StaffAugust 2, 2019
Derek is a brand management professional who leverages all elements of an integrated marketing plan through concept, development, and launch to build iconic brands by orchestrating successful campaign deployment on both a global and regional scale.
Prior to joining the team at EcoGen Laboratories, Derek was the Co-Founder of Healing Ventures, a full-service agency and digital marketplace dedicated to CBD, Chief Marketing of Klique Inc. where he oversaw all aspects of marketing and brand development, Associate Producer of Allegory Creative Management, and Key Account Manager of Gold Coast Partners.
In his role of Chief Growth Officer of EcoGen Laboratories, Derek provides strategic, tactical and operational leadership to design, develop and deploy the companies agenda. He is accountable for growth including oversight of expansion, product development, sales operations, new revenue and strategy. He ensures that marketing, sales and products have a budget that allows for experimentation while achieving business revenue and project objectives. He is responsible for building out, leading, developing and managing the sales team globally. He is accountable for all products, services and solutions in EcoGen Laboratories portfolio.
GMR Executive Spotlight Q&A –
Full birth name: Derek Daniel Du Chesne
Title: Chief Growth Officer
Company: EcoGen Laboratories
Years at current company: 1 (was customer for 2 years prior to joining the company)
Education profile: UNIVERSITY OF WI (U.W.) & UNIVERSITY OF CALIFORNIA – LOS ANGELES (U.C.L.A.) Business Economics
Most successful professional accomplishment before cannabis:
Prior to my time with EcoGen Laboratories, I was responsible for the viral launches of multiple apps via strategic partnerships, experiental events, and several celebrity brand endorsements. After graduating from UCLA, I was an actor, writer, producer, and stunt performer in Transformers 2: Revenge of the Fallen. I played opposite Michael C. Hall and Julia Stiles (Dexter), Esai Morales & Raymond Cruz (Los Americans), Bruce Willis (Mauraders), and Robert DeNiro (Heist).
Company Mission:
The company mission at EcoGen Laboratories is to make cannabinoids more accessible to the world by expanding our proprietary genetics, equipment, and processing technologies. Vertical-integration and innovation allow us to provide the purest cannabinoid raw materials (CBD isolate, CBD distillate) and finished products at the lowest price.
Company’s most successful achievement:
EcoGen Laboratories has grown off earnings since its inception in 2016. In the year of 2018, our company did $40,000,000 in revenue and raised zero capital.
EcoGen Laboratories also recently secured the largest genetics deal in the history of the CBD industry. Our company attended the 6th Annual NOCO Hemp Expo and sold more than 20 million fertilized CBD seeds, an accomplishment that has never been done before in the CBD industry.
Has the company raised any capital (yes or no): No
Any plans on raising capital in the future? Yes, 90 MM private with plans to IPO.
Most important company 5 year goal:
We aim to drive the cost of feminized CBD genetics, CBD isolate and other hemp-derived specialty ingredients to the lowest possible price in order to allow news companies, countries, and brands to add CBD into their products and implement them into their lifestyles” to: “We aim to drive the cost of feminized CBD genetics, CBD isolate and other hemp-derived specialty ingredients to the lowest possible price in order to allow new companies, countries, and brands to add CBD into their products and implement them into their lifestyles
