headset Archives - Green Market Report

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11min17710

So many things have been turned upside down with this pandemic, and saying we live in interesting times would be an understatement. Industries and businesses are being demolished and altered in ways unheard of just a month ago, and a rare few are actually booming. 

For the cannabis industry, one of the biggest changes leading to a boom is that as a whole cannabis is now being considered an “essential” part of life nationwide. The level of legitimacy this brings to the industry would have normally taken another decade. 

Delivery services and curb side pick-up have been implemented across the country also erasing years of necessary effort overnight. But overall, the complete change in cannabis consumer behavior has been one of the most interesting developments to witness for many of us.

As reported by Vice, politics and current events are major sources of anxiety for many in the United States and this leads to an increase of unhealthy behaviors like drinking alcohol, smoking, or eating poorly to cope with what is termed as “headlines distress disorder”.

In times of great stress, the sale of alcoholic beverages has proven to surge without fail. With legal cannabis now implemented around the country, the same is now proving to be true. According to Headset, during this current Coronavirus crisis, US adult use cannabis markets show average daily sales at large increase by 10%.

Sue Bachorski, formerly with Constellation Brands for 30 years and currently with the House of Saka, explained that “historically, alcohol sales frequently rise during times of economic downturn, regional disasters, etc. There is no reason to believe that cannabis sales would be any different and there will likely be a prolonged upswing for the foreseeable future.”

The Numbers Say It All

As of April 2, 2020, Headset released data that shows how the landscape of preferred cannabis products and consumption methods has proven to alter completely.  In the analysis, Headset compares the average daily sales of each product category before the COVID-19 sales bump began (January 1st through March 6th) to the COVID-19 crisis time period (March 7th through March 31st).

Cannabis infused beverage sales have increased by 14% while edibles accounted for a 28% increase. With infused beverages previously only accounting for 1% of the market, this is a big jump for the category. The reasoning for this change in consumer sales makes sense considering the virus attacks your respiratory system, so people would rather eat or drink their cannabis instead of smoking or vaping it. Pre-rolls and topicals have actually fallen by 13%.

I reached out to some key players in these categories to find out why they feel these increases have occurred. Warren Bobrow, co-founder of cannabis infused beverage brand Klaus Apothicaire and a Vices writer for Forbes, told Green Market Report that he felt that “while being quarantined in our homes, it makes perfect sense to further expand our inner space with high quality cannabis beverages and edibles. Smokable products could prove tricky with this particular virus.”

Ben Larson, CEO of Vertosa, said that “in these uncertain and challenging times, it’s an encouraging silver lining to see cannabis consumers increasingly seeking out infused beverages. There are likely several factors affecting the recent rise in sales, but an important takeaway is that infused beverages are typically designed for individual consumption and can be consumed discreetly, which is ideal during social distancing. They are also an approachable, familiar way to consume cannabis for less experienced users and those looking to avoid smoking during this time.”

The Women Stepped Up Their Spending

Beyond the types of products surging, the Headset data showed that even gender sales show a change in behavior during this crisis. While both genders saw significant increases in cannabis spending, females had more than double the sales growth of males. As Headset previously reported, males make up roughly two thirds of cannabis spending on any given day. Therefore, it could be speculated that females were less likely to have cannabis products on hand and more likely to feel a sense of urgency to stock up.

Tracey Mason, CEO of House of Saka, explains that she believes females could be a major driver in these increased category surges because “there is a triangulation of needs that beverages and edibles meet specifically for the female consumer: They offer precise dosing which provides a safe and controlled means by which to experiment, they offer a subtle means of consumption which removes the stigma associated with smoking and vaping and they are multi-use which drives sociability and expands usage occasions. Safe, Subtle and Social, those are the benefits of infused beverages in a nutshell.”

It remains to be seen as to whether these changes will become market altering over the long term, or if it was truly just a panic surge with no real impact. But as far as the change in gender sales, if this pattern continues, brands will need to evolve their marketing campaigns to appeal more to women.  

“Women are often seeking a healthier alternative to alcohol, but want an elevated social experience. To do this with cannabis is ideal. In addition, women want a product that has relatable packaging, tastes amazing, and feels safe. This tends to be achieved with an edible or an infused beverage, so I am not surprised that when their sales surged during the panic buys, they gravitated toward these products. The cannabis consumable sector has come a long way. The existing products have nailed the experience for the female consumer, so this demographic will continue to grow in the coming years,” says founder & president of Viv & Oak, Alana Burstein.
Will It Last?
If the patterns remain the same for edibles and beverages for the duration of the pandemic’s hold on our behavior, which could affect our lives for up to 18 months, it is safe to say that habits may have altered indefinitely with far reaching consequences for the foreseeable future. 

Understandably, edible and beverage brands are predicting continued growth. “We’ve seen exponential growth in our edibles sales at Garden Society and expect that as these shelter in place orders remain in place, we will continue to see growth. We believe this will have an impact on the overall market and consumer trends over the next year,” said Karli Warner, co-founder of The Garden Society

Geoff Doran, founder and CEO of Van Doran Brands, stated that “right now we are watching this trend very closely as edible and infused beverage companies. We aren’t too surprised that there is a current spike with these categories. We think the current spike has a lot to do with the “newbies” that are bored at home and giving cannabis a shot because of easy access they have through delivery, and quite frankly because they have nothing else to do with their days. A lot of the new cannabis buyers tend to gravitate toward a method of consumption that is familiar to them, which is obviously through eating and drinking. We’re excited about this spike because we know people will realize that edibles and cannabis beverages are a great cannabis experience!”


Debra BorchardtDebra BorchardtMarch 11, 2020
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4min7640

In the bad old days before legalization, cannabis consumers would buy from dealers and there was no price bargaining. The dealer gave you the price and the amount and you took it, no questions asked. At the beginning of legalization, consumers were just so jazzed to be able to buy weed in a store that they didn’t care how much they paid for it. Fast forward to a maturing retail sector and discounts are the name of the game.

Bargains Are Rising

A new report from the cannabis analytics firm Headset found that stiff competition for purchases in dispensaries has led to lower prices. “The raw dollar amount of discounts has climbed very steadily since the legalization wave began, indicating that they’re an integral part of the industry,” read the report. The study found that each year, purchase discounts are growing.

In 2014, the data showed that the average discount at a dispensary was 4.6%. In 2019, that doubled to 9.3% and in 2020 it is at 9.7% and on track to reach 10% by year’s end. Headset believes that at some point a ceiling will be reached, but as more states legalize cannabis, more discounts are sure to follow driving down prices and driving up discounts.

Holiday Promotions

The holidays are the biggest times for discounts. April 20 had the largest jump in discounts at approximately 30% and sales jumped 24%. This was the biggest response to holiday promotions. Green Wednesday, Thanksgiving and Black Friday all experienced big promotions which averaged around 28%, but the sales only rose 1.9%. Thanksgiving week shoppers mostly got a 20% discount. Liz Connors, Director of Analytics from Headset said that sales volumes didn’t increase during the Thanksgiving holiday as a result of the higher discounts. She did note that dispensaries offered much higher discounts this year for Black Friday sales than they did last year.

Hey Big Spender

Bigger spenders get bigger breaks. The review of data showed that people who spent more tended to buy more discounted products. Shoppers spending $20 or less, tended to buy items that had less of a discount. On average these small spenders paid full price for almost 70% of their purchases. The big spenders coughing up over $120 on their shopping trip only paid full price for about 17-27% of their items.

Products with a higher average price tended to have smaller discounts. Edibles tend to have an average price of $16.56 and the lowest discount at 7.9%. “Edible consumers don’t seem motivated by discounts,” suggested Connors. “Otherwise the dispensaries would offer more discounts.” Similarly, concentrates, which have an average price of near $19 had the highest discount at 12.8%. Connors thinks that these shoppers tend to consume more cannabis than others and so promotions appeal to this value shopper.

Overall, average item prices for cannabis have stayed fairly level. Connors pointed out that price patterns have emerged. “New states start high and then drop as the state matures,” she said. “We’re seeing it happen faster and faster as new markets open.” She also said that more value brands popping up in dispensaries. On the other hand, more premium brands coming to the market as well. So the overall effect has been that prices on average have stayed fairly even.


Debra BorchardtDebra BorchardtOctober 22, 2019
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4min23390

A new report from the cannabis data company Headset has suggested that cannabis consumers are going to become more sensitive to the prices of products in dispensaries. Much has been made of the cannabis luxury brands, but it seems customers are gravitating towards cheaper products.

That’s because millennials make up half of the cannabis market and they don’t have a lot of disposable income. This age group, which is between 23-38 account for 51% of the market. Their top preferred categories are flower, vape pens and concentrate in that respective order. They spend less than $25 per trip to the dispensary, with only Gen Z (23 and younger) as a more frugal group.

It’s thought that college debt and being new to the workforce means they have less money to spend on cannabis. While more established, older consumers can spend more. Gen X shoppers between the age of 39-54 spend on average about $28 per trip, while Baby Boomers between the age of 55-73 spend $30. The older generation, called the silent generation, which is over 74, is spending $33 per trip.

It would seem that cannabis companies would want to market towards the big spenders, but the Silent Generation is only .99% of the cannabis market. The boomers are 15%, while Gen X accounts for 25% of the shopper landscape.

The sweet spot looks like it is between $13 and $16. This is the average item price paid by cannabis consumers. The kids under 23 are at the bottom of list buying products priced at $13.63 (on average), while the older group over 74 spend the most as they are willing to shell out $16.97 per item (on average).

Women vs. Men

Headset believes there is an opportunity for marketing towards women. According to their 2019 data, older women in the Baby Boomer group make up 40% of the sales, while women under 23 account for 38% of the market. In 2017, a Statista survey only found that 7% of women smoked marijuana. Yet, it isn’t smoking that is drawing in female cannabis consumers, it is CBD and wellness products.

This explains why the top products for female shoppers are tinctures, topicals, and capsules, respectively. Flower and concentrates are the lowest-performing categories for women, making it the top form factors for men.

“The report said, “When it comes to trends in gender, it’s clear that wellness will be a big thing for anyone looking to bring more women into the market. While the cannabis industry has always overlapped with wellness, it is only recently being marketed specifically to that audience, and we suspect there’s room to grow there.” the report also noted that women spend 66% more of their cannabis wallet on CBD-containing cannabis products than men. “CBD products are absolutely considered part of the wellness side of cannabis, if not the central pillar of it. What’s more, the categories with the highest participation from women are those that tend to have more products containing CBD.”

 

 

 

 


William SumnerWilliam SumnerOctober 9, 2019
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3min9951

Charlotte’s Web Holdings, Inc. (TSX: CWEB) (OTCQX: CWBHF) announced today that it is partnering with the data and measurement firm Nielsen (NYSE: NSLN) to provide analytical coverage of the U.S. hemp-CBD retail market.

Recently, Nielsen has been dipping its toes into the hemp and cannabis space by entering into strategic partnerships with cannabis-focused data and analytics firms like Headset and by developing a suite of cannabis measurement capabilities

“We are thrilled to be entering a long-term partnership with Charlotte’s Web, a clear pioneer in the CBD industry,” said Susan Dunn, President, U.S. Sales at Nielsen. “Our mission is to work with the outstanding team at Charlotte’s Web to support and accelerate their growth by applying our breadth of data, insights, tools, and analytic assets.”

Charlotte’s Web has been aggressively moving to establish itself as a thought leader in the hemp industry. Recently the company became the first hemp brand to be granted a patent by the U.S. Patent and Trademark Office for a hemp plant.

The company hopes to leverage Nielsen’s data capabilities to gain insight into consumer attitudes, product preferences, use occasions, and to discern consumer’s future intent tied to consumer interaction points within CPG categories.

“This is a game changer for hemp CBD retail analytics,” said Deanie Elsner, CEO of Charlotte’s Web. “As the market leader in CBD, we have an obligation to advance objective data, purchase dynamics and insights that can be levered by our retailers in the Food, Drug and Mass channels. Nielsen is a trusted industry leader who was an obvious choice as our analytics partner. They provide unbeatable data and insights which will set the stage for one source of truth for the CBD Category.”

News of the partnership with Nielsen briefly gave the company’s stock a boost, rising from C$17.80 to C$18.44, but has since leveled off slightly and is currently trading at or around C$18.36 per share.


StaffStaffAugust 26, 2019
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6min7080

It’s time for your Daily Hit of cannabis financial news for August 26, 2019.

On The Site

Khiron Life Sciences

Latin American cannabis company Khiron Life Sciences Corp. (TSXV: KHRN)(OTCQB: KHRNF) stock slid on news of the company’s second-quarter earningsKhirondelivered a net loss for the three months ending June 30, 2019, of $10.6 million or $0.11 per share versus last year’s net loss of $6.2 million causing the company stock to drop by over 4% to lately trade at $1.15.

Khiron reported that its revenues of $2.2 million came from the sale of services at its clinics and sale of its cosmeceutical products, both of which began in the fourth quarter of 2018. The company said that revenues were in line with expectations and gross profits were consistent with the first quarter of 2019.

Golden Leaf

Golden Leaf Holdings Ltd. (CSE:GLH) (OTCQB:GLDFF) reported that its second-quarter total revenue was $4.3 million as compared to $3.7 million for the same three-month period in 2018 ending June 30.  The company said that the 17% quarter-over-quarter increase was due to strong wholesale revenue streams in Oregon and flower sales from our Canadian operations.

The company also delivered a net loss of $3.4 million or $0.01 per share, compared with a net gain of $3.2 million or US$0.01 per share for Q2 2018. The company noted that last year’s net income benefited from favorable changes in the fair value of warrants and debt liabilities of $7.3 million, versus this year’s unfavorable change of $0.1 million for the second quarter.

James E. Wagner

Ontario-based  James E. Wagner Cultivation Corporation (TSX VENTURE: JWCA)(OTCQX: JWCAF) reported third fiscal quarter revenue of $749,000, up 32% sequentially from $566,000, and compared to $3,500 in the same year-ago quarter. The net and comprehensive loss was $434,000 or $(0.01) per share in fiscal Q3 2019, improving 87% sequentially from $3.4 million or $(0.04) per share, and improving 91% from $4.6 million or $(0.06) per share in the year-ago quarter.

Party Bus Legislation Advances

A bill is moving forward that would outlaw smoking and vaping in commercial vehicles unless the driver has separate ventilation.

“Much like tours for wineries and breweries, cannabis party buses have sprouted all over California, and a bill designed to rein in the festivities could soon become law. Senate Bill 625, introduced by State Senator Jerry Hill in February, was approved by the California State Assembly’s Appropriations Committee on Wednesday.

The bill, if implemented, would bar passengers from smoking or vaping cannabis products in buses, limousines, and taxicabs, with an exception for limousines and buses whose passenger and driver compartments are completely sealed off and separately ventilated. The bill would also prohibit anyone under twenty-one from being on board in the presence of cannabis smoke.”

In Other News

TerrAscend Corp. (CSE: TER; OTCQX: TRSSF) announced it has received approval for Depository Trade Clearance (DTC) settlement services. DTC is a subsidiary of the Depository Trust & Clearing Corporation, a U.S. company that manages the electronic clearing and settlement of publicly traded companies. Securities that are eligible to be electronically cleared and settled through DTC are considered to be “DTC eligible”. This electronic method of clearing securities speeds up the receipt of stock and cash, and thus accelerates the settlement process for certain investor

Namaste Technologies Inc. (TSXV: N) (FRANKFURT: M5BQ) (OTCMKTS: NXTTF) today announced that its board of directors has named Meni Morim as chief executive officer and appointed him to the Company’s board of directors. Meni has served as the Company’s interim CEO since February 4, 2019 and the Company’s Chief Product Officer since May of 2018.

Headset is launching its competitive intelligence tool, Headset Insights, in Canada. Recreational cannabis has been legal country-wide in Canada since October 2018, and the young and growing market is still developing. This will be Canada’s first retail-derived cannabis market read based on aggregated Point of Sale data at the receipt-level.

Headset Insights will first be available in Alberta, the province with the most robust private retail footprint. With Headset Insights, businesses in and out of the cannabis industry will be able to understand the competitive landscape, identify opportunities and measure brand performance. The platform will give brands, licensed producers, retailers and investors the information they need to be a competitive player in this marketplace.

Green Thumb Industries Inc. (GTI) (CSE: GTII) (OTCQX: GTBIF) today announced it has closed on a transaction to acquire New York-based Fiorello Pharmaceuticals, one of only 10 companies approved to operate a medical marijuana company in the state. Assets include a manufacturing and cultivation facility in Schenectady County and a retail store in each of the following locations: Manhattan, Rochester, Halfmoon and Nassau County, three of which are open.

 


Anne-Marie FischerAnne-Marie FischerJuly 12, 2019
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5min42420

According to a recent Headset market report, “Understanding the CBD market in state-legal cannabis”, CBD could potentially take up the majority of sales among non-inhalable products in legal cannabis states. If current trends continue, CBD products could even potentially become the majority of sales among the cannabis industry at large.

The data giant revealed insights into the shift in popularity and sales for CBD products, noting the passage of the U.S. Farm Bill as an important catalyst for allowing more people to access cannabis products. The report is quick to note that despite going into the mainstream, hemp-derived CBD products (now purchased at places like CVS Health Corporation (NYSE: CVS) and Walgreens) and cannabis-derived CBD products (traditionally purchased at dispensaries) are to be considered two different things.

Here are some important highlights of the Headset market report that Green Market Report finds of interest:

Google Searches for CBD

The Headset report reaches back to 2015, citing data from Google searches for CBD. At the start of that year, Google searches for CBD were nil. Google searches for CBD were at an all-time spike in May of 2019, representing a 100% increase of when CBD first hit the Google searches later in 2015.

A Non-Smoking Experience

While the cannabis industry is characterized by smoking and inhaling cannabis products like traditional cannabis buds or flower and concentrates, the CBD trends are showing that one-third of CBD sales are going to non-inhalable products. Customers are demonstrating a preference for edibles, topicals, tinctures, and sublinguals. Headset suggests that “the CBD market is expanding on top of the existing market for high-THC, psychoactive inhalable products, rather than inside it.”

The report also states that there is a “new and distinct customer base” that is more health-conscious, preferring to stay away from pre-roll and vapor pen products. 

CBD Product Categories

Within the non-inhalable CBD products category, Headset compiled data from Washington and Colorado and saw that there are 5 emerging product categories: Beverages, Capsules, Edibles, Topicals, and Tinctures & Sublinguals. 

CBD products have experienced a surge in growth in the past 12 months in comparison to tradition, THC-based products. 

CBD Edibles have always had the highest market share and retains this position, with customers gravitating to high CBD products. CBD Edibles experienced a 43.9% growth this year, compared to 24.8% growth for non-CBD edible products. Almost 50% of dollars spent on all edibles in 2019 were spent on CBD Gummies. Within the edible product category, honey, sugar, and sweeteners, CBD products made up almost 1/3 of the proportion of overall sales. 

Capsules are not showing much growth in the overall product categories. Headset speculates that this is because capsules are “usually associated with medical conditions” and that CBD is used as therapy rather than a full-on medication.

Tinctures and Topicals & Sublinguals are the dark horse of the CBD market, once having just a tiny sliver, and now taking a giant slice, growing nearly 60% in sales in the past 12 months in comparison to high-THC infused products’ 10% increase.

Headset suggests that “if your company is producing Gummies, but not CBD Gummies, you may want to adjust course”.

Opening Wallets for CBD

Average item price (AIP) and the number of products people are adding to their basket in the CBD category (basket penetration) are rising concurrently.

Since 2015, CBD went from only 3% of baskets to 7% in 2019. Average item price also is rising with the interest in CBD, indicating that “consumers aren’t only more interested in CBD, but also more willing to spend money on it”. 

 


StaffStaffJune 20, 2019
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5min15890

Scott Vickers is the co-founder and CTO of Headset, Inc., turning retail data into real-time cannabis market insights.

Headset helps companies in cannabis succeed by promoting better decision making via market intelligence offerings and operational insights in a sleek, intuitive and easy-to-use package.

Prior to founding Headset, Scott co-founded Leafly in 2010.  Scott built and managed the web and mobile applications used by millions, helping to grow Leafly into the world’s largest cannabis information resource.  When not wrangling data at Headset, he enjoys spending time outside hiking in the Pacific Northwest.

GMR Executive Spotlight Q&A – 

Full birth name: Scott Vickers

Title: CTO

Company:

Headset, Inc. (https://www.headset.io/)

Years at current company: 4

Education profile: BS Computer Science, Cal State Fullerton

Most successful professional accomplishment before cannabis: Throughout my high school and college career I worked as the sole developer at a small company providing services for mortgage banks.  That company expanded and grew and was eventually acquired, teaching me a lot about the business of SaaS along the way.

Company Mission: Our mission is to help businesses easily understand the cannabis industry through data analytics and market intelligence, enabling them to make better-informed decisions, unlocking success and pushing the industry forward.

Headset has built a data analytics platform that fosters a technology ecosystem to streamline cannabis retail and business operations, provide actionable insights, and help manage the increasing amount of complexity and fast pace of this nascent yet highly competitive industry.

From retail and vendor operations to deep market intelligence, Headset helps with business decisions across the cannabis supply chain.

Company’s most successful achievement: One of our most successful achievements is having struck strategic alliances with companies like Deloitte, Nielsen and Cowen to offer them and their clients best-in-class recreational cannabis market intelligence. It is a big validation for our mission and the quality of our platform and products.

Has the company raised any capital (yes or no): Yes

if so, how much?: In January 2019 we announced the completion of our Series A round of financing. Headset secured $12.1 million in funding from a group led by Poseidon Asset Management and AFI Capital Partners. Canopy Rivers Inc. also participated in the investment round.

Any plans on raising capital in the future? Having completed our Series A funding a few months ago, we are laser focused on executing towards our short and mid-term goals, which are: improving current products and services; expanding the company’s offerings to additional U.S. states and international markets; supporting Headset’s partnerships and strategic alliances, and serving new customers within the cannabis industry and from the CPG, beverage/alcohol, and financial industries, who are taking an increased interest in this market.

Time will tell whether we’ll be raising more capital in the future. Right now, it is all about execution.

Most important company 5 year goal: Our 5-year goal is to become the standard for Cannabis Market Intelligence across companies investing and operating in the US and other international markets where cannabis legalization ensues.

However, the only certainty, especially in this industry, is change, sometimes, very dramatic changes, from local and federal regulations to other market conditions, there’s a lot of moving pieces. Our 5-year goal could change based on those market conditions, but for now our north star is the one previously mentioned.

 


William SumnerWilliam SumnerMay 10, 2019
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5min9200

Mother’s Day is right around the corner, and if you haven’t found that perfect gift for Mom yet, don’t fret. There’s still plenty of time to find something that will make Mom smile, and if she happens to be cannabis friendly, then you are in luck. Here are a few Mother’s Day gift ideas and discounts for the canna-mom in your life:

Popular Cannabis-Friendly Mother’s Day Gifts

According to the cannabis analytics firm Headset, the most popular cannabis-friendly Mother’s Day gift are not your traditionally popular cannabis products like oil or extracts. Instead, the company sees a surge of interest in edible or topical products in the days leading up to the holiday. On Mother’s Day, cannabis tea, coffee and cocoa sales rise by about 50%. Sales of bath salts, soaks, and scrubs increase by around 20%.  Even pre-rolls see an uptick of sales by approximately 7%.

Thinking about buying Mom topical cannabis products? You might be on the right track. According to the wholesale cannabis e-commerce platform LeafLink, the overall market share of topical surges by 306% on Mother’s Day. The most popular topical brands on the platform are:

  1. Muscle Freeze CBD – Mary’s Medicinals, CA
  2. Body Balm – Nordic Goddess, CO
  3. Extra Strength Dragon’s Balm – Medicine Farm (Distributed by Pharmer’s Market), OR
  4. SYNERGY CBD Relief Balm – Dixie, CO
  5. Extra Strength Relieving Creme – Apothecanna, CO
  6. 1:1 Transdermal Compound – Mary’s Medicinals, CO
  7. Body Balm – Wrangler’s Relief, CO
  8. Extra Strength Relieving Creme – Apothecanna, CA
  9. Cannabis Infused Salve – Mary Jane’s Medicinals, CO
  10. CBD+ Healing Stick (Warming) – Wildflower, WA
A Cannabis Gift for the DIY Mom

If your mother likes to take a hands-on approach to things, or simply has a green thumb, A Pot for Pot might have what you’re looking for. A Pot for Pot is a company that sells DIY cannabis grow kits. The kits, which come in either two or five gallons, has everything you need to grow your own cannabis minus the seeds themselves. However, to make up for the lack of seeds, each kit comes with a seed discount coupon.

Mother’s Day Discounts

If you love saving money almost as much as you love your mother, then you might want to take a look at these two Mother’s Day discounts. Urban Juve, a hemp-based health and wellness brand, is offering 20% off their Anti-Aging Serum when you purchase any face moisturizer. All you have to do is use the code UJMOMS.

For those of you living in Colorado, The Green Solution (TGS) is offering a buy-one get one 50% off deal for all of their NectarBee Heal Line products; like their Fine Lotion, which is made with a 5:1 THC to CBD ratio and a blend of essential oils. TGS is also offering a complimentary stemmed flower and a comeback cash voucher redeemable for $10 off a purchase of $25, pre-tax, to moms shopping on Mother’s Day. However, the vouchers are only redeemable between May 19 and May 22.

In addition to these discounts, cannabis providers across North America will most likely be offering discounts and deals this Mother’s Day, so be sure to check with your local dispensary as well! Just remember that it does not really matter exactly what you get your mom for Mother’s Day, what really matters is the thought and love you put into it.


StaffStaffMarch 12, 2019
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8min7910

MARKHAM, Ontario, March 12, 2019/AxisWire/ Today Nielsen, Headset and Deloitte announced a strategic alliance that will provide key stakeholders in the cannabis space with critical market insights to understand federally regulated cannabis consumption and sales in Canada. The alliance will bring various data-driven offerings to the market which will allow businesses in the cannabis industry to make informed decisions for their business and customers.

The alliance members bring together data and insights that will provide real-time market intelligence for the cannabis industry and allow clients to monitor the competitive landscape, identify opportunities and stay ahead of industry trends as never before. In addition, clients will be able to easily explore pricing, category, segment, shopper insights, and brand trends to help discover opportunities in the marketplace to drive success in the evolving legal cannabis market.

“Our clients—from life science and retail, to financial institutions and government—are all looking for the same thing: information to drive action and growth,” says Jennifer Lee, Deloitte Canadapartner, who leads both the Consumer Advisory and Analytics Practice, and the Cannabis sector for the firm in Canadaand globally. “We want to see our clients succeed, which is why this alliance is so important. With this strategic alliance, we are bringing together the top organizations in the consumer and cannabis space, because we know that insight-driven organizations are more successful. When Canadian businesses succeed—from cannabis entrepreneurs to our largest clients—our country succeeds.”

With Canada becoming the first G7 country globally to legalize recreational cannabis, an entirely new industry has opened up bringing opportunity, innovation and entrepreneurship; as well as, some unknowns. With this alliance, actionable data insights from consumers and retail outlets will provide a competitive advantage to clients looking to understand the cannabis market to ensure they are executing fundamentals as effectively as those in traditional fast-moving consumer goods categories.

“As the cannabis industry heats up in Canada,it is critical that organizations leverage data to drive informed decisions in this fast-moving and rapidly developing space,”says Cy Scott, CEO, Headset. “With this strategic alliance,we are able to provide clients with unprecedented access to insights that facilitate their success in this new market that is rich with opportunity.”

“With cannabis legal across Canada, it is imperative that those involved in the industry and those looking to join, have real-time market intelligence available for the cannabis industry,” says Mike Ljubicic, Managing Director, Nielsen Canada. “This strategic alliance, along with our full suite of complementary cannabis tools, will help our retail and manufacturing clients and those looking to enter the market, to monitor the evolution of legal cannabis in Canada. Understanding the cannabis space is important to mitigate threats and identify future opportunities, as it will impact categories across the FMCG landscape.”

ABOUT DELOITTE
Deloitte provides audit & assurance, consulting, financial advisory, risk advisory, tax and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories bringing world-class capabilities, insights and service to address clients’ most complex business challenges. To learn more about how Deloitte’s approximately 264,000 professionals—9,400 of whom are based in Canada—make an impact that matters, please connect with us on LinkedIn, Twitter or Facebook.

Deloitte LLP, an Ontariolimited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/aboutfor a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

ABOUT HEADSET
Headset is the leading cannabis data and analytics provider, turning retail data into real-time market insights. Identify opportunities in the emerging cannabis market by discovering the segments, brands, and products that are resonating with consumers, and/or understand market trends to better recognize and mitigate potential threats to your existing business. Powered by real-time transaction data from retailer POS systems along with a proprietary product catalog and dictionary, Headset provides an unprecedented view into this emerging market. For additional information, please visit www.headset.io

ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

For further information: Gillian Mosher, Nielsen, gillian.mosher@nielsen.com, 647-282-9714; or Rosie Mattio, Headset, rosie@rosiemattiopr.com, 646-415-7902; or Marilyne Plouffe, Deloitte, mplouffe@deloitte.ca, 514-393-5471, http://www.nielsen.com


Debra BorchardtDebra BorchardtMarch 11, 2019
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There’s an old saying that ‘all politics is local’ and it turns out the same goes for marijuana prices. A new report from cannabis data company Headset looked at pricing trends from four key states that have fully legalized cannabis including two states with mature sales data and two fairly new states.

The study examines average item prices throughout 2018 and for the first two months of 2019. The sales data comes from customers who participate in store loyalty programs, as well as the $4.5 billion in transactions that Headset tracks.  

The general rule of thumb is that California prices are high by all measurements and Washington has the lowest prices in the country.  However, that isn’t the end of the story. California’s adult use sales are fairly young and with the changes in regulations last summer, the market changed dramatically. The report notes, “You might think Colorado’s vertical integration would drive the price down…but it seems to actually keep prices higher.” Various taxes within each state and the age group of consumers also affects the data for prices paid.

Headset found that the average item price (AIP) across California, Washington, Nevada, and Colorado ranged from $15-$30. States with the most mature markets had the lowest prices. Washington state started out with high prices, but the prices dropped as competition and supply drove them down and at this point, there is really no room from more price reduction. Prices in Nevada also fell as the market matured except for certain products. California’s average prices jumped by $5, but it is expected that eventually, the state’s prices will fall.

Vapes Are Pricey

Vape pens are the most popular cannabis category and the most expensive. The AIP is approximately $43. Apparently, vape pens are not as easy to buy in the illicit market which removes that level of competition keeping prices high. Nevada is the highest priced state with an AIP that comes in at $48. Headset suggests that the state knows it is mostly dealing in tourist trade and able to keep prices high.

The report did a deeper dive into the vape pen price per gram and again Nevada’s is the highest with a whopping $96 price per gram for vape pens. The lowest is Washington’s, whose AIP for vape pens is $25, but the price per gram for the pen is $36, almost three times lower than Nevada.

The price per gram measurement works well for other smokable forms like flower, pre-rolls or concentrates. Nevada is, once again, the most expensive at a price per gram for flower of $13.70 and $14 for pre-rolls. Colorado has the cheapest flower at $4.60 and Washington has the cheapest pre-roll at $5.50 per gram.

When it comes to other form factors that aren’t smoked like edibles, beverages, tinctures or capsules, the measurement is milligrams per THC. In this category, the states are very close in price with only cents separating the expensive from the cheap.

Millennials Are Bargain Shoppers

Older people with more disposable income are willing to pay higher prices for cannabis products versus millennials and post-millennials. The younger group spends on average 20% less on single grams, while baby boomers will pay 10% above the average. The younger group is willing to buy in bulk if they think they can get a good price. They are bargain shoppers. Headset thinks bulk packaging could become an important market as more millennials push for value shopping.

The report suggests that AIP isn’t the only metric to watch to see where prices are headed. They say watch the price per gram and the package size.



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