic State of Cannabis
WHEN: September 14, 2018
WHERE: One World Trade Center, 285 Fulton St, New York, NY 10007

Located in the Financial District of New York City at One World Trade Center, the event is made possible through a partnership with TheStreet and the Marijuana Policy Group. The keynote event will feature TheStreet’s Jim Cramer, who will interview Brian Athaide CEO of The Green Organic Dutchman.

Other speakers for the event include:

  • Adam Orens, Co-Founder, Marijuana Policy Group
  • Cynthia Salarizadeh, Co-Founder and Chief Strategy Officer, Green Market Report
  • Debra Borchardt, Co-Founder and CEO, Green Market Media
  • Emily Paxhia, Founding Partner & Managing Director, Poseidon Asset Management
  • Javier Hasse, Author of Start Your Own Cannabis Business
  • Jeannette Ward Horton, Vice President of Global Marketing and Communications, MJ Freeway
  • Jessica Billingsley, Co-Founder and Chief Executive Officer, MJ Freeway
  • Lewis Goldberg, Managing Partner, KCSA
  • Matt Karnes, Founder and Managing Partner, GreenWave Advisors, LLC
  • Phil Carlson, Managing Director of Investor Relations, KCSA
  • Tahira Rehmatullah, Chief Financial Officer, MTech Acquisition Corp
  • Tyler Beuerlein, Vice President of Business Development, Hypur
  • Jonathan Rubin, CEO of Cannabis Benchmarks

The agenda for the event is as follows:

  • 8:00 AM – 9:00 AM: Registration & Breakfast
  • 9:00 AM – 9:50 AM: Economics of Cannabis Banking, presented by Tyler Beuerlein, Vice President of Business Development at Hypur Ventures
  • 10:00 AM – 10:50 AM: Economics of International Cannabis, presented by Daniel Pearlstein, Executive Vice President of Canopy Rivers.
  • 11:00 AM – 11:15 AM: Keynote Event, TheStreet’s Jim Cramer Interviews The Green Organic Dutchman CEO Brian Athaide.
  • 12:00 PM – 12:50 PM: Lunch, Sponsored by Acreage Holdings
  • 1:00 PM – 1:50 PM: Economics of Plant Tracking, presented by MJ Freeway co-founder and CEO, Jessica Billingsley, and Jeannette Ward Horton, Vice President of Global Marketing and Communications for MJ Freeway.
  • 2:00 PM – 2:50 PM: Economics of Cannabis Retailing, presented by David Dancer  Chief Marketing Officer for MedMen.
  • 3:00 PM – 3:50 PM: Economics of Cultivation, presented by a leading publicly traded Cannabis company  
  • 4:00 PM – 4:50 PM: Closing Panel, featuring KCSA’s Lewis Goldberg interviewing author Danny Moses, author of “The Big Short and Beyond.” 
  • 5:00 PM – 5:15 PM: Closing Remarks.

Tickets for the event and early bird pricing are still available, but spacing is limited. For more information, please visit: www.GreenMarketSummit.com

About Green Market Report:

The Green Market Report (GMR) is headquartered in the Financial District of New York City with an office in Los Angeles. GMR is poised to be the center for trustworthy business, financial and economic news and intelligence. The site offers coverage on financial matters including news briefs on business, cultivation, and extraction, cannabis company stock prices, and wholesale cannabis pricing. For more information, please visit www.greenmarketreport.com or email info@greenmarketreport.com. Follow us on Facebook, Instagram and Twitter @GreenMarketRpt.

Communications Contact:

Lewis Goldberg

KCSA Strategic Communications

lgoldberg@kcsa.com

 


StaffStaffMay 22, 2018
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5min11521

The cannabis industry took a big leap towards the mainstream earlier this month with the official launch of the world’s first cannabis focused communications firm, AxisWire.

Founded by a seasoned team of cannabis professionals, AxisWire was created in response to the severe lack of access to basic business services that many entrepreneurs take for granted.

Although cannabis is legal in some shape or form in more than half of the United States, many newswire services and public relations firms have refused to do business with anyone associated with the cannabis industry; due primarily to the substance’s Schedule I status and fears of federal interference.

Despite the lack of access, the cannabis industry has flourished nonetheless. According to a report by ArcView Market Research and BDS Analytics, the economic impact of the cannabis industry is expected to grow to $40 billion by 2021, leaving plenty of room for savvy operators to fill the void left by traditional communications firms.

“The cannabis industry is on the brink and ripe for a platform that will provide the infrastructure for all cannabis businesses, journalists and PR representatives to be able to access one another and exchange their news,” commented AxisWire founder and CEO, Cynthia Salarizadeh. “After two years of development, our team is confident that AxisWire will stand at the center of all things media for cannabis.”

Conceived of as a one-stop-shop for the cannabis businesses to grow their brand, AxisWire offers a variety PR and marketing tools, like its  STAR (Submit To A Reporter) source locator subscription service. With STAR, entrepreneurs hoping to grow their cannabis brand can get connected with journalists looking for expert sources for a small fee.   

One of the most powerful tools in AxisWire’s employ is its newswire service. Cannabis brands signed up with AxisWire can have their press releases distributed to over 1,700 targeted journalists and producers at industry specific publications as well as hundreds of publications like Forbes, The Washington Post, CNN, TIME, Business Insider, and VICE. In addition to distributing press releases, AxisWire also offers a service to write them as well.

But it’s not just as simple as sending out a press release and hoping for the best. In many states, like Washington, there is a myriad of confusing rules and regulations regarding cannabis advertising. To help assist their users stay compliant with state law, AxisWire has partnered with the cannabis compliance firm CannaRegs to offer discounted compliance consultations.

In addition to compliance, AxisWire also offers media consultancy services where businesses can learn how to maximize their marketing strategies and increase brand awareness. Led by Evan Nison, the company’s Chief Public Relations Officer and founder of the PR firm Nison Co., AxisWire’s media consultancy team is backed by some of the best PR and marketing minds in the business; with experience ranging from Fortune 500 Companies to small businesses.

In a statement, AxisWire Chief Marketing Officer of AxisWire and Founder of Wick & Mortar, Jared Mirsky, said that the creation of of AxisWire was a no-brainer and expressed excitement at bringing the new platform online.

“It only makes sense that something like this should exist, especially given the fact most traditional marketing methods aren’t so traditional for the cannabis industry,” explained Jared Mirsky Chief Marketing Officer of AxisWire and Founder & CEO of Wick & Mortar. “We are forced to be even more creative in our approach and often rely on so-called ‘cannabis marketers’ to help move our brands. I am extremely excited to bring this platform to the forefront for my clients and the industry, and proud to be part of this new venture with AxisWire and our team of cannabis industry leaders.”

 



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