Herbl Archives - Green Market Report

StaffSeptember 2, 2021


The presence of technology has changed the entire world. In the cannabis industry, it is the backbone of most operations whether discussing extraction, seed to sale tracking, customer management software, loyalty program apps or platforms to conduct delivery operations. Technology is everywhere in the cannabis space. Major investment seems to continue to pour into technology for this industry, for example Jane Technologies just announced a $100 million dollars raise. This is big money and it comes with big minds. Green Market Report decided to highlight some of the best and brightest in cannabis technology. Here are a few power players who we feel you should know.

David McCullough, Chief Technology Officer of Akerna

Prior to being appointed CTO of Akerna, David McCullough served as Akerna’s Executive Vice President of Product & Engineering for the last five years, overseeing all software development, development operations, quality assurance, automations, systems, and security operations. He has over 16 years of Software Engineering experience.

Before joining Akerna, he was the CTO of StudentPublishing.com, where he actively managed the technical aspects of Student Publishing’s sale to and systems integration with lulu.com.

David has extensive government systems experience and was also a professor at New Mexico State University where he taught courses in data communications and networking.


Navin Anand, Chief Technology Officer of springbig

Navin Graduated Northern Illinois University with a masters in electrical engineering and a masters in technology and management.

Navin has over 15 years experience in software engineering including leading a team of 100 engineers at Verifone, one of the world’s largest multinational payment processing and POS solution providers. In his time at Verifone, Navin crafted solutions for blue-chip brands including  McDonalds, YUM Brands, and Visa.

Navin is recognized as a data-driven leader and problem solver who is able to streamline the software engineering delivery and QA process through advanced systems automation and project management, reducing time to delivery and aligning various IT sub-departments into a common system that speak the same language.

Tiffany Burtt, Founder & Chief Technology Officer of Bulb Tech 

Burtt is the Founder and CEO of Bulb Tech. With 15 years of throttling early-stage startups to the market on a bootstrap budget, Tiffany Burtt, delivers performance focused products and technology solutions to aide in launch strategies, boosting sales and capturing new opportunities. Recognized for creating rich and flawless CX design, her product innovation and solutions consistently propel revenue growth and drive strategic business initiatives to elevate the company vision. Since 2014, two of Tiffany’s projects have been acquired by Fortune 500 companies. 

In 2016, Tiffany took the plunge and applied 20 years of experience as a woman in tech and her lifelong affair with cannabis to build a powerful set of business tools solving critical challenges in the industry. With unwavering passion, she believes in the combined power of cannabis and tech to improve our lives and create a sustainable impact. Tiffany’s company, BulbTech, is woman owned and operated.

Tiffany’s work doesn’t stop with technology. She is a fierce advocate for women, minorities, veterans, and the LGBT community as it relates to medical cannabis and overall business. She educates, mentors, and consults with new businesses facing the challenges of an emerging industry. 

Burtt built a global team with varying skills and diverse backgrounds. Her reach spans India, Pakistan, London, Russia, Belarus, Sweden, Netherlands, Indonesia and the US.

From digital idea/product concept into executable definition, both technically and operationally, to the market, on-budget. Tiffany is sassy, scrappy, original, and driven.


Marc Lopez, Chief Technology Officer of Drop Delivery

Marc Lopez is the CTO and co-founder of Drop Delivery, the cannabis industry’s only all-in-one delivery technology solution for retailers. A twenty-something serial entrepreneur, Marc previously co-founded Greenlight Technologies, a leading order-ahead and digital loyalty software in the cannabis industry, which was acquired in 2018 by publicly-traded Leafbuyer Technologies.

Before jumping into the cannabis industry, Marc co-founded two vape industry software companies, the e-commerce platform Vape Block, and the peer-to-peer marketplace Vape Mail in 2015, where he built the technology that both platforms ran on. The motivation to develop a peer-to-peer marketplace came from his previous startup, Uniform in 2015, a peer-to-peer marketplace for the fashion industry.

While in college, and with his current Drop Delivery co-founders Vanessa and Jade Gabriel,  Marc co-founded aSociete in 2011, a shopping platform for millennials to shop for their favorite fashion brands from all across the web in a simple, entertaining, and engaging way.

Marc Sherman, Chief Information Officer of HERBL

Marc Sherman is a highly-skilled Information Technology Executive with over 20 years’ experience designing, delivering, and supporting innovative Enterprise Supply Chain System solutions that drive business growth and profitability for all stakeholders.

Prior to joining HERBL, he was Vice President, Information Technology for FedEx Supply Chain, a $1.6B subsidiary of FedEx focused on Third-Party Logistics in multiple verticals including Technology, Retail, Consumer Products and Healthcare across over 130 sites in North America.

Before joining FedEx, Marc served on active duty in the United States Air Force for 20 years where he held multiple Operations and Logistics management positions in the United States, Europe, and Southwest Asia. He holds a Master of Business Administration degree in Information Systems and is a former Adjunct Professor with Northwood University.

Sherman currently lives in Keller, Texas with his wife Caroline.


StaffMay 28, 2021


Executive Spotlight: Mike Beaudry

Mike Beaudry is founder and CEO of HERBL Solutions, California’s largest cannabis distributor and supply chain solutions company servicing more than 850 storefront and non-storefront retail licensees. Under his leadership, HERBL brings outstanding people, processes, and technology together to create a powerful supply chain never before seen in the cannabis industry.

Mike has over 25 years of experience leading high-volume distribution companies and held several executive roles in the natural & organic products industry. Mike led the national operations and then spent more than five years as President of United Natural Foods (UNFI), America’s leading distributor of natural, organic and specialty foods. As president, he rapidly scaled UNFI from a regional company with $700 million in sales to a national company with $5 billion+ in the books.

After more than a decade at UNFI Mike spent five years as CEO of Lang Pharma Nutrition, a private label dietary supplement company which manufactures and distributes products for the top retailers in the U.S., including Costco, Walmart, CVS, and Target.

Mike began researching the California legal cannabis industry in 2014 and relocated from Rhode Island to California in January 2016 to focus 100% of his efforts on cannabis. In November 2014 he walked the floor of a cannabis conference and harked back to his roots in natural foods, immediately struck by the similarities: lots of small brands with people passionate about their product. Just as with organic and natural foods, the cannabis show was lined with long-time believers telling their story, relentlessly encouraging others to discover the plant. Today’s multi-billion natural food industry was similarly founded on the backs of artisanal brands, each with their own unique story, yet with a communal mission to bring their goods to market for others who may want and need them.

After a two-year journey to learn all he could about California’s industry and beyond, Mike formally launched HERBL in 2018. HERBL has built a tremendous team to bridge the pioneers and craftsmen with those that can bring their product to the end consumer.

Full Name:

Mike Beaudry


Founder & CEO



Years at current company:

2016 – Present

Education profile:

High School Diploma

Most successful professional accomplishment before cannabis:

I was fortunate to have been at the forefront of building out the largest natural food distribution supply chain in the U.S., first as head of operations and then as President of UNFI.  During my ten years there, we rapidly scaled from a multi-regional company with $700+ million in sales, to a national powerhouse doing over $5 billion in sales.

In 2014, I attended a cannabis trade show and I was immediately struck by the similarities between the natural foods sector and the increasingly legal cannabis sector.  First, through the passion of the producers and their relentless commitment to pioneering a new industry, and second, because of the clear complexities of the seed to shelf supply chain – as both sectors required significant expertise in regulatory and health compliance, nuanced logistics, and the need for an independent distributor that could add critical insights to brands and retailers as the market evolved.

After diving into a full-time, two-year journey to learn all I could about the cannabis industry in California and beyond, I launched HERBL in 2018. Since then, we have built a tremendous team to serve this nascent and explosive industry.

Company Mission:

HERBL’s mission is to help make cannabis more accessible to everyone. Our experienced leadership team works to help brands and retailers efficiently manage inventory, assortment, sales, distribution — the whole nine yards.

Company’s most successful achievement:

Having exceeded $265M in sales in 2020 and forecasted to top $380M in 2021, I have never been more certain about HERBL’s competitive advantage, and the ability to create substantial long-term value not only for our stakeholders, but for the cannabis industry as a whole.

Today, HERBL is the largest cannabis supply chain company in the largest cannabis market in the world. We’re exclusively partnered with top-selling brands to deliver over 1,000 SKUs to 850+ retailers across California.

Has the company raised any capital (yes or no):


If so, how much?:

50+ Million

Any plans on raising capital in the future?


Most important company 5-year goal:

To continue strengthening the foundation we’ve built in California and taking our proven model into different markets around the country.

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