Dean Waters Archives - Green Market Report

StaffJuly 17, 2019
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Dean Watershas been executing successful media/marketing strategies for a variety of Fortune 500 brands for over 30 years. After founding VIMBY, he forged a substantial alignment with Mark Burnett resulting in various nationally awarded creative campaigns. Last year, Dean founded The Flowertown Platform and The Flowertown Agency as a two-pronged approach designed to educate new consumers entering the marketplace and also to give cannabis brands the proper marketing tools for normalization.

GMR Executive Spotlight Q&A – 

 

Full birth name: Dean Evan Waters

Title: CEO

Company: Flowertown, LLC

Years at current company: 1.5 years

Education profile: Started working in Media at age 18

Most successful professional accomplishment before cannabis: Worked in the cable industry from 1990-2004, many successes in the massive growth cable industry.  Started my own company that is still operating (2006-current day) called VIMBY.  VIMBY started as a destination website and ended up becoming a very successful brand studio after partnering w Mark Burnett. Many successful campaigns and awards with Mark Burnett as a partner for 9 years.  We were the Mark Burnett Content Studio.  VIMBY is still in existence in Burbank, CA.  

Company Mission: To equip new consumers with the confidence to explore the positive life-changing possibilities of cannabis, free of the existing stigmas. 

Company’s most successful achievement: We’ve secured an executive team comprised of award-winning creatives, producers and strategists along with strategic partnership with CohnReznick that is poised to be the industry leader in reaching new consumers entering the cannabis space.   

Has the company raised any capital (yes or no): Yes

If so, how much?: $2.5M

Any plans on raising capital in the future? Yes

Most important company 5 year goal: To be the trusted household name in cannabis education, content, and product/retail recommendations at the standard of current CPG markets.

 


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This week the all new media platform, Flowertown, a rapidly growing cannabis media and marketing brand, and CohnReznick LLP, one of the largest accounting and consulting firms in the country, announced that they will be teaming to deliver a comprehensive suite of services to the cannabis industry.

The strategic relationship was a response to an opportunity in the burgeoning cannabis marketplace that the two groups recognized and decided to collaborate to fill. The goal is to work together to provide comprehensive professional resources for industry participants looking for strategic growth and the delivery of compliance services. Additionally, the two intend to accelerate reliable consumer education.

Flowertown CEO, Dean Waters, told Green Market Report that, “In a time where consumers have so many questions about cannabis, Flowertown aspires to be the Good Housekeeping for the industry. Its education first mantra holds the hand of consumers while educating and then guiding them to safe, legal, and trusted brands and retailers.”

Flowertown is comprised of a group of marketing professionals that have been moving the needle in crowded,
general consumer markets for years. The Flowertown platform, advertising services, and influencer network has a unique offering that the company feels has cracked the code in introducing the benefits of cannabis to the general consumer market. This new relationship with CohnReznick creates an even more robust offering on a level the industry has yet to see.

“We are always looking to bring other trusted advisors to the table for our clients in this ever-changing and developing industry,” said Waters. “CohnReznick brings a tremendous amount of professional experience and technical expertise in the cannabis space. Our marketing sensibilities combined with their proven track record with both established and emerging industries creates a suite of services that will be paramount as cannabis brands and retailers break into the mainstream marketplace.”

Ira Weinstein, Cannabis Industry Leader for CohnReznick added, “We have been serving the cannabis industry for over two years and see the challenges companies are experiencing when it comes to synthesizing finance, tax and accounting issues in support of sophisticated marketing and building a brand. Flowertown’s commitment to consumer education and normalization aligns perfectly with CohnReznick’s commitment to professionalism and corporate responsibility in this space. We believe our collaboration with Flowertown brings a new level of sophisticated professional solutions that will help push this industry forward.”


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