StaffDecember 11, 2019
LOS ANGELES, December 11, 2019 – Papa & Barkley. (the “Company”), a leading cannabis wellness brand on a mission to improve people’s lives by unlocking the power of cannabis, announced that it has released an origin story video meant to capture the evolution of the Company’s brand. In order to capture the heartfelt and authentic beginning upon which Papa & Barkley’s origin exists, they engaged Flowertown, a content publishing platform focused on changing the cannabis conversation from niche to mainstream.
“Flowertown captured Papa & Barkley’s brand DNA and Eureka, California roots and brought our story life through an emotive retelling of our brand origin story that differentiates our mission and values,” said Angela Pih, Chief Marketing Officer of Papa & Barkley. “As Papa & Barkley continues to grow and expand nationally, visual storytelling and branded video is an important medium to share the company’s unique mission-driven story through an education first approach.”
Founded in 2016, the Papa & Barkley brand was inspired by the story of co-founder & CEO Adam Grossman, who formulated a cannabis-based balm to ease his father’s debilitating back pain in hospice, and which ultimately allowed him to return home. With a passion for creating trusted cannabis content, Flowertown used its expertise to bring this story to life and provide a window into how one of the industry’s most trusted brands came to be.
“Being familiar with Papa & Barkley’s team, their line of products and the impressive level of trust that their customer base has for them, partnering with them to produce this video was a no brainer for Flowertown,” said Jamil Bardowell, Managing Director for Flowertown. “Flowertown and Papa & Barkley are aligned in their core goals to educate consumers about cannabis alternatives for their wellbeing, so to help tell Adam Grossman’s incredible story was a privilege for our entire team.”
Using the content created by Flowertown, Papa & Barkley will distribute the content throughout the company’s various social media accounts including Instagram, Facebook, Twitter, and YouTube.
The Papa & Barkley Origin Story can be found on their YouTube at https://youtu.be/EkS899d7Hm8
About Papa & Barkley
Papa & Barkley™ is the #1 California cannabis wellness brand that creates highly effective, natural products that unlock the healing potential of the plant. All of our products are made using a solventless, whole plant infusion process with sun-grown cannabis and hemp flowers grown in the United States and produced in our licensed, state-of-the-art manufacturing facilities. Papa & Barkley is a team of scientists, caregivers and advocates who are committed to producing safe and reliable products using the whole plant. Our products are 100% solvent free and are offered in THC-rich, CBD-rich, and Hemp CBD formulas, for a variety of needs. Find out more at https://papaandbarkley.com
About Flowertown
Flowertown is a content publishing platform focused on changing the cannabis conversation from niche to mainstream, offering a new, honest and comfortable approach to the benefits cannabis has to offer for the responsible audience. Passionate about curating a premium, safe and trusted cannabis experience for all existing and new consumers entering the market, Flowertown is a trusted source where questions are answered, curiosities are welcomed and conversations are started. The Flowertown staff is comprised of some of the top ad agency talent in the country. For more information visit www.flowertown.com. In addition to content publishing, the company also assists exceptional brands to reach new consumers through driven and purposeful creative services with Flowertown Agency. (http://flowertownagency.com/).
Contact:
Christina Wong, Director of Communications, Papa & Barkley, christina.wong@papaandbarkley.com
Cynthia Salarizadeh
cynthia@salarmediagroup.com
https://www.flowertown.com/
Cynthia Salarizadeh
AxisWire
