Psychedelic publisher Delic Holdings Inc. has begun trading its shares on the OTC Marketplace at roughly 45 cents per share. DELIC shares will continue to trade on the Canadian Securities Exchange (CSE) under the symbol CSE: DELC, and now adds a U.S. trading component. The process was through a reverse takeover of Molystar Resources.
Former High Times Executives
Many of the top executives at Delic are former High Times employees. CEO Jackee Stang was once the Vice President of Content and Programming for High Times from November 2015 to October 2018. Director Kraig Fox was the former Chief Executive Officer and President of High Times Holding Corporation from April 2019 through December 2019. Fox was to lead High Times into becoming a public company, which hasn’t happened as of yet.
Matt Stang, Founder of DELIC said, “Now that DELIC is fully listed on the OTCQB, and has attained DTC eligibility for trade, we’ve made it significantly easier for US-based investors who are intrigued by the emerging psychedelic sector to buy shares in our growing company. This is an important step in our plans to tell our compelling story to a wider audience and materially grow our investor base across multiple markets.”
Delic’s business is comprised of four distinct segments: The Delic, Reality Sandwich, Meet Delic, and Delic Radio, which when put together, form the basis of a leading media platform in the psychedelics sector. The company did not produce any revenue in 2019. Total revenues for the period ending in June were $72,964. The net loss for that period was $143174. The company’s liabilities are $868,326. Jackee Stang is paid $120,000 and CFO Matthew Lee is being paid $44,000.
Through its various business segments, Delic provides educational and cultural information on the psychedelics space through various channels, including news, articles, commercial products, videos and podcasts as well as events and happenings in the sector, including films and art events. The educational topics explored by Delic’s various business segments include: arts, consciousness, sexuality and science, in the broader context of psychedelics. Via its podcast, Delic Radio, and other online platforms, Delic interviews leading experts in the field in psychedelics, including medical doctors and researchers who are able explain and educate visitors on the potential benefits of psychedelics.
The Delic generates revenue from merchandise sales of artwork, clothing and accessories posted on the website’s online store. Reality Sandwich currently operates purely as an informative website that discusses the potential benefits of psychedelics as well as other current affairs related to the topic, and it does not currently generate revenue. Similarly, Delic Radio does not currently generate revenue. Delic believes that as the topic of psychedelics becomes more prevalent and interest in the topic increases, there will be opportunities to sell paid advertising and receive sponsorship on a go-forward basis on The Delic, Reality Sandwich and Delic Radio. In regards to Meet Delic, the bi-annual event, Delic anticipates that it will be able to generate revenue from ticket sales, with average ticket prices of US$200, as well as sponsorship of the event, with average sponsorship fees of US$2,000.
Path To Public Company
Delic was formed under the laws of the State of Delaware on March 7, 2019 to address the growing interest in psychedelic science. The company was formed as the first psychedelic umbrella media platform and is currently a source for those interested in psychedelic science. Delic is a media, eCommerce and event company, and is not currently in the business of psychedelics or psychedelics research. Since the formation of the business, Delic established “The Delic” in May 2019. The Delic is an eCommerce lifestyle brand. The Delic showcases and sells artwork and apparel related to the brand. The Delic expects to grow sales going forward through search engine optimization and other measures to bring online and brand awareness.
On May 15, 2019, Delic acquired Reality Sandwich. Reality Sandwich is a free public education platform with over 10,000 pieces of content, serving up psychedelic guides, news, and culture. According to Delic company statistics, in 2019 there were between 500-800 daily users and over 20,000 monthly users on the site. In 2020, the number of users has increased to between 800-1,200 per day and there over 26,000 users per month. Page views in the last 12 months have been over 900,000. In May 2020, Delic had planned to launch “Meet Delic”.
Meet Delic is a biannual event that is a psychedelic wellness summit inspired to bring the worlds of wellness and psychedelic science together where thoughtful conversation about psychedelics can be had, at a state of the art venue in Los Angeles, California, bringing together thousands of attendees from all over the world. Due to the Covid-19 pandemic, both events in 2020, for the May and December dates, have been canceled until 2021. On June 1, 2020, Delic entered into an advisory agreement with Intrynsyc Capital Corporation to act as Delic’s corporate financial advisor on an ongoing basis. Pursuant to this agreement, Delic agreed to issue 750,000 Delic Shares to Intrynsyc prior to the close of the Transaction. In addition, Delic retained the services of a consultant, 1173225 B.C. Ltd., and has agreed to issue 262,500 Delic Shares in satisfaction of the services provided, prior to the close of the Transaction.