The environmentally-safe hemp apparel line DRIHP has chosen actress/philanthropist, Bella Thorne as an ambassador for the clothing line. Influencers Rachel Cook and model and social media personality, Jay Alvarrez have also joined as Brand Ambassadors.
Thorne said, “It’s important for me to use my voice to spread the beauty and knowledge of this world. It was mind-blowing to find out that so many people when you discuss hemp put it in the same category as cannabis. It was crazy to watch how their minds would automatically shut down to the concept. When Luke approached me about DRIHP, I was like, yes, yes… Let’s save the planet dude and let’s educate the world on this wonderful, amazing product, that we can make clothes out of, build houses with, eat when we are hungry, the uses for it are virtually limitless! Hemp is the answer to saving the planet and I am stoked to be able to play a small part of that education. If you can change one person’s mind… you can help change the world.”
DRIHP was founded by a millennial entrepreneur, Luke Dandrea, who is also the founder of the hemp flower, hemp seed and hemp crop insurance company, Clone Connect. With its multiple uses, Dandrea’s mission is to educate the consumer one product at a time on how industrial hemp is the game-changing component in the science of global warming. One of the many uses of industrial hemp is textiles, which is what DRIHP is focused on.
The fibers from the stalks of a hemp plant create eco-friendly hemp apparel and the H in DRIHP stands for Hemp. DRIHP textiles use 1/20 of the water that is required to grow and process traditional cotton fabrics. The line will carry men and women’s clothing and accessories. DRIHP is currently giving away 20,0000 breathable and stylish hemp face masks to customers that go to the website and sign up.
Thorne a long-time cannabis enthusiast is the co-founder of her own very successful cannabis and CBD brand line called Forbidden Flowers, which launched through Glass House Group in October 2019. Understanding the history of hemp, she thought it was important to jump on board to this project to help educate her fans, etc. about the environmental benefits of hemp and clear up some of the misconceptions of placing hemp in the same category as cannabis.