Green Wednesday Archives - Green Market Report

StaffNovember 21, 2022


The Daily Hit is a recap of cannabis business news for Nov. 21, 2022.


New York Awards Adult-Use Retail Licenses, But Heaps of Questions Remain

The New York Cannabis Control Board on Monday awarded its first round of adult-use cannabis permits, along with 282 pages of new industry rules and some significant policy updates. But a small mountain of questions remains for stakeholders, leaving the market’s near future still shrouded in uncertainty for many. Read more here.

Nonprofits Among the First Licensees for New York Adult-Use Cannabis Market

More than 900 applicants submitted the paperwork for the New York CAURD licenses, which was far less than the OCM had hoped for. At least three New York City-based nonprofits Housing WorksThe Doe Fund, and LIFE Camp confirmed they had been chosen. Read more about these organizations here.

Cannabis Retail Expects Solid Boost from Green Wednesday

Summer often gets the credit as the prime season for cannabis sales, but the back end of the year is no slouch. Several dispensary brands told Green Market Report that business typically jumps anywhere from 10% to 30% between the week before Thanksgiving and the start of the new year. Read more here.

Chicago Dispensary Gets Zoning Approval for Former Rainforest Cafe Site

The Rainforest Cafe application has been controversial because the site at 605 N. Clark St. is within 1,500 feet of other pot shops. State law prohibits dispensaries owned by existing companies that received licenses under the original medical-marijuana law from locating within 1,500 feet of each other. New licensees under “social equity” guidelines aimed at diversifying ownership of marijuana businesses have an exemption from the requirement. Read more here.

Video: MJBizCon 2022

Green Market Report attended the recent MJ Biz Conference in Las Vegas last week. Here’s a little bit of the event in case you weren’t able to attend. This year’s conference was the first to be hosted under the new owners Emerald Co. Check out our highlight reel here.



Until fairly recently, Danksgiving wasn’t much more than a funny word that cannabis fans used for smoking weed on Thanksgiving. It’s easy to see how the portmanteau came about: “dank,” a slang term for high-quality weed, fits into the name of a holiday that appeals to the appetite – whether one is high or not. Read more here.

Kaya Shack

Kaya Shack, a vertically integrated cannabis operator in Oregon, will sell its Salem dispensary by Feb. 1, 2023, as part of a sale-surrender settlement for two violations stemming from 2019, according to the Oregon Liquor and Cannabis Commission. Read more here.

Trulieve Cannabis Corp.

Florida-based Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) announced the grand opening of two new medical cannabis dispensaries in:

Debra BorchardtNovember 24, 2021


Green Wednesday continues to be one of the strongest retail days for cannabis dispensaries. In 2020, Springbig reported that Green Wednesday sales across 1,500 retailers, were up 79.43% from 2019. There are several theories as to why so many people flock to dispensaries before Thanksgiving to stock up. Here are a few:

  • Family gatherings can sometimes be very stressful and cannabis can help keep you calm. Uncle Joe insists on talking politics? No problem, just slip an edible in your mouth and you’re good to go. Aunt Sophie wants to know about your love life? Do divorced parents want to complain about each other? Are cousins bragging about their success? You name it – there can be many stressful moments and cannabis is there to help.
  • You’re headed back to your hometown and expect to see old friends. How awesome is it to roll into town and be the one to hand out mini prerolls, so COVID safe and still social? You may not want to go get drunk at a bar, but you can relieve the good times again as you party with your friends.
  • Have you ever had to go to two Thanksgiving meals in one day? The early eaters at one family and the late eaters at another? How do you stuff all that food into your mouth and be polite? You can’t say no to Grandma’s pies or she’ll be insulted. Ahhhh, this is when the munchies shine. This is their day! Bring on the munchies. You won’t even notice you’re miserably stuffed.

This year all companies are gearing up for the big day. Flowhub is predicting this year’s Green Wednesday to be another huge day, “probably on par with recent years’ 18% YOY growth.” Flowhub advises cannabis companies to make sure they’re staffed to accommodate a big Wednesday, be ready to upsell to keep those cart sizes high, and start building and promoting deals or promotions.

Last year, Flowhub saw that 50% of transactions included a discount; compared to 18% as the annual discount rate. The average discount per transaction on Green Wed 2020 was $8.94 and the average cart size on Green Wed 2020 was an impressive $66.

Turkey Day Promotions

This year, cannabis software company Fyllo said it was seeing a massive 3.5x increase in promotion-focused marketing investment – from the Monday before Green Wednesday running through Cyber Monday – over the same time frame last year. Fyllo is also noticing an overall increase in Green Wednesday-focused promotions in 2021

David Catanzano, VP Cannabis Operations at TILT (OTC: TLLTF) said that when looking at the data for past “Green Wednesdays,” there was a spike in pre-roll sales in 2019 due to lack of vapes, pre-rolls historically being a top seller, and offering an ounce of pre-rolls at a discount. The pre-roll ounces fizzled due to patients not wanting a full ounce of one strain. We haven’t run a pre-roll oz deal since 2019, so we’re revisiting but in the half-ounce increment and at an attractive price. With people traveling (in the state) for the holidays to be with family, a value pre-roll deal will be attractive to those looking to step away and get “some air” during the holiday season. Tilt sai dit was offering a pre-roll promo during Thanksgiving week (14 1/2oz pre-rolls for $99). 

Will 2020 Choices Remain The Same?

Cannabis point of sale company Headset reported that last year’s Green Wednesday saw (November 25th, 2020) the third largest single day of cannabis sales last year. Total retail cannabis sales on Green Wednesday across US markets tracked by Headset reached $61.9M, up 55% over the average daily sales during the previous four Wednesdays.  While all product categories saw sales growth on Green Wednesday, Headset said that certain categories attracted relatively more customers than others. 

The top-performing categories by relative sales growth were: Beverages (+89%), Edibles (+81%), and Tincture & Sublingual (+70%). The three categories that grew less than the overall market was Capsules (+54%), Concentrates (+50%), and Topicals (+44%). 

Despite beverages having a moment on Thanksgiving, LeafLink reported that last year flower was the most popular product category at 32.85% of GMV during the month prior to Green Wednesday 2020, followed by Cartridges at 25.89%. Packaged Flower products were the most popular subcategory, making up 18.07% of all GMV for the time period. 

The most popular products overall in the month leading up to Green Wednesday in 2020 were: 

○ Wedding Cake Packaged Flower – Pacific Stone (CA) 

○ Mango Mang Cartridge – PLUGplay (CA) 

○ Pure Green Cartridge – MUV (FL) 

○ Alien Lights Cartridge – Platinum Vape (MI) 

○ Uplift Sour Watermelon Gummies – PLUS (CA)

The most popular Packaged Flower products in the month leading up to Green Wednesday in 2020 were: 

○ Wedding Cake – Pacific Stone (CA) 

○ Orangeade – MUV (FL) 

○ Double Durban Kush – Nature’s Grace and Wellness (IL) 

○ Triangle Royale – District Cannabis (MD) 

○ Vovo – Seven Leaves (CA) 

Companies Weigh In On Green Wednesday

In 2020, Jushi (OTC: JUSHF) said it saw an average increase of 242% in sales on Green Wednesday, compared to 2019. Based on the success of previous years’ promotions, Jushi anticipates another highly successful Green Wednesday in 2021, and is offering deals up to 30% off select prices at its BEYOND / HELLO retail locations:

  • Pennsylvania: $25 off $125 / $60 off $250 / $120 off $400
  • Virginia: $60 off $250 / $120 off $400
  • Illinois: $25 off $125 / $60 off $250 / $120 off $400
  • California: $10 off $75 / $25 off $125

In addition, this year Jushi is offering an exciting Cyber Monday promotion of 20% off all online orders across its BEYOND / HELLO retail locations in Pennsylvania, Virginia, Illinois, and California.

Jane Technologies, Inc. 

  • In 2020, Jane Technologies, Inc, a leading online cannabis marketplace and retail software provider, saw an average increase of 241% in online sales on Green Wednesday, compared to 2019. Online sales on Black Friday increased by an average of 271% compared to 2019. 


  • In 2020, Lantern, a cannabis e-commerce marketplace and on-demand delivery service, cited a 343% increase in sales and a 87% increase in basket size, compared to the Wednesday prior. 

Glass House Brands 

  • In 2020, Glass House Brands, one of the fastest-growing, privately-held, vertically integrated cannabis and hemp companies in the US, saw a 10% increase in traffic from last year. Flower took the lead with 35% of the basket, pre-rolls followed with 24% of the basket and edibles, also taking 24% of the basket.


Kaitlin DomangueNovember 23, 2021


Green Wednesday is quickly becoming one of the cannabis industry’s favorite holidays. Last year, there was an 80% increase in dispensary sales the day before Thanksgiving, generating $238 million over Thanksgiving weekend. More and more cannabis and hemp brands are catching on with each passing year, adding awesome Green Wednesday deals to their annual holiday promotions. While the holiday isn’t on 420’s level just yet, the Green Wednesday is now to watch and plan for every year in cannabis. 

Here are some deals to score on Green Wednesday: 

PAX Labs

The cannabis industry’s favorite, award-winning vaporizer company, PAX Labs, will have a site wide 20% off sale beginning Green Wednesday (11/24). The vaporizer company just launched the newest product, Era Life, created for on-the-go consumers in PAX’s most compact vaporizer yet. Era Life works with any PAX Era pod and is available in four different colors. It’s the perfect go-to gadget for discrete consumption during the busy holiday season! 

The sale kicks off at 12:00 AM PST on Green Wednesday, going through 11:59 PM on Cyber Monday. 

PAX 3 for Green Wednesday sale


One of California’s favorite cannabis companies, Caliva’s Green Wednesday sale starts Wednesday, November 24th and runs until Cyber Monday on November 29th. California customers can purchase any Fun Uncle Cruisers Vape Carts for $20. The vape carts happen to be launching in four new flavors, just in time for pre-Thanksgiving purchases. Grab the carts in Blue Dream, Pineapple Express, Sunset Sherbert, and Granddaddy Purple. Caliva’s first-ever edible products, Nickels and DELI Dimes, will be also available for only $10 through this promotion. 

Purchase at a Caliva store, through the Caliva website, or the app. 

Caliva's Cruiser Vapes and Nickels on sale for Green Wednesday

Element Apothec

Like clean, non-toxic skincare and CBD products? Element Apothec’s products are for you. Plus, they’re THC-free and can be shipped anywhere in the United States. Each product by Element Apothec is cruelty-free, vegan, and made with only the purest ingredients. Element Apothec’s luxurious and clean skincare and CBD tinctures take self-care to a new level. 

Starting Green Wednesday, Element Apothec’s entire site is 25% off, plus you get a free travel size CBD/CBG-infused Nourish lotion with each Green Wednesday purchase. There’s no overwhelming scents or ingredients in any of Element Apothec’s products. They’re formulated for anyone who loves wellness and plant-based skincare. 

Pantry Food Co. 

California-based edibles company, Pantry Food Co., will have Green Wednesday delivery promos when you use cannabis delivery services Grassdoor and Ganja Goddess. Get 40% off a Pantry bundle with Keto Bites, Good Day Bites, and Glow Bites placing an order for delivery with Ganja Goddess and 25% off all Pantry products getting delivery with Grassdoor. Pantry’s promotion will begin on Green Wednesday and run for a limited time. 

Pantry Food Co. is focused on using only the best, most nutrient-dense ingredients. You won’t find artificial ingredients, unnatural food dyes, or processed sugar in any Pantry product. 

Pantry Cannabis Glow Bites, picture for Green Wednesday sales

Flow Kana

Flow Kana empowers and amplifies growers in the Emerald Triangle, the backbone of both the legal and illegal U.S. cannabis industry. Every Flow Kana product is cultivated under the beautiful California sunshine, creating the most terpene-rich, tasty, and potent flower for you.

The California cannabis company is opening up their Thanksgiving sales early to newsletter subscribers. Get a half-ounce of Flow Kana’s premium flower line, Farmer’s Reserve, for just $99 starting at 4:20 PM tonight if you’re a subscriber! Just in time for Green Wednesday and Thanksgiving celebrations.

Flow Kana Farmer's Reserve Products for Green Wednesday

Nama CBD

Nama CBD is a new hemp-derived CBD brand offering sitewide savings on Green Wednesday. Nama’s products are vegan, non-GMO, and made with zero artificial flavors or ingredients. They contain less than 0.3% THC, so Nama is legal everywhere in the United States. 

The Green Wednesday promotion applies to all products, including already-discounted products. No need to enter a coupon code. Every order automatically comes with free shipping, too. The deals are: 

  • Spend $50 – get $7 off
  • Spend $100 – get $20 off
  • Spend $150 – get $35 off
  • Spend $200 – get $50 off

Anytime Nama CBD gummies for Green Wednesday Sale


Canadian cannabis retailer, Superette’s, has dropped their holiday line of clothing, accessories, and home goods. Newsletter subscribers will get early Black Friday access for 30% off all apparel and accessories. Suprette’s has limited edition soaps, cool clothes for all cannabis consumers, a USB lighter, and PAX vape skins if you happen to take advantage of PAX’s 20% off deal for Green Wednesday!

Canada consumers can take advantage of Superette’s Green Wednesday and Black Friday savings here.

Suprette's shirt for Green Wednesday sales


For Massachusetts and Pennsylvania consumers, Insa is offering Green Wednesday specials on eights and chillums at their multiple retail locations. Buy 2 Insa eighths and a $50 Insa gift card for just $105, saving you $45. Or, grab two Insa chillums for just $12 and save $6. In addition to Green Wednesday savings, Insa has a wide range of cannabis products and accessories available at their retail locations. 

Insa prides itself on offering cannabis for real life in a variety of functions and formats, not just for getting high. The company wants to make your good days even better with great cannabis.

Insa Flower for Green Wednesday

Upcoming gift guides

The Green Market Report will be releasing cannabis and hemp gift guides throughout the 2021 holidays, featuring sales and the season’s best cannabis gifts to give.

Keep an eye on our website for our Black Friday article coming this week! 

StaffDecember 4, 2020


Data from both Akerna (Nasdaq: KERN) and Headset agreed that Green Wednesday (the day before Thanksgiving) sales in 2020 easily beat Black Friday sales for the first time. Cannabis consumers clearly wanted to make their purchases in advance of Thanksgiving and were less inclined to go shopping afterward.  

Business intelligence from Akerna found that cannabis consumers spent approximately $238 million during the 2020 Thanksgiving weekend (11/25 – 11/28).  Green Wednesday was the single biggest sales day of 2020 with an 80% increase in daily sales. The average basket size for medical consumers was $122.64, representing a 5% increase over the daily average. Adult-use consumers spent, on average, $78.14, which is an increase of approximately 12%. 

This also marks the first time in four years that Green Wednesday has beat out Black Friday, which also saw a 75% increase in sales. 

“Once again, Thanksgiving ranks in the top 5 cannabis sales days of the year,” said James Ahrendt, Business Intelligence Architect, Akerna. “As we have noted throughout the year, daily sales averages have increased over the last year as a result of COVID. Since average days show such notable year-over-year growth, the percentage of growth during the holidays doesn’t seem as large. However, this is because more people, in general, are purchasing cannabis.”

Additional Insights

Sales by Product Category

  • Flower – 46.8%
  • Cartridge/Pens – 30.2% 
  • Concentrates – 13.9%
  • Infused Edibles – 7.4%
  • Other – 1.7%

Sales by Age Group

  • Under 30 – 29.2%
  • 30-40 –30.6%
  • 50 – 19.3%
  • 50-60 –11.9%
  • Over 60 – 9%

Sales by Gender

  • Female – 36.7% 
  • Male – 63.3% 

Headset Green Wednesday 

Here are the sales totals across all Headset Insights Premium Markets for Green Wednesday, Thanksgiving, and Black Friday 2020, plus the relative growth over last year’s totals for the same days:


Total Sales (CA, CO, NV, OR, WA)

  2019 2020 YoY Growth
Green Wednesday $29.4M $33.2M 12.9%
Thanksgiving $9.7M $11.2M 15.2%
Black Friday $31.4M $31.1M -0.9%


Headset noted that that overall sales increased this year on Green Wednesday and Thanksgiving, but sales on Black Friday were actually slightly lower this year than last year. The company said, “This is big news because this would be the first time we’ve seen a year-over-year decrease in such an important retail holiday in cannabis.”

Also very notable, this is the first time that total sales have been higher on Green Wednesday than on Black Friday. Headset fans may remember that data analyst Cooper Ashley predicted this in his recent interview on Cheddar TV. “


Sales Increase vs Previous 4 Weeks

  2019 Sales Lift 2020 Sales Lift
Green Wednesday 59.5% 40.2%
Black Friday 16.3% -4.7%


“Here we can see that this year both holidays had less of an increase in sales versus the previous four weeks. Green Wednesday’s relative increase dropped from around 60% last year to 40% this year, whereas Black Friday had 16% growth in 2019 and actually had about 5% fewer sales in 2020 versus the previous four Fridays. Both of these decreases could be related to the recent uptick in COVID-19 cases and increased lockdown measures in many recreational cannabis states.

 And lastly, we can see that on both holidays average basket size was much larger in 2020 than in 2019, which is something we’ve seen throughout the COVID-19 pandemic.”


Basket Size

Date  2019 2020 Growth
Green Wednesday $38.84 $48.38 25%
Black Friday $41.85 $50.56 21%

StaffNovember 25, 2020

Predictions for 2020

Headset forecasts an even larger than usual uptick in recreational cannabis sales on Green Wednesday this year for several reasons:

–  In all adult use cannabis states tracked by Headset, the total market has grown by at least 20% in total revenue over last year (when comparing October 2019 to October 2020).

– During the COVID-19 pandemic we have seen significant changes in consumer behavior. In March and April 2020, when many states were enforcing stay-at-home orders, the cannabis market saw a decrease in total transaction volume, but a significant increase in average basket size. This makes sense because customers were likely trying to minimize their trips to the dispensary, so they bought more per trip.Through the summer and into Autumn, average baskets have stayed significantly higher than they were pre-COVID, but transaction volume has crept back up to nearly the same level it was at in February. These two trends combined indicate a ‘new normal’ in the cannabis industry driving the highest monthly revenue totals since the beginning of the legal sales.
– Additionally, with many states reinstating COVID-19 lockdown measures, and advising against travel and social get togethers, Thanksgiving 2020 will be unlike any in living memory. With millions of Americans being asked to stay at home for the holiday, frankly, what else is there to do?
– Edibles have performed well throughout the COVID-19 pandemic. That along with their usual strong sales lifts during the holiday season leads us to predict Edibles and Beverages to again be the categories with the biggest sales lifts on Green Wednesday this year. Both product formats are conducive to indoor consumption (for those that don’t want to smoke or vape in their homes), and THC infused Beverages are often associated with celebration, as they are increasingly seen as a substitute for alcoholic beverages.

“On average, Thanksgiving tends to be one of the Top 5 sales holidays of the year, and we expect that trend to continue this year,” said James Ahrendt, Business Intelligence Architect, Akerna (NASDAQ: KERN). “In the past, we’ve seen huge spikes in sales on Wednesday and Friday since most dispensaries are closed on Thursdays.”

Akerna anticipates that the average order total will be around $82.30 for adult-use customers and $128.46 for medical consumers, representing an increase of approximately $13 compared to the average order total on any other given day of the year.

Additional Thanksgiving Holiday Predictions:

Sales by product type:

  • Flower – 42%

  • Cartridge/Pens – 37%

  • Concentrates – 11%

  • Infused Edibles – 8%

  • Other – 2%

Sales by Gender

  • Male – 64%

  • Female – 36%

Sales by age group:

  • Under 30 – 28%

  • 30-40 –30%

  • 40-50 – 19%

  • 50-60 –12%

  • Over 60 – 11%

The cannabis industry, as measured by cumulative wholesale transaction volume growth through the LeafLink marketplace, increased by 40% between the start of the pandemic in March and October 2020. Overall, cumulative wholesale transaction volume is up 60% through the end of October compared to the start of the year, and we expect the growth trend to remain healthy through the end of the year. – Alex Feldman, General Manager of LeafLink Insights

Julie AitchesonNovember 24, 2020


‘Tis the season for America’s favorite foodie holiday, and whether turkey, tofurkey, or none of the above are on the menu, this is sure to be a Thanksgiving like no other. With Covid-19 spikes turning the U.S. map red and growing concerns about the capacity of states to handle an even higher coronavirus positivity rate if citizens choose to gather, some thought leaders in the cannabis industry are taking a stab at predicting the impact on Thanksgiving sales.

Cannabis compliance technology company Akerna (NASDAQ: KERN) anticipates a 78% increase over average daily sales for 2020 during this Thanksgiving weekend, hitting $270 million between November 25 and November 28. James Arendt, Akerna’s Business Intelligence Architect, explains that the huge sales spikes typically happen on Green Wednesday and Black Friday as most dispensaries are closed on Thanksgiving Day, but this hasn’t prevented Thanksgiving from being one of the Top 5 sales holidays of the year. A trend that is expected to continue in 2020.  

Akerna projects that the average order total will be around $83.30 for adult-use consumers and $128.46 for medical consumers. This is an increase of roughly $13 over average order totals for the rest of the year. Cannabis flower is predicted to be the top seller, garnering 42% of sales with cartridges and pens coming in a strong second at 37%. Male users will likely make up the majority of consumers at 64%, with under 30’s and 30-40 year-olds making up a combined 58% of the top consumers over Thanksgiving.

Akerna’s data doesn’t make correlations with anticipated sales and the ongoing Covid-19 pandemic, but Joe Caltabiano, founder of cannabis and medical marijuana company, Cresco Labs, (OTC: CRLBF) highlights the fact that cannabis was deemed essential at the pandemic’s outset. “At the same time,” he adds, “we saw regulators rapidly adopt emergency rules allowing online ordering, curbside pick-up, and delivery in areas where it’s permitted.” These measures will no doubt contribute to keeping cannabis sales strong for Thanksgiving, as retail sales increased by 40% after the measures were taken and remained high even after the stimulus paid out by the federal government in April was exhausted. Caltabiano posits that the pandemic has made consumers even more comfortable with ordering online as a safer and more convenient purchasing option, with retailers offering special deals for those who choose to purchase online, further brightening the prospect for chart-topping Thanksgiving totals.

Caltabiano also predicts that the money saved on airfare, hotels, or other travel-related expenses by those choosing the “safer at home” approach this Thanksgiving may lead to a pandemic holiday trend of self-care. “This year’s new tradition could be treating oneself with an eighth of premium flower instead of buying a bottle of wine for the family dinner.” Between that and the fact that other pandemic-era holidays such as the 4th of July and Labor Day have seen increased retail sales, Caltablano thinks retailers will have ample reason to give thanks once Thanksgiving 2020 is done and dusted.

Julie AitchesonNovember 18, 2020


Though April 20th takes the top prize in cannabis sales year after year, Green Wednesday (Black Friday’s cannabis counterpart) has come in a strong second place since its inception in 2016, and 2020 looks to be no different. As a result of clever moves by retailers to offset pandemic-related impacts on buying behavior, starting deals and discounts earlier in the season than ever before, and tailoring the shopping experience to customer health and safety concerns, Green Wednesday sales for 2020 are poised to hit an all-time high. 

A November 16th press release from the National Retailers Federation and Prosper Insights and Analytics cited the results of an annual survey which showed that shoppers are getting an earlier start on purchasing for the upcoming holidays. According to the survey, 59 percent of holiday shoppers had already started making purchases as of early November– a 21 percent increase over figures from ten years ago. Despite the Covid crisis, consumers seem to feel confident in the efforts retailers are making to keep them Covid-free, with 70 percent saying they feel safe shopping in stores. One such safety measure includes stocking shelves with gift items earlier in the season and offering special deals to avoid overcrowding as the season progresses.

Deliveries Increase

Eaze, a cannabis delivery platform in California, posted new data showing that Green Wednesday 2019 saw a 90 percent increase in deliveries over a typical Wednesday and a 147% increase in deliveries over the previous year. Cannabis data and analytics provider Headset posted a comparison of Green Wednesday and Black Friday sales from 2019 on its blog, which showed record Green Wednesday sales, although savings lagged behind Black Friday bargains. The study attributes this to bigger discounts and lower average item prices on Black Friday.

Retailers hit hard and early with special deals and holiday gift packages to tempt those seeking to spread some cheer this holiday season and they’re not letting up as the week of Thanksgiving approaches. Beyond the standard pre-rolls, tinctures, and vape paraphernalia, companies like Her Highness, a lifestyle brand based in New York City, offer 25% off gift items like the Grindzilla Cannabis Grinder and the Lip Service Ashtray (shaped like, you guessed it, lips) while Indiana brand Cannabolish is promoting its products with a 30 percent Green Wednesday deal featuring its popular Odor Removing sprays and gels and candles to make sure cinnamon and pine are the only top notes in your holiday home. 

Caliva is also offering a variety of deals on products that will help you survive the season – whether that be teaching grandma how to get on zoom (again) or kickstarting your metabolism for the big Thanksgiving feast. On Green Wednesday (11/25) Caliva is offering up to 40% off select top brands: Caliva, DELI Nickels, Plus Gummies, KIVA, and more! On Black Friday the company said customers will receive an extra deal when they pay through Hypur, the first digital payment solution for cannabis transactions. The promotion will be available through Caliva delivery online and all Caliva / DELI retail stores.

Top Selling Products

Chart provided by Headset

According to LeafLink, a B2B e-commerce wholesale marketplace that connects retailers and brands, in 2019, sales through LeafLink increased by 5.45% during the two weeks leading up to Green Wednesday and the Thanksgiving holiday weekend. What products were the most popular as retailers stocked up for the holiday weekend? Flower was the most popular product category at the time, making up 31.2% of the market share in the week leading up to Thanksgiving. However, Disposable Cartridges and Pre-Rolls experienced the biggest sales lifts, seeing a 29% increase and a 44% increase, respectively.

Here are the top 5 selling Pre-Rolls of 2020, according to LeafLink List:

  • Caviar Joint from Kaviar (CO)
  • Mini Fuzzies from Sublime, CA
  • Wedding Cake Pre-Rolls from Pacific Stone, CA
  • Relax & Chill Pre-Rolls from Exotic Blendz, OR
  • Bubble Joints from the Flower COllective, CO

So whether you go for some fancy swag, all-natural home care products, or perhaps a cozy fireside read like Bong Appetit (a weed cookbook from the editors of Munchies), there are ample ways to cross some friends and family off of your shopping list this year. If consumer behavior and favorable legislation continue on their current trajectory and retailers keep ably adapting to these uncertain times, Green Wednesday could give Black Friday and Cyber Monday some serious competition when the sales numbers come through for 2020.

Anne-Marie FischerNovember 21, 2018


As more traditional retailers gear up for door-crashing sales days like Black Friday and Cyber Monday, the cannabis community is gearing up for another day: Green Wednesday.

Green Wednesday, or “Weed Wednesday” happens the Wednesday before Thanksgiving; it’s a day for everyone to stock up on their cannabis products of choice before entering into the fun, family-filled holiday season.

A Celebrated Day for Sales in Cannabis

For some companies like the delivery service Eaze, Green Wednesday is the second-largest sales day after 4/20, which isn’t something that other industry players should ignore. In 2017, the delivery platform saw a 98% increase in deliveries over any regular Wednesday of the year. For the new cannabis holiday, Eaze will be offering a major site-wide discount with 40% off products in every category.

Caliva, a San Jose based retailer saw sales for both Weed Wednesday and Black Friday double over regular sales days. Caliva prepares for the holiday season by ensuring inventory is high to serve the needs of those stocking up for the holiday weekend. “Were well stocked for the holidays because we know people count on our products to help them keep their stress levels low, to inspire good dinnertime conversation, to stimulate their appetites, to remedy their hangovers, to get a good laugh out of grandma and to kick back and relax while they have some time off,” said Rosie Rothrock, VP of Marketing at Caliva.

Making New Family Traditions

Some cannabis brands are using the holidays to engage new consumers, especially Baby Boomers. California Dreamin’, a brand offering a low-dose cannabis soda is launching Parents Appreciation Week. Between November 18 and 25, customers who bring a parent into a California dispensary and buy 2 bottles of the cannabis soda will get the third bottle for a penny, and a code for a free “I got my [Mom/Dad/Parents] high” t-shirt.

“Baby Boomers are the fastest growing segment of the cannabis market, but there is apprehension when buying cannabis products,” said Jonathan Bishop, VP of Marketing at California Dreamin’, “We wanted to create an event that takes away the stigma of purchasing marijuana for older adults.”

The holiday week is perfect for families to discuss cannabis as more evidence emerges about the medical and therapeutic benefits of cannabis, especially later in life.

Creative Offerings

Dispensaries are making sure they offer products that offer discretion and convenience as people embrace moments to “step out” during holiday events. Items like Caliva’s Toasties are a huge seller as they offer discretion looking no different than a cannabis cigarette. Retailers offer up seasonal teas and drinks, in-store demos with different brands like Dosist, product specials, and holiday games to keep the fun around the holiday table.

With California legalizing this year, all brands are expecting a strong upswing in sales on Weed Wednesday and the subsequent days of Black Friday and Cyber Monday. Eaze reports that deliveries went up 23% on Cyber Monday as opposed to other Mondays, and they expect their largest increase yet with California’s legalization.

We can expect soon that Canada will follow suit, with Black Friday and Cyber Monday catching on up North, where nationwide legalization will be sure to create a new niche market for “Weed Wednesday” as the markets level out and are able to engage customers with creative sales.

Looking For Deals?

Cannabis Deals for Weed Wednesday, Green/Black Friday

MJ Arsenal: Stock up for the Holidays!

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Promo runs from Nov 12 – 23rd. Winner announced on the 26th.

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Launch: November 23rd – December 31st

Includes: MB2e 110v Machine (LoveGlove, PurifyFilter 190, MB Cookbook, Power cord included) + DecarBox Thermometer Combo Pack + MB 21UP Butter Mold + Free Shipping (Continental US only- Excluding Alaska, Hawaii, Puerto Rico)

Available: USA Only

MagicalButter Machine (MB2e 110v)

The MagicalButter device is the world’s first countertop botanical extractor, designed for infusing the essence of healthy herbs into butter, oil, alcohol, lotions, and more! Combining an immersion blender with a programmable thermostat and heating unit, the MB machine is designed to create incredible recipes and botanical infusions with little or no labor. The MagicalButter machine grinds, heats, stirs, and steeps your herbal extract, all at the correct time intervals and temperature for a perfect infusion every time. As a result, you achieve your desired infusion easily, safely, and consistently.

DecarBox Thermometer Combo Pack

The DecarBox™ features an integrated digital probe thermometer. This device lets you easily calibrate your oven for precise accuracy during decarboxylation and baking. The stay-cool external digital display lets you monitor the temperature inside your DecarBox without opening the oven, saving money and keeping temperatures from fluctuating. The DecarBox™ allows you to effortlessly activate fresh herbs to your specific desired potency! (See Decarb Directions on pages 6-8 for a step-by-step guide.) Food-grade silicone shell prevents loss of valuable plant compounds.

MB 21Up Butter Mold

MagicalButter’s 21UP Butter Trays identify medicated butter as “for adults only”. Full sticks are divided into eight tablespoons, each clearly marked with the distinctive 21UP logo. Flexible, high-quality silicone provides a premium surface for infused butter and oils. Makes a total of four full-size sticks plus one fun-size stick.




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