El Planteo Archives - Green Market Report

StaffSeptember 22, 2020

El Planteo, a Spanish-language media outlet dedicated to delivering news on cannabis, hemp, CBD, psychedelics, gender issues, ecology, investing, local culture, trends, and more, announced its official launch in partnership with Benzinga, a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content, coveted by Wall Street’s top traders.

“We noticed a lack of good financial content related to emerging industries and progressive topics in the Spanish-speaking world. Being from Argentina, I felt like we had to be pioneers in this space, providing a young readership in Latin America and Spain with information on business, finance, and culture,” said Javier Hasse, CEO, and Co-Founder of El Planteo. “We want to engage our readers with interesting, diverse content, while also empowering them to build their own businesses and invest in others.”

With a potential adult-use market of over 500 million people, a patient population close to 5 million, and low production costs, Latin America is quickly becoming one of the most significant cannabis markets in the world. According to a 2018 study by Prohibition Partners, the combined adult-use and medical cannabis market in Latin America is expected to reach $12.7 billion by 2028. El Planteo is headquartered in Argentina, with offices in Detroit and Los Angeles. The outlet is bridging the gap in knowledge and technology between first-world countries and developing nations in regards to sustainability and green alternatives.

Recognizing the importance of this rapidly developing market, Benzinga teamed up with cannabis journalist and best-selling book author Javier Hasse, who currently serves as Managing Director of Benzinga Cannabis, to create a platform where Latin American readers and entrepreneurs can stay up to date about industry news and trends, culture, investing tips, and much more more.

“When we brought up the idea of expanding into the Spanish-language market, Javier mentioned he had a project of his own that needed funding. After analyzing the idea, market potential and necessary budget, we decided this would be a great course of action to supplement our larger Spanish offering through Benzinga España, with a more locally-focused media outlet, El Planteo,” added Benzinga CEO Jason Raznick.

Initially released as a beta test, El Planteo has proven to be extremely successful, with very strong traffic (doubling consistently month over month over the last six months) and a large amount of content, both original and translated from a long list of media partners around the world.

El Planteo’s content has been republished on Benzinga, High Times, Forbes Argentina, Investing.com, Ámbito Financiero, Flipboard, Yahoo, and others. Content partners include Benzinga, DoubleBlind Magazine, Confident Cannabis, Goldleaf, Pick Up The Fork, Flowertown, Green Market Report, Aunt Zelda’s, The Medical Cannabis Community, Weedmaps, The Cannigma, Hoban Law Group, Cannabis & Tech Today, and others.

Green Market Report provides some content to El Planteo.

AxisWireMay 15, 2020

New York City – May 15, 2020 /AxisWire/ AxisWire, the first newswire distribution service and digital PR tech-suite dedicated solely to the cannabis industry, and Green Market Report (GMR), the cannabis industry’s source for credible in-depth financial reporting, have announced The State of Cannabis Media 2020 virtual conference. The event will take place online Tuesday, May 19th at 1 pm EST.

Tickets are limited, but the event will be live-streamed on GMR social media and will also be shared on the GMR news site following the event.

This free virtual conference will be open to the public and will address the current state of affairs for companies who would like to understand how to utilize digital communications, PR, and media to advance their messages in a time when no events can support or promote cannabis brands.

“Events were the main source of exposure for cannabis brands as advertising remains largely off-limits to our industry,” explained AxisWire & Green Market Report co-founder Cynthia Salarizadeh. “When this pandemic took over, it left our industry and most cannabis brands who do not have the support of a public relations firm without many options. We felt the best way for us to provide some guidance was to create a free virtual event where brands can hear directly from journalists and PR professionals about how to navigate during these times.”

The panelists include the top cannabis journalists from Business Insider, Adweek, Forbes, Benzinga, Marijuana Business Daily, High Times, El Planteo, and the author of The New Chardonnay as well as the CEO’s and Managing Partners of Mattio Communications, GVM Communications and KCSA Strategic Communications.

1:00-1:05 Introduction

1:05-1:10 State of Journalism

1:10-1:25 State of Public Relations for Cannabis

1:25-1:35 Suggested Avenues for Brands on a Budget

1:35-1:50 Story Focus During A Pandemic

1:50-1:55 Prioritizing Cannabis Stories

1:55-2:00 Closing Remarks

“Online screen time has increased as many of us are in various states of lockdown, which has increased the demand for content. Unfortunately, media companies have been forced to scale back as a result of the pandemic creating huge disruption in the supply and demand for news,” said Green Market Report CEO and Co-founder Debra Borchardt. “We believed that an event like this was needed as we all pivot and adapt to a new normal in the cannabis industry. We are stronger together.”

About AxisWire:

AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. For more information, please visit axiswire.com. Follow us on social media @AxisWire.

About Green Market Report:

The Green Market Report (GMR) is headquartered in the Financial District of New York City with an office in Los Angeles. GMR is poised to be the center for trustworthy business, financial and economic news and intelligence. The site offers coverage on financial matters including news briefs on business, cultivation, and extraction, cannabis company stock prices, and wholesale cannabis pricing. For more information, please visit www.greenmarketreport.com or email info@greenmarketreport.com. Follow us on Facebook, Instagram and Twitter @GreenMarketRpt.