House of Saka Archives - Page 2 of 2 - Green Market Report

Kaitlin DomangueKaitlin DomangueFebruary 18, 2020
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6min13190

House of Saka, a Napa Valley-based company that makes an alcohol free infused beverage (it can’t be described as an infused wine) has hired Sue Bachorski as its Chief Operating and Financial Officer. Bachorski is a wine and spirits veteran who previously spent nearly three decades as a Senior Operations and Finance Executive at Constellation Brands, Inc. (NYSE: STZ).

“After spending my career in the alcohol beverage industry, I am eager to bring my knowledge and experience to the cannabis industry – especially in the infused beverage sector,” stated Bachorski. “I am thrilled with the opportunity to join the House of Saka and I am eager to help the company continue to carve out its niche in this exciting space.”

At House of Saka, she will oversee operations, logistics, and finance for the company’s Saka Vinfusions as it continues to expand its portfolio of products as well as its national footprint. As a wine and spirits expert, Bachorski has also worked as an SVP at Global Wine & Spirits, which supported 24 production locations in 5 countries including Supply and Demand Planning, Procurement, Logistics, Warehousing and Distribution, Environmental Health and Safety, Quality and Research and Development.  She also served as SVP & CFO Pacific Wine Partners where she led her teams through multiple acquisitions, business combinations, and organizational re-alignments.

“A talent acquisition such as Sue’s is paramount to delivering on House of Saka’s mission to produce and market the best-selling, most highly-regarded infused beverages in North America,” explained Tracey Mason, co-founder, and CEO for House of Saka, Inc. “We believe this addition to our team will provide the additional know-how and competitive advantage we need to flourish for years to come.”

House of Saka

House of Saka has two beverages at this time, Pink (which looks a lot like a rose type of beverage) and White. The Pink recently won third place in the December Emerald Cup Beverage category, which was the brand’s first entry into a competition. The product uses a nano-emulsion technology in which cannabis oil is broken down into microscopic, water-soluble and self-homogenizing particles, which allows for immediate absorption through the mouth and stomach lining for rapid onset. House of Saka’s experience begins approximately 5 to 15 minutes after consumption, so users get immediate feedback on how to self-dose. The products are only available in California at select dispensaries at this time.

The company also plans a line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding.

Infused Beverages

According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines, and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest-growing segment of the cannabis industry. Constellation Brands was one of the first companies to eye this trend when it made a huge investment in Canopy Growth (NYSE: CGC). However, the investment may have been too big and too soon as Constellation has since written off a large sum of the investment and fired the company’s CEO Bruce Linton.

The writedown of Canopy Growth hasn’t scared away others. Molson Coors Brewing’s Canadian unit formed a joint venture with medical marijuana producer Hydropothecary Corp. to produce a  nonalcoholic cannabis-infused beverage. Breakthru Beverage Group, the alcohol wholesale business co-led by  Blackhawks Chairman Rocky Wirtz, said it would invest $9.2 million in Canadian cannabis producer CannTrust.

Editors Note: Green Market Report’s Co-Founder Cynthia Salarizadeh is a Co-founder of House of Saka and Editor-in-Chief Debra Borchardt is on the Advisory Board.

 


StaffStaffFebruary 18, 2020
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5min5370

The former SVP of Operations for Constellation Brands brings 30 Years of Beverage Experience to the Emerging Cannabis-Infused Beverage Company

Napa Valley, CA – February 18, 2020 –House of Saka, Inc., producers of the first and only alcohol-free, cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation, announced today the addition of wine & spirits veteran, Sue Bachorski, to the role of Chief Operating and Financial Officer.  The newest member of House of Saka’s Senior Executive team, Bachorski will oversee operations, logistics and finance for the company as it continues to expand its portfolio of products as well as its national footprint.

Prior to joining House of Saka, Bachorski spent nearly three decades as a Senior Operations and Finance Executive at Constellation Brands, Inc. a Fortune 500 company and one of the largest and most respected beer, wine and spirits companies in the world.  Most recently, Sue served as SVP, Operation Services, Global Wine & Spirits, which supported 24 production locations in 5 countries including Supply and Demand Planning, Procurement, Logistics, Warehousing and Distribution, Environmental Health and Safety, Quality and Research and Development.

Her prior roles include serving as SVP, CFO Constellation Wines North America and SVP & CFO Pacific Wine Partners where she led her teams through multiple acquisitions, business combinations and organizational re-alignments.

In 2018, Constellation Brands, which boasts more than 100 brands in its portfolio including Robert Mondavi, Corona, SvedkaVodka, High West Whiskeyand Casa NobleTequila, famously invested $4B in Canopy Growth, a Canada-based cannabis company, with an eye on capturing a piece of the rapidly emerging infused beverage sector.

According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest growing segment of the cannabis industry.

“After spending my career in the alcohol beverage industry, I am eager to bring my knowledge and experience to the cannabis industry – especially in the infused beverage sector,” stated Bachorski. “I am thrilled with the opportunity to join the House of Saka and I am eager to help the company continue to carve out its niche in this exciting space.”

For its part, House of Saka could not be more pleased with their newest C-Suite recruit.

“A talent acquisition such as Sue’s is paramount to delivering on House of Saka’s mission to produce and market the best-selling, most highly-regarded infused beverages in North America,” explained Tracey Mason, co-founder and CEO for House of Saka, Inc. “We believe this addition to our team will provide the additional know-how and competitive advantage we need to flourish for years to come.”

About House of Saka, Inc: 

Based in Napa Valley, California, the House of Saka creates and manufactures infused luxury products targeting the female consumer. Their portfolio includes the Napa Valley-inspired, alcohol-free luxury infused beverages, Saka Vinfusions, and a pending line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding. For more information, please visit houseofsaka.comor follow us on social media @InfusedSaka and @InfusedLuxury.

For Media Inquiries:

cynthia@houseofsaka.com


StaffStaffJanuary 1, 2020
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3min20660

Cannabis Cocktail master Warren Bobrow brings in the new year with a New Year’s day winter punch created with the award winning Saka Pink, and we are all looking forward to tasting it!

Photo Credit: Cocktails de L’Apothicaire By Warren Bobrow

 

Saka Pink was carefully selected as the perfect mixer for this wonderfully well balanced sipper.

It should be served ideally in a coupe glass, which you may remember also used to be used for Champagne.
If you are still using them for Champagne, STOP NOW!
Only use it for this cocktail.
For Champagne, use a Burgundy glass.. much, much better.

Photo Credit: Traci Seville

Saka New Year’s Punch Made even more effervescent with Fruitations Tangerine Syrup and Pickett’s Ginger Beer
RECIPE
Ingredients:
1 750ml bottle of  Saka— THC Infused-dealcoholized Napa Valley wine
6 oz. Fruitations Pure Natural Tangerine Simple Syrup
4- 12oz. Cans of Ginger Beer- I used Pickett’s – it’s Authentic and in a can!
10 shakes of Fee Brothers Lime Bitters
Grilled orange slices
Prep:
For a crowd
Add all the liquid ingredient (except for the ginger beer) into a punch bowl
Mix carefully and completely
Add a block of ice
Add the Ginger Beer fizzy soda
Add the lime bitters
Add the grilled orange slices
Stir again and serve to a very thirsty crowd

StaffStaffNovember 27, 2019
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5min7700

The holiday season is in full swing and there is nothing more traditional than boozy holiday punch. Party hosts have been mixing up these sweet and fruity seasonal concoctions for decades, getting their guests more festive by the alcohol-fueled, calorie-laden glassful. Up until now, a bottle of cheap wine, vodka or brandy provided the only real base for this gleeful grog, topping off the tipsiness and driving up the dread for the inescapable hangover to follow.

But what if there was a way to get into the holiday spirit without, um, the spirit?

Luckily, like a liquid gift from Santa’s coolest helpers, Cannabis-infused beverages can now provide the perfect alternative base for your holiday punch without the negative effects of alcohol. With traditional flavor options like of orange, cinnamon, lime, cranberry and apple cider, cannabis-infused beverages provide the perfect buzz with far less calories and no hangover.

If it sounds too good to be true, think again. We are now living in an age where, in many states, cannabis is no longer prohibited. Advancements in micro-emulsion and infusion technologies have spiked an increase in infused beverages whose rapid onset effects and speedy dissipation rates have cannabis newbies and enthusiasts alike touting them as the safest, most consistent and predictable way to get know your dose and your high on.

Now that these beverages exist, many believe they will become the substitute intoxicant for traditional, alcohol-themed past times and gatherings. So, this year, as your friends and family gather around fires and football games to get toasted over the holidays, why not try a cannabis-infused beverage in place of that cheap wine, vodka or brandy?

For a delicious holiday punch, for example, start off with House of Saka PINK, widely hailed as the tastiest and most luxurious cannabis-infused beverages available today. Made from an alcohol-removed rose´ of Pinot Noir sourced from a single vineyard in Napa Valley, House of Saka PINK’s wine-like aromas and flavors of ripe strawberry, orange blossom, elderflower and pink grapefruit provide the perfect base holiday cheer. See recipe created by world famous mixologist Warren Bobrow below…

 

Saka Holiday Punch  

 

Recipe:
Saka holiday punch
Chilled burgundy glass
3 oz. fresh orange juice
1 oz. fresh lime juice
.25 fresh lemon juice
1 oz botanical (alcohol-free) gin
__________________________
3 oz. Saka
2 shakes Angostura Bitters
Large cube ice
Orange slice
Fresh mint
__________________________
Prep
Prechill burgundy glass
Rub inside with freshly slapped mint (releases the oils)
Add ice
Add orange slice
__________________________
Fill a Boston Shaker 3/4 with ice
Add the juices and cap. shake hard
Pour over ice
Top with Saka
Dot with Angostura
Float the gin on top and sip through.
___________________________


StaffStaffOctober 24, 2019
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4min10880

Tracey Mason is a 25–year veteran of the adult beverage industry with experience in nearly every facet. She has held executive–level marketing positions at some of the world’s largest beverage companies, including Diageo, where she worked her way up from sales management to Director of Commercial Innovation, and Fosters Wine Estates, where she held the position of Vice President of Marketing/Innovation until 2006, when she left to pursue her dream of running a small business. 

As Vice President of Sales and Marketing at Epic Wines, a mid–sized, California–based distributor of fine wines, Tracey honed her leadership and financial management skills while leading the company toward extraordinary growth. She left Epic in 2008 to take an equity position at ProVina Inc, a Silicon Valley startup focused on technology–based innovation in winemaking, and began consulting to a number of established and start–up companies, including Golden Star Tea and Clos de la Tech Winery.

In 2010, Tracey was drawn back into the corporate world to take the role of Executive Vice President of Global Marketing at Goelet Wines Estates (GWE). There, she championed the repositioning and renaissance of the iconic Clos Du Val Winery, solidifying her position as a brand renovation specialist.

Tracey left GWE in April 2013 and launched M3G, Inc. Today, M3G is leading brand marketing, PR, innovation and renovation projects for some of Northern California’s most renowned companies, including Valley of the Moon Winery, Silverado Vineyards, ZIATA Wines and others.

Title: Co-founder & CEO

Company: House of Saka, Inc.

Years at current company: 1.5

 

Green Market Report Executive Spotlight Q&A:

Most successful professional accomplishment before cannabis: President and Creative Director of M3G-Inc, My own consulting company.

Company Mission: To create the most luxurious and consistent female-centric cannabis-infused product experience ever offered.

Company’s most successful achievement: Acting as true innovators and trailblazers to bring our beautiful products to market in the manner in which we envisioned.

Has the company raised any capital (yes or no): Yes

Any plans on raising capital in the future? Yes, Series A pending, Q1 2019

Most important company 5 year goal: To be broadly acknowledged as the leading female-run company in cannabis in the US as determined by category leading brands, meaningful philanthropy, success-driven company culture, shareholder value and, of course, profit.


Video StaffVideo StaffOctober 1, 2019

1min8290

Some customers want the best bang for the buck, while others only want the best. This panel from the Green Market Summit on September 11 in Los Angeles demonstrates what defines a luxury brand and how a company can back up the premium description on the label. Moderating this panel is Alyssa Jank of the Brightfield Group. The panelists include Tracey Mason, CEO House of Saka, Eric Eslao, CEO Défoncé, Yvonne De La Rosa, Founder 99 High Tide, and Estella Perez of the Garden Society.


StaffStaffMay 13, 2019
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5min14571

Infused beverages are a growing trend in the cannabis industry. According to the food and drink consultancy group Zenith Global, sales of cannabis-infused beverages are expected to reach $1.4 billion by the year 2024.

While most companies, like Lagunitas or Constellation Brands, are focused on dominating the cannabis beer market, a smaller group of brands are aiming at filling the demand for cannabis wine. One such company is House of Saka.

Formed by women for women, House of Saka is a brand dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated cannabis consumers around the world. Last month the company officially debuted its line of luxury infused beverages, dubbed Saka Infusions, at an exclusive launch party in Napa Valley, California.

Serendipitously taking place during the rise of the Pink Moon, House of Saka premiered its pink cannabis beverages inspired by Rosé wines before an audience of top executives from throughout the wine industry, beer industry, and cannabis industry. The event was organized by Nicki Wolfe, one of the wine country’s most premier event planners.

“Boldness and innovation is the key to the new cannabis game, so when House of Saka Founder Cynthia Salarizadeh approached me, I said, I’m in, as long as I can make it unique, special, and focused on the guest experience,” said Wolfe. “We wanted House of Saka’s launch to exemplify all that is special about wine country.”

Called High Fete: The Most Luxurious Evening in Cannabis, the event lived up to its name; featuring extravagant décor and a sumptuous selection of appetizers, beverages, and a full-course meal that featured vegan, vegetarian, and gluten-free options. Interspersed throughout the venue were samples of Saka, allowing the guests to try the infused beverage for the first time.

As the four-hour event came to a close, House of Saka founders Cynthia Salarizadeh and Tracey Mason were on hand to thank their guests and reaffirm their brand’s mission.

“The concept for the House of Saka was to build the perfect luxury brand owned and operated by the most powerful and influential businesswomen across cannabis and wine, and we are confident that we have achieved this,” said Salarizadeh.

 

“From that start, we envisioned House of Saka to set the bar for female-centric, infused-luxury products in both the cannabis and CBD space,” added Mason. “Brands like House of Saka are the future of the industry and a platform from which we hope to inspire female entrepreneurs and draw women toward the extraordinary plant that is cannabis.”  

 

 

 


StaffStaffNovember 6, 2018
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5min7340

House of Saka to be the quintessence of infused luxury by and for women

Napa Valley, California – November 6, 2018 /AxisWire/ House of Saka, Inc. announces the launch of Saka Wines, the world’s first luxury line of cannabis-infused, alcohol-removed wines from Napa Valley. Saka’s Sparkling Brut Rosé and still Rosé wines are blended with a proprietary formulation of tasteless, odorless water-soluble ratio of THC and CBD derived from organic craft cannabis and powered by cutting edge technology. The first infused beverages of their kind, Saka promises to deliver a truly elevated infused experience.  

Saka Wines are the first release from House of Saka, Inc, a company formed by and for women dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated consumers around the world.  

Based in in Napa Valley, the world’s foremost wine growing region, Saka Wines are Pinot Noir-based and sourced from hand-selected vineyards across the valleys coolest and most prolific sub-AVAs. The wines are traditionally fermented in stainless steel, after which the alcohol is gently removed and then infused with SAKA’s proprietary, patent-pending formulated ratio of THC:CBD.

“After almost 30 years of spearheading innovation in the adult beverage space and working with some of the most recognized wine and spirit brands  in the world, I am confident that cannabis-infused products are the future,” express Saka Wines CEO, Tracey Mason. “What the sector lacks are true luxury products targeted to a sophisticated female consumer.  That’s what we’re singularly-focused on delivering: Infused Luxury by and for Women

“The concept for this brand began 5 years ago and it was all about the right team and timing to launch the best tasting cannabis infused wine in existence. With regulations and infrastructure mature enough to bring the brand to life, I knew it was the perfect time,” said House of Saka & Saka Wines Founder, Cynthia Salarizadeh. “Wine has been infused with cannabis for as long as we can find in sacred texts throughout history. It is an appropriate time for a luxury line of products at the highest quality to enter the market.”

Saka Wines, a subsidiary of The House of Saka infused-luxury beauty wellness products set to enter the market in mid 2019, are slated to reach shelves in Q1 of 2019 and will be available in over 600 stores throughout California and Nevada before expanding nationwide and globally. In addition, a highly-limited ultra-exclusive, alcohol-removed cannabis and CBD infused sparkling wine sourced from the Champagne region of France will be available for pre-orders by spring of 2019

Saka’s proprietary, patent-pending scientific formulations as well as all manufacturing, production and distribution plans will remain confidential. All Saka products are for consumers that are at least 21 years old and are fully compliant with regulations in the states in which it will be available.

About Saka Wines:

Headquartered in Napa Valley, CA, Saka Wines are a subsidiary of the luxury-infused beauty and wellness company ‘House of Saka.’  Considered the world’s first luxury line of alcohol-free, cannabis-infused wines, Saka Wines are infused with a proprietary, patent-pending water-soluble formulation powered by trade secret science by the world’s top cannabinoid research company. House of Saka boasts an all-female team guided by an all-female advisory board with over 100 collective years experience in wine, cannabis and luxury branding. For more information, please visit houseofsaka.com or follow us on social media @InfusedSaka.

 

Media Contact:

Cynthia Salarizadeh

House of Saka

Cynthia@SalarMediaGroup.com

 



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