As more traditional retailers gear up for door-crashing sales days like Black Friday and Cyber Monday, the cannabis community is gearing up for another day: Green Wednesday.
Green Wednesday, or “Weed Wednesday” happens the Wednesday before Thanksgiving; it’s a day for everyone to stock up on their cannabis products of choice before entering into the fun, family-filled holiday season.
A Celebrated Day for Sales in Cannabis
For some companies like the delivery service Eaze, Green Wednesday is the second-largest sales day after 4/20, which isn’t something that other industry players should ignore. In 2017, the delivery platform saw a 98% increase in deliveries over any regular Wednesday of the year. For the new cannabis holiday, Eaze will be offering a major site-wide discount with 40% off products in every category.
Caliva, a San Jose based retailer saw sales for both Weed Wednesday and Black Friday double over regular sales days. Caliva prepares for the holiday season by ensuring inventory is high to serve the needs of those stocking up for the holiday weekend. “Were well stocked for the holidays because we know people count on our products to help them keep their stress levels low, to inspire good dinnertime conversation, to stimulate their appetites, to remedy their hangovers, to get a good laugh out of grandma and to kick back and relax while they have some time off,” said Rosie Rothrock, VP of Marketing at Caliva.
Making New Family Traditions
Some cannabis brands are using the holidays to engage new consumers, especially Baby Boomers. California Dreamin’, a brand offering a low-dose cannabis soda is launching Parents Appreciation Week. Between November 18 and 25, customers who bring a parent into a California dispensary and buy 2 bottles of the cannabis soda will get the third bottle for a penny, and a code for a free “I got my [Mom/Dad/Parents] high” t-shirt.
“Baby Boomers are the fastest growing segment of the cannabis market, but there is apprehension when buying cannabis products,” said Jonathan Bishop, VP of Marketing at California Dreamin’, “We wanted to create an event that takes away the stigma of purchasing marijuana for older adults.”
The holiday week is perfect for families to discuss cannabis as more evidence emerges about the medical and therapeutic benefits of cannabis, especially later in life.
Dispensaries are making sure they offer products that offer discretion and convenience as people embrace moments to “step out” during holiday events. Items like Caliva’s Toasties are a huge seller as they offer discretion looking no different than a cannabis cigarette. Retailers offer up seasonal teas and drinks, in-store demos with different brands like Dosist, product specials, and holiday games to keep the fun around the holiday table.
With California legalizing this year, all brands are expecting a strong upswing in sales on Weed Wednesday and the subsequent days of Black Friday and Cyber Monday. Eaze reports that deliveries went up 23% on Cyber Monday as opposed to other Mondays, and they expect their largest increase yet with California’s legalization.
We can expect soon that Canada will follow suit, with Black Friday and Cyber Monday catching on up North, where nationwide legalization will be sure to create a new niche market for “Weed Wednesday” as the markets level out and are able to engage customers with creative sales.
Looking For Deals?
Cannabis Deals for Weed Wednesday, Green/Black Friday!
MJ Arsenal: Stock up for the Holidays!
Our biggest sale of the year has begun — Stock up on MJ Arsenal glass for the holidays now and get the best savings! Receive 25% storewide through November 20th with the code: MJAGREEN25.
Goldleaf Cooking Journeyman Giveaway— Prizes: Cooking Journal, Recipe Card Pack, Vegan Leather Cover & Pen. Sign up with an email address to enter: shopgoldleaf.com/giveaway
Promo runs from Nov 12 – 23rd. Winner announced on the 26th.
18% Off Everything
18% Off Orders of 25$ or more. Running from Nov. 22-26th
Use code: TDAY18 at checkout.
The Daily Leaf’s Green Friday Giveaway— 1 lucky person will win their own hydroponic grow system from My Urban Greenhouse, plus a bunch of other great prizes from NugTools, Cannador, MagicalButter and more! Text 420 to 228-28 to enter!
Visit https://dailyleafdeals.com for more info.
MagicalButter.com’s Holiday Bundle
Retails: $224.95 | Sale: $209.95
Launch: November 23rd – December 31st
Includes: MB2e 110v Machine (LoveGlove, PurifyFilter 190, MB Cookbook, Power cord included) + DecarBox Thermometer Combo Pack + MB 21UP Butter Mold + Free Shipping (Continental US only- Excluding Alaska, Hawaii, Puerto Rico)
Available: USA Only
MagicalButter Machine (MB2e 110v)
The MagicalButter device is the world’s first countertop botanical extractor, designed for infusing the essence of healthy herbs into butter, oil, alcohol, lotions, and more! Combining an immersion blender with a programmable thermostat and heating unit, the MB machine is designed to create incredible recipes and botanical infusions with little or no labor. The MagicalButter machine grinds, heats, stirs, and steeps your herbal extract, all at the correct time intervals and temperature for a perfect infusion every time. As a result, you achieve your desired infusion easily, safely, and consistently.
DecarBox Thermometer Combo Pack
The DecarBox™ features an integrated digital probe thermometer. This device lets you easily calibrate your oven for precise accuracy during decarboxylation and baking. The stay-cool external digital display lets you monitor the temperature inside your DecarBox without opening the oven, saving money and keeping temperatures from fluctuating. The DecarBox™ allows you to effortlessly activate fresh herbs to your specific desired potency! (See Decarb Directions on pages 6-8 for a step-by-step guide.) Food-grade silicone shell prevents loss of valuable plant compounds.
MB 21Up Butter Mold
MagicalButter’s 21UP Butter Trays identify medicated butter as “for adults only”. Full sticks are divided into eight tablespoons, each clearly marked with the distinctive 21UP logo. Flexible, high-quality silicone provides a premium surface for infused butter and oils. Makes a total of four full-size sticks plus one fun-size stick.