
Gen Z is the first cohort to not have flower as the top product category.
Gen Z is the first cohort to not have flower as the top product category.
A majority of cannabis consumers report using it multiple times daily. Cannabis-consuming women under age 30 are even more likely to do so. This group is also likely to be using cannabis to treat mental health conditions.
Source: Brightfield Group, U.S. Cannabis Consumer Insights, Q4 2022
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