FlowerHire Archives - Green Market Report

Tee CorleyOctober 19, 2021


In spite of, or perhaps in light of, the COVID-19 pandemic, we’re seeing the “new normal” still work itself out, resulting in sweeping changes across every industry.

Agricultural workers strike for better pay and conditions. Hiring managers are at a loss for workers. The supply chain is grinding to a halt. As U.S. workers seek more interesting jobs with better pay in fields they favor, FlowerHire, a cannabis talent recruiting agency, is finding that the cannabis industry is filling that void.

The Factors Affecting Cannabis Job Growth in 2021 and 2022

Pre-pandemic, the West Coast reigned in the realm of cannabis reform, with Washington, Oregon, and of course, California, completely legalizing recreational use at the state level.

In the heat of COVID lockdowns and one of the most polarizing elections in U.S. history, Arizona, New Jersey, Montana and South Dakota legalized recreational use in 2020, and Florida reformed its medical marijuana laws.

Marijuana is medically legal in Pennsylvania, and a bill was introduced to legalize it recreationally on 28 September 2021.

And let’s not forget that marijuana became legal in Virginia on 1 July 2021. While the groundwork is still being laid for retail sales, they are currently expected to begin in 2024.

Like a reverse Manifest Destiny, U.S. citizens’ demand for marijuana law reform is making its way to the East Coast, and so are its jobs.

What Does the Data Say?

FlowerHire, a recruiting agency that pairs talent with jobs in the cannabis industry, has some data to share which promises hope for cannabis jobs in 2022.

Founded in 2017, FlowerHire offers job recruiting and retaining services for hemp companies and their employees, plus an AI-driven software called FlowerHire X™ to help them optimize their team. As a result, FlowerHire has unique access to data across the cannabis market. The agency released a report in October 2021 outlining the current state and future outlook of leadership jobs in the cannabis industry.

In short: look out East Coast! It’s a veritable Green Rush. Opportunity is out east as FlowerHire asserts that 80% of new job demand is outside of California, and 68% of people FlowerHire has paced in 2021 have been east of the Mississippi, up from 50% in 2020. If you have experience in management and leadership positions, Florida, Pennsylvania, Massachusetts, and Michigan want you. FlowerHire has based this data on six-figure cannabis jobs with an average salary of $140,000 per year.

So where can you go to find these high-paying careers in cannabis?

According to FlowerHire CEO David Belsky, “Cannabis job growth in Florida came out of nowhere.” Job growth in Florida quite literally went from 0.0% to 7.5% from 2020 to 2021, with the recruiting agency citing Florida-based brands Curaleaf, Trulieve, and Liberty Health as the top hirers.

Pennsylvania, too, saw massive growth, going from 1.1% of FlowerHire’s job placements in 2020 to 8.5% in 2021.

Meanwhile, Massachusetts and Michigan are holding on strong to moderate pieces of the hiring pie. Belsky reports that job creation in these states is happening across all stages of the chain, from cultivation to warehousing to retail.

What Does This Mean for Cannabis Jobs in 2022?

If you’re on the hunt for a job in cannabis, you’re no longer required to uproot your life and set off for sunny (and expensive) California.

Belsky agrees. “This [data] shows that legalization is spreading nationwide and gaining traction leading to more emerging cannabis job markets.”

Indeed, overall investment in cannabis continues to rise as new states come on board. And it’s not just in recreational markets. Leadership positions in medical markets on rising fast, lending credence to what most of us already know: there are medical benefits to cannabis.

StaffApril 29, 2020


FlowerHire, a leading Staffing and Talent Strategy firm serving the regulated cannabis industry has signed an exclusive Partnership with Leafwire, “The LinkedIn of Cannabis,” which connects over 30,000 professionals across all cannabis verticals – including VCs, investment holding firms, supply chain operators, distributors, manufacturers, extractors, and retailers.

To help the industry and those companies still looking to hire and grow, Leafwire and FlowerHire are also offering 30% off normal placement fees for the rest of Q2. You can contact FlowerHire for more info on the discounted ‘pandemic rates’ at leafwire@flowerhire.com.

According to Leafwire CEO, “We want to do what we can to help more it more affordable for those innovative companies, who continue to move forward and thrive, even in these difficult times. We think it’s a huge opportunity for companies to secure some very talented team members, right now, as there are people currently looking for work, who are otherwise almost always employed. It’s a prime time to be hiring.”

“By joining forces with Leafwire, we have not only broadened our ability to deliver best-in-class executive recruitment and talent services to their passionate user base, but we will also be able to help facilitate meaningful networking and innovative partnership opportunities that will undoubtedly advance the industry,”  says David Belsky, CEO of FlowerHire. 

Since its inception in 2017, FlowerHire has played a critical role in building, scaling, and retaining world class teams for the North American cannabis industry.  Clients include many of the “rising stars” of cannabis, such as DNA Genetics, Papa & Barkley, Kiva, Ascend Wellness, Pleasantrees, and Glass House Group, FlowerHire has placed more than 300 professionals across ten states to date.

“Our mission has always been to build a conscious cannabis infrastructure and community, one hire at a time,” Belsky says. “Through strategically aligning with Leafwire — which represents some 13,000 companies worldwide with members hailing from areas as diverse as Australia, India, Germany, and Colombia, among others — we will be taking our mission to amazing new heights.” 

“Discussions about job growth in the U.S. tend to focus on industries such as technology and health care, but the biggest boom over the past couple of years has been taking place in cannabis. Now, more than ever, with cannabis retailers having been deemed ‘essential’ during this coronavirus pandemic, we will start seeing our burgeoning industry among the fastest-growing job markets in America. Leafwire’s partnership with FlowerHire will help exponentially accelerate this growth. We’re truly excited to bring FlowerHire’s expertise onto the Leafwire ecosystem,” says, Leafwire CEO Peter Vogel.


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