Flowertown Archives - Green Market Report

StaffStaffDecember 11, 2019
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LOS ANGELES, December 11, 2019 – Papa & Barkley. (the “Company”), a leading cannabis wellness brand on a mission to improve people’s lives by unlocking the power of cannabis, announced that it has released an origin story video meant to capture the evolution of the Company’s brand. In order to capture the heartfelt and authentic beginning upon which Papa & Barkley’s origin exists, they engaged Flowertown, a content publishing platform focused on changing the cannabis conversation from niche to mainstream.

“Flowertown captured Papa & Barkley’s brand DNA and Eureka, California roots and brought our story life through an emotive retelling of our brand origin story that differentiates our mission and values,” said Angela Pih, Chief Marketing Officer of Papa & Barkley. “As Papa & Barkley continues to grow and expand nationally, visual storytelling and branded video is an important medium to share the company’s unique mission-driven story through an education first approach.”  

Founded in 2016, the Papa & Barkley brand was inspired by the story of co-founder & CEO Adam Grossman, who formulated a cannabis-based balm to ease his father’s debilitating back pain in hospice, and which ultimately allowed him to return home. With a passion for creating trusted cannabis content, Flowertown used its expertise to bring this story to life and provide a window into how one of the industry’s most trusted brands came to be.

“Being familiar with Papa & Barkley’s team, their line of products and the impressive level of trust that their customer base has for them, partnering with them to produce this video was a no brainer for Flowertown,” said Jamil Bardowell, Managing Director for Flowertown. “Flowertown and Papa & Barkley are aligned in their core goals to educate consumers about cannabis alternatives for their wellbeing, so to help tell Adam Grossman’s incredible story was a privilege for our entire team.”

Using the content created by Flowertown, Papa & Barkley will distribute the content throughout the company’s various social media accounts including Instagram, Facebook, Twitter, and YouTube. 

The Papa & Barkley Origin Story can be found on their YouTube at https://youtu.be/EkS899d7Hm8 

About Papa & Barkley

Papa & Barkley™ is the #1 California cannabis wellness brand that creates highly effective, natural products that unlock the healing potential of the plant. All of our products are made using a solventless, whole plant infusion process with sun-grown cannabis and hemp flowers grown in the United States and produced in our licensed, state-of-the-art manufacturing facilities. Papa & Barkley is a team of scientists, caregivers and advocates who are committed to producing safe and reliable products using the whole plant. Our products are 100% solvent free and are offered in THC-rich, CBD-rich, and Hemp CBD formulas, for a variety of needs. Find out more at https://papaandbarkley.com

About Flowertown

Flowertown is a content publishing platform focused on changing the cannabis conversation from niche to mainstream, offering a new, honest and comfortable approach to the benefits cannabis has to offer for the responsible audience. Passionate about curating a premium, safe and trusted cannabis experience for all existing and new consumers entering the market, Flowertown is a trusted source where questions are answered, curiosities are welcomed and conversations are started. The Flowertown staff is comprised of some of the top ad agency talent in the country. For more information visit www.flowertown.com.  In addition to content publishing, the company also assists exceptional brands to reach new consumers through driven and purposeful creative services with Flowertown Agency. (http://flowertownagency.com/). 

Contact:

Christina Wong, Director of Communications, Papa & Barkley, christina.wong@papaandbarkley.com

Cynthia Salarizadeh
cynthia@salarmediagroup.com
https://www.flowertown.com/

 

 

 


StaffStaffJuly 17, 2019
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Dean Watershas been executing successful media/marketing strategies for a variety of Fortune 500 brands for over 30 years. After founding VIMBY, he forged a substantial alignment with Mark Burnett resulting in various nationally awarded creative campaigns. Last year, Dean founded The Flowertown Platform and The Flowertown Agency as a two-pronged approach designed to educate new consumers entering the marketplace and also to give cannabis brands the proper marketing tools for normalization.

GMR Executive Spotlight Q&A – 

 

Full birth name: Dean Evan Waters

Title: CEO

Company: Flowertown, LLC

Years at current company: 1.5 years

Education profile: Started working in Media at age 18

Most successful professional accomplishment before cannabis: Worked in the cable industry from 1990-2004, many successes in the massive growth cable industry.  Started my own company that is still operating (2006-current day) called VIMBY.  VIMBY started as a destination website and ended up becoming a very successful brand studio after partnering w Mark Burnett. Many successful campaigns and awards with Mark Burnett as a partner for 9 years.  We were the Mark Burnett Content Studio.  VIMBY is still in existence in Burbank, CA.  

Company Mission: To equip new consumers with the confidence to explore the positive life-changing possibilities of cannabis, free of the existing stigmas. 

Company’s most successful achievement: We’ve secured an executive team comprised of award-winning creatives, producers and strategists along with strategic partnership with CohnReznick that is poised to be the industry leader in reaching new consumers entering the cannabis space.   

Has the company raised any capital (yes or no): Yes

If so, how much?: $2.5M

Any plans on raising capital in the future? Yes

Most important company 5 year goal: To be the trusted household name in cannabis education, content, and product/retail recommendations at the standard of current CPG markets.

 


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This week the all new media platform, Flowertown, a rapidly growing cannabis media and marketing brand, and CohnReznick LLP, one of the largest accounting and consulting firms in the country, announced that they will be teaming to deliver a comprehensive suite of services to the cannabis industry.

The strategic relationship was a response to an opportunity in the burgeoning cannabis marketplace that the two groups recognized and decided to collaborate to fill. The goal is to work together to provide comprehensive professional resources for industry participants looking for strategic growth and the delivery of compliance services. Additionally, the two intend to accelerate reliable consumer education.

Flowertown CEO, Dean Waters, told Green Market Report that, “In a time where consumers have so many questions about cannabis, Flowertown aspires to be the Good Housekeeping for the industry. Its education first mantra holds the hand of consumers while educating and then guiding them to safe, legal, and trusted brands and retailers.”

Flowertown is comprised of a group of marketing professionals that have been moving the needle in crowded,
general consumer markets for years. The Flowertown platform, advertising services, and influencer network has a unique offering that the company feels has cracked the code in introducing the benefits of cannabis to the general consumer market. This new relationship with CohnReznick creates an even more robust offering on a level the industry has yet to see.

“We are always looking to bring other trusted advisors to the table for our clients in this ever-changing and developing industry,” said Waters. “CohnReznick brings a tremendous amount of professional experience and technical expertise in the cannabis space. Our marketing sensibilities combined with their proven track record with both established and emerging industries creates a suite of services that will be paramount as cannabis brands and retailers break into the mainstream marketplace.”

Ira Weinstein, Cannabis Industry Leader for CohnReznick added, “We have been serving the cannabis industry for over two years and see the challenges companies are experiencing when it comes to synthesizing finance, tax and accounting issues in support of sophisticated marketing and building a brand. Flowertown’s commitment to consumer education and normalization aligns perfectly with CohnReznick’s commitment to professionalism and corporate responsibility in this space. We believe our collaboration with Flowertown brings a new level of sophisticated professional solutions that will help push this industry forward.”


AxisWireAxisWireJune 18, 2019
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6min3920
LOS ANGELES –  Flowertown, a rapidly growing cannabis media and marketing brand, and CohnReznick LLP, one of the largest accounting and consulting firms in the country, announced today that they will be teaming to deliver a comprehensive suite of services to the cannabis industry. The strategic relationship is in response to an opportunity in the burgeoning cannabis marketplace. The goal is to work together to provide comprehensive professional resources for industry participants looking for strategic growth and the delivery of compliance services. Additionally, the two intend to accelerate reliable consumer education.

As the cannabis marketplace enters the next phase of growth and grapples with increased competition and consolidation, business owners and investors need more sophisticated solutions, resources and advisors. Flowertown and CohnReznick will provide these organizations with a wide-ranging suite of services that supports their growth, enhances their operating effectiveness and supports normalization. Solutions tailored for the cannabis industry include consumer education, brand building, product and retail recommendations through storytelling, data analytics, financial and operational strategies, technology implementation, and tax planning and compliance. These services will include national, regional and state by state campaigns as well as events designed to build trust and safety through new-consumer education.

“We are always looking to bring other trusted advisors to the table for our clients in this ever-changing and developing industry,” said Dean Waters, CEO of Flowertown. “CohnReznick brings a tremendous amount of professional experience and technical expertise in the cannabis space. Our marketing sensibilities combined with their proven track record with both established and emerging industries creates a suite of services that will be paramount as cannabis brands and retailers break into the mainstream marketplace.”

Ira Weinstein, Cannabis Industry Leader for CohnReznick added, “We have been serving the cannabis industry for over two years and see the challenges companies are experiencing when it comes to synthesizing finance, tax and accounting issues in support of sophisticated marketing and building a brand. Flowertown’s commitment to consumer education and normalization aligns perfectly with CohnReznick’s commitment to professionalism and corporate responsibility in this space. We believe our collaboration with Flowertown brings a new level of sophisticated professional solutions that will help push this industry forward.”

About Flowertown

Flowertown is a cannabis media and marketing brand focused on changing the cannabis conversation from niche to mainstream. Flowertown’s mission is to provide a bridge through education for premium cannabis brands and retailers across the country to reach existing and new consumers entering the market. Passionate about curating a premium, safe and trusted experience for all consumers, Flowertown supports legal organizations with building their brand reputation and trust through marketing, content and communications services. For more information, visit: www.flowertown.comand flowertownagency.com.

About CohnReznick

As a leading advisory, assurance, and tax firm, CohnReznick helps forward-thinking organizations achieve their vision by optimizing performance, maximizing value, and managing risk. Clients benefit from the right team with the right capabilities; proven processes customized to their individual needs; and leaders with vital industry knowledge and relationships. Headquartered in New York, NY with offices nationwide, the firm serves organizations around the world through its global subsidiaries and membership in Nexia International. For more information, visit www.cohnreznick.com.

Contacts

Flowertown
Eddie Van Pelt
Chief Operating Officer
eddie@flowertown.com

CohnReznick
Julie Murawski
Corporate Marketing Director
973.364.6693
julie.murawski@cohnreznick.com



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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